What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.
“In my madness I bought the ticket. I took the ride. I needed to live. I needed to suffer. I had to go.” —Rob Binkley Rob Binkley is a young Silicon Valley entrepreneur who has it all at twenty-seven: a thriving business, beautiful girlfriend, and great life. But something is missing. Despite his success, Rob fantasizes about shedding the shackles of his American Dream to live wild and free like his hero Hunter S. Thompson. As Rob’s world begins to fall apart, a visit from his Zen madman of a best friend, Brian, convinces him to hatch an escape plan and follow his bliss for authentic life experiences. Will he find the meaning of life while backpacking through twenty-three countries, or will he and Brian go mad wallowing in the extreme debauchery the world has to offer? A tribute to gonzo beat literature, Let’s Go Mad is the amazing true story of their year abroad backpacking across the globe on a sideways search in all the wrong places, with all the wrong people, at all the wrong times. After Brian’s lust for life inspires Rob to embrace his inner lunatic, pushing the limits of sanity (and their friendship) into one merry blur—they come to realize there’s more to life than mere mad experience. They must have a “personal renaissance” or die trying.
Everybody knows—or thinks they know—Charles Darwin, the father of evolution and the man who altered the way we view our place in the world. But what most people do not know is that Darwin was on board the HMS Beagle as a geologist—on a mission to examine the land, not flora and fauna.Tracing Darwin’s footsteps in South America and beyond, geologist Rob Wesson sets out on a trek across the Andes, repeating the nautical surveys made by the Beagle’s crew, hunting for fossils in Uruguay and Argentina, and explores traces of long vanished glaciers in Scotland and Wales. By following Darwin’s path literally and intellectually, Rob experiences the landscape that absorbed Darwin, followed his reasoning about what he saw, and immerses himself in the same questions about the earth. Upon Darwin’s return from the five-year journey, he conceived his theory of tectonics—his first theory. These concepts and attitudes—the vastness of time; the enormous cumulative impact of almost imperceptibly slow change; change as a constant feature of the environment—underlie his subsequent discoveries in evolution. And this peculiar way of thinking remains vitally important today as we enter the Anthropocene.
In just over one hundred years, the Pentecostal-charismatic movement has transformed world Christianity. Noted for their rediscovery of spiritual gifts and commitment to world evangelization, 700 million Pentecostals and charismatics now account for more than 27 percent of the global Christian movement. The Pentecostal-charismatic movement has been more noted for its activism than for theological reflection. But this may be changing. The Holy Spirit as Person and Power challenges traditional theology to take account of what has been disclosed in the dynamism and variety of charismatic experience. The author is a theologically trained practitioner, impacted in midlife by a transforming experience of the Holy Spirit. He has been a hands-on leader in the renewal movement. Now, in his later years, he reflects on the meaning of the grace imparted to the church by the renewing activity of God's Spirit. This is not the work of an enthusiast claiming a new revelation. Rather, the author draws attention to many nuances in the Bible's description of the Spirit that have been overlooked in traditional pneumatology. By relating these insights to Orthodox, Catholic, Protestant, and evangelical theology, he has produced a book with ecumenical implications for all branches of world Christianity.
A timely and accessible analysis of one of the most crucial and contentious issues facing the world today – the processes and consequences of natural and human induced changes in the structure and function of the climate system. Integrating the latest scientific developments throughout, the text centres on climate change control, addressing how weather and climate impact on environment and society.
Living on the Edge' examines the function of the Sahel region of Africa as an important wintering area for long-distance migrant birds. It describes the challenges the birds have to cope with – climate change, of course, and rapid man-made habitat changes related to deforestation, irrigation and reclamation of wetlands. How have all these changes affected the birds, and have birds adapted to these changes? Can we explain the changing numbers of breeding birds in Europe by changes in the Sahel, or vice versa? Winner of the BB/BTO Best Bird Book Award 2010 The Jury commented: "It is a tremendous book in every department. It marks a step-change in our knowledge of the ecology of this critically important region in the European-African migration system and of the many species (familiar to us on their breeding grounds) that winter there. The authors combine the latest scientific information with vivid descriptions of landscapes and animals. Their book is richly illustrated with large numbers of drawings, maps and photographs by acclaimed experts. The wealth of coloured graphics has been particularly well thought out and encourages readers to delve into the figures and learn more about the region, rather than having the (all-too-common) opposite effect. Summing up, the jury praises not just the high quality of the texts, the information and the illustrations, but also the sheer pleasure of reading the book: "One of the key attributes of a good book is to be able to grip the reader's attention and transport him or her to another place. We feel confident that [Living on the edge] will have that effect.
