Ritu Srivastava's Books

Marketing of Consumer Financial Products

Insights From Service Marketing

By: Ritu Srivastava

Write a review Read reviews Take a Quiz Solve Book Puzzle

Marketing of Consumer Financial Products

Insights From Service Marketing

By: Ritu Srivastava

This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space. This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. This book is particularly useful to managers in financial organizations, executives enrolled in a management course, faculty and post graduate students of a management course.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

178

Publisher

Business Expert Press

Published Date

ISBN 10

1637424310

ISBN 13

9781637424315

Decoding Customer Value at the Bottom of the Pyramid

An Urban India Marketing Perspective

By: Ritu Srivastava

Write a review Read reviews Take a Quiz Solve Book Puzzle

Decoding Customer Value at the Bottom of the Pyramid

An Urban India Marketing Perspective

By: Ritu Srivastava

Mature businesses across all advanced countries are struggling to find new markets. Indian market has been estimated huge in size, approximately $1.2 trillion in purchasing power parity for the households earning an annual income of less than $4,000. This comes to almost 880 million of Indian population of which 22 percent is urban India and 78 percent rural India. Referred to as bottom of the pyramid/low income/subsistence markets, while these markets offer immense business opportunities they also pose challenges. The needs of this segment have to be addressed by the corporate world but it might need a new approach with new business frameworks for implementation. The companies must understand what constitutes value for this segment, how it is different from other segments and how firms can offer value through their market offerings; accordingly what could be the successful business models. Decoding Customer Value at the Bottom of the Pyramid: An Urban India Perspective answers these questions through a practical, rigorous and research oriented way. This book is a must read for business executives across the globe with an interest in the low income customers in India.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

139

Publisher

Business Expert Press

Published Date

ISBN 10

1948976129

ISBN 13

9781948976121

Eco-Restoration of Mine Land

By: Vimal Chandra Pandey,Jitendra Ahirwal,Roopali Roychowdhury,Ritu Chaturvedi

Write a review Read reviews Take a Quiz Solve Book Puzzle

Eco-Restoration of Mine Land

By: Vimal Chandra Pandey,Jitendra Ahirwal,Roopali Roychowdhury,Ritu Chaturvedi

An authoritative introduction to the ecosystem-based approach for restoring land after coal and mineral mining operations. Mining activities, in particular where metal ores have been mined, often leave behind vast areas of dumps and disused mine lands that have become environmental hazards. Soil degradation and poisoning are major environmental concerns in these areas, requiring comprehensive and long-term interventions in order to restore those lands to an ecologically productive state. Eco-Restoration of Mine Land provides a comprehensive overview of ecosystem-based solutions for remediating polluted soil and re-establishing vegetation in disused mine lands, synthesizing cutting-edge research, experiential knowledge, and longstanding best practices to offer a holistic introduction to the science of mine land restoration. Eco-Restoration of Mine Land readers will also find: A basic introduction to soil contamination, risk assessment, and phytoremediation of mine land Discussion of carbon sequestration potential of restored mine soils and other environmental benefits of remediated mine land The use of biological soil quality indicators to assess progress in ecosystem restoration Eco-Restoration of Mine Land is a valuable guide for researchers and advanced students in the environmental and ecological sciences, as well as professionals working in environmental remediation, providing a much-needed survey of this increasingly critical subject.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

244

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119872251

ISBN 13

9781119872252

Non-Metallic Technical Textiles

Materials and Technologies

By: Mukesh Kumar Sinha,Ritu Pandey

Write a review Read reviews Take a Quiz Solve Book Puzzle

Non-Metallic Technical Textiles

Materials and Technologies

By: Mukesh Kumar Sinha,Ritu Pandey

This book describes various aspects of technical textiles and materials, emerging technologies, plant by-products, ultrafine fibers, functional fibers, and fabrics, covering the entire spectrum of technical textiles. It covers the fundamental aspects of emerging technology, materials, and processes. It also discusses various futuristic potential nanofibrous material spun via needleless technology and their inherent properties utilized for creating functional applications in the field of technical textiles. Features: Covers the fundamentals of technical fibers and their processing technologies. Explores natural fibers from agro-residue for high-value technical textiles. Presents up-to-date summary of technical textiles and associated technology. Highlights research and development studies data translated into product-oriented research and practical applications. Identifies the coloring ability of prevailing and new sources of pigments from bioresources. The book is aimed at researchers, professionals, and graduate students in textile and industrial engineering, materials science, and engineering, including apparel engineering.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

