(Guitar Educational). Since the 1970s, Cheap Trick has entertained countless audiences across the world with their unique brand of rock 'n' roll, featuring the eccentric stylings of guitarist Rick Nielsen. Now, in this exclusive book and video package, Rick shares some of his favorite licks, riffs, and influences from Chuck Berry and Duane Eddy to B.B. King and Jimi Hendrix. This unique book covers: pentatonic scales; hammer-on/pull-off licks; double stops; country-style licks; early rock 'n' roll; 6th licks; sus chords; chromatics; octaves; and more! Also includes videos of Rick at home with his famous guitar collection, plus performance demos of all the music examples in the book!
Join Rick and Ron on an incredible journey through America's prison system as they reflect on their years of active involvement with the Bill Glass Weekends of Champions -- an effective prison outreach that provides inmates a window of hope while their Doin' Time. You'll meet inmates and officers whose lives have been transformed.
In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s Execution, W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, and Kash’s own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.
This illustrated guide provides a step-by-step introduction to 1-2-3 spreadsheets. The book uses a unique visual approach to teach users how to develop and use spreadsheets, databases, and graphics for more efficient results. Includes coverage of 1-2-3 Release 3's capability and the enhanced graphics.
The innovation infrastructure and master plan described in this book offers a detailed and comprehensive approach to one of the most difficult and challenging problems facing entrepreneurs involved in innovation at any scale enterprise: the problem of how to govern your organization’s innovation initiatives in the middle of turbulent change. Progress in any field requires the development of a framework, a structure that organizes the accumulating knowledge, enables people to master it, and unifies the key discoveries into a set of principles that makes them understandable and actionable. For starters, successful innovation requires an integrated design process, beginning with integration in the design of the enterprise, the design of the product, along with the design and implementation of new technologies. Such an integrated design effort requires good collaboration and management of the design framework, and should be supported by efficient knowledge management techniques and tools; If innovation is to help a business grow and improve its competitiveness, it is also important to plan the innovation carefully. This book provides a holistic, multidisciplinary framework that will enable your organization and its leaders to take a strategic approach to innovation. The framework combines non-traditional, creative approaches to business innovation with conventional strategy development models. The framework model brings together perspectives from many complementary disciplines: the non-traditional approaches to innovation found in the business creativity movement; multiple-source strategy consulting; the new product development perspective of many leading industrial design firms; qualitative consumer/customer research; future-based research found in think tanks and traditional scenario planning; and organizational development (OD) practices that examine the effectiveness of an organization’s culture, processes, and structure. Though some ideas may just "fall from the sky" or "come out of the blue", an organization should also have a strategic vision of how the business and the enterprise will successfully develop. It should not just wait for the innovation to arrive arbitrarily, but rather proactively plan for innovation incorporating market trends, the competitive landscape, new technology availability, and changes in customer preferences and trends in order to create a flexible in-house innovation process. Such an enterprise will also pro-actively manage the knowledge supply chain that supports innovation, as outlined in this book #7 of Management Handbook for Results series. The framework outlined in this handbook consists of a well-integrated cohesive set of practices that inspires imaginative innovation teams to look beyond the obvious and explore a broad range of possibilities to identify significant opportunities and make informed decisions about the most promising paths to pursue. The goal is to create a shared vision for growth, along with defining pragmatic action plans that bridge from the future back to the present, while attempting to align the organization around the requirements for success.
