Ritu Shah's Books

Real Life Applications of Soft Computing

By: Anupam Shukla,Ritu Tiwari,Rahul Kala

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Real Life Applications of Soft Computing

By: Anupam Shukla,Ritu Tiwari,Rahul Kala

Rapid advancements in the application of soft computing tools and techniques have proven valuable in the development of highly scalable systems and resulted in brilliant applications, including those in biometric identification, interactive voice response systems, and data mining. Although many resources on the subject adequately cover the theoreti

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Page Count

688

Publisher

CRC Press

Published Date

ISBN 10

1439822891

ISBN 13

9781439822890

A History of Indian Advertising in Ten-and-a-half Chapters

A Giddy Guide to Indian Ads You Love (or Hate)

By: Ritu Singh

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A History of Indian Advertising in Ten-and-a-half Chapters

A Giddy Guide to Indian Ads You Love (or Hate)

By: Ritu Singh

In the last hundred-odd years, advertising in India has given us life-altering stuff. It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like pizza as much as the next Italian - as long as Domino's puts keema do pyaza on it and tempts us with 'Hungry kya?' It has made us re-evaluate our life choices and ask thought-provoking questions like 'Kitna deti hai?' of our cars and 'Kya aap Close-Up karte hain?' of our countrymen. In short, it has enriched our lives with quirky quips, unforgettable characters, inter-brand scuffles, clever insights, virtual lures and jaw-dropping controversies. In A History of Indian Advertising in Ten-and-a-half Chapters previously published as Stark Raving Ad, you'll find the best of case studies and unbusiness-like stories from Indian advertising through the ages - the hits, the misses, the also-rans and the banned. An engrossing read, this book will inform as much as entertain all readers.

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304

Publisher

Hachette India

Published Date

ISBN 10

9350097680

ISBN 13

9789350097687

Indian-ish

Recipes and Antics from a Modern American Family

By: Priya Krishna,Ritu Krishna

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Indian-ish

Recipes and Antics from a Modern American Family

By: Priya Krishna,Ritu Krishna

A young food writer's witty and irresistible celebration of her mom's "Indian-ish" cooking--with accessible and innovative Indian-American recipes

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263

Publisher

Harvest

Published Date

ISBN 10

1328482472

ISBN 13

9781328482471

Like Never Before

The Unheard Narrative

By: Dr. Ritu Singh

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Like Never Before

The Unheard Narrative

By: Dr. Ritu Singh

In this fast-paced practical world, everyone is part of the rat race to do better than others. Meanwhile, love has taken a back seat. Amidst the hollowness of online dating and casual temptations, an old-school couple is determined to thrive. Like an oasis in the desert, this is a symbol of hope; hope that will make you believe in love again. Love does not make you a weaker person, instead, it brings the best out of you. This story will make you believe that souls destined to be together can overcome every hurdle sooner or later.

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Notion Press

Published Date

ISBN 13

9798888054970

Corneal Transplantation

With Videos

By: Namrata Sharma,Ritu Nagpal,Rasik B Vajpayee

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Corneal Transplantation

With Videos

By: Namrata Sharma,Ritu Nagpal,Rasik B Vajpayee

The cornea is the clear, outer layer at the front of the eyeball. It acts as a window to the eye. The cornea helps to focus light rays onto the retina, this image is then transmitted to the brain. When the cornea is damaged, it can become less transparent or its shape can change. This can prevent light reaching the retina and causes the picture transmitted to the brain to be distorted or unclear. A corneal transplant, also known as keratoplasty or a corneal graft, is an operation to remove all or part of a damaged cornea and replace it with healthy donor tissue. It is used to improve sight, relieve pain and treat severe infection or damage. One of the most common reasons for a cornea transplant is a condition called keratoconus, which causes the cornea to change shape. (NHS.UK) This book is a guide to corneal transplantation (keratoplasty) for ophthalmic surgeons. Divided into seven sections, the text begins with an overview of evolution, preoperative considerations, and eye banking. The following sections cover a multitude of keratoplasty techniques, including endothelial keratoplasty, and their potential complications. The book concludes with discussion on alternatives to corneal transplantation. The third edition of this comprehensive manual has been fully revised, with new topics added, to provide surgeons with the latest advances in the field. A selection of operative videos can be accessed via a QR code provided in the book. The previous edition (9788184488593) published in 2010.

