Robert E Linneman's Books

Marketing Planning in a Total Quality Environment

By: William Winston,John L Stanton,Robert E Linneman

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Marketing Planning in a Total Quality Environment

By: William Winston,John L Stanton,Robert E Linneman

Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, Marketing Planning in a Total Quality Environment, is the product of what they've learned over the years from working with these diverse corporations and their executives. The authors provide readers with each step in the total quality planning process, complete with check sheets and plan formats. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year--instead of becoming a shelf item.This book is for you and the many other marketing professionals who are faced with one or more of these situations: You're doing a good job, but you'd like to do even better. You're spending valuable time putting out fires. You lack time to do the things that need to be done. You're always having a hard time coordinating major marketing programs. You're faced with a major discrepancy between where you are and where you'd like to be; you've got a planning gap. You realize that you've got to offer your customers more quality if you're going to be competitive in the new market environment. You'd like to have a professional annual marketing plan--one that will be well received by management and will also keep you and your staff focused throughout the year. Because each step on how to develop a marketing plan is covered, Marketing Planning in a Total Quality Environment is ideal for presidents of smaller firms, marketing directors and planners, product managers, and planning specialists. The authors include a sample fact book which can be used to store and analyze data, planning forms which help convert data into information, and marketing plan formats which ensure that the plan will get used.

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Page Count

483

Publisher

Routledge

Published Date

ISBN 10

1317939069

ISBN 13

9781317939061

Jesus and the Law in the Synoptic Tradition

By: Robert Banks

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Jesus and the Law in the Synoptic Tradition

By: Robert Banks

A fresh approach to the attitude of Jesus to the Mosaic Law, Dr Banks' book is concerned centrally with a detailed exegesis of the texts in the first three Gospels relevant to the ethical teaching and practice of Jesus as it related to Jewish Law.

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Page Count

332

Publisher

Cambridge University Press

Published Date

ISBN 10

0521020530

ISBN 13

9780521020534

Strategic Planning for Private Higher Education

By: Robert E Stevens,David L Loudon,Kenneth W Oosting,R Henry Migliore,Carle M Hunt

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Strategic Planning for Private Higher Education

By: Robert E Stevens,David L Loudon,Kenneth W Oosting,R Henry Migliore,Carle M Hunt

With Strategic Planning for Private Higher Education you will improve your effectiveness in strategic planning to ensure the growth, success, and viability of your institution. The book’s emphasis on tested techniques and the examples from the authors’experiences in leading several private educational organizations give you the practical insight you need to learn how to benefit from strategic planning. The entire strategic planning process is covered--from vision casting to evaluation--for all types of private educational institutions, including colleges, universities, seminaries, graduate schools in education and business, and even K-12 academies. Strategic Planning for Private Higher Education will inspire you to make planning happen in a manner that will change the future and make a difference in the life of your institution. You’ll see the strategic planning process from a senior administrator’s perspective in real-time, with the idea of empowering all participating stakeholders for input and ownership of the process. This book shows education administrators, faculty, and students how to: develop a vision that is understood, shared, and acted upon create a mission that adequately communicates “who we are,” to be used in guiding every decision of the institution meet accreditation requirements of institutional effectiveness scan and analyze the external environment for changes that create either opportunities or threats to the institution establish and implement strategy, tactics, and action plans evaluate and control the strategic planning process assess the cultural and internal situation The book’s end-of-chapter questions provide projects and assignments that reinforce the text materials. Also included are sample strategic plans for departments, schools, and colleges illustrating how to apply textual concepts and principles. Yet another valuable feature of Strategic Planning for Private Higher Education is its presentation of a “master” case study illustrating a number of key points, including: interaction between a college president and board of trustees, the use of a strategic planning task force to collect primary data and to expand participation, rewriting the mission statement of the college, and an illustration of a strategic planning calendar in relation to the budgeting calendar.

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Page Count

313

Publisher

Routledge

Published Date

ISBN 10

1135024340

ISBN 13

9781135024345

Marketing Planning Guide, Second Edition

By: Robert E. Stevens,David L. Loudon,Bruce Wrenn,William E. Warren

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Marketing Planning Guide, Second Edition

By: Robert E. Stevens,David L. Loudon,Bruce Wrenn,William E. Warren

This newly revised book presents systematic approaches to developing marketing plans for products, services, and other situations. Philosophically sound and practically oriented, Marketing Planning Guide, Second Edition examines principles and their applications to provide a complete understanding of the marketing planning process. All aspects of marketing planning, including situation analysis, objectives, strategy, control, and implementation are thoroughly treated. Worksheets at the end of each chapter guide you in creating your own plan--once all the worksheets are completed you will have roughed out a complete marketing plan. Marketing Planning Guide, Second Edition is a valuable resource for the practitioner of marketing who is involved in the planning process and the student who is interested in learning more about what the marketing plan should contain and how to prepare it. This book shows you how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan Changes for this second edition include more tables, more (and newer) references, and updated case studies to open each chapter. The final chapter, “Marketing Plan Implementation,” is also all-new. The material in this book has been classroom-tested for both readability and comprehension, as well as usefulness in preparing a marketing plan as part of a course assignment. The accompanying instructor’s package to Marketing Planning Guide includes a helpful150-page instructor’s manual and over 175 slide transparencies. The manual provides a detailed sample course syllabus along with a test bank featuring a muliple-choice or true-false test for each chapter, along with an answer key. The transparencies are prepared to reinforce the key points of each chapter and includes many charts, figures, and lists. This helpful instructor’s pack will save you time and will help make your course effective and thorough.

