The Producer's Business Handbook provides a model for making a successful business of independent filmmaking. It will give you a comprehensive understanding of the business of entertainment and supply you with the information and tools you'll need to successfully engage all related aspects of global production and exploitation. The handbook also provides a global orientation to the relationships that the most successful producers have with the various participants in the motion picture industry. This includes how producers direct their relationships with domestic and foreign studios, agencies, attorneys, talent, completion guarantors, banks, and private investors. It provides a thorough orientation to operating production development and single purpose production companies, from solicitation of literary properties through direct rights sales, and the management of global distribution relationships. Also presented is an in-depth discussion of the team roles needed to operate these companies, as well as how to attach and direct them. For those outside of the US, this book also includes information about how to produce successful films without government funding. This edition has been updated to include comprehensive information on the internal greenlighting process, government financing, and determining actual cost-of-money. It includes new simplified project evaluation tools, expediting funding and distribution. Together with its companion CD-ROM, which contains valuable forms and spreadsheets; tutorials; and samples, this handbook presents both instruction and worksheet support to independent producers at all levels of experience.
Carnage réapparaît sur Terre et , en s'associant à Norman Osborn, il s'en prend à toutes les personnes ayant un jour fusionné avec un symbiote. Spider-Man est sur la liste rouge de son redoutable adversaire. Le Tisseur va tout faire pour protéger Normie et Dylan Brock... tout en devant se sauver lui-même ! En plus des écrits de Nick Spencer, retrouvez un numéro inédit mettant en avant le Bouffon Rouge, un super-vilain qui avait marqué les esprits lors du grand fi nal du run de Dan Slott.
The theatre director is one of the most critical roles in a successful drama company, yet there are no formal qualifications required for entry into this profession. This practical guide for emerging theatre directors answers all the key questions from the very beginning of your career to key stages as you establish your credentials and get professionally recognized. It analyzes the director's role through relationships with the actors, author, designer, production manager and creative teams and provides vital advice for "on-the-job" situations where professional experience is invaluable. The book also provides an overview of the many approaches to acting methodology without focusing on any in particular to allow the director to develop their own unique methods of working with any actor's style. Each chapter includes these key features: * Introduces important theories, identifies practitioners and provides key reading to provide an overview of historic and current practice. * Interviews with leading practitioners and emerging directors. * Suggested exercises to develop the director's own approach and practical skills.
From Canada’s leading expert on consumer banking, this easy-to-read, indispensable book will help you keep your hard-earned money working for you. Canadians are savvy consumers of everything – except financial products. We comparison shop for new cars and new clothes, but when it comes to our money, most of us passively hand it over to banks and other institutions. The result? Our earnings languish in bank accounts that pay out zero interest while raining down fees, or in mutual funds that make more money for the people running them than for investors. This book is the remedy: written especially for Canadians, it is the definitive guide to getting the best possible deal on everything from savings accounts to mortgages to RRSPs. Rob Carrick puts the key information in the reader’s hands through comparison charts, rankings and easy-to-follow tables, as well as good old-fashioned advice. He explains how to construct a banking profile, where to find the best bargains in financial services, how online banking and investing is changing everything, and much more. This book shows how to get the best while paying the least, so you can use your money for the things you really want and need.
From the author of How to Pay Less and Keep More for Yourself, the essential Canadian investment guide. This is the kind of investment advice that Canadians crave, at a time when they need it most: super-savvy, easy to use, and written in a no-nonsense, take-no-prisoners style that's often outrageously outspoken. Rob Carrick is a highly respected Globe and Mail columnist and expert on personal finance and consumer banking, Rob Carrick's Guide to What's Good, Bad and Downright Awful in Canadian Investments Today is the only all-Canadian practical guide to protecting yourself and prospering in a challenging economy. Systematically arranged with clear and logical headings and handy lists of information, this is a book that can be read cover to cover with enjoyment and to great personal benefit, and used also as a reference for answers to specific concerns. The time is right for Rob Carrick's Guide to What's Good, Bad and Downright Awful in Canadian Investments Today.
This self study course is for individuals resident in the United Kingdom, who want to make the most of their investments and pensions. Part of the process involves taking your money out of the hands of IFAs and their supporting life companies and financial institutions, because their products are usually not worth buying, nor holding onto. This book will show you the alternatives and guide you through all practical steps to make your money work optimally. Since the main share markets are now in recession, you need to know why your fund managers will be leaving your money invested in areas which are falling in value, and what to do about it.Since we can no longer reclaim the dividend tax credit, it can no longer be said that pensions and 'ISA's grow tax free - except for one loophole still left, which this book explains.