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Page Count

591

Publisher

Jaypee Brothers Medical Publishers

Published Date

ISBN 10

9389587220

ISBN 13

9789389587227

Raj Kapoor Speaks

By: Ritu Nanda,Rāja Kapūra

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Raj Kapoor Speaks

By: Ritu Nanda,Rāja Kapūra

Raj Kapoor Is Many Things To Many People: Producer, Director, Actor, Editor, Musician, Story-Teller, A Man Of Many Moods, An Acknowledged Patriarch Of India S Film-Making Industry. He Is Also Known To The World As An Extraordinary Showman, Lover, Idealist, Sage And Reformer. Raj Kapoor Has Always Been A Controversial Figure. Although His Films Always Evoked Extreme Reactions, He Knew That Mass Audiences Had Made Him, And He Never Deserted Them. There Will Be Endless Debates About His Exact Contribution To The Art Of Cinema, But Few Can Deny That He Was The Greatest Entertainer Known To Indian Films, The Last True Movie Mogul Of Indian Cinema. Raj Kapoor Worked With The Cinematic Tradition He Inherited, Made Modifications And Added New Elements To It, And Thus Created A Popular Art Form That Was Consonant With His Temperament And View Of Life. He Infused A Distinctive Mode Of Popular Romantic Sensibility Into Indian Cinema. Raj Kapoor Has Been Portrayed In Various Ways. He Was Imperious And Majestic, A Dreamer Of Big Dreams; His Creations Were Clearly Several Times Larger That The R.K. Studios, Which Remains A Living Monument To One Man S Vision, Energy And Enterprise. In This Book His Daughter Records The Lesser-Known Facets Of His Magnificent Personality, Without Interpreting His Thoughts, So That When Readers Thumb Through The Pages, They May Feel His Presence.

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Page Count

216

Publisher

Penguin Books India

Published Date

ISBN 10

0670049522

ISBN 13

9780670049523

The Brilliant Manipulator

By: Ritu Arora

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The Brilliant Manipulator

By: Ritu Arora

A PEEK INTO THE MIND OF AN INCREDIBLE MANIPULATOR When a financial fraud is detected in the Treasury branch of ZNI Bank in Delhi, the fingers point at forex dealer Anand Patel, who vehemently denies it. Is he really as innocent as he claims to be or is he hiding something? Slowly, the needle of suspicion moves from Anand to six erstwhile members of the bank’s Matching Team. Is the fraudster one among them or is he or she an outsider? Just when it appears that the investigation is heading nowhere, one of the officials from the bank stumbles upon a seemingly innocuous cue that points to a larger cover-up. As the investigation deepens, several bizarre truths with links to betting emerge. The bank officials realize that this is not a simple case of siphoning money and they are dealing with a brilliant manipulator who has so cleverly covered the tracks. Or has he…?

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Page Count

165

Publisher

Notion Press

Published Date

ISBN 10

1947137816

ISBN 13

9781947137813

Gender, Land and Livelihoods in East Africa

Through Farmers' Eyes

By: Ritu Verma

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Gender, Land and Livelihoods in East Africa

Through Farmers' Eyes

By: Ritu Verma

Gender, Land, and Livelihoods in East Africa: Through farmers eyes

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Page Count

284

Publisher

IDRC

Published Date

ISBN 10

0889369291

ISBN 13

9780889369290

Borders & Boundaries

Women in India's Partition

By: Ritu Menon,Kamla Bhasin

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Borders & Boundaries

Women in India's Partition

By: Ritu Menon,Kamla Bhasin

On the sufferings of women during the partition of India in 1947; includes personal narratives.

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Page Count

296

Publisher

Rutgers University Press

Published Date

ISBN 10

0813525527

ISBN 13

9780813525525

Discrete Problems in Nature Inspired Algorithms

By: Anupam Prof. Shukla,Ritu Tiwari

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Discrete Problems in Nature Inspired Algorithms

By: Anupam Prof. Shukla,Ritu Tiwari

This book includes introduction of several algorithms which are exclusively for graph based problems, namely combinatorial optimization problems, path formation problems, etc. Each chapter includes the introduction of the basic traditional nature inspired algorithm and discussion of the modified version for discrete algorithms including problems pertaining to discussed algorithms.

