The author of the national bestseller "Hope Is Not a Strategy" reveals 20 sales best practices from top sales organizations for achieving results and identifies five universal areas of sales effectiveness--Talent, Technique, Teamwork, Technology, and Trust.
A master of the complex sale and a bestselling author, Rick Page is also one of the most experienced sales consultants and trainers in the world. Make Winning A Habit defines the gap between what companies know to do and how they consistently perform. Page clearly identifies five “Ts” of transformation: Talent, Technique, Teamwork, Technology and Trust. These five elements, when fully developed and integrated into the sales and marketing organization, begin to create the habit of winning over customers in every industry. Stories of successes-and failures-from members of prominent companies help you apply the five “Ts” to your company's culture, and point the way to more effective plans for motivating employees, building and coaching winning teams, and improving hiring processes. Then, with the use of Page's assessment scorecard, you can compare your company with some of the strategies and practices of the best sales forces in the world. Designed to gauge your organization's effectiveness and further develop breakthrough sales growth, this scorecard highlights your strengths and weaknesses, helping you bridge the gap between where you are and where you need to be. You'll also learn about: The “Deadly Dozen” (pains sales managers feel today) and how they can kill business A ten-point process for identifying and hiring nothing less than “A” players The 8 “ates” of managing strategic accounts and how they will maximize revenue and elevate relationships How to identify and correct the six most common areas of poor individual sales performance With Make Winning A Habit, you'll discover the obstacles between you and the consistent sales performance you can achieve-and find the tools to not only make success a habit, but one that will keep growing with your business.
No longer is being 'a good closer' the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines inHope Is Not a Strategy."--Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado Master of the complex sale, Rick Page is the author of the bestselling book, Hope Is Not a Strategy, and one of the most sought-after sales consultants and trainers in the world. He has taught his breakthrough selling strategies to thousands of people in 150 companies across 50 countries--an amazing platform that has helped his message spread like wildfire. This paperback edition of Page's runaway sales bestseller schools readers in Page's simple, six-step process for making the sale--no matter how complex the deal or how many people are involved in the buying decision. Integrating the winning selling strategies used by the world's top salespeople, Page shows readers how to: Identify and sell to a prospect's business "pain" Qualify a prospect Build competitive preference Define a prospect's decision-making process
Do you want to be more successful? Achieve record breaking sales? Make more money right now? Are you committed to learning more about your customers and improving your skills and approach to helping them? Salespeople are some of the least trusted professionals of any career. That’s an opportunity for you! By using this book as your guide, you can substantially differentiate yourself from your competition. This 31-day book teaches the skills and habits of sales stars in bite-sized chunks you can learn and apply today. It challenges conventional sales thinking and leads you to a path of greatness. Superstar Saleswill teach you: A five-step selling model that focuses on the customer’s needs but also helps you win An evaluation process to determine if you are among the best or the rest How to capture and keep more business in a challenging market How to deal with objections using the LEAD Model that lessens the stress for both you and your customers The 10 competencies of a superstar leader How to become a high-performing sales star and exceed your goals And much more!
VACATION OWNERSHIP SALES IS ONE OF THE MOST EXCITING, LUCRATIVE AND LIFE CHANGING CAREERS ANYONE CAN CHOOSE! THINK ABOUT IT.... "Where else can you go with no formal education (and no student debt!), with no investment, no franchise fees, no overhead, no employees and no start up expense (other than getting a license), and have the opportunity to earn more income in a month than most people earn in a year?" "Take Your Sales Off the Richter Scale" follows Rick Richter's journey to the top of Timeshare Mountain. With a dream, relentless tenacity, and after developing a "winning game plan", Rick became a legend as one of the most successful and well paid Vacation Ownership salespeople in the industry. After increasing his income more than ten times, Rick documented his seismic shift, then identified and systemized the strategies and concepts he used that took his sales "OFF THE RICHTER SCALE!" His dream and mission is sharing these life changing insights with others.
