Cutting edge and relevant to the local context, this second Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how evolving digital technologies and widespread use of social media are changing the way marketers understand consumers. * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about social media, research, cultural and international factors, and consumer psychology in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
The Federal Reserve System, founded in 1913, is recognized as one of the most influential policy-making bodies in the United States. Its duties including managing the country's monetary policy, regulating and supervising banks, and monitoring the financial system, set it apart from other government agencies. Hafer provides a comprehensive explanation of the Federal Reserve System, describing its structure and process, policies, people, and key events. Arranged alphabetically, over 250 entries define and describe topics related to the Fed and United States monetary policy, including Alan Greenspan, Black Monday of 1929, Euro, Federal Reserve Act of 1913, Prime rate, and Treasury financing. Numerous appendices supplement the A-to- Z entries, providing insight into the secretive and powerful Federal Reserve Bank, the keepers of America's monetary system.
Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context
Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand. Up to now, only a few books on positioning were published. Positioning the Brand picks up the gauntlet with an approach based on two fundamental choices: Firstly, the book was written from the perspective of the brand manager, and has therefore been shaped as a practical roadmap. Secondly, this book advocates a new stance on positioning, teaching the reader to look from the inside-out, instead of adopting the usual outside-in methodology. This inside-out approach departs from an analysis of the corporate identity, enabling better fulfilment of external positioning, and ensuring internal support. This book is intended for (future) managers, marketing professionals and communication professionals responsible for the commercial success and reputation of a brand. The contents have a practical set-up, reinforced by engaging examples, and enable the reader to individually complete a positioning process.
Starship-101 successfully landed on Proxima Centauri-b about twenty years ago, marking humanity’s first interstellar settlement. But with radio messages taking over four years to traverse the vast darkness of space, this fledgling colony has been isolated from Earth. Enter the Clason twins – Tarvin and Harden – the galaxy’s preeminent Superposition Navigators. These brothers can bend the quantum space-time continuum to their will, instantaneously transporting people and cargo across the stars. To revive supply lines and reintegrate Proxima Centauri b into humanity’s network of trade, the Clasons have been contracted to lead a modern resupply mission. Their quantum technology will provide the colony with the latest gadgets and gizmos from home. And the Navigators have another task – returning Starship-101 itself. That aging relic is now a valuable antique, the first testimony that humans can thrive beyond our solar cradle. Join the Clason twins as they quantum-jump across the cosmos on this historic mission of reconnection!
Make this Halloween less scary and a genuine treat for all kids by reviewing this booklet that contains important safety information on how to make costumes safe and comfortable, how to keep property safe and well lit, how to keep pets safe and secure, and many other topics.
A funny and fascinating exploration of our reliance upon swear words, insults, and the artfully placed expletive, damn it. We use salty or artful language to win arguments, slander, cheat, and bully, as well as to express feelings of joy or frustration by swearing or “blowing off steam.” Rik Smits delves into the magic of oaths and profanity, art and advertising, the lure of fake news and propaganda, as well as invective and off-color jokes the world over. This book shows why conversation dies in crowded elevators and what drives us to curse at our laptops. The Art of Verbal Warfare is, when all is said and done, the story of how we can get through life without coming to physical blows.
Everything that you want from life will come from your courage. Discover a proven courage formula that transforms any fear to fearless. Rik Schnabel, Australias top Brain Untrainer draws upon his ten years of research on overcoming fear to show you how to be truly courageous. Learn how to: ? comprehend how fear can make you tired, stressed and unhealthy; ? shift from being fearful to fearless; ? turn addictive traits into advantages; and ? achieve anything you set your mind out to accomplish. Youll also learn about the seven types of courage, the courage paradox, why you need courage to be wealthy and how passion can dissolve fear. ROAR! Courage serves as a call to all of us to rise above our limitations, redirect our addictions and step into the shoes of our leaders and heroes. While fears will always intrude on your life, you can silence them or you can even use proven techniques to make fear your friend. Find out how to do it, step-by-step in this though provoking guide to living a more courageous life.
