Fincelius G. Burnett was born in Missouri in 1844, and had a long, thrilling career on the upper Plains and northern Rockies, initially battling Indians and later befriending them. His days as an army sutler at Forts Phil Kearny and C. F. Smith on the "Bloody Bozeman" Trail coincided with the infamous Fetterman Massacre. He later formed a lasting friendship with Washakie, the famous Shoshone chief, and Sacajawea, of Lewis and Clark fame.
Symbolic and Clinical Approaches in Theory and Practiceedited by Luigi Zoja and Robert HinshawThis handsome volume, drawn from the Ninth International Congress of Analytical Psychology in Jerusalem, contains contributions reflecting on the meaning and significance of contemporary analytical work from 25 prominent Jungian analysts from around the world. Among the authors are Alfred Ziegler and Adolph Guggenbühl-Craig from Zürich, Rafael López-Pedraza from Caracas, and Aldo Carotenuto from Rome.Also available:San Francisco 1980Money, Food, Drink and Fashion, and Analytic TrainingProceedings of the 8th International Congress of the International Association for Analytical Psychology, edited by John BeebeThese proceedings from the 1980 San Francisco Congress of the IAAP have long been unavailable. Now a few last copies have been found and will be offered either singly or as a part of a package discount.From the Contents: A Contribution to Soul and Money by James Hillman; Projections: Soul and Money by Adolf Guggenbühl-Craig; The Training of Shadow and The Shadow of Training by Patricia Berry;The Hydrolith: On Drinking and Dryness in Archetypal Medicine by Alfred Ziegler; Fragmentary Vision: A Central Training Aim by Andrew Samuels; The Concealed Body Language of Anorexia Nervosa by Bani Shorter.ISBN 3-87089-304-4
Since its release in 2006, 'Finding the Lost Battalion' by Robert J. Laplander has become the benchmark work against which all things Lost Battalion related have been measured. Now, in this updated 3rd edition released to coincide with the centennial of America's entry into WW1, Mr. Laplander again takes us to the Charlevaux Ravine to delve deeper into the story than ever before! Meticulously chronicling what would become arguably the most famous event of America's part in the war, we find the truths behind the legend. Spanning twenty years of research and hundreds of sources (most never before seen), the reader is led through the Argonne Forest during September and October, 1918 virtually hour by hour. The result is the single most factual accounting of the Lost Battalion story and their leader, Charles W. Whittlesey, to date. Told in an entertaining, fast moving style, the book has become a favorite the world over! With new Forward by Major-General William Terpeluk, US Army (Ret).
This work, a verbatim transcription of the three successful charters defining the scope and authority of the Virginia Company and listing its stockholders in England and Virginia, is an important companion work to Professor Craven's booklet above. The text of the three charters is taken from a contemporary copy discovered among the Chancery Rolls of the Public Record Office in London shortly before this work's original publication. The accompanying documents serve to illustrate some of the practical issues pertaining to the administration of the colony, and, taken together, this collection may be construed as the Virginia "constitution" for the colony's first fifteen years of existence.
With our American Philosophy and Religion series, Applewood reissues many primary sources published throughout American history. Through these books, scholars, interpreters, students, and non-academics alike can see the thoughts and beliefs of Americans who came before us.
The appearance of the crossbow on the European battle field in A.D. 1100 as the weapon of choice for shooting down knights threatened the status quo of medieval chivalric fighting techniques. By 1139 the Church had intervened, outlawing the use of the crossbow among Christians. With this edict, arms control was born. As Robert L. O'Connell reveals in this vividly written history of weapons in Western culture, that first attempt at an arms control measure characterizes the complex and often paradoxical relationship between men and arms throughout the centuries. In a sweeping narrative that ranges from prehistoric times to the nuclear age, O'Connell demonstrates how social and economic conditions determine the types of weapons and the tactics used in warfare and how, in turn, innovations in weapons technology often undercut social values. He describes, for instance, how the invention of the gun required a redefinition of courage from aggressive ferocity to calmness under fire; and how the machine gun in World War I so overthrew traditional notions of combat that Lord Kitchener exclaimed, "This isn't war!" The technology unleashed during the Great War radically altered our perceptions of ourselves, as these new weapons made human qualities almost irrelevant in combat. With the invention of the atomic bomb, humanity itself became subservient to the weapons it had produced. Of Arms and Men brilliantly integrates the evolution of politics, weapons, strategy, and tactics into a coherent narrative, one spiced with striking portraits of men in combat and penetrating insights into why men go to war.