Finding new people to do business with has been, and always will be, the single most important aspect of the sales game. This guidebook provides you with proven strategies to continually develop new business. With these tips, you can learn to walk into a room full of people youve never bet before and walk out with several qualifi ed leads. Longtime sales consultant Rick Hill explains how to develop leads regardless of what you are selling; close sales with one short question; identify who to talk with and who to avoid; avoid rookie mistakes that cost you business. By using these tools, you can sell insurance, real estate, advertising space, and any number of other products with confi dence. You can also become a better public speaker and discover new ways to use the Internet to increase sales. Praise for Fishing for Leads When Rick tells you how to build a speech, believe him. Ive been copying him for years! Mark Hansen, author of Success 101 for Teens, Dollars and Sense for Winning Financial Life Ricks been a legend in the direct selling world for over thirty years. Hes done what hes teaching. Michael Gonzalez, published screenwriter
No longer is being 'a good closer' the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines inHope Is Not a Strategy."--Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado Master of the complex sale, Rick Page is the author of the bestselling book, Hope Is Not a Strategy, and one of the most sought-after sales consultants and trainers in the world. He has taught his breakthrough selling strategies to thousands of people in 150 companies across 50 countries--an amazing platform that has helped his message spread like wildfire. This paperback edition of Page's runaway sales bestseller schools readers in Page's simple, six-step process for making the sale--no matter how complex the deal or how many people are involved in the buying decision. Integrating the winning selling strategies used by the world's top salespeople, Page shows readers how to: Identify and sell to a prospect's business "pain" Qualify a prospect Build competitive preference Define a prospect's decision-making process
A groundbreaking approach to selling in a world demanding change Leaders, sales managers and professionals have found themselves stuck at a crossroads between the past and the future of selling, and they need a roadmap to help them embrace the challenges they face at such a critical juncture. Selling Vision is a step-by-step guide to creating and selling change. By implementing new change management strategies into their unique X→XY→Y selling methodology, the authors: · Propose a new logic for thinking about and executing major sales transformations · Examine these transformations from the customer’s perspective and how their changing buying patterns suggest a particular way of focusing selling activities · Consider the perspective of salespeople and what they can do to sell change to their customers · Look at how sales leaders and managers can change the way their organizations sell products or services · Highlight the pivotal moments that determine the success of major change initiatives Based on their unique X→XY→Y selling methodology, Schachter and Cheatham provide a proven sales strategy to help any sales leader, manager, or professional. For sales leaders, their approach provides a path for transforming the sales organization. For sales managers, it describes how to inspire change in the behavior of salespeople. And for salespeople, it offers a new way of selling that will have a dramatic impact on their performance. For any business executive, Selling Vision provides a faster path to driving change. This book provides immediate actions you can take and experiments you can conduct to find the right direction for future sales efforts at any level of an organization. How you respond to changing sales dynamics will determine your company’s success, that of your customers, and, to a great extent, your own personal career goals and future.
An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance. When those pieces of information are aggregated, analyzed and made available for all to use, the organization’s competitive position is greatly enhanced. Reveals how to turn field sales teams, a mostly underutilized resource, into net producers of competitive intelligence Exposes new and unconventional approaches for gathering and democratizing sales insights for a broad stakeholder audience Presents a proven knowledge sharing model that is being adopted by major companies worldwide Win/Loss Reviews shows how every company can improve top and bottom line performance by systematically capturing the key insights from deals that have been won, lost or delayed. While the book talks to decision makers and business strategists, the principles and disciplines explored are aimed at bridging the flow of competitive intelligence between sales and marketing, simultaneously providing insights and line-of-site to the dynamics affecting business performance.
Success in selling doesn't come easy. You have to work at it. The key to success is maintaining the right selling attitude, understanding the fundamentals of selling and how to execute the selling process. This is called the Universal Formula for Selling Success. Are You Selling to Potential? presents the Universal Formula for Selling Success along with real world selling principles focused on helping salespeople sell to potential and achieve personal, career and financial growth. This book will benefit anyone in sales; regardless the sales position; regardless how experienced or inexperienced; regardless the type of product being sold; regardless how it's being sold (i.e. face-to-face, by telephone, direct or retail). The goal: To provide inexperienced salespeople or business owners with a quality resource created to help them master the art of selling and thus sell to potential. To provide seasoned sales professionals with a quality resource created to help them sell to their true potential. To provide sales managers with a quality resource to teach the art of selling and establish selling synergy throughout their sales distribution channels.
A true paradigm of selling in today's world. This is a how to guide in being more successful in the art of selling. It will give you marketable skills than can help you move up the sales chain. It will teach you how to make the customer feel OK.
Rick Segel and Matthew Hudson, PhD have simplified the retail selling process into a user-friendly book filled with concepts that are memorable, easy to master, easy to use and will become a part of the salesperson's persona almost immediately. In this book you will learn The G.R.E.A.T. Selling System, which is an acronym for the 5 stages of selling Greeting, Researching, Experimenting, Add-ons and Tethering a customer to the store Ways to increase every sales associate's ATS, Average Transaction Size Ways to increase every sales associate's UTS, Units Per Transaction The greatest opening line ever written with proven results The four words that increase a retailer's sales by 4 to 7 percent almost immediately The five most powerful words that will engage the customer in conversation, learn the customer's true wants and needs and can establish trust instantly
Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.
Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to: Launch a successful independent retail business Create a Web site that shines Connect with customers and increase sales Handle legal and accounting issues Design stores that really work Practice the 10 keys to retail selling Use management practices proven in the trenches Make visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.
This book will teach people how to sell. Those who are new to selling and those who have sold for years will find this book invaluable. Learn how to; Prospect, Approach, Present, Close and Plan. Find out how you can become successful; what records to keep and why. You can design your own life.