If you’re in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy. Are people simply tuning out marketing messages? No. They’re simply choosing which messages to tune in. Thanks to wireless technology, customers now have the luxury of responding (or not responding) to advertising when, where, and however they like. Leading companies such as Wal-Mart, McDonald’s, Starbucks, Kellogg’s, NBC, MTV, Procter & Gamble, DaimlerChrysler, and others are already reaching millions of customers, one at a time, wirelessly. The technology gives these companies an unprecedented view of buying patterns and the ability to identify and market specifically to the most likely customers. In Branding Unbound, author Rick Mathieson reveals how your business can emulate some of the most powerful and successful branding strategies in the world. In addition, Mathieson has conducted exclusive, insightful Q&As with some of the modern legends of cutting-edge marketing and business: * Seth Godin, author of Permission Marketing, Unleashing the Idea Virus, and Purple Cow, discusses permission marketing in a wireless landscape. * Tom Peters, ""the father of the postmodern corporation"" and author of The Brand You 50 and In Search of Excellence, offers the Peters Principles for the wireless era. * Don Peppers, world-renowned marketing thought leader and author of Enterprise One-to-One, talks about how mobility will alter the brand experience. * Christopher Locke, author of The Cluetrain Manifesto and Gonzo Marketing, presents a ""Cluetrain Manifesto"" for the Mobile Age. * Chet Huber, President of OnStar, describes how the demand for in-vehicle services and information will change drivers’ relationships with their vehicles. * Gary Hamel, Chairman of Strategos and author of Leading the Revolution and Competing for the Future, discusses the first priority of the wireless age: strategic transformation. * Howard Rheingold, author of Smart Mobs and The Virtual Community, champions the new ""self-organized entertainment"" of ""flash mobs."" Branding Unbound also offers a jargon-free look at current and emerging wireless technologies, examines the impact of social networking on mBranding strategy, and reveals the Top Ten Secrets of Successful Mobile Advertising. In the wireless marketing era, your brand can enjoy whole new levels of differentiation and customer recognition, while consumers benefit from on-the-spot convenience and a message individually tailored to their needs. Branding Unbound shows just how to harness the virtually limitless power of this amazing convergence of advanced technology and progressive business strategy to create the truly remarkable experience that will keep customers’ attention and win their loyalty.
From the bestselling author of Nixonland and The Invisible Bridge comes the dramatic conclusion of how conservatism took control of American political power"--
Once “one nation under God,” America today is desperately sick. And the Church seems to have no answers. How can a nation so “churched” be so untouched by the Gospel? Why has “the Glory departed,” leaving a nation racked by political hatred, drug addiction, and shattered families? God, Caesar, and Idols asks these questions and calls the Church to seek God’s Word for answers. Too many Christians no longer make political choices on the basis of eternal truth, but instead make them on the basis of purely financial considerations. It’s time for the Church to break its addiction to humanistic, government schooling and instead “bring them up in the nurture and admonition of the Lord.” This book challenges the Church to reject “cheap grace” and the easy temptation to be “tolerant” of society’s rebellion. We must again honor the authority of God’s Word and embrace the life-altering power available when we reject our cultural idols and proclaim “the whole counsel of God” without compromise. Armed with careful scriptural exegesis and supported by the words of great Christians from church history, God, Caesar, and Idols encourages the American Church to again “contend for the faith” in today’s culture—whatever the cost.
As the long awaited sequel to American Popular Music and Its Business: the First 400 Years, this book offers a detailed and objective history of the evolution and effect of digital technology from 1985 through 2020 on all segments of the popular music business from CDs and stadium tours to TikTok and the effects of the COVID-19 pandemic, with particular emphasis on the relationship between the creators, the consumers, and the business professionals who form the three major axes of the industry. Author Rick Sanjek, a 50-year industry veteran, combines the knowledge acquired during his decades of experience with scholarly research to create a compelling narrative of the events, economics, and innerworkings of the modern music business.
The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them." The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all. With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.
Two Internet experts take readers step by step through the process of setting up an online store, marketing goods and services, and building a loyal customer base.
ENCOUNTER A RADICAL COMMITMENT TO PREACHING THAT WILL REACH THE EARS OF A NEW GENERATION OF CHURCHGOERS. People today want to connect with God; they crave spirituality. But inside the walls of the church they’re getting a 30- to 50-minute spiritual monologue. Simply put, sermons do not communicate effectively in a YouTube, Twitter, Google world. We just can’t keep doing business—preaching—as we always have in this fluid culture. Sermons Reimagined will teach you easy, practical ways to reach today’s audience, who: • Consume sound bites, not sermons • Process information visually, not verbally • Apply concepts through experiences and interaction, not passivity and lectures It’s time to reimagine the sermon to reach a new generation. This book will show you how.
An introduction to the physical principles underlying Earth remote sensing. The development of spaceborne remote sensing technology has led to a new understanding of the complexity of our planet by allowing us to observe Earth and its environments on spatial and temporal scales that are unavailable to terrestrial sensors. Remote Sensing Physics: An Introduction to Observing Earth from Space is a graduate-level text that examines the underlying physical principles and techniques used to make remote measurements, along with the algorithms used to extract geophysical information from those measurements. Volume highlights include: Basis for Earth remote sensing including ocean, land, and atmosphere Description of satellite orbits relevant for Earth observations Physics of passive sensing, including infrared, optical and microwave imagers Physics of active sensing, including radars and lidars Overview of current and future Earth observation missions Compendium of resources including an extensive bibliography Sample problem sets and answers available to instructors The American Geophysical Union promotes discovery in Earth and space science for the benefit of humanity. Its publications disseminate scientific knowledge and provide resources for researchers, students, and professionals.
