Robert E. Stevens's Books

The Marketing Research Guide

By: Robert E Stevens,David L Loudon,Morris E Ruddick,Bruce Wrenn,Philip K Sherwood

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Marketing Research Guide

By: Robert E Stevens,David L Loudon,Morris E Ruddick,Bruce Wrenn,Philip K Sherwood

Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary materials that made this book the sought-after classic in 1997 that was chosen for Choice Magazine’s 34th annual Outstanding Academic Books (OAB) list. Marketing professionals now have an updated, essential guide through the complete marketing research process for the twenty-first century. Techniques and concepts are clearly explained and illustrative of the role marketing information plays in decision-making. Descriptions of the major forecasting, sampling, and analysis techniques are designed for optimum understanding without the reader needing to posess advanced mathematical expertise. Appendices include sample questionnaires and a sample marketing research report. The Marketing Research Guide: Second Edition provides practical information on: Internet sources of data and Internet surveys advanced statistical analysis decision-making information, planning, and forecasting test marketing developing valid and reliable measurement instruments data-collecting methods designing a questionnaire determining sampling frame and selecting sampling method data-summary methods and research reports mail survey design and mailing procedures full product testing techniques and procedures The Marketing Research Guide: Second Edition is an essential reference for anyone who needs to review or find illustrative marketing research procedures and techniques. Managers will find this source invaluable as they negotiate, evaluate, and use marketing research as part of the decision-making process.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

443

Publisher

Routledge

Published Date

ISBN 10

1136422129

ISBN 13

9781136422126

Market Analysis

Assessing Your Business Opportunities

By: William Winston,Robert E Stevens,Philip K Sherwood,John Paul Dunn

Write a review Read reviews Take a Quiz Solve Book Puzzle

Market Analysis

Assessing Your Business Opportunities

By: William Winston,Robert E Stevens,Philip K Sherwood,John Paul Dunn

Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings.Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information.Translated into Chinese!

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

255

Publisher

Routledge

Published Date

ISBN 10

1317765141

ISBN 13

9781317765141

Church and Ministry Strategic Planning

From Concept to Success

By: William Winston,Robert E Stevens,David L Loudon,R Henry Migliore

Write a review Read reviews Take a Quiz Solve Book Puzzle

Church and Ministry Strategic Planning

From Concept to Success

By: William Winston,Robert E Stevens,David L Loudon,R Henry Migliore

Spiritual management is required for spiritual organization, and yet a ministry’s master plan should be the Master’s plan for that ministry. Church and Ministry Strategic Planning assists readers in developing a Biblically based blueprint for carrying out the many activities in which the church or ministry is involved. The authors show clearly how careful planning is inspired by the Scriptures (“Suppose one of you wants to build a tower. Will he not first sit down and estimate the cost to see if he has enough money to complete it?”--Luke 14:28) and how it improves making decisions today which ultimately affect the ministry’s effectiveness tomorrow. Church and Ministry Strategic Planning covers all areas of this type of planning and can be read and reviewed quickly. Through the use of a model of the strategic planning process, the authors show how to develop mission statements, define strategic objectives, develop strategy options and operating strategies, appraise performance, and monitor strategic planning. Readers are led step-by-step through these key areas of creating a strategic plan. Examples and worksheets at the end of each chapter enable pastors, administrators, and lay leaders to develop a strategic plan fitting to their specific ministry or church. The appendixes provide tools used in planning as well as a complete sample strategic plan for a large church. Put these concepts to immediate use in decisionmaking and pursue God’s purpose and vision for the church or ministry. If readers take the time and effort to study this book, apply its format, and prayerfully keep God in every step of the plan, here is what the authors believe plan administrators can expect: 1. A sense of enthusiasm in the church or ministry 2. A 5-year plan in writing to which everyone is committed 3. A sense of commitment by the entire church to its overall direction 4. Time for the leaders to do what they have been called to do 5. Clear job duties and responsibilities 6. Clear and evident improvement in the health and vitality of every member of the church staff 7. Measurable improvement in the personal lives of all those in responsible positions with time for vacations, family, and personal pursuits 8.The ability to measure very specifically, the growth and contribution made by senior pastors or evangelists at the close of their careers 9. Guaranteed leadership of the church or ministry because a plan is in place--in writing--and is understood. Even more importantly, a management team and philosophy will be in place to guide the church or ministry into its next era of growth Explore this Biblical perspective on planning and develop a strategic plan that is systematic and continuous and allows the church or ministry to assess its market position, establish goals, objectives, priorities, and strategies to be completed within specified time periods, achieve greater staff and member commitment and teamwork aimed at meeting challenges and solving problems, and muster its resources to meet these changes through anticipation.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