The traditional Accounting ‘Practice’ model is outdated. Your clients do not want an accountant who is just an order taker. What they do want is an accounting firm that looks to the future and provides them with timely advice on what they should be doing now to improve their businesses and ultimately to help them achieve their financial and lifestyle goals. If you want to be that firm, you need to read ‘Accounting Practices Don’t Add Up’ to learn how. In this book, Rob Nixon reveals how he helps accounting firms succeed.
In this era of the Boomerang Generation, here at last is a full and frank guide to avoiding the need to move back in with your parents. Rob Carrick of The Globe and Mail is one of Canada's most trusted and widely read financial experts. His latest book is the first by anyone to target financial advice specifically at young adults graduating from university or college and moving into the workforce, into the housing market and into family life. Financial beginners, in other words. Carrick offers what can only be described as a wealth of information, on the full life cycle of financial challenges and opportunities young people face, including saving for a post-secondary education and paying off student debts, establishing a credit rating, basic banking and budgeting, car and home buying, marriage and raising children of their own, and insurance. The book is mindful throughout that parents have a big role to play in all this. It addresses young readers throughout but regularly asks them to see things from their parents' perspective. In that way, Rob Carrick is able to offer advice to both generations. He even recognizes that in these difficult times, moving back in with the folks is sometimes a short-term necessity. So there is a section devoted to such important questions as: Should your parents be charging you rent? For that and many thousands of dollars' worth of other reasons, this is a book that every parent needs to buy for each of their kids, plus one for themselves.
This is a comprehensive guide of the law at every level as it applies to cable networks, to cable's satellite competitors, and to the convergence of these technologies with the broadband Internet.
Paul’s Christophany (i.e., his Damascus Road Experience) has been the subject of much scholarly analysis. However, treatments of this phenomenon, while widely varied, have tended to extract the various references from their literary contexts in order to reconstruct the event, to discover the foundations and content of Paul’s Christology, or to analyze Paul’s experience of conversion and/or call. The current study, focused on the undisputed Pauline epistles, evaluates how and why Paul employed the various Christophanic references in their particular literary and sociohistorical contexts. Through this assessment, the importance of Paul’s Christophanic references as part of his larger arguments is established. It is shown how Paul uniquely shapes the various Christophanic references to fit the needs of his argument and through it, the needs of each community. Furthermore, this study demonstrates that Paul’s Christophanic references do not primarily establish his apostolic status or assert his apostolic authority. Through this study, the corporate nature of Paul’s Christophanic references becomes increasingly evident, and multiple general conclusions are drawn, which provide a possible glimpse into Paul’s understanding of his Christophanic experience.
A common response often heard by Americans when conducting business overseas is "That's just not how things are done over here." As true as that statement may be and no matter how different things are done elsewhere, the business objective remains the same: close the deal, create value, and get paid! Street Smarts for Global Business gives you a behind the scenes look at how global business transactions are done in countries and cultures outside of the United States. Six key topics are explored: legal, language and communications, culture, negotiations, negotiations, outsourcing, and protecting intellectual property. In this book you will discover: > How to win global business via authentic stories and experiences from a seasoned global business executive. > "Street Smarts" templates that provide step by step guidance for analyzing and closing global opportunities. > Behind the scenes business situations and case study examples for numerous countries to include China, Brazil, Italy, Germany, and Slovenia to name a few.
This book presents a practical approach to financial management and decision making for farmers, horticulturists, and supporting agribusiness to achieve a secure return on investments funds, physical resources and labour.
This book takes an in-depth look at the economics and finance of professional team sports, with a strong focus on applied analysis and performance measurement, to enable students, researchers, and practitioners to develop their professional knowledge of contemporary sport business. It examines the key themes that define professional team sports today, including the unique features of the team sport market place, the operation of leagues, competitive balance, salary caps, draft systems, income from broadcasting rights, the role of agents, and governance and financial regulation. It analyses the functional aspects of sport finance including where the money flows in and out, how to measure performance holistically, and how to interpret the financial performance of professional sport teams. It also covers emerging and disruptive forces that may shape the market in the future. It includes real- world cases and data in every chapter, including sports from football to Formula 1 and the NFL to the NBA, covering both established and emerging markets around the world. No other book offers such an up-to-date and practical guide to the most important sector of international sport business. This book is essential reading for courses in sport finance and economics, sport business, sport media and marketing, international business, or the economics of service and entertainment industries, and invaluable reading for any sport business professional looking to improve their professional skills. Daniel Plumley is Principal Lecturer in Sport Finance in the Department of Finance, Accounting and Business Systems in the Sheffield Business School at Sheffield Hallam University, UK. His research interests include performance measurement in professional team sports, the economics and finance of professional team sports, and competitive balance in professional team sports. Rob Wilson is Head of Department in Sheffield Business School’s Department of Finance, Accounting and Business Systems, and member of the Social and Economic Research Institute at Sheffield Hallam University, UK specialising in the finance and economics of the sport business industry.