A true story of courage, love and friendship set against the darkest days of the Second World War. When author, Rik Arron, stumbled unknowingly into the life of ninety-year-old Holocaust survivor, Sam Gontarz, he didn’t realise that they would go on a journey together into the heart of the ghettos and concentration camps of Nazi Germany. This journey would change both their lives forevermore; it was one that would illuminate some of the worst days in human history with courage, friendship, love, and a powerful message that is needed more than ever in our modern world. The result is this book, which tells the incredible life story of Sam Gontarz, from his childhood in Poland to his confinement in a Jewish Ghetto, his time in concentration camps including the infamous Auschwitz, his liberation, his time looking for a home, and how he built a loving family in the United Kingdom. While dealing with dark subject matter, this book is a celebration of survival and spirit when faced with appalling adversity. As a first-hand source describing the horrors of the treatment of the Jewish people in the lead up to and throughout the duration of the Second World War, it is an unmissable addition to any historical bookshelf.
In the early days 20th century the emerging medium of comics was beginning to grab the attention of children and adults alike. Then, in the 1930s, superheroes revolutionised the entire industry and culture as we know it. Gotham’s caped crusader, The Batman, swung into this pantheon of demi-gods in 1939 and secured his place as one of the world’s most beloved characters. But do know who created The Dark Knight? Do you know how artist Bob Kane, placed himself at the secret origins of Batman while his co-creator Bill Finger was forced into the shadows? Do you know how comic creators, journalists, and family members fought to have Finger credited for his work? The first prose book to focus both on Finger and Kane, as well as cast of supporting characters from one of the most exciting times in comic book history, The Creators of Batman: Bob, Bill and The Dark Knight gathers everything we know about these two monumental figures and lays their stories side by side. Bringing together the story of these two creators against the exciting background of the American comic’s boom and Batman’s Golden Age. It looks at how Finger and Kane constructed the world of Gotham and its denizens, and grapples with the legacy the creators left behind.
The bestselling alternative energy reference book in North America—now in an updated edition Want to take advantage of solar power in your home? Whether you’re looking to save on your energy costs by adding a few solar components or you want to build a solar-powered house from the ground up, Solar Power For Dummies, 2nd Edition takes the mystery out of this energy source and shows you how to put it to work for you! This new edition gives you hands-on tips and techniques for making your home more energy-efficient though solar power—and helping the planet at the same time. Plus, you’ll get all the latest information on changes to federal, state, and local regulations, laws, and tax incentives that seek to make solar-power adoption more feasible. Expanded coverage of the technology that underpins full-scale solar-power systems for the home New small- and mid-sized solar products, projects, and applications Rik DeGunther is a design engineer who started his own energy consulting firm Featuring ten of the easiest and cheapest DIY solar projects, Solar Power For Dummies, 2nd Edition is the fun and easy way to meet your energy needs with this clean power source!
Eco-Warriors was the first in-depth look at the people, actions, history and philosophies behind the "radical" environmental movement. Focusing on the work of Earth First!, the Sea Shepherds, Greenpeace, and the Animal Liberation Front, among others, Rik Scarce told exciting and sometimes frightening tales of front-line warriors defending an Earth they see as being in environmental peril. While continuing to study these movements as a Ph.D. student, Scarce was jailed for contempt of court for refusing to divulge his sources to prosecutors eager to thwart these groups’ activities. In this updated edition, Scarce brings the trajectory of this movement up to date—including material on the Earth Liberation Front—and provides current resources for all who wish to learn more about one of the most dynamic and confrontational political movements of our time. Literate, captivating, and informative, this is also an ideal volume for classes on environmentalism, social movements, or contemporary politics.
A collection of quirky facts and tips, all backed by genuine academic researchAlways dunk your biscuit horizontally Drinking beer is good for the environment A wig is safer than a cycling helmet Based on international scientific research but presented in a tongue-in-cheek style, this book reveals startling truths guaranteed to change your life—or at least make you popular at dinner parties. Fascinating and often hilarious, it will open your eyes to the quirky science behind the everyday. Discover the best time of day to be operated on, how kissing is good for hay fever, how to appear more intelligent effortlessly, and many other tips for work and home, for eating and drinking, and for a better love life.