166

Publisher

Routledge

Published Date

ISBN 10

1136583548

ISBN 13

9781136583544

Finding Robert

What the Doctors Never Told Us About Autism Spectrum Disorder and the Hard Lessons We Learned

By: Robert J. Stevens,Catherine E. Stevens, MS

Write a review Read reviews Take a Quiz Solve Book Puzzle

Finding Robert

What the Doctors Never Told Us About Autism Spectrum Disorder and the Hard Lessons We Learned

By: Robert J. Stevens,Catherine E. Stevens, MS

Diagnosed with attention deficit hyperactivity disorder, oppositional defiance disorder, and pervasive developmental disorder in the early 1990s, Robert Stevens was an exceptionally intelligent child who could not function in a mainstream environment. Being the “problem child” of every play group, sports league, and extracurricular activity he joined, Robert had no friends, no internal means of self-control, no “off switch,” and—as his parents, Robert and Catherine Stevens, were warned—perhaps no real future. Thinking it for the best, Robert’s parents did what the experts told them to do. Despite having a remarkably high IQ, Robert was placed in a special education program, under a psychiatrist’s care, and on several powerful medications, including Ritalin and Prozac. Unfortunately, nothing worked quite as intended, and Robert suffered from nearly every side effect these drugs had to offer. Robert’s parents saw they were losing him. Witnesses to Robert’s drastic mood swings and anxious displays, they did not know whether they were seeing their son or the results of the medications he was taking. While initially helpful, the special education class began to create its own world of problems, with Robert taking a step backwards for each step forward. Desperate, the Stevens family turned to holistic therapies. Amazingly, Robert began to show improvement. Wondering why their son’s doctors had discouraged such strategies, Robert and Catherine started researching new approaches on their own. Using nontraditional approaches, Robert was found. By third grade, he was off all medications, attending a mainstream school, making friends, and simply being himself. Finding Robert chronicles one family’s journey through the world of developmental disorders. It depicts the struggles faced, examines the decisions made, and offers a thorough analysis of the therapies utilized. Amid sadness and confusion, with strength and resolve, Robert and Catherine regained their son and undertook a mission to change the way we look at these conditions.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

259

Publisher

Square One Publishers, Inc.

Published Date

ISBN 10

0757054021

ISBN 13

9780757054020

Marketing Your Business

A Guide to Developing a Strategic Marketing Plan

By: Robert E Stevens,David L Loudon,Ronald A Nykiel

Write a review Read reviews Take a Quiz Solve Book Puzzle

Marketing Your Business

A Guide to Developing a Strategic Marketing Plan

By: Robert E Stevens,David L Loudon,Ronald A Nykiel

Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of “marketing intelligence” and professional marketing associations.This single volume provides a step-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you’ll find inside and lists additional resources to draw upon. With Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, you will explore: the process of selecting the right strategy by defining your business strategy, assessing the most relevant focal points, and choosing the marketing strategy that will work best for you the arsenal of current marketing weaponry--advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, legal issues, and more! the nature of strategic marketing plans-competitive and environmental assessments, mission statements, slogans, budgeting, goals and objectives, etc. key checklists and 13 sample work forms that will help you formulate your plan and much more! Ideal for use by educators and students as well as businesspeople, Marketing Your Business brings together everything you need to know to develop an effective strategic marketing plan and put it into action!