The third edition of Insurance Law: Doctrines and Principles follows the widely acclaimed first and second editions. It provides a detailed examination of the developing law of insurance, combining exposition of the law with critical analysis. The book is designed with the needs of undergraduate and postgraduate students in mind. The text is enhanced by extensive citations to case law and academic commentaries, making the book ideal for students, scholars and practitioners alike. This new edition reflects the many changes that have occurred in the law of insurance since the second edition was published in 2005. The book is divided into two parts. Part I considers the regulation of insurance business and the general principles underlying the law of insurance contracts. Part II examines the way in which these principles are shaped by the particular insurance context in which they operate. The book is readable and authoritative, with a sound grasp of the realities of insurance practice; it is well sourced and generous with supplementary points. 'Lowry & Rawlings is a welcome addition to the ranks of insurance law textbooks and a serious contender for the student readership in this field.' Nicholas Legh-Jones QC, Lloyds Maritime Commercial Law Quarterly 'I recommend the book for undergraduate use, and as a starting point for postgraduate use. The book is well written and full of clear explanations of a difficult field of the law.' Neil Campbell, Law Quarterly Review '...can be warmly recommended for purchase or use by lecturers and students in the subject.' Dennis Dowding, The Law Teacher '...a very useful text on insurance law ... an eminently readable, good and critical book. It is clearly of the highest calibre.' Reuben Hasson, Canadian Business Law Journal
Don't miss the PBS series MoneyTrack with financial expert Rob Black "A true financial reality and investor education series featuring real people with real-life problems and solutions. . . . Well worth watching." —Humberto Cruz, LA Times In today's unpredictable financial world, achieving and maintaining financial security is a major concern for many people. Getting on the MoneyTrack shows you how to make the right financial decisions for you and your family. It provides a blueprint of what you need to do to ensure a well-funded life and covers topics such as: Common money management mistakes and how to avoid them How to get and stay out of debt New ways to work Investing in real estate Financial planning essentials for couples How to raise money-savvy kids The best ways to save for college Retirement Filled with in-depth insights and practical advice, Getting on the MoneyTrack provides an accessible and honest look at how you can improve your financial well-being.
Traveler's Tool Kit Mexico/Central America was named Best Guidebook for 2008 by planeta.com Rob Sangster and Tim Leffel are not typical travelers, nor is this a typical travel guide. Instead of rating Mexico's "best" (read: most expensive) hotels, the authors shows how to locate comfortable, affordable lodging anywhere in the country. Traveler's Tool Kit does the same for everything from dining to entertainment to sightseeing in Mexico, Guatemala, Costa Rica, Belize, Panama, Honduras, Nicaragua, and El Salvador. Individual sections cover it all: drafting itineraries, calculating costs, eco-sensitive travel, unusual tours, managing money, staying healthy, woman-alone travel, and much more. Sangster and Leffel show how to connect with a network of travelers who've discovered the most enjoyable things to do and can provide guidance on how much to pay for them. The book also tells how to memorialize the adventure through photography and blogging, and even how to earn money from the trip after returning home. Sangster and Leffel are both authoritative and encouraging, drawing on years of experience to help travelers maximize the fun, savings, and security without compromising quality.
Presented in an accessible format, this text provides a detailed and authoritative exposition of the law, illustrated by carefully selected materials and complemented by clear and engaging commentary drawing on a range of critical and theoretical perspectives.