This detailed study of the relationship between race relations and unionization in Chicago's meatpacking industry draws on traditional primary and secondary materials and on an extensive set of interviews conducted in the mid-1980s that explore subjective dimensions of the workers' experience. "An ideal case study to analyze one of the central problems in American labor history--the relation ship between racial identity and working class formation and organization." -- James R. Barrett, author of Work and Community in the Jungle: Chicago's Packinghouse Workers, 1894-1922 "Meticulously researched, grounded firmly in extensive oral history and archival sources, and carefully argued, Down on the Killing Floor will be indispensable reading for everyone interested in race and labor." -- Eric Arnesen, author of Waterfront Workers of New Orleans: Race, Class and Politics, 1863-1923 A volume in the series The Working Class in American History, edited by David Brody, Alice Kessler-Harris, David Montgomery, and Sean Wilentz
Routledge Q&As give you the tools to practice and refine your exam technique, showing you how to apply your knowledge to maximum effect in assessment. Each book contains essay and problem-based questions on the most commonly examined topics, complete with expert guidance and model answers that help you to: Plan your revision and know what examiners are looking for: Introducing how best to approach revision in each subject Identifying and explaining the main elements of each question, and providing marker annotation to show how examiners will read your answer Understand and remember the law: Using memorable diagram overviews for each answer to demonstrate how the law fits together and how best to structure your answer Gain marks and understand areas of debate: Providing revision tips and advice to help you aim higher in essays and exams Highlighting areas that are contentious and on which you will need to form an opinion Avoid common errors: Identifying common pitfalls students encounter in class and in assessment The series is supported by an online resource that allows you to test your progress during the run-up to exams. Features include: multiple choice questions, bonus Q&As and podcasts.
3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and attract customers... learn how today’s shoppers really think, behave, and buy… learn proven methodologies for transforming consumer knowledge into retail profits! From world-renowned leaders and experts, including Jagmohan Raju, Z. John Zhang, Herb Sorensen, Ph.D., Rick DeHerder, and Dick Blatt
This visual literacy text introduces the application of intuitive intelligence to a visual context. For students in visual literacy & visual communication courses.
Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce: A start-to-finish system for planning and executing effective campaigns. Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance – including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. Best practices models for integrating internal and syndicated research. Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately. Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers’ understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors’ conclusions, and techniques for successfully applying them.
Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today’s elusive, ad-resistant consumer means saying goodbye to “new media,” and hello “now media.” Featuring exclusive insights and inspiration from today’s top marketers—as well as lessons from some of the world’s most successful digital marketing initiatives—this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention...before the audience hits the snooze button.
For the past few decades a growing number of scholars have attempted to overthrow the traditional Wellhausian view that the so-called 'Yahwist' or 'J' source of the Pentateuch is the oldest of the four major sources. These scholars have argued that J was composed during the exilic or post-exilic periods of ancient Israel. Their arguments have focused on the literary, historiographic, and theological characteristics of 'J'. This book attempts to re-evaluate on linguistic grounds such efforts to place the Yahwist source in the exilic or post-exilic periods. The study employs the methodology developed most prominently by Avi Hurvitz for identifying characteristic features of post-exilic Hebrew ('Late Biblical Hebrew'). This divides the language of the Hebrew Bible into three main chronological stages: Archaic Biblical Hebrew (ABH), Standard Biblical Hebrew (SBH), and Late Biblical Hebrew (LBH). Wright examines 40 features of J for which useful comparisons can be made to LBH and finds no evidence of LBH in the entire Yahwist source. Therefore it is unlikely that J was composed during the post-exilic period. Moreover since Hurvitz has shown that the exilic period was a time of transition between SBH and LBH such that late features began to occur in exilic texts, the author concludes on linguistic grounds that J was most likely composed during the pre-exilic period of ancient Israel.