219

Publisher

CRC Press

Published Date

ISBN 10

1040026508

ISBN 13

9781040026502

SAJHAR KE CHAO TALE

THE POETS SCRIBBLE

By: NEELAM SAXENA CHANDRA,WAHEEDA HUSSAIN,RITU BHATNAGAR

Write a review Read reviews Take a Quiz Solve Book Puzzle

SAJHAR KE CHAO TALE

THE POETS SCRIBBLE

By: NEELAM SAXENA CHANDRA,WAHEEDA HUSSAIN,RITU BHATNAGAR

कविता कवि की कल्पना की उड़ान होती है, उसकी संवेदनाओं की जुबान होती है| जिसका मस्तिष्क में मंथन हो और जो दिल से कही जाए वो ही कागज़ पर उतरकर कवि की पहचान बनती है!’ ‘शजर की छाँव तले – The Poets Scribble’, कुछ ऐसे ही भावों को लेकर अपने पाठकों के सम्मुख उपस्थित है, जिसमें देश और दुनिया के अगल-अलग हिस्सों के कवियों ने अपनी भावनाओं को कविता का स्वरूप देकर प्रस्तुत किया है| कहीं जीवन की सच्चाई है तो कहीं कल्पना की उड़ान है, कहीं भौतिकता है तो कहीं आध्यात्मिकता का पुट है, कहीं प्रेम है तो कहीं विषाद है – मानव जीवन के सभी पहलुओं और सभी रसों का इस संकलन में एक मनोरम संगम है| इस संकलन का द्विभाषीय (हिन्दी व अंग्रेज़ी) होना इसे अनूठा बना रहा है और कविता प्रेमियों के समक्ष कविताओं का एक खूबसूरत इंद्रधनुष प्रस्तुत कर रहा है|

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

219

Publisher

SUBHARAMBH PUBLICATION HOUSE

Published Date

ISBN 10

9391221718

ISBN 13

9789391221713

Raj Kapoor Speaks

By: Ritu Nanda,Rāja Kapūra

Write a review Read reviews Take a Quiz Solve Book Puzzle

Raj Kapoor Speaks

By: Ritu Nanda,Rāja Kapūra

Raj Kapoor Is Many Things To Many People: Producer, Director, Actor, Editor, Musician, Story-Teller, A Man Of Many Moods, An Acknowledged Patriarch Of India S Film-Making Industry. He Is Also Known To The World As An Extraordinary Showman, Lover, Idealist, Sage And Reformer. Raj Kapoor Has Always Been A Controversial Figure. Although His Films Always Evoked Extreme Reactions, He Knew That Mass Audiences Had Made Him, And He Never Deserted Them. There Will Be Endless Debates About His Exact Contribution To The Art Of Cinema, But Few Can Deny That He Was The Greatest Entertainer Known To Indian Films, The Last True Movie Mogul Of Indian Cinema. Raj Kapoor Worked With The Cinematic Tradition He Inherited, Made Modifications And Added New Elements To It, And Thus Created A Popular Art Form That Was Consonant With His Temperament And View Of Life. He Infused A Distinctive Mode Of Popular Romantic Sensibility Into Indian Cinema. Raj Kapoor Has Been Portrayed In Various Ways. He Was Imperious And Majestic, A Dreamer Of Big Dreams; His Creations Were Clearly Several Times Larger That The R.K. Studios, Which Remains A Living Monument To One Man S Vision, Energy And Enterprise. In This Book His Daughter Records The Lesser-Known Facets Of His Magnificent Personality, Without Interpreting His Thoughts, So That When Readers Thumb Through The Pages, They May Feel His Presence.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