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Page Count

310

Publisher

CRC Press

Published Date

ISBN 10

1351260863

ISBN 13

9781351260862

Teach a Woman to Fish

Overcoming Poverty Around the Globe

By: Ritu Sharma

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Teach a Woman to Fish

Overcoming Poverty Around the Globe

By: Ritu Sharma

The firsthand account of one woman's rugged travels through three impoverished nations, and of the women living, struggling, and overcoming the forces that threaten to keep them in poverty

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Page Count

286

Publisher

Macmillan

Published Date

ISBN 10

1137278587

ISBN 13

9781137278586

Italian Khana

By: Ritu Dalmia

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Italian Khana

By: Ritu Dalmia

Want to cook Italian food but terrified by the complicated recipes? Exasperated because you can’t find the right ingredients? Wish you could eat chilli with your pasta? Ritu Dalmia, chef and owner of Diva, Delhi’s most beloved Italian restaurant, teaches you how to cook authentic, delicious Italian food in your kitchen that will have you begging for more. She tells you how and what to cook, from show-off dinner parties to a romantic supper à deux, from sharing your table with friends to cosying up on the sofa watching TV. Ritu writes of how regions in Italy differ in their cooking style, what wine to pair with what food, how to adapt Indian ingredients to Italian cooking, and also provides an updated list of suppliers in all the metros. Stylishly designed, with stunning photography, Italian Khana will be your guru and best friend in the kitchen.

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Page Count

342

Publisher

Random House India

Published Date

ISBN 10

8184002726

ISBN 13

9788184002720

Infertility Management Series: Abnormalities of the Pelvis

By: Juan A Garcia-Velasco,Manish Banker,Sneha Sathe,Ritu Hinduja

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Infertility Management Series: Abnormalities of the Pelvis

By: Juan A Garcia-Velasco,Manish Banker,Sneha Sathe,Ritu Hinduja

Part of the recognised Infertility Management Series, this handbook is a complete guide to fertility-related abnormalities of the pelvis. Divided into ten sections, the book covers numerous abnormalities, including fibroids, endometriosis, pelvic inflammatory disease, genital tuberculosis, and other disorders known to have a detrimental effect on the outcome of assisted reproductive treatment. The text concludes with discussion on gynaecological cancer and fertility preservation options. Edited by recognised experts in the field, led by Madrid-based Juan A Garcia-Velasco, the book is further enhanced by clinical photographs, diagrams and tables. Other titles in the series include: Investigating Infertility, Intrauterine Insemination, Practical Management of Male Infertility, Polycystic Ovarian Syndrome, and Ovarian Stimulation. Key points Part of Infertility Management Series providing complete guide to fertility-related pelvic abnormalities Includes discussion on gynaecological cancer and fertility preservation Edited by recognised team of experts in reproductive medicine Features clinical photographs, diagrams and tables

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Page Count

175

Publisher

JP Medical Ltd

Published Date

ISBN 10

9352702891

ISBN 13

9789352702893

Stories About You, Me Or Them

By: Ritu Kakar

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Stories About You, Me Or Them

By: Ritu Kakar

Stories About You, Me Or Them is a collection of short stories where you will find yourself living each moment, every emotion, every experience. It could be Love, Infidelity, Hurt, Loss, Relationships. Each one is an emotion you have either witnessed or experienced in life. So Read it, Live it, Love it.

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Page Count

104

Publisher

Ajitabha Publishers

ISBN 10

9390760410

ISBN 13

9789390760411

The Red Corridor

By: Ritu Dokania

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The Red Corridor

By: Ritu Dokania

Ramu, a typical Bihari servant, loves to flash his red torch light on the images of voluptuous heroines in the cinema hall and disparages foreign cuisine. He plays Lakshman during the Ramlila festivities, grudging the importance given to Hanuman. Could he be a murderer? Has he killed Manian? Timila thinks so and interrogates him thinking about their interwoven lives in Chennai. Timila, an expatriate from Nepal, is branded Nepali-girl-with-no brains by her new, urban friends in Chennai. She is mocked since she cannot comprehend western social etiquette. She falls in love with Manian, a Tamilian businessman obsessed with medical research, who tries to cure her facial flaws. In alien Chennai, she meets Ramu, Manian's servant who incidentally hails from her hometown. The riots in Nepal flared up by the Madhesis, the Indian-origin-inhabitants of Nepal, thwart the fledgling relationship between Ramu and Timila, who are two Madhesis uprooted and treated shoddily by an unfamiliar world. Manian and Timila find love and success in Chennai when suddenly death comes knocking.... Can Timila find a satisfying denouement?

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Page Count

125

Publisher

Pustak Mahal

Published Date

ISBN 10

8122311075

ISBN 13

9788122311075

Policy Intervention Analysis

By: Ritu Paliwal

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Policy Intervention Analysis

By: Ritu Paliwal

Environmental Impact Assessment (EIA) is crucial for protecting the environment, especially in a country like India--with its dense and rapidly growing population, shrinking land mass, and an economy poised for rapid growth. In order to make EIA an interactive process, it is necessary that it is supported by a strong follow-up mechanism. A properly formulated follow-up process would not only encourage compliance but also increase awareness among the stakeholders. Policy Intervention Analysis: environmental impact assessment evaluates the adequacy of post project monitoring (PPM) process in India and its effective implementation with a focus on the industrial sector. The book investigates the reasons for poor compliance and gives corrective measures for corrective PPM. It identifies specific measures to improve environmental conditions and provides an action plan that will help strengthen the monitoring and enforcement mechanism based on specific regional concerns.