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

328

Publisher

Routledge

Published Date

ISBN 10

1135186642

ISBN 13

9781135186647

Doing Business in Mexico

A Practical Guide

By: Robert E Stevens,David L Loudon,Gus Gordon,Thurmon Williams

Write a review Read reviews Take a Quiz Solve Book Puzzle

Doing Business in Mexico

A Practical Guide

By: Robert E Stevens,David L Loudon,Gus Gordon,Thurmon Williams

Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors and entrepreneurs in Mexico need, especially in the light of NAFTA. One of the authors is the former CEO and chairman of a multinational, multi-billion dollar company headquartered in Mexico City; the other is a CPA and consultant with small-to-medium-sized firms. Doing Business in Mexico: A Practical Guide provides you with comprehensive, basic knowledge of the pros and cons of establishing a business in Mexico, NAFTA and its implications for businesses, and much more.This single volume gives you what you need to know about: the maquila industry--what it is and how NAFTA affects it information about taxes, labor law, and accounting differences between Mexico and the United States basic considerations in beginning a Mexican operation import/export requirements foreign currency exposure United States tax laws applicable to citizens living abroad . . . and includes five appendixes that supply you with: contact information--addresses, telephone numbers, Web sites--of useful government agencies and journals/periodicals in Mexico and Mexican consulates in the United States Spanish-English and English-Spanish business glossaries examples of Mexican financial statements minimum daily wage rates for various occupations Doing Business in Mexico: A Practical Guide is a must for anyone with an interest in business operations in that country. If you are such a person, this is the one essential volume you cannot afford to miss! Visit the author's Web page at http://www.gusgordon.com

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

160

Publisher

Routledge

Published Date

ISBN 10

1136391398

ISBN 13

9781136391392

Marketing Research

Text and Cases

By: Bruce Wrenn,Robert E. Stevens,David L. Loudon

Write a review Read reviews Take a Quiz Solve Book Puzzle

Marketing Research

Text and Cases

By: Bruce Wrenn,Robert E. Stevens,David L. Loudon

Teach your students the most effective research strategies—including Internet surveys! Over the last few years changes in the marketing research process have been dramatic and far-reaching with the emergence of the Internet and other technologies. Marketing Research: Text and Cases, Second Edition, the completely updated edition of the classic Haworth textbook not only takes students step-by-step through cutting-edge design, conducting, and interpreting of market research, but is now updated to include Internet surveying. The topic of marketing research is comprehensively examined, including strategic and tactical decisions, choosing the proper research design, and successfully presenting results. The book provides clear explanations of complex issues and includes helpful charts, graphs, figures, sample questionnaires, and case studies which make important points easier to grasp. The practice cases (including an SPSS 11.0 data disk) offer engaging real-world problems that test the student’s research and analysis skills. Marketing Research: Text and Cases, Second Edition includes the updated and improved instructor’s manual, test bank, and PowerPoint slides. A brand-new section details procedures on how to successfully perform and effectively use Internet surveys, and includes a list of online survey providers, bulk email providers, and sample emails to use with online surveys. Stressing a practical, “hands on” project approach to learning, this guide not only prepares students for real-world experiences, but allows practitioners who are preparing market analysis reports needing background material to guide them through the process. Marketing Research: Text and Cases, Second Edition offers all the course-planning extras you need, including: thorough instructor’s manual sample syllabus research project tips, assignments, and forms test bank with true-false and multiple choice questions also available: 20-30 PowerPoint slides per chapter Marketing Research: Text and Cases, Second Edition gives instructors the tools they need for thorough course planning and is an ideal textbook for introductory marketing research courses and for practitioners looking for a guidebook.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

454

Publisher

Routledge

Published Date

ISBN 10

1135178518

ISBN 13

9781135178512

Marketing Management

Text and Cases

By: Robert E Stevens,David L Loudon,Bruce Wrenn

Write a review Read reviews Take a Quiz Solve Book Puzzle

Marketing Management

Text and Cases

By: Robert E Stevens,David L Loudon,Bruce Wrenn

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. Marketing Management: Text and Cases covers essential managerial elements of marketing, including: an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing customer analysissegmentation, market grids, and market estimations competitive analysistypes of competition, gathering intelligence, and marketing audits financial analysisassessing revenue, cost, profitability, and risk for marketing decisions marketing planningboth strategic planning and operational perspectives evaluation and control of marketing activities including sales, cost, and profit