Salespeople are among the most highly paid professionals in American society, and they are very important to the economy. Why, then, do so few people respect sales as a career? In Non-Manipulative Selling the authors attempt to address that question for a broad business audience. Non-Manipulative Selling offers the strategies and techniques for creating customers, not just sales.
Are you worried that your customers are trying to survive tough times by seeking better deals from your competitors? Are you having an even tougher time finding new customers for your product or service? Superstar Customer Service follows Superstar Leadership and Superstar Sales, three titles aimed straight at achieving the highest levels of performance in these three essential areas. Customer service may be one of the most demanding and difficult jobs you’ll ever have... but it has the potential to make you a Superstar! Develop your skills, manage yourself, master your ability to address the relationship problems experienced by your company, and you can go anywhere you want to go! Job satisfaction, success, and personal accomplishment are all within your grasp! This book is organized as a month-long journey of improvement and discovery. Each chapter is a daily lesson with a core concept, skill-development idea, and resources to support your practice and application of the lesson. Superstar Customer Service will help you distinguish yourself as someone who can get things done. It may very well help you forge a new pathway in your career that is far beyond anything you previously imagined!
Personal insights to successful selling by legendary sports superstars as interviewed by the author. Ten chapters feature individual compelling character traits--competition, respect, aggressiveness, perseverance, confidence, concentration, leadership, consistency, recognition--that made these former athletes excel not only when they played professionally, but also in business. Each story line is a first-person account that gives new meaning to winning big in sales.
Being the best isn't easy. It requires dedication, hard work, and a passion and plan to sell more than anybody else. It also requires treating your customer as your best friend. For more than half a century, Rick Case has steered Rick Case Automotive Group to become one of the most successful car dealership chains in America by following this simple rule. & ;& ;Rick, along with his wife, Rita, have learned what it takes to become the best and how to stay on top whether it's selling cars or motorcycles, building iconic brands, marketing sporting events, or developing new philanthropic events that benefit local charities.& ;& ;In Our Customers, Our Friends, Rick explains how to look through the eyes of your customers and transform any organization into an industry leader. & ;& ;From creating the 10-year, 100,000-mile warranty that literally changed the face of Hyundai to promoting daredevil Evel Knievel's daring stunts, Rick Case has applied creativity and innovation as well as a dab of marketing genius to every endeavor he undertakes. & ;& ;But before he grew into any of the titles people assign him car dealer, promoter, entrepreneur, pioneer, philanthropist, or marketing guru Rick was just a car salesman from Akron, Ohio, with a big dream. Here's how he did it, and how you can take the lessons he learned and apply them to your own life.
**** Amazon #1 Best Seller in Marketing in 2013 **** The Internet has changed marketing for good. People no longer wait to be told what to buy. Instead consumers proactively do research online to make their final purchasing decisions. The best way to reach this new consumer is to provide them with that key information. You need content that will educate, engage, and entertain your consumer about your products and services to make the sale. Content Marketing: Insider's Secret to Online Sales & Lead Generation is a step by step guide that will teach you the correct way to start and run a content marketing program. It will show you how to attract new customers and keep them engaged with your brand. "Content marketing is the only way to become a true thought leader. This book provides all the fundamentals of how to think about, generate, distribute, and measure the results of great content. There is no substitute for a well-executed content marketing strategy, especially for B2B and SAAS businesses. Rick Ramos spells out everything you need to build a great content foundation." Peter Hamilton, CEO of HasOffers.com "Rick Ramos has created a concise, step-by-step guide for marketers that explains how brands can create and leverage content to increase leads and generate sales. A must-read for any marketer navigating today's content-fueled media landscape." Steve Hall, Adrants.com - Editor and Publisher “This book is about more than just content marketing. It's about making your business become a part of the conversation. Through this book you learn how to inform your customers to make intelligent decisions. I think that every business should adopt the strategies that it outlines.” Clark Landry, Co-founder and Chairman at SHIFT.com
This book discusses a Sales function within a law firm's business development efforts. It addresses both the strategic side of planning and the tactical aspects of implementation and pursuit.
