Political Campaign Communication: Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. Through historical and contemporary examples, this book offers readers a realistic understanding of the strategic and tactical communication choices candidates and their managers make as they wage the campaign. Updates to The Ninth Edition Include: Two completely new chapters – Chapter 6 and Chapter 13 – discuss ethical considerations of political campaign communication and the practice of contemporary journalism in today’s campaigns. Political campaign communication from the ground-breaking 2016 presidential election. Expanded material on use and tactics of social media, new platforms and communication technologies. One of the most comprehensive and consistently updated volumes available on the subject, the ninth edition of Political Campaign Communication: Principles and Practice traces political communication from its roots in public speeches and campaign whistle-stops to the current explosion of information in the viral hothouse of social media, making it essential reading for students in communication and political science courses.
This book explores the social and political implications of what the authors identify as the decline of the social contract in America and the rise of a citizenry that has become self-centered, entitled, and independent. For nearly two decades, America has been in a “cultural war” over moral values and social issues, becoming a divided nation geographically, politically, socially, and morally. We are witnessing the decline of American Democracy, the authors argue, resulting from the erosion of the idea of the social contract. Especially since the “baby boomers,” each successive generation has emphasized personal license to the exclusion of service, social integration, and the common good. With the social contact, the larger general will becomes the means of establishing reciprocal rights and duties, privileges, and responsibilities as a basis of the state. The balkanization of America has changed the role of government from one of oversight to one of dependency, where individual freedom and responsibility are sacrificed for group equality. This book examines the conditions of this social fragmentation, and offers ideas of an American Renaissance predicated on communicative idealism.
The eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors: incorporate examples from all levels—local, statewide, and national—to illustrate the communicative choices confronted in contemporary political campaigns, discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies. Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite—an insightful, thoroughly researched, and reader-friendly text.
Communication provides the basis of social cohesion, issue discussion, and legislative enactmentcore features of political activity and governing in the United States. Denton and Kuypers, experts in the field of political communication, synthesize materials and sources from political science, communication, history, journalism, and sociology to demonstrate how communication intersects with these fields to formulate political beliefs, attitudes, and values. Conventional categories of political activitycampaigns, activity in Congress, the courts, the mass media, and the presidencystructure the discussions. Theoretical and applied concepts drawn from firsthand sources and classic historical works, plus extensive use of contemporary examples, enrich understanding. Written in an engaging, accessible style that is geared to an undergraduate audience, the text ignites readers awareness that the essence of politics is talk or human interaction. Such interaction is formal and informal, verbal and nonverbal, public and privatebut always persuasive in nature, causing audiences to interpret, to evaluate, and to act.
The eighth edition provides a streamlined, up-to-date presentation of classic and contemporary theories of persuasion. For more than three decades, the authors have guided readers through the cultural, psychological, and sociological forces influencing why, how, and when humans change their minds. Exploring the complexities and subtleties of persuasive attempts from interpersonal interactions to political advertising is essential for making informed judgments about the value of increasingly pervasive messages. The practice of persuasion is no longer limited to a select few and formal audiences. Online networks with unprecedented reach extend opportunities for multiple persuaders and peer-to-peer influence. Woodward and Denton acknowledge the opportunities and challenges posed by social media and various digital platforms. The final chapter emphasizes visual communication and core strategies for the construction of short messages tailored for digital and commercial media. Engaging descriptions and multiple examples illustrate the dynamic, interactive nature of persuasion. Short sidebars in every chapter suggest interesting applications of key ideas. Becoming responsible, ethical, and credible persuaders and/or critical consumers of messages is an intriguing, and sometimes surprising, journey.
Beginning in the 1970s, the public has turned to the media for information and guidance in selecting their presidents. Television has become the primary means of getting to know the issues and candidates. This monograph examines the mediazation of the U.S. presidency, as exemplified by President Reagan's role as the great communicator. Specifically, Denton analyzes the use of television as an instrument of image-making and governing, the role of the media in contemporary politics, the impact of television on presidential politics, and the future of the presidency in the age of television. Scholars of communications studies, political science, and American politics will welcome this critical analysis of the primetime presidency.
The terrorist attacks of September 11, 2001 created a new political landscape and a new era of warfare. Language, Symbols, and the Media, now in paperback, offers insights into the impact and influence of 9/11 upon our cultural, social, and political life. The book opens with an introductory chapter on communications, media language, and visual symbolism in the immediate wake of the attacks. The second chapter considers the challenge to religious pluralism, analyzing the grounds for the immediate backlash against Islam. Chapter 3 reviews several crucial historical and contemporary Supreme Court rulings relevant to the limitations of free speech in times of war and national crises. The consideration of First Amendment rights is continued in chapter 4, which places the Patriot Act in historical context by comparing the legislation and its interpretation of it to other legislation passed in response to past American crises. The immediate aftermath of the attacks witnessed many calls for an end to "the age of irony" and a return to "traditional values." Chapter 5 considers some contrarian responses and analyzes the impact of irony as a rhetorical device in American culture. The unifying role of sport in the post-9/11 healing process in America is examined in chapter 6. Chapter 7 examines the reactions and responses of young adults to the events of 9/11 one year later. Chapter 8 demonstrates how politicians received a public "makeover" of their careers. Chapter 9 explores the impact of 9/11 on the rhetoric of advertising, while chapter 10 focuses more closely on how it affected the tourism industry. A concluding chapter examines several instances of media self-censorship and its implications for the policymaking process during times of crisis. This volume will be of interest to cultural studies specialists, sociologists, journalists, political scientists, historians, as well as general readers.