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

377

Publisher

Taylor & Francis

Published Date

ISBN 10

1135184542

ISBN 13

9781135184544

A Guide to Preparing Cost-Effective Press Releases

By: William Winston,Robert H Loeffler

Write a review Read reviews Take a Quiz Solve Book Puzzle

A Guide to Preparing Cost-Effective Press Releases

By: William Winston,Robert H Loeffler

A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with: a diagrammed writing approach for clear structure a list of do's and don'ts to prevent common errors samples of the most common types of releases a step-by-step explanation of release production, so as not to overlook important tasks for completion suggestions on how to write related releases, such as tradeshow press kits Experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

138

Publisher

Routledge

Published Date

ISBN 10

1317765346

ISBN 13

9781317765349

Concise Encyclopedia of Professional Services Marketing

By: Kenneth E. Clow,Robert E Stevens

Write a review Read reviews Take a Quiz Solve Book Puzzle

Concise Encyclopedia of Professional Services Marketing

By: Kenneth E. Clow,Robert E Stevens

Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including dozens of essay-length articles and detailed expositions of the theories and techniques necessary to formulating and executing a successful marketing plan.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

181

Publisher

Routledge

Published Date

ISBN 10

1135695121

ISBN 13

9781135695125

Concise Encyclopedia of Church and Religious Organization Marketing

By: Robert E Stevens,David L Loudon,Henry Cole,Bruce Wrenn

Write a review Read reviews Take a Quiz Solve Book Puzzle

Concise Encyclopedia of Church and Religious Organization Marketing

By: Robert E Stevens,David L Loudon,Henry Cole,Bruce Wrenn

Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

186

Publisher

Routledge

Published Date

ISBN 10

1135792593

ISBN 13

9781135792596

Concise Encyclopedia of Insurance Terms

By: Lawrence Silver,Robert E Stevens,Kenneth Clow

Write a review Read reviews Take a Quiz Solve Book Puzzle

Concise Encyclopedia of Insurance Terms

By: Lawrence Silver,Robert E Stevens,Kenneth Clow

The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of coverage provided by certain types of insurance and/or examples that illustrate how a particular coverage works. The book should be helpful to insurance agents and to new insurance agency/company personnel. It will also be helpful to consumers to use as a reference guide to better understand insurance products the consumer needs. Finally, it will be useful as a reference guide for students in business courses.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

258

Publisher

Routledge

Published Date

ISBN 10

1136966730

ISBN 13

9781136966736

Market Opportunity Analysis

Text and Cases

By: Robert E. Stevens

Write a review Read reviews Take a Quiz Solve Book Puzzle

Market Opportunity Analysis

Text and Cases

By: Robert E. Stevens

This guide provides a step-by-step tool through the complicated process of determining the feasibility of marketing a new product or service. Combining market research, strategic management, consumer behaviour, and new venture creation, the text will help develop practical analytical skills.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