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.
Mariano Guadalupe Vallejo (1807–90) grew up in Spanish California, became a leading military and political figure in Mexican California, and participated in some of the founding events of U.S. California. In 1874–75, Vallejo, working with historian and publisher Hubert Howe Bancroft, composed a five-volume history of Alta California—a monumental work that would be the most complete eyewitness account of California before the gold rush. But Bancroft shelved the work, and it has lain in the archives until its recent publication as Recuerdos: Historical and Personal Remembrances Relating to Alta California, 1769–1849, translated and edited by Rose Marie Beebe and Robert M. Senkewicz. In Mariano Guadalupe Vallejo: Life in Spanish, Mexican, and American California, Beebe and Senkewicz not only illuminate Vallejo’s life and history but also examine the broader experience of the nineteenth-century Californio community. In eight essays, the authors consider Spanish and Mexican rule in California, mission secularization, the rise of rancho culture, and the conflicts between settlers and Indigenous Californians, especially in the post-mission era. Vallejo was uniquely positioned to provide insight into early California’s foundation, and as a defender of culture and education among Mexican Californians, he also offered a rare perspective on the cultural life of the Mexican American community. In their final chapter, Beebe and Senkewicz include a significant portion of the correspondence between Vallejo and his wife, Francisca Benicia, for what it reveals about the effects of the American conquest on family and gender roles. A long-overdue in-depth look at one of the preeminent Mexican Americans in nineteenth-century California, Mariano Guadalupe Vallejo also provides an unprecedented view of the Mexican American experience during that transformative era.
In November 1861, Lieutenant Colonel Edward Townsend, adjutant general of the Army, sought to establish an award to motivate and inspire Northern soldiers in the aftermath of the early, morale-devastating defeats of the Civil War. The outcome of Townsend's brainstorm was the Medal of Honor. This reference book offers information about all recipients of the Civil War Medal of Honor, with details of their acts of heroism. The work then organizes recipients by a variety of criteria including branch of service; regiment or naval ship assignment; place of action; act of heroism; state or country of nativity; age of recipient; and date of issuance. Also included is information about the first winners of the medal, the first recipients of multiple medals, posthumously awarded medals and civilian recipients.
As companies and organisations increasingly operate across national boundaries, so the incentive to understand how to acquire, deploy and protect IP rights in multiple national jurisdictions has rapidly increased. Transnational Intellectual Property Law meets the need for a book that introduces contemporary intellectual property as it is practiced in today’s global context. Focusing on three major IP regimes – the United States, Europe and China – the unique transnational approach of this textbook will help law students and lawyers across the world understand not only how IP operates in different national contexts, but also how to coordinate IP protection across numerous national jurisdictions. International IP treaties are also covered, but in the context of an overall emphasis on transnational coordination of legal rights and strategies.
This is the first book to examine the unique ways in which gay men and lesbians make the journey toward the psychic wholeness and balance needed in every life—a process C. G. Jung called individuation. Here eighteen prominent therapists and writers offer thought-provoking insights into the deep meaning of homosexuality. Contributions from: Robert A. Johnson, Christine Downing, Robert Bosnak, Joseph Henderson, John Beebe, Robert H. Hopcke, Howard Teich, Morgan Farley, Caroline T. Stevens, Will Roscoe, Karin Lofthus Carrington, Lyn Cowan, Scott Wirth, Suzy Naiberg, Donald Sandner, David J. Tacey, Eugene Monick, and Susan Griffin.
Certain lines define a movie. Marlene Dietrich in Morocco: “Anyone who has faith in me is a sucker.” Too, there are lines that fit actor and character. Mae West in I’m No Angel: “I’m very quick in a slow way.” Jane Fonda in California Suite: “Fit? You think I look fit? What an awful shit you are. I look gorgeous.” From the classics to the grade–B slasher movies, over 11,000 quotes are arranged by over 900 subjects, like accidents, double entendres, eyes (and other body parts!), ice cream, luggage, parasites, and ugliness. Each quote gives the movie title, production company, year of release, speaker of the line, and, when appropriate, a comment putting the quote in context.
Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.