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Page Count

382

Publisher

CRC Press

Published Date

ISBN 10

1000525082

ISBN 13

9781000525083

Predicting Successful Hospital Mergers and Acquisitions

A Financial and Marketing Analytical Tool

By: William Winston,David P Angrisani,Robert L Goldman

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Predicting Successful Hospital Mergers and Acquisitions

A Financial and Marketing Analytical Tool

By: William Winston,David P Angrisani,Robert L Goldman

As managed care continues to increase in the United States, hospital and system executives consider mergers and acquisitions more frequently for both aggressive and defensive reasons. Predicting Successful Hospital Mergers and Acquisitions can help you learn to analyze data to determine which hospitals are potential candidates for merger and which are risky business ventures. You will learn to take into account not only the marketing and financial elements of mergers and acquisitions, but also the operational factors crucial for success. You will also acquire a set of guidelines and financial analytical approaches that prepare you for forecasting the results of proposed mergers or acquisitions between acute units.Because few new markets are available for hospitals and competition is increasing, performing mergers and acquisitions may be the only route available for organizations wishing to grow. Predicting Successful Hospital Mergers and Acquisitions teaches hospital, system, and other health service industry executives how to keep abreast of their market positions to remain competitive and efficient in the current, intense managed care environment.As you read Predicting Successful Hospital Mergers and Acquisitions, you learn to identify significant financial variables in the market that will differentiate between merger candidates and non-targeted hospitals. The book’s coverage of the following topics is important to your understanding of the health care market and the options available: market penetration product development market development diversification significant variables one year prior to merger use of accounting numbers to predict takeovers managed care staffing issuesPredicting Successful Hospital Mergers and Acquisitions gives you a practical, proven model for predicting the outcome of merger and acquisition maneuvers. This model is developed from accurate, consistent, and complete data from California, a trendsetting market in health care delivery, during the years 1984 to 1992. It can be applied not only to hospital mergers and acquisitions, but also to skilled nursing facilities, psychiatric care centers, and rehabilitation facilities seeking growth. Educators and program directors in health care administration programs and executives and boards of imaging centers, surgi-centers, and home health agencies can also employ this model to stimulate growth and expansion.

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Page Count

142

Publisher

Routledge

Published Date

ISBN 10

1136372350

ISBN 13

9781136372353

Managerial economics

By: Robert E. McCormick

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Managerial economics

By: Robert E. McCormick

Goes beyond other managerial economics texts by covering recent research including property rights, uncertainty, transaction costs, information, etc. Has relevant business examples and solutions throughout the book.

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Page Count

714

Publisher

Prentice Hall

Published Date

ISBN 10

013544750X

ISBN 13

9780135447505

Modern Labor Economics

Theory and Public Policy

By: Ronald Gordon Ehrenberg,Robert Stewart Smith

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Modern Labor Economics

Theory and Public Policy

By: Ronald Gordon Ehrenberg,Robert Stewart Smith

Provides the core of economic theory (demand issues followed by supply issues) and then analyzes special topics, such as compensations, unions, discrimination and unemployment. The text's public policy orientation is supported by policy applications.

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Page Count

748

Publisher

HarperCollins Publishers

Published Date

ISBN 10

0673462277

ISBN 13

9780673462275

The Jossey-Bass Handbook of Nonprofit Leadership and Management

By: Robert D. Herman & Associates

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The Jossey-Bass Handbook of Nonprofit Leadership and Management

By: Robert D. Herman & Associates

I expect the Jossey-Bass Handbook will be a basic reference and source of numerous ideas and guidance for practicing managers, leaders, students, and teachers in this field for years to come. It belongs on the bookshelf of every leader and manager of a nonprofit organization ?Dennis R. Young, Mandel Professor of Nonprofit Management, and governing director, Mandel Center for Nonprofit Organizations, Case Western Reserve University Herman and his associates have created a book that organizes a complex topic in a sensible and accessible way. Nationally recognized experts expand the reader's perception well beyond narrow managerial issues, but the managerial meat is here, too. Whether for reference or teaching purposes, a better set of topics and authors on nonprofit leadership and management is difficult to imagine. ?Bradford H. Gray, executive director, Program on Non-Profit Organizations (PONPO), Yale University The leading experts in the nonprofit field describe effective practices in all the distinctive and important functions, processes, and strategies of nonprofit leadership and management. Based on up-to-date research, theory, and experience, this comprehensive volume offers practical advice on every aspect of managing nonprofit organizations, including board development, strategic planning, lobbying, marketing, government contracting, volunteer programs, fund raising, financial accounting, compensation and benefits programs, risk management, and much more.

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Page Count

702

Publisher

Jossey-Bass

Published Date

ISBN 10

1555426514

ISBN 13

9781555426514

Book's by Robert E Linneman

Marketing Planning in a Total Quality Environment

Marketing Planning in a Total Quality Environment

Jesus and the Law in the Synoptic Tradition

Jesus and the Law in the Synoptic Tradition

Strategic Planning for Private Higher Education

Strategic Planning for Private Higher Education

Marketing Planning Guide, Second Edition

Marketing Planning Guide, Second Edition

Predicting Successful Hospital Mergers and Acquisitions

Predicting Successful Hospital Mergers and Acquisitions

Managerial economics

Managerial economics

Modern Labor Economics

Modern Labor Economics

The Jossey-Bass Handbook of Nonprofit Leadership and Management

The Jossey-Bass Handbook of Nonprofit Leadership and Management

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