This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage strategies can continue to be used to position products, services, and experiences within current market situations. Vintage Marketing Differentiation describes real life, innovative, outside-the-box solutions. It explains a marketing differentiation process and emphasizes the critical nature of the perception of trends and timely action. Profiles of over 30 companies and brands depict nearly 20 categories of the first marketing strategies ever to be used. These powerful strategies ignited competitive advantages and help explain why most of these companies are still in business today!
Robert A. Williams Jr. boldly exposes the ongoing legal force of the racist language directed at Indians in American society. Fueled by well-known negative racial stereotypes of Indian savagery and cultural inferiority, this language, Williams contends, has functioned “like a loaded weapon” in the Supreme Court’s Indian law decisions. Beginning with Chief Justice John Marshall’s foundational opinions in the early nineteenth century and continuing today in the judgments of the Rehnquist Court, Williams shows how undeniably racist language and precedent are still used in Indian law to justify the denial of important rights of property, self-government, and cultural survival to Indians. Building on the insights of Malcolm X, Thurgood Marshall, and Frantz Fanon, Williams argues that racist language has been employed by the courts to legalize a uniquely American form of racial dictatorship over Indian tribes by the U.S. government. Williams concludes with a revolutionary proposal for reimagining the rights of American Indians in international law, as well as strategies for compelling the current Supreme Court to confront the racist origins of Indian law and for challenging bigoted ways of talking, thinking, and writing about American Indians. Robert A. Williams Jr. is professor of law and American Indian studies at the James E. Rogers College of Law, University of Arizona. A member of the Lumbee Indian Tribe, he is author of The American Indian in Western Legal Thought: The Discourses of Conquest and coauthor of Federal Indian Law.
Manifest Destiny, as a term for westward expansion, was not used until the 1840s. Its predecessor was the Doctrine of Discovery, a legal tradition by which Europeans and Americans laid legal claim to the land of the indigenous people that they discovered. In the United States, the British colonists who had recently become Americans were competing with the English, French, and Spanish for control of lands west of the Mississippi. Who would be the discoverers of the Indians and their lands, the United States or the European countries? We know the answer, of course, but in this book, Miller explains for the first time exactly how the United States achieved victory, not only on the ground, but also in the developing legal thought of the day. The American effort began with Thomas Jefferson's authorization of the Lewis & Clark Expedition, which set out in 1803 to lay claim to the West. Lewis and Clark had several charges, among them the discovery of a Northwest Passage—a land route across the continent—in order to establish an American fur trade with China. In addition, the Corps of Northwestern Discovery, as the expedition was called, cataloged new plant and animal life, and performed detailed ethnographic research on the Indians they encountered. This fascinating book lays out how that ethnographic research became the legal basis for Indian removal practices implemented decades later, explaining how the Doctrine of Discovery became part of American law, as it still is today.
This readable yet sophisticated survey of treaty-making between Native and European Americans before 1800, recovers a deeper understanding of how Indians tried to forge a new society with whites on the multicultural frontiers of North America-an understanding that may enlighten our own task of protecting Native American rights and imagining racial justice.
Presents an intellectual history of the West's bias against tribalism that explains how acts of war and dispossession have been justified in the name of civilization and have typically victimized tribal groups.
From the deadly shores of North Africa to the invasion of Sicily to the fierce jungle hell of the Pacific, the contribution of the World War II Ranger Battalions far outweighed their numbers. They were ordinary men on an extraordinary mission, experiencing the full measure of the fear, exhaustion, and heroism of combat in nearly every major invasion of the war. Whether spearheading a landing force or scouting deep behind enemy lines, these highly motivated, highly trained volunteers led the way for other soldiers -- they were Rangers. With first-person interviews, in-depth research, and a complete appendix naming every Ranger known to have served, author Robert Black, a Ranger himself, has made the battles of WWII come to life through the struggles of the men who fought to win the greatest war the world has ever seen.
Includes lists, tables, and statistics on: Senators; Senatorial elections; Sessions; Party leadership and organization; Committees; Senate organization; and Senate powers.
North America, New Zealand and Australia were colonised by England under an international legal principle that is known today as the doctrine of discovery. This book analyses how this doctrine was used to gain control over the indigenous peoples, and how this control continues to this day.
