Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations" The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations" The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations" The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
This volume examines how the U.S. military must rebuild in the wake of Iraq/Afghanistan, and refocus its power projection to face the new challenges emerging in the Pacific and with China. Rebuilding American Military Power in the Pacific: A 21st-Century Strategy provides an all-encompassing look at the challenges facing the United States in shaping a 21st-century Pacific strategy: dealing with the growing Chinese colossus, the unpredictable nuclear challenge presented by North Korea, the dynamic of the Arctic opening, and maintaining the security of the conveyor belt of goods and services in the Pacific. Can the United States successfully train and prepare for the 21st century, and break free from the mindset that determined its strategies in the previous century? The authors of the work explain why a carefully considered, fully modernized Pacific strategy is a key element for the evolution of American military power—and why shaping an effective air and maritime strategy in the Pacific as well as globally is the crucial challenge facing the U.S. military and the policy community. Written by authors with significant access to the media, think tanks, and high-level politicians, the book provides an insider's look at how American military leaders are building out relevant capabilities in the Pacific to defend America and its allies, and it contains extensive interviews with those leaders.
Have you ever come across a word you thought was German but weren't sure? Have you ever wondered about the meaning of a German word used in English? Are you a German American? Are you studying German? Then this book is for you. Here you will find hundreds of words that have come to English through German, including sometimes surprising and unexpected meanings and very many interesting and often humorous examples from books, magazines, comics, movies, TV, songs and the Internet. More info: http: //www.robbsbooks.com/rknapp0e.ht
This book assesses the dynamics of Europeanization within the Western Alliance in the 1980s, that is, the process of change whereby the key West European states have come to play a growing role within the Alliance. It is the result of interviewing senior officials and specialists in Western Europe.
“ ... For enthusiasts of every age, here is a gallery of great cars from the beginning to the present day. Each of these machines has its own claim to fame—some for fabulous styling, some for technical developments that changed the course of automotive history, some for racing prowess, and some for sheer “personality.” For each chapter there is a beautiful full-page color portrait of the car in its proper setting. The text is no mere description of the machines. With authority, enthusiasm and wit the author traces the history of each make, illuminating the characters of both cars and men with spine-tingling racing adventures and inside anecdotes. While the story of each make is complete in itself and may be read alone, the book as a whole provides a panorama of automotive history. The story of cars is, of course, also the story of men—some of the most colorful figures of the modern world—drivers such as Nuvolari, Oldfield, Fangio: engineers such as Bugatti, Ford, and Porsche. But cars are the real heroes of this book; in these words and pictures they emerge, not as mere collections of nuts and bolts and sheet metal, but as creatures with a kind of life of their own. A life that embodies the urge to freedom and adventure, the pride and love of beauty of both their creators and their users.” (New York – 1960)
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