Let a "who's who" of foot and ankle surgeons take your skills to the next level! Drs. Coughlin, Saltzman, and Anderson bring you state-of-the-art, comprehensive coverage of the full range of foot and ankle disorders. Expect the best from this revised "classic" work refreshed for a new generation in one robust multimedia resource. - Achieve the best possible outcomes with authoritative answers on every major aspect of the treatment and management of foot and ankle disorders and diseases! With content covering biomechanics, examination, diagnosis, non-operative and operative treatment, and post-operative management, you have all the guidance you need to offer optimal care to your patients. - Refine your mastery with state-of-the-art coverage of the very latest topics in foot and ankle surgery, including ankle reconstruction and total ankle arthroplasty; external/internal fixation; management of the complex foot deformities; nerve disorders; arthroscopic techniques; the new standardized post-operative protocols for all surgical techniques; and more. - Achieve the best possible outcomes with authoritative answers on every major aspect of the treatment and management of foot and ankle disorders and diseases! With content covering biomechanics, examination, diagnosis, non-operative and operative treatment, and post-operative management, you have all the guidance you need to offer optimal care to your patients. - Access the complete contents online at Expert Consult, plus more than 120 videos demonstrating key surgical techniques, regular online updates, and more.
This revised and updated edition remains the only book-length rhetorical analysis of national political debates from 1960 to the present. The contributors, all rhetorical critics, answer important questions about political debating in the United States, including: Why is the press involved in political debates? Why are debates likely to be an enduring part of our presidential campaigns? Why are some candidates successful as debaters while others are not? Chapter authors offer insight into the goals commonly shared by political debaters and the rhetorical strategies most frequently used by national political debaters. By providing an overall analysis of a variety of debate practices, this book demonstrates how debates have become more than just campaign spectacles, but rather complex, calculated political events with significant consequences. Predebate, debate, and postdebate strategies are considered in depth in these microanalyses. Scholars and students of speech communication, particularly those concerned with political communication, will find this volume noteworthy, as will those in the related disciplines of political science, history, and journalism.
Conflict over moral, religious, social, political, and economic values fuel social movements. People form organized collectivities to promote or to oppose changes in societal norms and values. The steady growth in globalization and access to information have increased the perception of threats to identity, values, and culture. Persuasion and Social Movements provides a solid foundation for understanding how people collectively shape society. The latest edition marks three decades of synthesizing, applying, and extending research and theories about the persuasive efforts of social movements. Historic and current examples illustrate the many facets of social movement persuasion: Persuasion is inherently practical; we can study it most profitably by examining the functions of persuasive acts. Even apparently irrational acts make sense to the actoreffective analysis discovers the reasoning behind the acts. People create and comprehend their world through symbols, and it is people who create, use, ignore, or act on these symbolic creations. Although they remain important in social movement persuasion, speeches are now one of many resources for organizing and carrying out a variety of protests. New technologies have transformed how social movements come into existence, constitute organizations, establish coalitions, pressure institutions, and communicate with a wide variety of audiences. Social movements sometimes sell conspiracy theories to skeptical audiences, justify inherently divisive tactics, and use violence as a rhetorical strategy. Institutions and countermovements have a variety of strategies for resistance.
In The Global President: International Communication and the US Government, scholars Stephen J. Farnsworth, S. Robert Lichter and Roland Schatz provide an expansive international examination of news coverage of US political communication, and the roles the US government and the Presidency play in an increasingly communicative and interconnected political world. This comprehensive yet concise text will engage and inform students in many intersecting disciplines, as it includes analyses of not just the Presidency, but US foreign policy and contemporary political media itself. The media developed to keep pace with the headwinds of political change are being asked more and more to adapt to and enhance the ways in which policy-makers, voters, and students make sense of the process of governance. The realities of an ever-changing political landscape are magnified nowhere more greatly than in the realm of foreign policy, and the stakes surrounding the need for quality communicational skills are no higher than at 1600 Pennsylvania Avenue because - when the voices of the US government speak - the world is listening. This book provides students a perfect entry point into the complex and amorphous relationship between media and government, where that relationship has been, and where it looks to be heading in the future.