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Page Count

230

Publisher

The Energy and Resources Institute (TERI)

Published Date

ISBN 10

8179934993

ISBN 13

9788179934999

Non-Metallic Technical Textiles

Materials and Technologies

By: Mukesh Kumar Sinha,Ritu Pandey

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Non-Metallic Technical Textiles

Materials and Technologies

By: Mukesh Kumar Sinha,Ritu Pandey

This book describes various aspects of technical textiles and materials, emerging technologies, plant by-products, ultrafine fibers, functional fibers, and fabrics, covering the entire spectrum of technical textiles. It covers the fundamental aspects of emerging technology, materials, and processes. It also discusses various futuristic potential nanofibrous material spun via needleless technology and their inherent properties utilized for creating functional applications in the field of technical textiles. Features: Covers the fundamentals of technical fibers and their processing technologies. Explores natural fibers from agro-residue for high-value technical textiles. Presents up-to-date summary of technical textiles and associated technology. Highlights research and development studies data translated into product-oriented research and practical applications. Identifies the coloring ability of prevailing and new sources of pigments from bioresources. The book is aimed at researchers, professionals, and graduate students in textile and industrial engineering, materials science, and engineering, including apparel engineering.

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Page Count

219

Publisher

CRC Press

Published Date

ISBN 10

1040026508

ISBN 13

9781040026502

Pharma Marketing Management

e-Book for B.Pharm 8th Semester for U.P. State Universities: Common Syllabus

By: Dr. Ritu Kataria

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Pharma Marketing Management

e-Book for B.Pharm 8th Semester for U.P. State Universities: Common Syllabus

By: Dr. Ritu Kataria

Buy E-Book of Pharma Marketing Management Book For B.Pharm 8th Semester of U.P. State Universities

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296

Publisher

Thakur Publication Private Limited

Published Date

ISBN 10

9390570069

ISBN 13

9789390570065

Cryptocurrencies

The When, Why and How of it

By: Ritu Shah

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Cryptocurrencies

The When, Why and How of it

By: Ritu Shah

…now this is the best and fastest way to build your financial future. Open this book and you will find: • Importance of cryptocurrencies and how to understand them • Differences analysed in a simple way to show the characteristics of various tokens and projects • Discover the ways to manage your investments in crypto so that you’ll have enough to live now and years ahead • Tips to choose the right crypto for your investment and trading • Secure your financial future with this asset class, as it will be the mainstream before you could realize it Do you know the difference between BITCOIN and ETHEREUM? Do you know the difference between CARDANO and VECHAIN? Do you know what SATOSHIS and COIN SWAPS are? Why will XRP change the way we bank? …..and more…. LEARN ABOUT IT!!

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Page Count

178

Publisher

Notion Press

Published Date

ISBN 10

168586662X

ISBN 13

9781685866624

Caricaturing Culture in India

Cartoons and History in the Modern World

By: Ritu Gairola Khanduri

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Caricaturing Culture in India

Cartoons and History in the Modern World

By: Ritu Gairola Khanduri

Caricaturing Culture in India is a highly original history of political cartoons in India. Drawing on the analysis of newspaper cartoons since the 1870s, archival research and interviews with prominent Indian cartoonists, this ambitious study combines historical narrative with ethnographic testimony to give a pioneering account of the role that cartoons have played over time in political communication, public discourse and the refraction of ideals central to the creation of the Indian postcolonial state. Maintaining that cartoons are more than illustrative representations of news, Ritu Gairola Khanduri uncovers the true potential of cartoons as a visual medium where memories jostle, history is imagined and lines of empathy are demarcated. Placing the argument within a wider context, this thought-provoking book highlights the history and power of print media in debates on free speech and democratic processes around the world, revealing why cartoons still matter today.

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Page Count

369

Publisher

Cambridge University Press

Published Date

ISBN 10

1139992791

ISBN 13

9781139992794

Cryptocurrencies

The When, Why and How of it

By: Ritu Shah

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Cryptocurrencies

The When, Why and How of it

By: Ritu Shah

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Page Count

178

Publisher

Notion Press

Published Date

ISBN 10

168586662X

ISBN 13

9781685866624

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