286

Publisher

Psychology Press

Published Date

ISBN 10

0789024195

ISBN 13

9780789024190

Predicting Successful Hospital Mergers and Acquisitions

A Financial and Marketing Analytical Tool

By: William Winston,David P Angrisani,Robert L Goldman

Write a review Read reviews Take a Quiz Solve Book Puzzle

Predicting Successful Hospital Mergers and Acquisitions

A Financial and Marketing Analytical Tool

By: William Winston,David P Angrisani,Robert L Goldman

As managed care continues to increase in the United States, hospital and system executives consider mergers and acquisitions more frequently for both aggressive and defensive reasons. Predicting Successful Hospital Mergers and Acquisitions can help you learn to analyze data to determine which hospitals are potential candidates for merger and which are risky business ventures. You will learn to take into account not only the marketing and financial elements of mergers and acquisitions, but also the operational factors crucial for success. You will also acquire a set of guidelines and financial analytical approaches that prepare you for forecasting the results of proposed mergers or acquisitions between acute units.Because few new markets are available for hospitals and competition is increasing, performing mergers and acquisitions may be the only route available for organizations wishing to grow. Predicting Successful Hospital Mergers and Acquisitions teaches hospital, system, and other health service industry executives how to keep abreast of their market positions to remain competitive and efficient in the current, intense managed care environment.As you read Predicting Successful Hospital Mergers and Acquisitions, you learn to identify significant financial variables in the market that will differentiate between merger candidates and non-targeted hospitals. The book’s coverage of the following topics is important to your understanding of the health care market and the options available: market penetration product development market development diversification significant variables one year prior to merger use of accounting numbers to predict takeovers managed care staffing issuesPredicting Successful Hospital Mergers and Acquisitions gives you a practical, proven model for predicting the outcome of merger and acquisition maneuvers. This model is developed from accurate, consistent, and complete data from California, a trendsetting market in health care delivery, during the years 1984 to 1992. It can be applied not only to hospital mergers and acquisitions, but also to skilled nursing facilities, psychiatric care centers, and rehabilitation facilities seeking growth. Educators and program directors in health care administration programs and executives and boards of imaging centers, surgi-centers, and home health agencies can also employ this model to stimulate growth and expansion.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

141

Publisher

Routledge

Published Date

ISBN 10

1136372288

ISBN 13

9781136372285

Marketing Planning Guide, Second Edition

By: Robert E. Stevens,David L. Loudon,Bruce Wrenn,William E. Warren

Write a review Read reviews Take a Quiz Solve Book Puzzle

Marketing Planning Guide, Second Edition

By: Robert E. Stevens,David L. Loudon,Bruce Wrenn,William E. Warren

This newly revised book presents systematic approaches to developing marketing plans for products, services, and other situations. Philosophically sound and practically oriented, Marketing Planning Guide, Second Edition examines principles and their applications to provide a complete understanding of the marketing planning process. All aspects of marketing planning, including situation analysis, objectives, strategy, control, and implementation are thoroughly treated. Worksheets at the end of each chapter guide you in creating your own plan--once all the worksheets are completed you will have roughed out a complete marketing plan. Marketing Planning Guide, Second Edition is a valuable resource for the practitioner of marketing who is involved in the planning process and the student who is interested in learning more about what the marketing plan should contain and how to prepare it. This book shows you how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan Changes for this second edition include more tables, more (and newer) references, and updated case studies to open each chapter. The final chapter, “Marketing Plan Implementation,” is also all-new. The material in this book has been classroom-tested for both readability and comprehension, as well as usefulness in preparing a marketing plan as part of a course assignment. The accompanying instructor’s package to Marketing Planning Guide includes a helpful150-page instructor’s manual and over 175 slide transparencies. The manual provides a detailed sample course syllabus along with a test bank featuring a muliple-choice or true-false test for each chapter, along with an answer key. The transparencies are prepared to reinforce the key points of each chapter and includes many charts, figures, and lists. This helpful instructor’s pack will save you time and will help make your course effective and thorough.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

382

Publisher

CRC Press

Published Date

ISBN 10

1000525082

ISBN 13

9781000525083

Marketing for Churches and Ministries

By: William Winston,Robert E Stevens,David L Loudon

Write a review Read reviews Take a Quiz Solve Book Puzzle

Marketing for Churches and Ministries

By: William Winston,Robert E Stevens,David L Loudon

This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for effectively meeting the needs of constituents dispel any negative connotations about marketing religious organizations. Straightforward presentations of basic marketing principles emphasize their use in churches or ministries. This invaluable book features two complete marketing plans--one for churches, one for ministries--as examples to use in developing your own marketing plan. Marketing for Churches and Ministries addresses: what marketing is and is not. It describes how marketing can be successfully used as a tool by a church ministry. constituent analysis, showing how analyzing needs is the starting point in planning. the steps involved in marketing planning. program decisions needed to develop an effective program. communications programs and tools and how to use them effectively. how to obtain contributions and services of contributors. An excellent introduction to the marketing of churches and ministries, this volume blends sound theory with practically oriented instruction to facilitate the application of these principles to individual organizations. The definition of marketing in this helpful book is based on a system of voluntary exchanges and will assist you in analyzing the needs of constituents, developing programs to meet these needs, providing programs at the right time and place, communicating effectively with constituents, and attracting the resources needed to underwrite the activities of the organization. Church administrators and pastors will find Marketing for Churches and Ministries a practical tool for applying marketing strategies to their ministries while undergraduate students majoring in church administration will find it useful as an introduction to the marketing of churches and ministries.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