For more than twenty-five years, the authors have highlighted the complexities, subtleties, and pervasive influence of persuasive messages. The seventh edition again blends historical, rhetorical, and social psychological approaches to persuasion theory. The engaging discussions and multiple examples introduce the intricacies of social influence and highlight methods of presentation as well as evaluation. The dynamic topic of persuasion presents a constantly changing palette for analysis. The authors dissect theory and practice in multiple contexts—from interpersonal interactions to public communication and persuasive campaigns to advertising to politics. Twitter, YouTube, and social networking sites offer new media for persuasive appeals. The means of persuading one another changes constantly, yet much of what was written by Aristotle continues to be relevant. The production of persuasive messages and the study of message effects have been and will continue to be fertile ground for exploration. Persuasion is an interactive process requiring willing and attentive participants. Becoming responsible, ethical, and credible persuaders involves systematic thinking and informed preparation. The skills required for planning, composing, and delivering effective messages are equally useful for evaluating messages received. The seventh edition provides a thorough, up-to-date discussion of classic and contemporary theories of persuasion to aid readers in developing skills as effective persuaders and as critical consumers of persuasive messages.
Profitable innovation doesn’t just happen. It must be managed, measured, and properly executed, and few companies know how to accomplish this effectively. Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation; how to structure an organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout.
Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation, how to structure an organization to innovate best, how to implement management systems to assess ongoing innovation, how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout. ¿ For years, Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets -- or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding brand-new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new second edition presents: Revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation: choosing between them, and making either one work More coverage of Value Opportunity Analysis and ethnography New case studies ranging from Navistar's latest long-haul truck to P+G's reinvention of Herbal Essences, plus updates to existing cases New coverage of the emerging environment of product-service ecosystems Additional visual maps and illustrations that make the book more intuitive and accessible Readers will find new insights into identifying Product Opportunity Gaps that can lead to enormous success, navigating the "Fuzzy Front End" of product development, and leveraging contributions from diverse product teams -- while staying relentlessly focused on their customers' values and lifestyles, from strategy through execution.
A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon
This is the first volume in a 4-volume set, which is the culmination of two decades of research and writing. For the first time, the natural history, migration patterns, habitat requirements, reproductive biology, and distribution of the province's birdlife are combined in one publication. This is a reprint of the original volume published in 1990 by the Royal British Columbia Museum and the Canadian Wildlife Service. No changes or updates in content have been made from the original edition.
At the outbreak of the American Revolution in 1775, the colonies faced the daunting task of creating the first American army, and its requisite leadership, capable of combating a global superpower whose standing army and general ship were among the finest in the world. Built largely from state and local militias, the colonial army performed surprisingly well and produced a number of fine generals. Some were experienced before the war, like George Washington of the Virginia Militia and the British-born Horatio Gates, while others were as green as the soldiers they led. This book presents basic biographical information about America's first generals in the Revolutionary War. Included are all generals of the Continental Army, along with those commissioned in the colonies' militias. Drawn from primary sources, including death and census records, records of the Continental Congress, and contemporary writings, each biographical sketch provides date and place of birth, prewar education and occupation, wartime service, date and place of death, and place of burial. Portraits of each general are included where available, and appendices display important statistics, including comparative ages; occupations; officers lost by death, resignation, murder or changing loyalty; and states or countries of origin.
Lives and Times is a biographical reader designed to acquaint students with major issues in American history through the lives of individuals, prominent and otherwise, whose activities and ideas were crucial in shaping the course of the nation's history. Employing a narrative style, each volume consists of thirteen chapters in which the lives of two individuals are examined in the broader context of major historical themes. Readers will find not only a diversity of individuals profiled, but also themes spanning political, economic, social, cultural, intellectual and military history. This combined biographical/thematic approach provides the reader with more extensive biographical information and a fuller examination of key issues than is commonly offered in core texts. Each chapter also offers study questions and a bibliography. Also Available: Lives and Times: Individuals and Issues in American History: To 1877 by Blaine T. Browne and Robert C. Cottrell
The re-established forests of the Upper Delaware exist as a living reminder of centuries of both exploitation and good intentions. Emerging after the last glaciation, they were first modified by Native Americans to promote hunting and limited agriculture. The forests began to disappear as Europeans clear-cut farmland and fed sawmills and tanneries. The advent of the railroad accelerated demand and within 30 years industry had consumed virtually every mature tree in the valley, leaving barren hillsides subject to erosion and flooding. Even as unchecked cutting continued, conservation efforts began to save what little remained. A century and a half later, a forest for the 21st century has emerged--an ecological patchwork protected by a web of governmental agencies, yet still subject to danger from humans.
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.