This book provides a rigorous examination into the realities of the current university system in Britain, America and Australia. The radical makeover of the higher education system which began in the 1980s has conventionally been understood as universities being transformed into businesses which sell education and research in a competitive market. This engaging and provocative book argues that this is not actually the case. Drawing on lived experience, Watts asserts that the reality is actually a consequence of contradictory government policy and new public management whose exponents talk and act ‘as-if’ universities have become businesses. The result of which is ‘market crazed governance’, whereby universities are subjected to expensive rebranding and advertising campaigns and the spread of a toxic culture of customer satisfaction surveys which ask students to evaluate their teachers and what they have learned, based on government ‘metrics’ of research ‘quality’. This has led to a situation where not only the normal teacher-student relationship is inverted, academic professional autonomy is eroded and many students are short-changed, but where universities are becoming places whose leaders are no longer prepared to tell the truth and too few academics are prepared to insist they do. An impassioned and methodical study, this book will be of great interest to academics and scholars in the field of higher education and education policy.
Managing Family Trusts is an uncompromising, nuts-and-bolts guide to the world of family trusts. Written by a seasoned expert with many years of firsthand experience in the field, it describes how financial professionals can help beneficiaries loosen the grip of unresponsive or inefficient trustees, assert their rights as inheritors, and assume greater responsibility for their own financial lives. Managing Family Trusts provides a complete set of tools to all those concerned with the business of building better, more satisfying fiduciary arrangements and presents a rare insider's view of how this world operates and details its unique challenges and rewards.
Smart from the Start Money is an easy to understand and necessary book for people entering the real world. In a conversational, easy-to-read style, this book covers common financial decisions young people often face when first starting out on their own. Smart from the Start Money is uniquely written so each chapter covers a common financial situation. Need advice on buying a car or renting an apartment? Don't understand your insurance deductible or 401(k) options? Confused by all the fine print on your credit card statement? This book has it covered ... and then some. This book is not for: People who like wasting money and getting ripped-off People who like complex theories and confusing charts This book is for: Anyone who is ready to enter the real world Anyone who wants common sense personal finance explanations Anyone confused by mortgages, employee benefits, or taxes Anyone who wants to have fun and make the most of their money Take advantage of their knowledge and experience to help you make better financial decisions. Author Bio: Brad Kronland and Rob Roach have over 25 years of combined experience in the banking and financial services industry. In that time they have advised their clients through many different types of financial issues and problems regarding corporate and personal finance. Fresh out of college though, it was a different story. While both received bachelor's degrees in finance, they both found they were just as clueless as their friends who had no formal finance training at all. Take advantage of the knowledge and experience they gained over the years so you can make better financial decisions, keep more of your money, and have more fun! keywords: Personal Finance, Money Management, Graduation, Buying, Renting, Real-World, Finance For Grads, How-To
Trust. Loyalty. Friendship. These were once the building blocks of good business relationships. Today, it’s becoming increasingly difficult to know whom to trust. The authors demonstrate how to recognize the patterns employed by greedy players and provide tactics for combatting all of them.
Managing Family Trusts is an uncompromising, nuts-and-bolts guide to the world of family trusts. Written by a seasoned expert with many years of firsthand experience in the field, it describes how financial professionals can help beneficiaries loosen the grip of unresponsive or inefficient trustees, assert their rights as inheritors, and assume greater responsibility for their own financial lives. Managing Family Trusts provides a complete set of tools to all those concerned with the business of building better, more satisfying fiduciary arrangements and presents a rare insider's view of how this world operates and details its unique challenges and rewards.
Full-colour throughout, The Rough Guide to London is the ultimate travel guide to one of the world's most exciting cities. With 30 years experience and our trademark 'tell it like it is' writing style Rough Guides cover all the basics with practical, on-the-ground details, as well as unmissable alternatives to the usual must-see sights. At the top of your to-pack list, and guaranteed to get you value for money, each guide also reviews the best accommodation and restaurants in all price brackets - we know there are times for saving, and times for splashing out. In The Rough Guide to London: - Over 50 colour-coded maps featuring every listing - Area-by-area chapter highlights - Practical information on the Olympic park - Top 5 boxes - Things not to miss section Make the most of your trip with The Rough Guide to London. Now available in ePub format.