If you’re in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy. Are people simply tuning out marketing messages? No. They’re simply choosing which messages to tune in. Thanks to wireless technology, customers now have the luxury of responding (or not responding) to advertising when, where, and however they like. Leading companies such as Wal-Mart, McDonald’s, Starbucks, Kellogg’s, NBC, MTV, Procter & Gamble, DaimlerChrysler, and others are already reaching millions of customers, one at a time, wirelessly. The technology gives these companies an unprecedented view of buying patterns and the ability to identify and market specifically to the most likely customers. In Branding Unbound, author Rick Mathieson reveals how your business can emulate some of the most powerful and successful branding strategies in the world. In addition, Mathieson has conducted exclusive, insightful Q&As with some of the modern legends of cutting-edge marketing and business: * Seth Godin, author of Permission Marketing, Unleashing the Idea Virus, and Purple Cow, discusses permission marketing in a wireless landscape. * Tom Peters, ""the father of the postmodern corporation"" and author of The Brand You 50 and In Search of Excellence, offers the Peters Principles for the wireless era. * Don Peppers, world-renowned marketing thought leader and author of Enterprise One-to-One, talks about how mobility will alter the brand experience. * Christopher Locke, author of The Cluetrain Manifesto and Gonzo Marketing, presents a ""Cluetrain Manifesto"" for the Mobile Age. * Chet Huber, President of OnStar, describes how the demand for in-vehicle services and information will change drivers’ relationships with their vehicles. * Gary Hamel, Chairman of Strategos and author of Leading the Revolution and Competing for the Future, discusses the first priority of the wireless age: strategic transformation. * Howard Rheingold, author of Smart Mobs and The Virtual Community, champions the new ""self-organized entertainment"" of ""flash mobs."" Branding Unbound also offers a jargon-free look at current and emerging wireless technologies, examines the impact of social networking on mBranding strategy, and reveals the Top Ten Secrets of Successful Mobile Advertising. In the wireless marketing era, your brand can enjoy whole new levels of differentiation and customer recognition, while consumers benefit from on-the-spot convenience and a message individually tailored to their needs. Branding Unbound shows just how to harness the virtually limitless power of this amazing convergence of advanced technology and progressive business strategy to create the truly remarkable experience that will keep customers’ attention and win their loyalty.
Based on a dynamic new approach proven in sales training programs in some of the nation's most successful companies, Collaborative Selling delivers a result-driven, six-step communication and problem-solving program that helps you accurately target your market... identify and contact your best prospects, explore and meet their needs and expectations, then work collaboratively to select the solutions that reward you both. This is just a sampling of the powerful techniques you will learn from this book: Create your competitive advantage statement-page 4 Determine how you stack up against your key competitors-pages 5-6 Who are your best, most profitable customers-pages 9-14 Creative direct mail/email copy-pages 31-35 Learn how to adapt your selling style to all four customer buying styles-pages 56-57 Take the listening skills assessment-pages 74-75 Dealing with acceptance and rejection-pages 125-128 The 1-5-15-30 follow-up schedule-pages 148-149 Expanding your business with current customers-pages 167-170 ""Collaborative Selling lays out a clear road map for value-added marketing."" - Buck Rodgers, Former Vice President of Marketing, IBM Corporation, Author, The IBM Way ""Tony and Rick are masters of win-win communications. Their new book will take you above and beyond the competition."" - Denis Waitley, Author, The New Dynamics of Winning ""Collaborative Selling offers a fresh, new look at the art of selling that focuses on solving customers' problems and meeting your customers' needs."" -Dr. Charles Garfield, President, The Charles Garfield Group
Once more, we were delighted to take on the task of updating this text for its 14th edition, having taken over editorial responsibilities from the late John Adams from the 13th edition. In our preface to the previous edition, we recorded the sudden passing of Professor Adams. Sadly, in this preface, we must note another passing: on 30 March 2018, Patrick Atiyah, who wrote the 1st-8th editions of this book and continues to give the book its name, passed away at the age of 87. Patrick was one of those giants of academic contract law whose contributions continue to be read and to inspire scholars everywhere. We are both mindful of our task to maintain the scholarly rigour which he gave to this book as we take it into the future. This edition is also the first time since the 9th edition without a Scottish editor. Professor Hector MacQueen had been responsible for adding Scottish content since the 10th edition (2001), but decided that he would discontinue this role after the 13th editio n was published in 2016. We are very grateful for Hector's contributions to the work. On the advice of the book's publishers, this edition has been put together without the benefit of a Scottish editor, although we have, of course, continued to take decisions from the Scottish courts into account in updating the various chapters. Since the last edition was published, there have been few major developments in the law on the sale of goods, aside from the difficult ruling by the Supreme Court in PST Energy 7 Shipping LLC v OW Bunker Malta Ltd [2016] UKSC 23 (which arrived too late for proper consideration in the previous edition). We have updated the text in light of recent cases and academic writings where appropriate. Furthermore, we have continued our task of streamlining the running order of the chapters, and we have sought to make gentle updates to the language of the book, preserving its rigour but ensuring it remains accessible to a contemporary audience. In some instances, we have ^curtailed or removed altogether the detailed discussion of the pre-1994 case-law which had become redundant as a result of the changes made to the Sale of Goods Act at that time. The rise of digital technology and new business models in the digital economy will invariably have an impact on the law concerning the sale of goods, but at this point, the real impact is not yet known. In some places, we have alluded to the possible significance of digital technology, and this could well become a more significant theme in future editions"--
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