216

Publisher

Penguin Books India

Published Date

ISBN 10

0670049522

ISBN 13

9780670049523

Policy Intervention Analysis

By: Ritu Paliwal

Write a review Read reviews Take a Quiz Solve Book Puzzle

Policy Intervention Analysis

By: Ritu Paliwal

Environmental Impact Assessment (EIA) is crucial for protecting the environment, especially in a country like India--with its dense and rapidly growing population, shrinking land mass, and an economy poised for rapid growth. In order to make EIA an interactive process, it is necessary that it is supported by a strong follow-up mechanism. A properly formulated follow-up process would not only encourage compliance but also increase awareness among the stakeholders. Policy Intervention Analysis: environmental impact assessment evaluates the adequacy of post project monitoring (PPM) process in India and its effective implementation with a focus on the industrial sector. The book investigates the reasons for poor compliance and gives corrective measures for corrective PPM. It identifies specific measures to improve environmental conditions and provides an action plan that will help strengthen the monitoring and enforcement mechanism based on specific regional concerns.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

230

Publisher

The Energy and Resources Institute (TERI)

Published Date

ISBN 10

8179934993

ISBN 13

9788179934999

Explorations into Sustainable Development with Forest and Biodiversity Conservation

By: Dr. Ritu Dhingra

Write a review Read reviews Take a Quiz Solve Book Puzzle

Explorations into Sustainable Development with Forest and Biodiversity Conservation

By: Dr. Ritu Dhingra

Forests being the lungs of planet Earth are the most important ecosystems. They act as carbon sinks and sustain a huge amount of carbon in them. They play an extremely important role for the survival of the living beings on this earth. From human beings to the flora and fauna of the earth’s ecosystem depend on the forests in some way or the other. Forests are the repositories of enormous biodiversity on this planet. They are an adobe to millions of species of animals including human beings, plants and microorganisms. They also give massive ecosystem services to mankind and to all the living beings thriving on this earth. They regulate climate, water cycles and carbon sequestering on this planet. They even provide a livelihood to human beings all over the world. They check global warming on this earth. The parameter of sustainable development is that forest and biodiversity is conserved for the coming generations also. Forests are the most important repositories of terrestrial biological diversity. The diversity of life amongst the living beings and their distinct habitats, the interactions between the various components of the biodiversity makes this planet a habitable place for various life forms. Forest conservation is extremely important for intergenerational equity and the principle of sustainable development paves the way. The forests especially in the domains of forestry and agriculture provide 40% of the world’s economy. This is due to the biological diversity in the forest ecosystems. 70% of the world’s poor populace who live in rural areas is directly dependent on biodiversity for their livelihood. A rough estimate of 60 million indigenous folks are somehow reliant on forests for their daily needs. The Supreme Court of India in Rural Litigation and Entitlement Kendra v. State of Uttar Pradesh elucidated the importance of ecosystem services as provided by the forests.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

442

Publisher

Selfypage Developers Pvt Ltd.

Published Date

ISBN 10

9395632011

ISBN 13

9789395632010

Design and Development of MEMS based Guided Beam Type Piezoelectric Energy Harvester

By: Shanky Saxena,Ritu Sharma,B. D. Pant

Write a review Read reviews Take a Quiz Solve Book Puzzle

Design and Development of MEMS based Guided Beam Type Piezoelectric Energy Harvester

By: Shanky Saxena,Ritu Sharma,B. D. Pant

This book presents device design, layout design, FEM analysis, device fabrication, and packaging and testing of MEMS-based piezoelectric vibration energy harvesters. It serves as a complete guide from design, FEM, and fabrication to characterization. Each chapter of this volume illustrates key insight technologies through images. The book showcases different technologies for energy harvesting and the importance of energy harvesting in wireless sensor networks. The design, simulation, and comparison of three types of structures – single beam cantilever structure, cantilever array structure, and guided beam structure have also been reported in one of the chapters. In this volume, an elaborate characterization of two-beam and four-beam fabricated devices has been carried out. This characterization includes structural, material, morphological, topological, dynamic, and electrical characterization of the device. The volume is very concise, easy to understand, and contains colored images to understand the details of each process.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

190

Publisher

Springer Nature

Published Date

ISBN 10

9811606064

ISBN 13

9789811606069

Two Timings

By: Ritu Kumari

Write a review Read reviews Take a Quiz Solve Book Puzzle

Two Timings

By: Ritu Kumari

The book is all about a love story of two person who is rivalry. They got married to their respective life partners but still the two rivalry fall in love with each other after their marriage.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

