Rick MATHIESON's Books

The On-Demand Brand

10 Rules for Digital Marketing Success in an Anytime, Everywhere World

By: Rick MATHIESON

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The On-Demand Brand

10 Rules for Digital Marketing Success in an Anytime, Everywhere World

By: Rick MATHIESON

Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today’s elusive, ad-resistant consumer means saying goodbye to “new media,” and hello “now media.” Featuring exclusive insights and inspiration from today’s top marketers—as well as lessons from some of the world’s most successful digital marketing initiatives—this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention...before the audience hits the snooze button.

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Page Count

306

Publisher

AMACOM Div American Mgmt Assn

Published Date

ISBN 10

0814415741

ISBN 13

9780814415740

Branding Unbound

The Future of Advertising, Sales, and the Brand Experience in the Wireless Age

By: Rick MathiesonR

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Branding Unbound

The Future of Advertising, Sales, and the Brand Experience in the Wireless Age

By: Rick MathiesonR

If you’re in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy. Are people simply tuning out marketing messages? No. They’re simply choosing which messages to tune in. Thanks to wireless technology, customers now have the luxury of responding (or not responding) to advertising when, where, and however they like. Leading companies such as Wal-Mart, McDonald’s, Starbucks, Kellogg’s, NBC, MTV, Procter & Gamble, DaimlerChrysler, and others are already reaching millions of customers, one at a time, wirelessly. The technology gives these companies an unprecedented view of buying patterns and the ability to identify and market specifically to the most likely customers. In Branding Unbound, author Rick Mathieson reveals how your business can emulate some of the most powerful and successful branding strategies in the world. In addition, Mathieson has conducted exclusive, insightful Q&As with some of the modern legends of cutting-edge marketing and business: * Seth Godin, author of Permission Marketing, Unleashing the Idea Virus, and Purple Cow, discusses permission marketing in a wireless landscape. * Tom Peters, ""the father of the postmodern corporation"" and author of The Brand You 50 and In Search of Excellence, offers the Peters Principles for the wireless era. * Don Peppers, world-renowned marketing thought leader and author of Enterprise One-to-One, talks about how mobility will alter the brand experience. * Christopher Locke, author of The Cluetrain Manifesto and Gonzo Marketing, presents a ""Cluetrain Manifesto"" for the Mobile Age. * Chet Huber, President of OnStar, describes how the demand for in-vehicle services and information will change drivers’ relationships with their vehicles. * Gary Hamel, Chairman of Strategos and author of Leading the Revolution and Competing for the Future, discusses the first priority of the wireless age: strategic transformation. * Howard Rheingold, author of Smart Mobs and The Virtual Community, champions the new ""self-organized entertainment"" of ""flash mobs."" Branding Unbound also offers a jargon-free look at current and emerging wireless technologies, examines the impact of social networking on mBranding strategy, and reveals the Top Ten Secrets of Successful Mobile Advertising. In the wireless marketing era, your brand can enjoy whole new levels of differentiation and customer recognition, while consumers benefit from on-the-spot convenience and a message individually tailored to their needs. Branding Unbound shows just how to harness the virtually limitless power of this amazing convergence of advanced technology and progressive business strategy to create the truly remarkable experience that will keep customers’ attention and win their loyalty.

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Page Count

256

Publisher

AMACOM

Published Date

ISBN 10

0814428908

ISBN 13

9780814428900

Borate Minerals of Death Valley, Mojave Desert, and Nevada: Annotated Bibliography

By: Rick O. Rittenberg

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Borate Minerals of Death Valley, Mojave Desert, and Nevada: Annotated Bibliography

By: Rick O. Rittenberg

An annotated bibliography of over 2,050 references associated with borate minerals from Death Valley, Mojave Desert, and Nevada. Sources include journal articles, papers, conference proceedings, books, book chapters, and other literature published from the 1860s into 2024. The bibliography is divided into 16 chapters: History, Boron and Borates, Chemistry and Crystal Structure, Mineralogy, Geology, California, Death Valley, Searles Lake, Mojave Desert, Kramer, Calico, Fort Cady, Tick Canyon, Ventura, Nevada, and Annual Reviews. Contains appendices of supplemental information on borate minerals, color photographs, and an alphabetical index of authors. 638 pages. Key words: borax, colemanite, kernite, probertite, and ulexite.

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Page Count

642

Publisher

Lightning Press

Published Date

ISBN 10

0998563803

ISBN 13

9780998563800

Transactional Distance and Adaptive Learning

Planning for the Future of Higher Education

By: Farhad Saba,Rick L. Shearer

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Transactional Distance and Adaptive Learning

Planning for the Future of Higher Education

By: Farhad Saba,Rick L. Shearer

Transactional Distance and Adaptive Learning takes a fresh look at one of the pioneering educational theories that accommodates the impact of information and communications technologies in learning. The theory of transactional distance (TTD) provides a distinct analytical and planning foundation for educators to conduct an overarching inquiry into transitioning from mass instructional and management systems in higher education to dynamic and transformational futures that focus on each individual learner. Based on the TTD, this pragmatic approach offers instructors, administrators, students, and other stakeholders a comprehensive planning method to assess the current state of their instructional, learning, and management practices and to develop alternative models to prescribe future improvements in their institution. This complex, self-organized, and adaptive method includes current and emergent properties of: hardware, software, and telecommunications systems that allow faculty, students, and administrators to communicate; instructional and curriculum systems that provide teaching and learning environments for faculty and students; and management, societal, and global systems that influence how institutions are supported, funded, and managed.