178

Publisher

Routledge

Published Date

ISBN 10

1317953258

ISBN 13

9781317953258

Strategic Planning for Collegiate Athletics

By: William Winston,Robert E Stevens,David L Loudon,R Henry Migliore,Deborah A Yow,William W Bowden

Write a review Read reviews Take a Quiz Solve Book Puzzle

Strategic Planning for Collegiate Athletics

By: William Winston,Robert E Stevens,David L Loudon,R Henry Migliore,Deborah A Yow,William W Bowden

Comprehensive and concise, Strategic Planning for Collegiate Athletics offers a step-by-step approach to planning and managing successful athletic programs. For athletic administrators at the collegiate level (and those in high school or recreational programs), this valuable resource will help you analyze your organization's environment, set objectives, decide on specific actions, and obtain feedback to create a dynamic plan for your department. Addressing the advantages of devising a blueprint for your athletic enterprise—such as knowing what to expect of colleagues and having a clear picture of future directions—Strategic Planning for Collegiate Athletics offers you easily implemented methods and suggestions to help your athletic department develop a map toward greater success and achievement.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

206

Publisher

Routledge

Published Date

ISBN 10

1135413495

ISBN 13

9781135413491

Nelson Textbook of Pediatrics E-Book

By: Robert Kliegman,Joseph W. St. Geme III

Write a review Read reviews Take a Quiz Solve Book Puzzle

Nelson Textbook of Pediatrics E-Book

By: Robert Kliegman,Joseph W. St. Geme III

Welcome to the 21st Edition of Nelson Textbook of Pediatrics – the reference of choice among pediatricians, pediatric residents, and others involved in the care of young patients. This fully revised edition continues to provide the breadth and depth of knowledge you expect from Nelson, while also keeping you up to date with new advances in the science and art of pediatric practice. Authoritative and reader-friendly, it delivers the information you need in a concise, easy-to-use format for everyday reference and study. From rapidly changing diagnostic and treatment protocols to new technologies to the wide range of biologic, psychologic, and social problems faced by children today, this comprehensive reference keeps you on the cutting edge of the very best in pediatric care. - Includes more than 70 new chapters, including Postural Orthostatic Tachycardia Syndrome (POTS), Rare and Undiagnosed Diseases, Approach to Mitochondrial Disorders, Electronic Nicotine Delivery Systems, Zika, update on Ebola, Epigenetics, Autoimmune Encephalitis, Global Health, Racism, Media Violence, Strategies for Health Behavior Change, Positive Parenting, and many more. - Features hundreds of new figures and tables throughout for visual clarity and quick reference. - Offers new and expanded information on CRISPR gene editing; LGBT health care; gun violence; vaccinations; immune treatment with CAR-T cells; new technology in imaging and genomics; new protocols in cancer, genetics, immunology, and pulmonary medicine; and much more. - Provides fresh perspectives from four new associate editors: Nathan J. Blum of The Children's Hospital of Philadelphia; Karen Wilson of Mt. Sinai School of Medicine in New York; Samir S. Shah of Cincinnati Children's Hospital Medical Center; and Robert C. Tasker of Boston Children's Hospital. - Remains your indispensable source for definitive, evidence-based answers on every aspect of pediatric care.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