Publisher

Instant Publication

ISBN 10

9395568410

ISBN 13

9789395568418

Corneal Transplantation

With Videos

By: Namrata Sharma,Ritu Nagpal,Rasik B Vajpayee

Write a review Read reviews Take a Quiz Solve Book Puzzle

Corneal Transplantation

With Videos

By: Namrata Sharma,Ritu Nagpal,Rasik B Vajpayee

The cornea is the clear, outer layer at the front of the eyeball. It acts as a window to the eye. The cornea helps to focus light rays onto the retina, this image is then transmitted to the brain. When the cornea is damaged, it can become less transparent or its shape can change. This can prevent light reaching the retina and causes the picture transmitted to the brain to be distorted or unclear. A corneal transplant, also known as keratoplasty or a corneal graft, is an operation to remove all or part of a damaged cornea and replace it with healthy donor tissue. It is used to improve sight, relieve pain and treat severe infection or damage. One of the most common reasons for a cornea transplant is a condition called keratoconus, which causes the cornea to change shape. (NHS.UK) This book is a guide to corneal transplantation (keratoplasty) for ophthalmic surgeons. Divided into seven sections, the text begins with an overview of evolution, preoperative considerations, and eye banking. The following sections cover a multitude of keratoplasty techniques, including endothelial keratoplasty, and their potential complications. The book concludes with discussion on alternatives to corneal transplantation. The third edition of this comprehensive manual has been fully revised, with new topics added, to provide surgeons with the latest advances in the field. A selection of operative videos can be accessed via a QR code provided in the book. The previous edition (9788184488593) published in 2010.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

591

Publisher

Jaypee Brothers Medical Publishers

Published Date

ISBN 10

9389587220

ISBN 13

9789389587227

Marketing of Consumer Financial Products

Insights From Service Marketing

By: Ritu Srivastava

Write a review Read reviews Take a Quiz Solve Book Puzzle

Marketing of Consumer Financial Products

Insights From Service Marketing

By: Ritu Srivastava

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

178

Publisher

Business Expert Press

Published Date

ISBN 10

1637424310

ISBN 13

9781637424315

Decoding Customer Value at the Bottom of the Pyramid

An Urban India Perspective

By: Ritu Srivastava

Write a review Read reviews Take a Quiz Solve Book Puzzle

Decoding Customer Value at the Bottom of the Pyramid

An Urban India Perspective

By: Ritu Srivastava

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

180

Published Date

ISBN 10

1948976110

ISBN 13

9781948976114

Policy Intervention Analysis

By: Ritu Paliwal

Write a review Read reviews Take a Quiz Solve Book Puzzle

Policy Intervention Analysis

By: Ritu Paliwal

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

230

Publisher

The Energy and Resources Institute (TERI)

Published Date

ISBN 10

8179934993

ISBN 13

9788179934999

Book's by Ritu Srivastava

Marketing of Consumer Financial Products

Marketing of Consumer Financial Products

Decoding Customer Value at the Bottom of the Pyramid

Decoding Customer Value at the Bottom of the Pyramid

Eco-Restoration of Mine Land

Eco-Restoration of Mine Land

Non-Metallic Technical Textiles

Non-Metallic Technical Textiles

SAJHAR KE CHAO TALE

SAJHAR KE CHAO TALE

Raj Kapoor Speaks

Raj Kapoor Speaks

Policy Intervention Analysis

Policy Intervention Analysis

Explorations into Sustainable Development with Forest and Biodiversity Conservation

Explorations into Sustainable Development with Forest and Biodiversity Conservation

Design and Development of MEMS based Guided Beam Type Piezoelectric Energy Harvester

Design and Development of MEMS based Guided Beam Type Piezoelectric Energy Harvester

Two Timings

Two Timings

Corneal Transplantation

Corneal Transplantation

Marketing of Consumer Financial Products

Marketing of Consumer Financial Products

Decoding Customer Value at the Bottom of the Pyramid

Decoding Customer Value at the Bottom of the Pyramid

Policy Intervention Analysis

Policy Intervention Analysis

Username

Password

Username

Password

Password again

Birthday

Email