A listing of 547 songs contained on 308 recordings for children, organized alphabetically under 170 subject headings. Includes a core list of forty-six recommendations.
The bananas we eat today aren't your parents' bananas: We eat a recognizable, consistent breakfast fruit that was standardized in the 1960s from dozens into one basic banana. But because of that, the banana we love is dangerously susceptible to a pathogen that might wipe them out. That's the story of our food today: Modern science has brought us produce in perpetual abundance once-rare fruits are seemingly never out of season, and we breed and clone the hardiest, best-tasting varieties of the crops we rely on most. As a result, a smaller proportion of people on earth go hungry today than at any other moment in the last thousand years, and the streamlining of our food supply guarantees that the food we buy, from bananas to coffee to wheat, tastes the same every single time. Our corporate food system has nearly perfected the process of turning sunlight, water and nutrients into food. But our crops themselves remain susceptible to the nature's fury. And nature always wins. Authoritative, urgent, and filled with fascinating heroes and villains from around the world, Never Out of Season is the story of the crops we depend on most and the scientists racing to preserve the diversity of life, in order to save our food supply, and us.
Gamebirds have been utilized since prehistoric times for both food and sport. The 21 upland species found in southern Africa include francolins, spurfowl, quails, guineafowl and sandgrouse. Interesting text summarizes the latest scientific research, while illustrated plates by Simon Barlow are works of art, conveying in accurate and painstaking detail each species in its environment. Authoritative text and beautiful artwork combine to make this a significant and worthy ornithological volume: an essential addition to the bookshelves of birders, artists, lovers of nature and the conservation-minded.
Longlisted for the PEN/ESPN Award “Everything that’s rousing and distressing about block-and-tackle football is encompassed in Tropic of Football. . . illuminating.” —Newsday How a tiny Pacific archipelago is producing more players—from Troy Polamalu to Marcus Mariota—for the NFL than anywhere else in the world, by an award-winning sports historian Football is at a crossroads, its future imperiled by the very physicality that drives its popularity. Its grass roots—high school and youth travel program—are withering. But players from the small South Pacific American territory of Samoa are bucking that trend, quietly becoming the most disproportionately overrepresented culture in the sport. Jesse Sapolu, Junior Seau, Troy Polamalu, and Marcus Mariota are among the star players to emerge from the Samoan islands, and more of their brethren suit up every season. The very thing that makes them so good at football—their extraordinary internalization of discipline and warrior self-image—makes them especially vulnerable to its pitfalls, including concussions and brain injuries. Award-winning sports historian Rob Ruck travels to the South Seas to unravel American Samoa's complex ties with the United States. He finds an island blighted by obesity, where boys train on fields blistered with volcanic pebbles wearing helmets that should have been discarded long ago, incurring far more neurological damage than their stateside counterparts and haunted by Junior Seau, who committed suicide after a vaunted twenty-year NFL career, unable to live with the demons that resulted from chronic traumatic encephalopathy. Tropic of Football is a gripping, bittersweet history of what may be football's last frontier.
Tucson lies in a saguaro-studded desert basin surrounded by four mountain ranges and book-ended by two national parks. In an hour you can drive from an arid canyon in the Arizona-Sonora desert to a pine-forested mountain at 9000 feet. Hiking trails are plentiful and as varied as the terrain. Five-Star Trails: Tucson by Rob Rachowiecki guides you to diverse hikes suitable for anyone from wheelchair-using nature lovers to hikers looking for an all-day workout. Each trail has been thoroughly researched, recently hiked and includes a detailed description, trail profiles and map. At a glance categorical ratings, such as Scenery, Trail Condition, Difficulty, Solitude and kid-friendliness, let you quickly select a trail that fits your tastes and ability. Other key information such as fees, restrictions for dogs on the trail as well as advice on when to visit offers you the best information so you can plan your trip with ease. Sized to fit in a pocket, this guide is convenient to keep in the car or toss into a backpack. Driving directions direct hikers to the nearest trailhead parking areas, and GPS trailhead coordinates get them to the start of the trail.