The relationship between anthropology departments and their surrounding urban communities has been traditional limited by a number of factors. The Potential for Anthropology and Urban Community Engagement pushes past these limitations, developing a firm foundation from which applied anthropology can support grassroots research and lasting community programs. Using two partnering Milwaukee organizations as examples, this volume explores the need in urban neighborhoods for practicing anthropologists, how a high volume of asset-building programs can be developed by practicing anthropologists, and the potential efficacy of anthropology departments in partnering with urban neighborhoods.
Film/Genre revises our notions of film genre and connects the roles played by industry critics and audiences in making and re-making genre. Altman reveals the conflicting stakes for which the genre game has been played and recognises that the term 'genre' has different meanings for different groups, basing his new genre theory on the uneasy competitive yet complimentary relationship among genre users and discussing a huge range of films from The Great Train Robbery to Star Wars and from The Jazz Singer to The Player.
Change the world one trip at a time. In this illuminating collection of stories and lessons from the road, acclaimed travel writer Rick Steves shares a powerful message that resonates now more than ever. With the world facing divisive and often frightening events, from Trump, Brexit, and Erdogan, to climate change, nativism, and populism, there's never been a more important time to travel. Rick believes the risks of travel are widely exaggerated, and that fear is for people who don't get out much. After years of living out of a suitcase, he still marvels at how different cultures find different truths to be self-evident. By sharing his experiences from Europe, Central America, Asia, and the Middle East, Rick shows how we can learn more about own country by viewing it from afar. With gripping stories from Rick's decades of exploration, this fully revised edition of Travel as a Political Act is an antidote to the current climate of xenophobia. When we travel thoughtfully, we bring back the most beautiful souvenir of all: a broader perspective on the world that we all call home. All royalties from the sale of Travel as a Political Act are donated to support the work of Bread for the World, a non-partisan organization working to end hunger at home and abroad.
The practical implications of technical debt for the entire software lifecycle; with examples and case studies. Technical debt in software is incurred when developers take shortcuts and make ill-advised technical decisions in the initial phases of a project, only to be confronted with the need for costly and labor-intensive workarounds later. This book offers advice on how to avoid technical debt, how to locate its sources, and how to remove it. It focuses on the practical implications of technical debt for the entire software life cycle, with examples and case studies from companies that range from Boeing to Twitter. Technical debt is normal; it is part of most iterative development processes. But if debt is ignored, over time it may become unmanageably complex, requiring developers to spend all of their effort fixing bugs, with no time to add new features--and after all, new features are what customers really value. The authors explain how to monitor technical debt, how to measure it, and how and when to pay it down. Broadening the conventional definition of technical debt, they cover requirements debt, implementation debt, testing debt, architecture debt, documentation debt, deployment debt, and social debt. They intersperse technical discussions with "Voice of the Practitioner" sidebars that detail real-world experiences with a variety of technical debt issues.
Rarely does one get an opportunity to experience the nightmare that is Alzheimers Disease from the perspective of the person who has been stricken with it. In his book, While I Still Can, Rick Phelps, the founder of Memory People, an online Alzheimers and dementia support group, changes all of that. Diagnosed with Early-Onset Alzheimers Disease in his 50's, Rick decided it was time the veil was lifted. Throughout this book the reader is given a firsthand account of: the early signs that Rick experienced, the loneliness he felt during the denial period of family and friends, the terror that gripped his heart upon receiving the undeniable diagnosis and, after the diagnosis, how he and his loved ones have learned to cope with this mind robbing and fatal disease. A real page turner, While I Still Can, affords an uncommon glimpse into the world of memory loss, while at the same time it tells the story of love, commitment, faith and courage in the face of a catastrophic disease.
The thirtieth anniversary of Montana’s Super Bowl drive and Bill Walsh’s retirement (1989) is upon us. Author Rick Pucci’s a regular guy thrust into the midst of a dynasty in the making: the San Francisco 49ers of Joe Montana, Jerry Rice, and Bill Walsh. Pucci’s memoir is a blend of sports, culture, romance gone bad, and nineteen-eighties Americana from a fresh insider perspective. Inside topics include Fred Dean and Bill Walsh’s father’s secret, Golden Globe winner Teri Hatcher, Ronnie Lott’s amputation; Jerry Rice’s superstition, quiet Joe Montana as prankster, trash talker and his secret route deep in the bowels of Candlestick. Culled from copious notes at that time, this natural is for sports and non-sports fans alike. In the eighties, these hapless Niners pull SF’s spirits from the morass of the Jonestown massacre and the murders of Mayor George Moscone and Harvey Milk. They also cured the author’s, broken heart.
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