This book serves as a comprehensive treatment of the main financial and public malfeasance crimes associated with the subject of white-collar crime. In student-friendly form, it teaches the operations of the major federal statutes in this area while unifying them according to the dominant cross-cutting themes of the nature of corruption and the types of harms to society, government, the legal system, and the market that justify the severity of these laws. It draws on case material not just from the Supreme Court but also from the lower federal courts where the hard work of implementing confessional mandates occurs. In such areas as Securities Fraud, it also covers the agency regulations that play an implementing role. Thus, it offers students rich exercises in statutory interpretation as well as case analysis. Highlights of the First Edition: Materials on perjury, false statements and obstruction of justice that are extremely timely in light of political controversies that reach back to the Nixon and Clinton administrations and are still relevant today Careful elaboration of the different crimes of bribery, including bribery of federal officials under 18 U.S.C. section 201, bribery of state and local officials under the Mail and Wire Fraud laws and federal program bribery law, and the Foreign Corrupt Practices Act Concise treatment of criminal Securities Fraud and Insider trading for students who have not otherwise studied Securities Regulation Extended treatment of the major mens rea issues in white-collar crime, as an advanced version of the subject of mens rea in the standard first-year Criminal Law course, with emphasis on such important doctrines as “deliberate ignorance” and the mental state of ”corruptly.” Professors and students will benefit from: Concisely edited case excerpts in very readable form. Handy Appendix with texts of all major statutes covered in the book. Short provocative notes raising questions of jurisprudence and social philosophy around problems of overcriminalization and the meaning of the concept of “corruption.” Concise non-technical material on cybercrime to show how modem technology raises themes of corruption similar to those of more conditional crimes.
Exploring the history of contemporary legal thought on the rights and status of the West's colonized indigenous tribal peoples, Williams here traces the development of the themes that justified and impelled Spanish, English, and American conquests of the New World.
This case study of transportation policy for disabled people illustrates the flaws in policymaking that lead many Americans to believe government is not working as it should. Robert A. Katzmann examines the workings of the legislative, administrative, and judicial processes, both separately and in interaction, as he relates the erratic path of transportation policy for the disabled over two decades. An estimated 13.4 million people in this country have difficulty using public transportation, but the federal response to their problems of mobility is of fairly recent vintage, beginning with legislation in the early 1970s. Since then, there have been many twists and turns in policy, involving a wide array of governmental institutions. These constant shifts have confused state and local governments, the transit industry, and the disabled community. Assessing why policy was so erratic, Katzmann concludes that in part the confusion resulted from the inability to choose between conflicting approaches to the problem--one oriented toward the rights of equal access for the disabled, and the other favoring effective mobility by any practical means. In addition, the conflict between these two policy approaches was compounded by increasing fragmentation within and among national institutions.
The true story behind the film AMERICAN HUSTLE The Sting Man is the amazing inside story of Mel Weinberg, one of the most fascinating fast-buck operators to ever live, and the incredible scandals he masterminded. Hustling his way from the streets of the Bronx to hawking bogus businesses around the world, Weinberg netted millions and famously dreamed up Abscam—the infamous FBI-run sting operation of the late 1970’s that would bag seven congressmen and one U.S. senator.
In Betrayal, renowned FBI agent Robert Fitzpatrick partners with USA Today bestselling author Jon Land to present the true story of the lawman’s pursuit of James “Whitey” Bulger, Jr., the notorious crimelord of Boston, Massachusetts’s Winter Hill Gang. The Jack Nicholson film The Departed didn’t tell half of their story. A poor kid from the slums, Robert Fitzpatrick grew up to become a stellar FBI agent and challenge the country’s deadliest gangsters. Relentless in his desire to catch, prosecute, and convict Whitey Bulger, Fitzpatrick fought the nation’s most determined cop-gangster battle since Melvin Purvis hunted, confronted, and killed John Dillinger. In his crusade to bring Bulger to justice, Fitzpatrick faced not only Whitey but also corrupt FBI agents, along with political cronies and enablers from Boston to Washington who, in one way or another, blocked his efforts at every step. Even when Fitzpatrick discovered the very organization to which he had sworn allegiance was his biggest obstacle, the agent continued to pursue Whitey and his gang . . . knowing that they were prepared to murder anyone who got in their way. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Now in its Tenth Edition, An Introduction to Community & Public Health provides students with the latest trends and statistics in this evolving field. With an emphasis on developing the knowledge and skills necessary for a career in health education and health promotion, this best-selling introductory text covers such topics as epidemiology, community organizations, program planning, minority health, mental health, environmental health, drug use and abuse, safety, and occupational health.
Robert S. Bennett has been a lawyer for more than forty years. In that time, he’s taken on dozens of high-profile and groundbreaking cases and emerged as the go-to guy for the nation’s elite. Bob Bennett gained international recognition as one of America’s best lawyers for leading the defense of President Bill Clinton in the Paula Jones case. But long before, and ever since, representing a sitting president, he has fought for justice for many famous (and some now infamous) clients. This is his story. Born in Brooklyn and an amateur boxer in his youth, Bennett has always brought his street fighter’s mentality to the courtroom. His case history is a who’s who of figures who have dominated legal headlines: super lobbyist Tommy Corcoran, former Secretaries of Defense Clark Clifford and Caspar Weinberger, Marge Schott, and, most recently, New York Times reporter Judith Miller and former World Bank president Paul Wolfowitz. Bennett also served as special counsel to the Senate during the ABSCAM and Keating Five scandals and was a leading member of the National Review Board for the Protection of Children & Young People, created by the United States Conference of Catholic Bishops in response to the sex abuse allegations. Taking the reader deep within his most intriguing and difficult cases, In the Ring shows how Bennett has argued for what’s right, won for his clients, and effected his share of change on the system. This is an intimate and compelling memoir of one lawyer’s attempt to fight hard and fair.
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