From the celebrated mock obituary following England's first-ever defeat by Australia on home soil in 1882, to the on-pitch insults (or 'sledges') of today, ashes cricket has spawned nearly as many memorable quotes as it has balls bowled and runs scored. Gentlemen and Sledgers charts the ebb and flow of Anglo-Australian cricketing fortunes across 131 years and 314 matches by telling the stories behind 100 memorable ashes quotations. From fast bowler Jeff Thomson's classic 'I enjoy hitting a batsman more than getting him out. I like to see blood on the pitch' in 1975, to Michael Clark's notorious advice to Jimmy Anderson to 'get ready for a f****** broken arm' in 2013, the quotations embrace quips, insults, examples of the dark art of sledging – and even the occasional considered cricketing judgement. Evoking memorable moments and matches as well as highs and lows in the careers of Australia and England's greatest players, Gentlemen and Sledgers is an informal, freewheeling, discursive and entertainingly opinionated history of the ashes.
When we are alert to the coincidences in our lives, we experience them more frequently - and they take on greater significance. And once we recognize synchronicities as meaningful, they open us to new information, new possibilities. We suddenly find that we're in the right place at the right time, meet the right people at the right moment, and our lives are changed for the better." --From the Introduction There are signs everywhere, pointing the way to a better life, if you know how to read them. Signs are the stuff that synchronicity is made of - harness the power of synchronicity, and you can transform your life. In this groundbreaking book, bestselling authors Trish and Rob MacGregor reveal the seven secrets that allow you to recognize synchronicity when it happens - and make the most of it. You'll learn to interpret the meaning of the signs you encounter every day, and use such tools as the tarot, I-Ching, and astrology to understand your past, inform your present, and guide your future. Synchronicity - your key to making magic in your own life! In The 7 Secrets of Synchronicity, you'll see why there really is no such thing as coincidence - and how your life can be the better for it. Synchronicity is the universal language of transformation - and its secrets reveal how you can live a life rich in fulfillment and meaning and wonder. With this enlightening guide, you'll learn to read the signs all around you and transform your world - one amazing synchronicity at a time!
One of a series of titles that take an in-depth look at various countries around the world, covering each country's physical geography, natural environment, politics, and more.
A visually stunning account of bygone days in the Everglades transports readers to the remote, half-wild frontier of southwest Florida in the early part of the twentieth century. Reprint.
This book focuses on writing in different aspects of the curriculum and provides guidance, case studies and theoretical perspectives to show readers how they can become writers with and for children. It demonstrates how to write and model writing for children and includes many examples of good classroom practice in this area.
Sustainable Design for the Built Environment marks the transition of sustainable design from a specialty service to the mainstream approach for creating a healthy and resilient built environment. This groundbreaking and transformative approach introduces sustainable design in a clear, concise, easy-to-read format. This book takes the reader deep into the foundations of sustainable design, and creates a holistic and integrative approach addressing the social, cultural, ecological, and aesthetic aspects in addition to the typical performance-driven goals. The first section of the book is themed around the origins, principles, and frameworks of sustainable design aimed at inspiring a deeper, broader, and more inclusive view of sustainability. The second section examines strategies such as biophilia and biomimicry, adaptation and resilience, health and well-being. The third section examines the application of sustainability principles from the global, urban, district, building, and human scale, illustrating how a systems thinking approach allows sustainable design to span the context of time, space, and varied perspectives. This textbook is intended to inspire a new vision for the future that unites human activity with natural processes to form a regenerative, coevolutionary model for sustainable design. By allowing the reader an insightful look into the history, motivations, and values of sustainable design, they begin to see sustainable design, not only as a way to deliver green buildings, but as a comprehensive and transformative meta-framework that is so needed in every sector of society. Supported by extensive online resources including videos and PowerPoints for each chapter, this book will be essential reading for students of sustainability and sustainable design.
