In this deeply informative book, retail expert Rick Segel offers a wealth of ideas, tactics and concepts you can use to become a valued "must-have" resource to your retail customers." Backcover.
Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to: Launch a successful independent retail business Create a Web site that shines Connect with customers and increase sales Handle legal and accounting issues Design stores that really work Practice the 10 keys to retail selling Use management practices proven in the trenches Make visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.
Why do 80% of all businesses fail? Why? Because People make bad decisions. Rick Segel and Rob Singer, two highly successful entrepreneurs became enthralled with just that question and motivated enough to join forces to share their years of experience in writing the book Good Business Bad Business. Their book gives you over 100 scenarios of good and bad business decisions that lead to success and failures and examples of what makes them good or bad. This book is a must-read book for everyone, from the experienced managers to the newest owners because the levels of sophistication may change but the core principles and values remain the same. Everyone in business today can benefit from these good common-sense reminders of what is right and what is wrong to help your company grow because common sense isn't common anymore. Good Business Bad Business is Easy to Read Easy to Understand Easy to Implement
Rick Segel and Matthew Hudson, PhD have simplified the retail selling process into a user-friendly book filled with concepts that are memorable, easy to master, easy to use and will become a part of the salesperson's persona almost immediately. In this book you will learn The G.R.E.A.T. Selling System, which is an acronym for the 5 stages of selling Greeting, Researching, Experimenting, Add-ons and Tethering a customer to the store Ways to increase every sales associate's ATS, Average Transaction Size Ways to increase every sales associate's UTS, Units Per Transaction The greatest opening line ever written with proven results The four words that increase a retailer's sales by 4 to 7 percent almost immediately The five most powerful words that will engage the customer in conversation, learn the customer's true wants and needs and can establish trust instantly
With big-box stores dominating today’s business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win—and The Essential Online Solution will show you how. Written by industry experts, this book outlines a five-step formula that will allow you to harness the power of the online world and improve your company’s bottom line.
This book is a collection of Rick's favorite business and life quotes from the famous to the infamous, to the everyday person who utters those memorable words that we never forget. Many of these quotes are words to live by, thoughts to ponder or just brief moments of enlightenment or discovery.
Break the rules of traditional business for the sake of the most important bottom line. Yours! This collection of tools and stories will serve as a blueprint for business success while you enjoy the process. Improve your organization by understanding inclusionary humor and other principles that will become part of your life. Humor, it's not just for advertising anymore! Learn "HOW TO" strategically use humor to: - Build stronger client & employee relationships - Differentiate yourself from the competition in any industry - Sell more - Decrease employee turnover REAL STORIES Behind the Laugh & Get Rich Philosophy - A company that went from zero to $6 million in six years - An HR expert who hires with humor - Furniture + Fun = $$$ - A small business built with a porcelain pig
With big-box stores dominating today’s business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win—and The Essential Online Solution will show you how. Written by industry experts, this book outlines a five-step formula that will allow you to harness the power of the online world and improve your company’s bottom line.
Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to: Launch a successful independent retail business Create a Web site that shines Connect with customers and increase sales Handle legal and accounting issues Design stores that really work Practice the 10 keys to retail selling Use management practices proven in the trenches Make visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.
The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative "Remote Teams". Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies. ¿ Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy , two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce: ¿ A start-to-finish system for planning and executing effective campaigns. ¿ Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance – including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. ¿ Best practices models for integrating internal and syndicated research. Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately. ¿ Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers’ understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors’ conclusions, and techniques for successfully applying them.
Marvel at the Brandenburg Gate, climb the Reichstag's dome, and check out Checkpoint Charlie with Rick Steves Berlin! Inside you'll find: Comprehensive coverage for spending a week or more exploring Berlin Rick's strategic advice on how to get the most out of your time and money, with rankings of his must-see favorites Top sights and hidden gems, from the colorful East Side Gallery, to the Memorial of the Berlin Wall, to cozy corner biergartens How toconnect with local culture: Raise a pint with the locals and sample schnitzel, stroll through hip Prenzlauer Berg, or cruise down the Spree River Beat the crowds, skip the lines, and avoid tourist traps with Rick's candid, humorous insight The best places to eat, sleep, and relax Self-guided walking tours of lively neighborhoods and incredible museums Detailed neighborhood maps for exploring on the go Useful resources including a packing list, a German phrase book, a historical overview, and recommended reading Over 400 bible-thin pages include everything worth seeing without weighing you down Complete, up-to-date information on every neighborhood in Berlin, as well as day trips to Potsdam, Sachsenhausen Memorial and Museum, and Wittenberg Make the most of every day and every dollar with Rick Steves Berlin. Expanding your trip? Try Rick Steves Best of Germany.
“Celebrates the sweet excesses of the Austro-Hungarian Empire . . . Sachertorte, Apfelstrudel and Croissants are among the creations Rodgers demystifies.” —Publishers Weekly Take a tour of the legendary cafés of Vienna, Budapest, and Prague where a rich tradition of masterful desserts and coffee lives on. For centuries, artists and philosophers have gathered around coffeehouse tables to complement their lively conversations with exquisite desserts. Modern cafés of this region remain loyal to this pastry tradition; though the décor has changed, it is still strudel—not lemongrass sorbet—that is served on the menu. In Kaffeehaus, Rick Rodgers celebrates 300 years of tradition with over 150 of the best classic Austro-Hungarian pastries. Using his celebrated skill as a teacher to present the recipes to bakers of all levels, Rodgers expertly shows how to create these glorious treats at home. Included are the explanations of the different kinds of batter, dough, and icing that form the foundation of this baking tradition, in addition to the many beverages—coffee or otherwise—that pair perfectly with the desserts. This revised second edition features new charts for ingredient weights and measures in addition to updated content and resource lists. One of the few books on authentic Austro-Hungarian baking written in English with recipes for American kitchens and their ingredients. Kaffeehaus beautifully captures the taste and elegance of these cafés, commemorating their culture, history, and the delectable legacy of their desserts. “Because the featured desserts (e.g., Apfelstrudel and Sachertorte) are steeped in tradition, this is as much a fascinating culinary history as it is a recipe collection.” —Library Journal
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.