A veteran physician shares his opinion on the state of health care in America and what needs to be done to change it. In an age where uncertainty rules the day, Dr. Rob Tenery explains how health care has evolved into a $2.6 trillion enterprise. He does this with carefully researched histories and a series of challenging and thought-provoking commentaries on the most important issues of the day. Dr. Tenery’s book focuses on a time when doctors and patients worked together to determine the best course of treatment—solutions now being ceded to large corporations and the federal government. He relates, as only a physician can, the challenges, fulfillment, and ethical dilemmas of caring for patients and making the best decisions for their health and well-being. Whether contemplating what doctors can do when nothing can be done, or thinking about the state of the medical profession, his insights are based on real-life experiences with his patients and colleagues. Dr. Tenery brings a perspective and a set of values gained from his father and grandfather, who, together with the author, represent over a century of caring for patients. This book gives you the opportunity to step into the shoes of a dedicated third-generation physician and to see the changing nature of health and medical care through his eyes. This physician of over thirty-seven years is sharing his collected writing for a better understanding of why medicine is a profession and not just another business.
Drama / 6 f At first, Hazelwood Jr. High is like any other middle school - cliques and crushes, dances and detention. But when a new girl unwittingly steps into a "love triangle," a revenge plot is hatched, and events spin out of control, escalating into a shocking and unimaginable climax. Based on a true story. "Mr. Urbinati's script is based on court testimony and psychological and police reports. Even in the era of Jeffrey Dahlmer and Susan Smith, the story holds its own grotesquerie; you c
CLICK HERE to download two trips from Kayaking Puget Sound — "Freshwater Bay to Salt Creek" and Rob Casey's favorite, "Deception Pass" *Kayak, canoe, and stand up padding routes that promise beauty and adventure * Completely updated information and maps, all new photographs, and over 10 all new trips * Revised, easier-to-use Trips-at-a-Glance chart * Originally for kayakers, info now applies to a range of vessels including pedaling kayaks, stand up paddleboards, canoes, row boats, shells, and even kayak-sailing outriggers The miles of inland waterways of the Pacific Northwest are among the best in the world for paddling. Beautiful scenery, intricate and protected waterways, and abundant marine life define the area, while on shore are ample public parklands for camping and exploring. The 60 trips in this extensively updated 3rd edition of the bestselling Kayaking Puget Sound & the San Juan Islands cover the Sound's myriad islands, fjord-like canals, and inlets from Canada's Gulf Islands to the Nisqually River Delta, including the fabulous San Juan Islands and the unique Hood Canal. Each trip description covers all the details paddlers need to plan and complete specific tours throughout the region. Other important updates to this 3rd edition include: modern safety tips (emphasis on proper gear and PFDs); a list of weather resources; how to make use of cell phones and mobile apps that utilize GPS and real-time navigational data; a resources section on kayaking training in the region through paddle clubs, certification groups, and paddle shops; how to prepare for open water trips; new info on how to cross into Canada; and more. Kayaking Puget Sound & the San Juan Islands, 3rd Edition, gives novice paddlers, weekenders, and lifelong kayakers the inspiration and knowledge to get out and explore the Northwest via its singular waterways.
Political parties are central to democratic politics, but where does the power lie within them, and how is it exercised? The Political Party in Canada explores the inner workings of these complex organizations through an examination of the composition and roles of key party actors, as well as the interactions between them. The authors reveal the activities and power-sharing relationships that characterize Canadian parties. It focuses not only on which groups are included in decision-making but on what authority rests with each level of the parties’ respective structures. This comprehensive examination provides important insights into a fundamental institution that makes modern democracy possible.
A girl found murdered in the cellar on Christmas morning. A massacre at the high school. The grownups of the community want to forget, but the children have begun to meet in the middle of the night to remember. Nine teenagers gather at an overgrown memorial and reenact the story.
Congressman Dan Ferris is being questioned about the disappearance of intern Ilona Waxman. Sound awkward? Imagine if he was your dad ... --Publisher description.
This textbook guides the reader on how to undertake high-quality literature reviews, from traditional narrative to protocol-driven reviews. The guidance covers a broad range of purposes, disciplines and research paradigms. Whether the literature review is part of a research project, doctoral study, dissertation or a stand-alone study, the book offers approaches, methods, tools, tips and guidelines to produce more effective literature reviews in an efficient manner. The numerous examples are drawn from an array of subject areas, such as economics, healthcare, education, medicine, psychology, software engineering amongst others. This makes it worthwhile for a wide range of studies and for reviews into evidence-based interventions, policies, practices and treatments. There is attention given to presenting, reporting and publishing literature reviews. With the additional clarity brought about by explanatory tables and graphs, this textbook is a ‘must-have’ for all students, researchers, academics and practitioners at any stage of their project or career when engaging with literature. In addition, citizens, policymakers and practitioners will benefit from the guidance with better insight into how literature reviews could and should have been conducted.