Robert E Denton The Key To Enlightened Dreaming The Spiritual survival Guide Beyond 2012 ABOUT THE BOOKS The Key To Enlightened Dreaming was originally published in 1998 as a full color hardcover book with original spiritual artwork as well as B&W line drawings. It teaches the reader to break down dreams into their four main components so that the symbols may be ascertained to allow the dreamer to see the message within. At that time I was raising a young family and found that the dreams of a family unit are priceless in guiding young children and parents in the ways of Spirit so that God and our spiritual guides can have a direct contact to us and guide our daily interactions. In the fall of 2011 I began to have visions of white light that seemed to be directing me to write another book to warn the planet (particularly the United States of America) of impending natural disasters that are about to hit the earth. Even a date has been given as to when this will truly begin. These visions also told me that my techniques in reading the images of Spirit through Dreams, Waking Dreams, Visions, and Soul Experiences, would be the best form of protection and direction for those who could learn It's ways. As a result I have put the two books together, one written in 1998 and the other in the fall of 2011 through the spring of 2012 to release to the world to warn those in the path of the upcoming destrution and give them a means to protect themselves and their families through this direct connection to spirit. I would like to sell the two books as one with full color art for 9.99...
Numerical analysis presents different faces to the world. For mathematicians it is a bona fide mathematical theory with an applicable flavour. For scientists and engineers it is a practical, applied subject, part of the standard repertoire of modelling techniques. For computer scientists it is a theory on the interplay of computer architecture and algorithms for real-number calculations. The tension between these standpoints is the driving force of this book, which presents a rigorous account of the fundamentals of numerical analysis of both ordinary and partial differential equations. The point of departure is mathematical but the exposition strives to maintain a balance between theoretical, algorithmic and applied aspects of the subject. In detail, topics covered include numerical solution of ordinary differential equations by multistep and Runge-Kutta methods; finite difference and finite elements techniques for the Poisson equation; a variety of algorithms to solve large, sparse algebraic systems; methods for parabolic and hyperbolic differential equations and techniques of their analysis. The book is accompanied by an appendix that presents brief back-up in a number of mathematical topics. Dr Iserles concentrates on fundamentals: deriving methods from first principles, analysing them with a variety of mathematical techniques and occasionally discussing questions of implementation and applications. By doing so, he is able to lead the reader to theoretical understanding of the subject without neglecting its practical aspects. The outcome is a textbook that is mathematically honest and rigorous and provides its target audience with a wide range of skills in both ordinary and partial differential equations.
We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to winning votes have in recent years been amplified by consultants who have shown how cable networks, videocassettes, modems, faxes, focus groups, and other means of communication can be put to partisan use. In this book, Robert V. Friedenberg examines all of the communication techniques used in contemporary political campaigning. After providing a history of political consulting, Friedenberg examines the principal communication specialities used in contemporary campaigns. Throughout, political consultants discuss their approaches and evaluate the benefits and shortcomings of these methods. An invaluable text for what is arguably the most rapidly changing field of applied communication, this work is must reading for students and researchers of American politics, applied communication, and contemporary political theory.
Though many studies of contemporary campaigns focus on brief political advertisements and the growing impact of technology on contemporary campaigns, the definitive statements of most candidates are still made in public addresses. Friedenberg examines the first public address made by an American presidential candidate on his own behalf. The circumstances giving rise to William Henry Harrison's 1840 address, and the themes that he developed in that address are strikingly contemporary, serving as an appropriate prelude to the examinations of contemporary political speaking that follow. Those examinations focus on notable campaign speeches by John F. Kennedy, Barry Goldwater, Richard Nixon, Ronald Reagan, Bill and Hillary Clinton, and George W. Bush. Each study examines a key event that foreshadowed the speech studied. Each study presents a rhetorical biography of the speaker including a discussion of the speechwriting team and preparation techniques utilized by the speaker. Each study presents a thorough study of the campaign context in which the speeches were presented. Each also presents a close reading and rhetorical analysis of the speech itself and observations on the impact of the speech. Cumulatively, Friedenberg's studies help to illustrate how, even in today's high-tech political environment of 30-second ads and candidate Web sites, public speeches continue to play a crucial role in political campaigning. Of particular interest to scholars and students involved with political communication and political American campaigning.
Offering up-to-date, comprehensive coverage of disease progression, diagnosis, management, and prognosis, Textbook of Pediatric Rheumatology is the definitive reference in the field. For physicians caring for children with rheumatic diseases, this revised 8th Edition is an unparalleled resource for the full spectrum of rheumatologic diseases and non-rheumatologic musculoskeletal disorders in children and adolescents. Global leaders in the field provide reliable, evidence-based guidance, highlighted by superb full-color illustrations that facilitate a thorough understanding of the science that underlies rheumatic disease. - Offers expanded coverage of autoinflammatory diseases, plus new chapters on Takayasu Arteritis and Other Vasculitides, Mechanistic Investigation of Pediatric Rheumatic Diseases, Genetics and Pediatric Rheumatic Diseases, and Global Issues in Pediatric Rheumatology. - Reflects the changes in diagnosis, monitoring, and management that recent advances have made possible. - Covers the latest information on small molecule treatment, biologics, biomarkers, epigenetics, biosimilars, and cell-based therapies, helping you choose treatment protocols based on the best scientific evidence available today. - Features exhaustive reviews of the complex symptoms, signs, and lab abnormalities that characterize these clinical disorders. - Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices.
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