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Page Count

251

Publisher

Routledge

Published Date

ISBN 10

1351400398

ISBN 13

9781351400398

Inequality and Social Work

By: Rick Hood

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Inequality and Social Work

By: Rick Hood

Inequality lies at the heart of many of the challenges you will face as a social worker as you prepare to work with some of the most excluded, disadvantaged and vulnerable individuals, families and communities. This book is designed to help you think critically about the skills and knowledge you need to understand and tackle inequality, and provide meaningful help to those people most in need. Key topics include: - what is inequality and the role of social work - social inequalities - health and welfare inequalities - global inequalities - the role of social policy - intersectional social work, radical social work and community-based approaches.

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Page Count

177

Publisher

SAGE Publications Limited

Published Date

ISBN 10

1529614872

ISBN 13

9781529614879

Before the Storm

Barry Goldwater and the Unmaking of the American Consensus

By: Rick Perlstein

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Before the Storm

Barry Goldwater and the Unmaking of the American Consensus

By: Rick Perlstein

In an astute and surprising history of the 1960s as the cradle of the conservative movement, Perlstein's gutsy narrative history profiles the rise of Barry Goldwater, the rich, handsome Arizona Republican who scorned the federal bureaucracy and despised liberals on sight.16 pp. of photos.

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Page Count

705

Publisher

Bold Type Books

Published Date

ISBN 10

1568584121

ISBN 13

9781568584126

Paul, Artemis, and the Jews in Ephesus

By: Rick Strelan

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Paul, Artemis, and the Jews in Ephesus

By: Rick Strelan

The series Beihefte zur Zeitschrift für die neutestamentliche Wissenschaft (BZNW) is one of the oldest and most highly regarded international scholarly book series in the field of New Testament studies. Since 1923 it has been a forum for seminal works focusing on Early Christianity and related fields. The series is grounded in a historical-critical approach and also explores new methodological approaches that advance our understanding of the New Testament and its world.

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Page Count

404

Publisher

Walter de Gruyter GmbH & Co KG

Published Date

ISBN 10

3110814897

ISBN 13

9783110814897

Human Resource Development

Theory and Practice

By: Jeff Gold,Rick Holden,Paul Iles

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Human Resource Development

Theory and Practice

By: Jeff Gold,Rick Holden,Paul Iles

This core textbook, edited by five leading scholars of the subject, provides a comprehensive overview of the key topics, debates and themes in this increasingly important field. Balancing research-led theory with industry best-practice to provide students with a definitive overview of HRD, the book draws on the international experience of its authors to tackle topics as diverse as leadership and managing development, change and diversity, workplace learning, and graduate employability. The book's approachable yet thorough writing style and lively presentation helps students to understand the topic from a critical perspective while also demonstrating how HRD plays out in reality. This is an essential textbook for undergraduate, postgraduate and MBA students of Human Resource Development on HRD or Business and Management degree programmes. New to this Edition: - New contributors and revised content, including additional coverage of careers, career management and employability - More international coverage, especially of the EU - Inclusion of topical subjects including employee engagement, skills shortage and business partnering - Improved student-friendly pedagogy and updated figures and diagrams to appeal to different learning styles - Thoroughly updated references and web links

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Page Count

458

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1137088087

ISBN 13

9781137088086

The Chief's Footsteps

A social and natural history based on the life and times of Roy Peck of Danford Lake, Quebec

By: Rick Blanchard

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The Chief's Footsteps

A social and natural history based on the life and times of Roy Peck of Danford Lake, Quebec

By: Rick Blanchard

This book recounts the remarkable life of Roy Peck, a quintessential yet extraordinary Canadian. Born into an austere rural situation, he stuck by home and family through tough times and discovered the fun of living and the benefits of choosing well. He received Canada's and Quebec's top honours for his chosen genres in the shooting sports of target archery and rifle. The young athletes of the Northeast Pontiac and Central Gatineau nicknamed him "The Chief" for his winning ways as their coach and mentor, and they still call him "The Chief." And anyone who hired him as their carpenter or builder will testify that all his doors still work very well.

