In the last hundred-odd years, advertising in India has given us life-altering stuff. It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like pizza as much as the next Italian - as long as Domino's puts keema do pyaza on it and tempts us with 'Hungry kya?' It has made us re-evaluate our life choices and ask thought-provoking questions like 'Kitna deti hai?' of our cars and 'Kya aap Close-Up karte hain?' of our countrymen. In short, it has enriched our lives with quirky quips, unforgettable characters, inter-brand scuffles, clever insights, virtual lures and jaw-dropping controversies. In A History of Indian Advertising in Ten-and-a-half Chapters previously published as Stark Raving Ad, you'll find the best of case studies and unbusiness-like stories from Indian advertising through the ages - the hits, the misses, the also-rans and the banned. An engrossing read, this book will inform as much as entertain all readers.
In this fast-paced practical world, everyone is part of the rat race to do better than others. Meanwhile, love has taken a back seat. Amidst the hollowness of online dating and casual temptations, an old-school couple is determined to thrive. Like an oasis in the desert, this is a symbol of hope; hope that will make you believe in love again. Love does not make you a weaker person, instead, it brings the best out of you. This story will make you believe that souls destined to be together can overcome every hurdle sooner or later.
This anthology book is a collection of poetry and stories. We and the editors have worked a lot at editing the contents of our authors to find out the plagiarism. All the poetry and stories are unpublished works of authors.Special thanks to miss Rutupurna Satapathy for editing the content.
Herald it as the coming of age of woman power or shrug it off as mere symbolism to placate all and sundry - the fact is that the glass ceiling at the highest level has been shattered. Even so, with the passage of time the novelty of having a woman President is bound to wear off, and the sole benchmark to evaluate Pratibha Patil would be her performance as the first citizen of the country. A seasoned politician and proven Congress loyalist, Pratibha Patil has the unique distinction of having won every election that she has contested in the 34 years of her long political career. Till recently Governor of Rajasthan, she will need to muster all the skills honed in the rough and tumble of politics, in the professional arena of the courtroom, and in sports stadia to uphold the dignity and decorum of the hallowed office of the President of the country. This book traces the journey of President Pratibha Patil from the small town of Jalgaon to the majestic Rashtrapati Bhawan on Raisina Hill as she assumes office as the twelfth President of India, after one of the murkiest, no-holds barred presidential elections ever, making history in the sixtieth year of India's independence.
NR Narayana Murthy as he is better known, is probably the most recognized and respected face of Indian industry. He is the founder of Infosys, a global software consulting company which he started with six other professionals and a seed capital of Rs. 10,000 in 1981. Not only did NRNM lead it to become a top ranking Information Technology company in the world, he also showed that it is possible to do business ethically and achieve success without bending any laws or making compromises. This book takes you through the fascinating journey of a seventeen year old who had to sacrifice his entry into the prestigious Indian Institute of Technology because his father did not have money to pay his fees, and who ultimately came up in life to head a global Information Technology company. This book will surely inspire all the readers.
From dark alleys where superheroes fight bad guys to laboratories where bionic supervillains cook up monstrous plans, this step by step book will guide you through the adventure of making a graphic novel. Create your own characters, dress them up, and then put them into action in your very own panels.
Its time for some manga mania! Bring to life ninja heroes, warrior princesses, mecha monsters, wacky chibis and other cool manga mainstays all in a few simple steps. Get creative with costumes, wild with weapons, and daring with details. Then pull it all together in your very own comic panels.
The idea of Lucknow - A Treasure, was wholeheartedly welcomed by Mr. Yogeshwar Puri, the ardent Lucknow-lover, who gave the impetus and zeal for the creative thought process to my creative team of Sameera and Siddhartha with Amrit and Bindu. Without them I could not have realized my dream; they made possible to showcase `Lucknow` the magnificent` in a most tantalizing and exotic way.
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