6667

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323568882

ISBN 13

9780323568883

Gout & Other Crystal Arthropathies E-Book

By: Robert Terkeltaub

Write a review Read reviews Take a Quiz Solve Book Puzzle

Gout & Other Crystal Arthropathies E-Book

By: Robert Terkeltaub

Gout and Other Crystal Arthropathies, by Dr. Robert Terkeltaub, presents the state-of-the-art, clinically-focused coverage you need to manage these increasingly prevalent diseases. Diagnose the full range of crystal arthropathies—including pseudogout, intercritical gout, hyperuricemia, and gouty arthritis—and treat your patients effectively with discussions of recently-approved drugs like Uloric and those currently under review, such as Kristexxa and Colcryst. With coverage of the latest therapies, preventions, and imaging studies, along with access to the fully searchable text online at www.expertconsult.com, this comprehensive resource is ideal for any physician who diagnoses, treats, and manages gout and crystal-induced arthropathies. Stay current on recent developments such as uricosuric therapy and inhibitor therapy; gout flare prophylaxis and colchicines; ultrasound in the diagnosis of crystal deposition diseases; imaging of gout, CPPD, and hydroxyapatitie deposition diseases; and uricase therapy of gout. Manage the full range of crystal arthropathies with 25 clinically-focused chapters on pseudogout, intercritical gout, hyperuricemia, gouty arthritis, and more. Treat your patients effectively using the latest information on drug treatments, from the recently-approved Uloric to Kristexx and Colcryst, which are still under review.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

374

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1455727105

ISBN 13

9781455727100

Inflammatory Cells and Mediators in Bronchial Asthma

By: Devendra K. Agrawal,Robert G. Townley

Write a review Read reviews Take a Quiz Solve Book Puzzle

Inflammatory Cells and Mediators in Bronchial Asthma

By: Devendra K. Agrawal,Robert G. Townley

Inflammatory Cells and Mediators in Bronchial Asthma provides reviews and summaries regarding state-of-the-art articles that examine the role of various inflammatory cells and their mediators in the pathogenesis of asthma. Topics include pharmacological and biochemical regulation of the airways; involvement of key inflammatory cells and the release and effect of their mediators in airway function; and the characteristics of receptors for leukotriene B4, C4, and D4, adenosine, platelet-activating factor, sensory and inflammatory peptides, and the effect of various anti-asthmatic drugs on airway inflammation. Physicians, allergists, immunologists, and pulmonary disease research scientists will find this book to be an invaluable reference resource.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

268

Publisher

CRC Press

Published Date

ISBN 10

1000098931

ISBN 13

9781000098938

Civil War Medal of Honor Recipients

A Complete Illustrated Record

By: Robert P. Broadwater

Write a review Read reviews Take a Quiz Solve Book Puzzle

Civil War Medal of Honor Recipients

A Complete Illustrated Record

By: Robert P. Broadwater

In November 1861, Lieutenant Colonel Edward Townsend, adjutant general of the Army, sought to establish an award to motivate and inspire Northern soldiers in the aftermath of the early, morale-devastating defeats of the Civil War. The outcome of Townsend's brainstorm was the Medal of Honor. This reference book offers information about all recipients of the Civil War Medal of Honor, with details of their acts of heroism. The work then organizes recipients by a variety of criteria including branch of service; regiment or naval ship assignment; place of action; act of heroism; state or country of nativity; age of recipient; and date of issuance. Also included is information about the first winners of the medal, the first recipients of multiple medals, posthumously awarded medals and civilian recipients.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

361

Publisher

McFarland

Published Date

ISBN 10

0786491744

ISBN 13

9780786491742

Marketing Planning Guide

By: Robert E. Stevens

Write a review Read reviews Take a Quiz Solve Book Puzzle

Marketing Planning Guide

By: Robert E. Stevens

THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

384

Publisher

Psychology Press

Published Date

ISBN 10

0789023385

ISBN 13

9780789023384

Concise Encyclopedia of Advertising

By: Robert E Stevens,David L Loudon,Kenneth E. Clow,Donald Baack

Write a review Read reviews Take a Quiz Solve Book Puzzle

Concise Encyclopedia of Advertising

By: Robert E Stevens,David L Loudon,Kenneth E. Clow,Donald Baack

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

228

Publisher

Routledge

Published Date

ISBN 10

1317787315

ISBN 13

9781317787310

Book's by Robert E. Stevens

Username

Password

Password again

Birthday

Email