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Page Count

386

Publisher

FriesenPress

Published Date

ISBN 10

1460256603

ISBN 13

9781460256602

The Liberation Trilogy Box Set

An Army at Dawn, The Day of Battle, The Guns at Last Light

By: Rick Atkinson

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The Liberation Trilogy Box Set

An Army at Dawn, The Day of Battle, The Guns at Last Light

By: Rick Atkinson

The definitive chronicle of the Allied triumph in Europe during World War II, Rick Atkinson's Liberation Trilogy is now together in one ebook bundle From the War in North Africa to the Invasion of Normandy, the Liberation Trilogy recounts the hard fought battles that led to Allied victory in World War II. Pulitzer Prize-winning and New York Times bestselling author Rick Atkinson brings great drama and exquisite detail to the retelling of these battles and gives life to a cast of characters, from the Allied leaders to rifleman in combat. His accomplishment is monumental: the Liberation Trilogy is the most vividly told, brilliantly researched World War II narrative to date. WINNER OF THE PULITZER PRIZE AND NEW YORK TIMES BESTSELLER

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3473

Publisher

Henry Holt and Company

Published Date

ISBN 10

1466855576

ISBN 13

9781466855571

An Army at Dawn

The War in North Africa, 1942-1943, Volume One of the Liberation Trilogy

By: Rick Atkinson

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An Army at Dawn

The War in North Africa, 1942-1943, Volume One of the Liberation Trilogy

By: Rick Atkinson

WINNER OF THE PULITZER PRIZE AND NEW YORK TIMES BESTSELLER In the first volume of his monumental trilogy about the liberation of Europe in World War II, Pulitzer Prize winner Rick Atkinson tells the riveting story of the war in North Africa. The liberation of Europe and the destruction of the Third Reich is a story of courage and enduring triumph, of calamity and miscalculation. In this first volume of the Liberation Trilogy, Rick Atkinson shows why no modern reader can understand the ultimate victory of the Allied powers without a grasp of the great drama that unfolded in North Africa in 1942 and 1943. That first year of the Allied war was a pivotal point in American history, the moment when the United States began to act like a great power. Beginning with the daring amphibious invasion in November 1942, An Army at Dawn follows the American and British armies as they fight the French in Morocco and Algeria, and then take on the Germans and Italians in Tunisia. Battle by battle, an inexperienced and sometimes poorly led army gradually becomes a superb fighting force. Central to the tale are the extraordinary but fallible commanders who come to dominate the battlefield: Eisenhower, Patton, Bradley, Montgomery, and Rommel. Brilliantly researched, rich with new material and vivid insights, Atkinson's narrative provides the definitive history of the war in North Africa.

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Page Count

706

Publisher

Henry Holt and Company

Published Date

ISBN 10

1429967633

ISBN 13

9781429967631

Teaching

Making a Difference

By: Rick Churchill,Tiffani Apps,Jantiena Batt,Karley Beckman,Peter Grainger,Jessica Holloway,Amanda Keddie,Will Letts,Jennu Mackay,Michelle McGill,Julianne Moss,Michael C. Nagel,Kylie Shaw,Jessa Rogers

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Teaching

Making a Difference

The sixth edition of Teaching: Making A Difference stands as a cornerstone resource for pre-service educators seeking a comprehensive, contemporary, and accessible introduction to the field of teaching. Through its meticulous attention to accuracy and relevance, this text offers students the possibility to engage with the latest initiatives and governmental mandates shaping educational landscapes. Local case studies woven throughout each chapter serve as illuminating exemplars of current best practices, addressing the diverse cultural challenges confronting modern society. With its blend of theoretical insight and practical application, this textbook equips aspiring teachers with the essential knowledge and skills needed to make a meaningful impact in today's classrooms.

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Page Count

599

Publisher

John Wiley & Sons

Published Date

ISBN 10

139426724X

ISBN 13

9781394267248

The On-demand Brand

10 Rules for Digital Marketing Success in an Anytime, Everywhere World

By: Rick Mathieson

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The On-demand Brand

10 Rules for Digital Marketing Success in an Anytime, Everywhere World

By: Rick Mathieson

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Page Count

282

Publisher

AMACOM/American Management Association

Published Date

ISBN 10

0814415725

ISBN 13

9780814415726

Branding Unbound

The Future of Advertising, Sales, and the Brand Experience in the Wireless Age

By: Rick MathiesonR

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Branding Unbound

The Future of Advertising, Sales, and the Brand Experience in the Wireless Age

By: Rick MathiesonR

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Age

Page Count

256

Publisher

AMACOM

Published Date

ISBN 10

0814428908

ISBN 13

9780814428900

Book's by Rick MATHIESON

The On-Demand Brand

The On-Demand Brand

Branding Unbound

Branding Unbound

Borate Minerals of Death Valley, Mojave Desert, and Nevada: Annotated Bibliography

Borate Minerals of Death Valley, Mojave Desert, and Nevada: Annotated Bibliography

Transactional Distance and Adaptive Learning

Transactional Distance and Adaptive Learning

Inequality and Social Work

Inequality and Social Work

Before the Storm

Before the Storm

Paul, Artemis, and the Jews in Ephesus

Paul, Artemis, and the Jews in Ephesus

Human Resource Development

Human Resource Development

The Chief's Footsteps

The Chief's Footsteps

The Liberation Trilogy Box Set

The Liberation Trilogy Box Set

An Army at Dawn

An Army at Dawn

Teaching

Teaching

The On-demand Brand

The On-demand Brand

Branding Unbound

Branding Unbound

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