Arranged chronologically, American Battles & Campaigns covers every major campaign and battle fought in North America or by United States’ forces overseas, from the Pequot War of 1634 to the recent conflicts in Afghanistan and Iraq.
The most comprehensive guide to African raptors ever published. Due to its large land mass and impressive variety of habitats, Africa has the most diverse range of raptors of any continent – with almost a third of the world's species occurring in the region. These diurnal birds of prey are well known for their hooked bill and powerful talons, as well as their keen vision that enables them to accurately detect their prey during flight. This authoritative guide, part of the Helm Identification series, features all 106 species found in Africa, with particular emphasis on their field identification. Encompassing falcons, eagles, ospreys, kites, vultures and more, African Raptors discusses the identification of both perched and flying birds, bringing together the very latest research with accurate distribution maps, more than 300 colour photographs and 52 superb plates that illustrate a broad range of ages and racial plumage differences. This book is the ultimate reference on these remarkable birds, and will be indispensable for all birders and ornithologists with an interest in birds of prey.
Chinese Myths features three engrossing myths from the rich culture of ancient China. Wonderful colors evoke the landscape of China, and the gripping text recounts stories of the creation of man, rivers, and the myth of the ten suns. These tales are complemented by an informative compilation of front and back matter.
Extending economic models to include environmental emissions and environmental policy is now commonplace. Yet, the linking is often ad hoc and based on peculiar assumptions. In this book, Rob Dellink shows how emissions and emission reduction policies for five different environmental issues can be included in a forward-looking computable general equilibrium model, building emissions into production and consumption functions. At the technical level the book is superb and stands out for its exact specification of how this is done.' - Richard S.J. Tol, Hamburg University, Germany, Free University Amsterdam, The Netherlands and Carnegie Mellon University, US This important new book enhances our understanding of the dynamic interactions between economic activity, economic growth, pollution abatement and environmental policy. It addresses one main policy problem: how can the direct and indirect costs of environmental policy for multiple pollutants be properly assessed in an applied model?
The Cajun Navy recounts the origin of the Cajun Navy Foundation and its efforts to provide disaster relief during the Louisiana flooding of 2016 and beyond. The author also details his leadership role and the group's national profile"--
Explores the history and course of the Ganges, examining the surrounding land and cities and the river's influence on the history and civilization of India and Bangladesh.
As it becomes clear that climate change is not easily within the boundaries of the 1990’s, society needs to be prepared and needs to anticipate future changes due to the uncertain changes in climate. So far, extensive research has been carried out on several issues including the coastal defence or shifting ecozones. However, the role spatial design and planning can play in adapting to climate change has not yet been focused on. This book illuminates the way adaptation to climate change is tackled in water management, ecology, coastal defence, the urban environment and energy. The question posed is how each sector can anticipate climate change by creating spatial designs and plans. The main message of this book is that spatial design and planning are a very useful tool in adapting to climate change. It offers an integral view on the issue, it is capable in dealing with uncertainties and it opens the way to creative and anticipative solutions. Dealing with adaptation to climate change requires a shift in mindset; from a technical rational way of thinking towards an integral proactive one. A new era in spatial design and planning looms on the horizon.
Helps to develop students' ability to speak English fluently and confidently, especially in less formal contexts. Provides a useful source of ideas to supplement any coursebook at any level.
If it sounds outrageous, then Rob Gordon was involved. These stories are hilarious, viewed in a greater perspective, they represent true Canadiana But officer, if I was a real criminal, would I have just taken 3 teensy little bottles of Beer? Rob Gordon A must read for anyone who thinks that life is stressful! There are others out there that push the limits on decency, this is a man who tells it like it is with a Flashman Twist , perhaps a modern Flashman! My own work is far removed from the places and situations he goes, that is why I love them.. Dr. Kathleen Lundon , Author Orthopedic Rehabilitation Science
As Nick and Nora Charles in the six Thin Man movies from 1934 to 1947, the team of William Powell and Myrna Loy showed that marriage didn’t have to mean the end of the romantic comedy. From the comedic delight that was the initial The Thin Man through its five sequels as well as eight other films (including the Oscar-winning The Great Ziegfeld and Manhattan Melodrama), Powell and Loy were cemented in the public imagination as Hollywood’s happiest married couple. In Becoming Nick and Nora,comedy writer and Hollywood historian Rob Kozlowski follows the winding path that Powell and Loy’s screen personas took over their careers. Studios originally cultivated the two as villains in the silent era: Powell as a mustachioed, swashbuckling fiend and Loy as an “exotic” adversary. With the rise of talkies, the two managed to broaden their range beyond villainous stereotypes, but it took several false starts before they achieved their lasting legacy as Nick and Nora. Packed with behind-the-scenes details and memorable characters, this is a lively look at two tinseltown icons and a film series that remains beloved nearly a century later.