Mehmet battles for daily survival in the murky Istanbul of 1951 while being forced to learn the craft of theft and violence alongside the other street children. Come evening he curls up under a stinking jetty in a waterway off the Bosporus Strait. Desperation fills him as he yearns to break free from the life inflicted on him by his drunken, womanizing father, little knowing that his rotting body lies at the bottom of those same waters.Adulthood comes before Mehmet finds out that it wasn't fate that had taken control when he was a boy, but a very real nemesis. But is it too late? Can he yet turn things around and get his life back?
Imagine you could genetically engineer a microorganism that was able to produce LSD into its culture broth. If the microorganism was a brewing yeast you could make beer spiked with homemade LSD. Imagine how much mischief you could cause with that. If the microorganism was a bacterium that you had also engineered to transfer LSD-synthesis to every other bacterium in a person’s body, you could make some very potent live yoghurt. Imagine what sorts of mischief you could do then. Follow Karen Spencer, an investigator with the Plasmid Control Commission on her first solo field mission as she identifies exotic microbes like these and pursues those who created them and put them to use. And all the time she is chasing them down, the greatest mischief these microorganisms have caused is being played out in the dizzying depths of the North Atlantic.
From Triumph superstar Rik Emmett comes the thrilling, inspiring story of a life of rock and roll While describing the impulse driving his life and work, Rik Emmett explains, “I was never in it for the sex and drugs — ah, but the rock and roll. Creativity was, and still is, my it — the truth I bet my life on. It was also, always, about play. The play’s the thing …” Merging memoir, anecdotes, and masterclasses on guitar, songwriting, and the artist’s mindset, Lay It on the Line offers insight and perspective into the many roles Rik Emmett took on. “It” was always a parboiling, psychological gumbo: and this book attempts to finally share the recipe. It also includes photos from Emmett’s own archives, plus the definitive, detailed reasons behind why he walked from Triumph — and came back two decades later. Rock star, it seems, was a character for Rik Emmett to inhabit … a great gig, a catalytic door-opener … it was a role that led to other adventures — and these are the stories he’s chosen to tell.
This book defends that math education should systematically start out from the diverse out-of-school knowledge of children and develop trajectories from there to the Academic Mathematics tower of knowledge. Learning theories of the sociocultural school (Vygotsky and on) are used here, and ethnographic knowledge from around the world is shown to offer a rich and varied base for curricula. The book takes a political stand against the exclusively western focus in OECD analyses and proposals on math education. This book aims at agents in education and social actions in every cultural environment. But it is also attractive to mathematicians, anthropologists and other specialists. It offers a broad and scholarly view of knowledge and culture and a very original transcultural and transdisciplinarian approach to education. Ubiratan D'Ambrosio, UNICAMP/Universidade Estadual de Campinas, Brazil
From the celebrated imagination of Dean Koontz comes a powerful reworking of one of the classic stories of all time! Dynamite Entertainment proudly presents an all-new, in-continuity story set within the universe of Dean Koontz's Frankenstein novel series. While healing from a beating she suffered at the hands of Victor Helios (the madman once known as Dr. Frankenstein and her own maker), Erika Five decides to leave the comfort of her glassed-in porch and bottle of cognac to explore Victor's secret home lab, which she believes is an antechamber to something more sinister. With the help of a decapitated head named Karloff, Erika finds a secret lab and within discovers that Victor's experiments are not limited to his attempts at creating a race of super-immortals. No, he has constructed a mirror-like portal to another universe... one of infinite realities that Victor is trying to bridge for his own horrible reasons!
When a train crash destroys a shipment of mysterious dinosaur bones that might be the source of dragon myths, something forgotten whispers from the past... Judith Mills is a scientist who discovered the bones in the remote North, and determined to save whatever might be left. Creek Morgan is a Native Indian railroad mechanic troubled by nightmares he doesn't understand, while Eva Reed is a grieving young woman whose husband lies comatose in a hospital bed. George Pakuchek is a big-city lawyer working on a case he didn't want, and Neil Dayton is a young man running in terror. In the last moments of a winter night, their lives are changed forever when the freight train carrying the dinosaur bones crashes in an isolated forest. But Creek's elderly great-grandmother remembers disturbing fragments of a Native Indian legend going back to the ancient days of the tribe, and cryptic clues written on an abandoned city apartment wall echo warnings few understand. For a tiny group of ordinary people, courage and compassion will be their only weapons against revenge, corruption and greed. For the Dragon's Keeper is coming, and the line between myth and reality is about to be wiped away forever...