In the twenty-first century, as traditional divides are redefined, bargaining over corporate responsibilities has increasingly centred around corporate reputation and the question of whether businesses are part of society’s problems or part of their solution. This ground-breaking book treats issues, strategies and societal interaction in a homogenous manner and analyzes the nature of the international bargaining society as it has matured. Discussing and contextualizing contemporary debates on international corporate social responsibility, globalization and the impact of reputation, this key text integrates them into a new and coherent framework: Societal Interface Management. Using this unique framework, it explores the interfaces between international corporations, governments and civil society representatives. Analytic and revealing, the text applies the framework to in-depth studies of Nike, Shell, Triumph International, GlaxoSmithKline and ExxonMobil. It investigates the conflicts surrounding Burma, blood diamonds, child labour, oil spills, food safety, patents on HIV/AIDS medication and labour rights that have resulted in a large number of disciplining activities. An accompanying website (www.ib-sm.org) contains additional case studies, as well as issue dossiers on the challenges confronting international firms. Drawing on a wealth of experience both in research and teaching, the authors have developed a text that integrates reputation, responsibility, ethics and accountability. Clearly constructed, it is a must-have book for all those studying or teaching business ethics, political economics, economic geography, public relations, and corporate social responsibility.
Aircraft are mainly bought by two groups of buyers: 1. Airlines for their own use 2. Operating lessors for onward leasing to airlines Both groups of buyers require substantial external funding, both debt and equity, to accommodate these purchases. Historically five key sources have funded the aviation industry: 1. bank debt (secured and unsecured) 2. export credit agency guaranteed debt (secured) 3. capital markets (secured and unsecured bonds; equity and debt solutions) 4. internal cash flow generation 5. tax based leasing products This is the leading text providing guidance on all the funding options available, the best way to secure funding and how to ensure that robust legal structures framing the commercial deal are in place. The book is divided into four core sections: Part A: Market Context which sets the scene giving the user market context and an overview of aircraft financing Part B: Transaction structuring which looks at the credit, the asset, the legal structuring and tax drivers Part C: Core Products and Regional Markets (Brazil, Russia, India, China, France, Germany, Spain and Japan) Part D: Regulatory Matters including accounting developments Key updates for the new Fifth Edition include: - New chapters on: - The environment - Restructuring - Compliance - GATS (Global Aircrafts Trading Systems (GATS) - Full explanation and analysis of recent regulatory changes including changes brought about by Basel IV Due to the complexities involved in this area and the need to ensure that any commercial deal is legally sound Aircraft Financing is the essential reference tool for anyone involved in aircraft financing transactions. This title is included in Bloomsbury Professional's Banking and Finance Law online service.
Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.This book assumes: You don't have $6M of investor funds sitting in your bank account You're not going to relocate to the handful of startup hubs in the world You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.
Providing painstakingly detailed information for safely and securely navigating some of Latin America’s most rewarding excursions, this guide is for both avid climbers attempting Chimborazo’s 20,700-foot summit and recreational trekkers looking to get off the beaten path. From the heights of the Andes and the cloud forests to the Amazon, coastal rainforests, and the low-lying beaches, time-tested travel advice and updated route descriptions are offered on how to select the best outing to suit each individual’s interests, abilities, and time constraints. Step-by-step instructions on how, when, and where to approach each trail guide climbers, hikers, bikers, and trekkers through these often unmarked paths.
The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources. Bayesian Statistics and Marketing describes the basic advantages of the Bayesian approach, detailing the nature of the computational revolution. Examples contained include household and consumer panel data on product purchases and survey data, demand models based on micro-economic theory and random effect models used to pool data among respondents. The book also discusses the theory and practical use of MCMC methods. Written by the leading experts in the field, this unique book: Presents a unified treatment of Bayesian methods in marketing, with common notation and algorithms for estimating the models. Provides a self-contained introduction to Bayesian methods. Includes case studies drawn from the authors’ recent research to illustrate how Bayesian methods can be extended to apply to many important marketing problems. Is accompanied by an R package, bayesm, which implements all of the models and methods in the book and includes many datasets. In addition the book’s website hosts datasets and R code for the case studies. Bayesian Statistics and Marketing provides a platform for researchers in marketing to analyse their data with state-of-the-art methods and develop new models of consumer behaviour. It provides a unified reference for cutting-edge marketing researchers, as well as an invaluable guide to this growing area for both graduate students and professors, alike.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.