Beaumont was born when the thickly wooded banks of the Neches River were settled in the 1820s. Businessmen and adventurers stayed in the area once they saw the advantages of the river and the regions abundance of timber and other agricultural resources. By 1880, Beaumont was a lumber, ranching, farming, and shipping center. The railroad spurred population growth from 2,500 to 5,000, then Providence intervened: the Lucas Gusher at Spindletop blew in on January 10, 1901, and suddenly more oil than had ever been seen ushered in a new world. The Rockefeller Standard Oil monopoly may have ended in the courts, but Spindletops oil dwarfed the known world supply, creating companies like Humble Oil (now ExxonMobil), Gulf, and Texaco. Beaumont continued to grow, and with a second boom in 1925, flowing oil brought more people and the building of a gracious city.
This book is an ambitious integration of ecological, archaeological, anthropological land use sciences, drawing on human geography, demography and economics of development across the East Africa region. It focuses on understanding and unpicking the interactions that have taken place between the natural and unnatural history of the East African region and trace this interaction from the evolutionary foundations of our species (c. 200,000 years ago), through the outwards and inwards human migrations, often associated with the adoption of subsistence strategies, new technologies and the arrival of new crops. The book will explore the impact of technological developments such as transitions to tool making, metallurgy, and the arrival of crops also involved an international dimension and waves of human migrations in and out of East Africa. Time will be presented with a widening focus that will frame the contemporary with a particular focus on the Anthropocene (last 500 years) to the present day. Many of the current challenges have their foundations in precolonial and colonial history and as such there will be a focus on how these have evolved and the impact on environmental and human landscapes. Moving into the Anthropocene era, there was increasing exposure to the International drivers of change, such as those associated with Ivory and slave trade. These international trade routes were tied into the ensuing decimation of elephant populations through to the exploitation of natural mineral resources have been sought after through to the present day. The book will provide a balanced perspective on the region, the people, and how the natural and unnatural histories have combined to create a dynamic region. These historical perspectives will be galvanized to outline the future changes and the challenges they will bring around such issues as sustainable development, space for wildlife and people, and the position of East Africa within a globalized world and how this is potentially going to evolve over the coming decades.
* “A zany, wildly gripping, dark futuristic fantasy.” —Vogue, Most Anticipated Books of the Year * “Fascinating…a propulsive ride…through a well-built world.” —The Christian Science Monitor * From the brilliant, bestselling author of Child 44 and creator of the FX series Class of ’09 comes a “cinematic” (The Washington Post), “captivating…[and] “brilliantly conceived postapocalyptic story” (Booklist, starred review) about an Antarctic colony of global apocalypse survivors seeking to reinvent civilization under the most extreme conditions imaginable. The world has fallen. Without warning, a mysterious and omnipotent force has claimed the planet for their own. There are no negotiations, no demands, no reasons given for their actions. All they have is a message: humanity has thirty days to reach the one place on Earth where they will be allowed to exist…Antarctica. Cold People follows the perilous journeys of a handful of those who endure the frantic exodus to the most extreme environment on the planet. But their goal is not merely to survive the present. Because as they cling to life on the ice, the remnants of their past swept away, they must also confront the urgent challenge: can they change and evolve rapidly enough to ensure humanity’s future? Can they build a new society in the sub-zero cold? Original and imaginative, as profoundly intimate as it is grand in scope, Cold People is a “spellbinding…speculative masterpiece” (Library Journal, starred review) that’s “chilling in so many ways” (Los Angeles Times).
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