Walking a Magic Path is a book for seekers looking for ways to bring magic into everyday life. Rik Potter guides readers into a deeper understanding of the magic that lives within each of us, the magic all around us, in the sky above and the earth below.
The stock market—the virtual place where corporations raise capital—has come to symbolize business more profoundly than any other entity or institution. This book provides a glimpse into the history, development, regulation, and increasing importance that the stock market plays in business and economic growth, as well as the investment strategies of individuals—in the U.S. and around the world, including Europe, Japan, Hong Kong, and emerging markets in the developing world that are rapidly integrating into the global economy. To explore the roles and workings of the stock market, the authors trace its evolution from its origins on Wall Street in the 1700s to the present, and examine the varied ways in which it is used to generate economic value. From initial public offerings (IPOs) to hedge funds to American Depository Receipts (ADRs) to options and more, the authors go beyond basic stocks and bonds to highlight the development and current applications of a wide variety of financial instruments that are used to raise capital. Featuring examples, graphics, illustrations, glossary, index, and references and on-line resources, this volume offers an accessible and engaging introduction to the world of investment and corporate finance, while illuminating one of the icons of capitalism.
In 1993 Rik Scarce was imprisoned for contempt of court in Spokane, Washington. For five months he refused to testify to a federal grand jury about his interviews with animal rights activists after they had broken into a research laboratory, and his story made headlines in numerous newspapers. Now Scarce tells of his jailing and the rationale behind his ethical stance, bringing an ethnographer's trained sensibility and a journalist's storytelling skill to his tale. Viewed as an outsider even by his fellow inmates, Scarce gained from his imprisonment a painful, rare glimpse of the jail world. This text raises serious questions about the failures of the American justice system and protection of civil liberties, and is a valuable resource for criminologists, sociologists, and corrections professionals.
After his pregnant wife is senselessly killed in a clash between the mysterious super-powered 'costumes', ex-Navy SEAL Jon Hayes fights to discover the truth about their identity and origins. For Jon Hayes, the super-powered 'costumes' are just part of ordinary life in New York City, until the day his pregnant wife Melanie is senselessly killed in a clash between Captain Light and The Jade Shade. But as Hayes struggles to come to terms with his loss, and questions for the first time who the costumes are and where they come from, the once sharp lines of his reality begin to blur... If Hayes wants to uncover the shocking truth about the figures behind the costumes, and get justice for his fallen family, he'll have to step out of the background, and stop being a bystander. File Under: Superhero Fantasy [ It’s Clobberin’ Time | Hayes One | Panel Beater | No Capes ]
Green Your Home All-in-One For Dummies empowers readers to make ecologically-friendly improvements to each and every area of their home. At $29.99 and 696 pages, this package is a real value and a true source book for readers looking for a substantial breadth of information and solutions yet unwilling to invest in four, five, or six books on the wide range of content that they seek.
Shift Your Mood" combines mindfulness and body awareness with insights from neuroscience and positive psychology to provide a unique and more sustainable approach to healing, growth, and spiritual realization.
In today's world, teaching English as a Second Language (E.S.L.) is big business. An expanding global communications network has made English the international language of choice. In Highway to E.S.L., authors Rik Ruiter and Pinky Dang provide an easy-to-understand guide, not only for individuals seeking a new and rewarding career teaching English, but also for experienced E.S.L. instructors who wish to improve their classroom skills. Written in a user-friendly format that includes detailed course planning and an appendix containing a variety of useful evaluation forms, Highway To E.S.L. supplies readers with valuable information on how to teach the different disciplines of English-a vital component to successful education in both domestic and international markets. Other key topics include: · Necessary teaching methodologies and approaches · Innovative personal teaching tips · Proficient classroom management · Troubleshooting common classroom problems · Efficient planning that utilizes timetables · Stimulating activity suggestions · Effective curriculum and lesson planning for grammar, reading, writing, listening, and speaking · Incorporating both conventional and non-conventional teaching resources in the classroom In Highway to E.S.L., Ruiter and Dang answer the common "who, where, when, what, why, and how" questions of both experienced and inexperienced E.S.L. teachers, providing teachers with the vital information needed to educate eager minds.
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