A groundbreaking business book for the twenty-first century, The New Law of Demand and Supply overturns the traditional supply-side approach to how business is done, showing why a demand-based approach is essential to success in today’s economy. For more than two hundred years, companies have based their approach to business on supply-side economics, concentrating on creating products and services and then attempting, through marketing, publicity, distribution and promotion to stimulate a demand for them. While most companies have factored in customer feedback, focus groups, and broad-based market research, their basic approach has remained the same. And it is a mistake. In The New Law of Demand and Supply, Cambridge Group CEO Rick Kash argues that in order to succeed in today’s market, companies must reverse their approach by first determining what current and emerging demand exists and then by creating products and services to meet that demand. For a host of reasons–from the reduced life cycles of products and services, to deregulation, to increased competition as a result of globalization, to the ability of customers to compare prices and values at a keystroke–the market, Kash argues, has fundamentally and permanently changed from one that is driven by supply to one that is driven by demand. Traditional businesses that remain locked in a supply-side mentality are doomed to failure. Today’s most successful companies, from McDonald’s to IBM, from EMC to Pepsi-Cola, use the principles of demand strategy to first understand all the factors that go into creating demand in their targeted markets, as well as what their emerging needs will be in the future. In the heart of the book, Kash outlines a specific six-step demand strategy on how to implement a demand-first approach–from homing in on who your most profitable customers are to determining what needs they have (whether articulated or not) that are not currently being addressed. Using that information, companies can create unique products that are differentiated from their competitors’ to meet those demands. Rather than being forced to compete on price, they can trump the competition by competing on value, offering the options, features, products, and services that better meet an existing demand. As a result, companies often can actually charge more for what they produce and improve their margins. Diving under the hoods of a score of successful Fortune 500 companies that have made demand strategy central to the way they do business, including Gatorade, Capital One, Sara Lee, and Sears, Kash details how these companies have used this strategy to re-create their businesses. Ten years ago, Reengineering the Corporation brought about a sea change in the way companies were run. Now, The New Law of Demand and Supply redefines the ground rules of today’s economy and gives managers the tools they need to outperform the competition and achieve dramatic growth and profits. From the Hardcover edition.
Driven by demand from the entertainment industry for better and more realistic animation, technology continues to evolve and improve. The algorithms and techniques behind this technology are the foundation of this comprehensive book, which is written to teach you the fundamentals of animation programming. In this third edition, the most current techniques are covered along with the theory and high-level computation that have earned the book a reputation as the best technically-oriented animation resource. Key topics such as fluids, hair, and crowd animation have been expanded, and extensive new coverage of clothes and cloth has been added. New material on simulation provides a more diverse look at this important area and more example animations and chapter projects and exercises are included. Additionally, spline coverage has been expanded and new video compression and formats (e.g., iTunes) are covered. - Includes companion site with contemporary animation examples drawn from research and entertainment, sample animations, and example code - Describes the key mathematical and algorithmic foundations of animation that provide you with a deep understanding and control of technique - Expanded and new coverage of key topics including: fluids and clouds, cloth and clothes, hair, and crowd animation - Explains the algorithms used for path following, hierarchical kinematic modelling, rigid body dynamics, flocking behaviour, particle systems, collision detection, and more
During the past decades Balto-Slavic accentology has become increasingly important for the reconstruction of Proto-Indo-European. This study tries to provide an explanation for the phenomenon of metatony in Baltic, i.e. the phenomenon that in certain Baltic forms a morpheme shows the reflex of the Balto-Slavic circumflex intonation where we would expect the reflex of the acute intonation (métatonie douce) or vice versa (métatonie rude). The subject necessarily involves an inquiry into the origin of the Lithuanian and Latvian tone systems. Furthermore, it requires the assessment of a large number of etymologies. In the final chapter of the book, the developments which are considered to be relevant to the rise of metatony are incorporated into a relative chronology. The investigation is based on a comprehensive collection of data, including evidence from Lithuanian and Latvian dialects and Old Lithuanian. In comparison with earlier studies on the subject, the Latvian evidence plays an essential role. This book tries to demonstrate that the value of Latvian data for Balto-Slavic accentology has hitherto not been fully recognized.
The genre-bending New York Times bestseller now available in a deluxe oversized format! A thematic merging of The Lord of the Rings and Watchmen, The End League follows the last remaining superheroes on Earth as they embark on a desperate quest to find the one artifact that can save humanity--the Hammer of Thor. Superstar writer Rick Remender (Fear Agent, Tokyo Ghost) is joined by comics legends Mat Broome (X-Men, Batman) and Eric Canete (Iron Man, Martian Manhunter) on a perilous journey to save the world! • Collects all 9 issues of the series. • Oversize library format - matches the bestselling Fear Agent library editions! • All-star creators: Rick Remender, Mat Broome, and Eric Canete.
With Rick Steves, the Scottish Highlands are yours to discover! This slim guide excerpted from Rick Steves Scotland includes: Rick's firsthand, up-to-date advice on the Highlands' best sights, restaurants, hotels, and more, plus tips for how to beat the crowds, skip the lines, and avoid tourist traps Top sights and local experiences: Follow the Speyside Whisky Trail, cut through the Cairngorms, and kayak across Loch Lomond. Hike the craggy landscapes, hop a ferry to the Isle of Skye, or watch kilted athletes test their strength in the Highland Games Helpful maps and self-guided walking tours to keep you on track Full coverage of Oban & the Inner Hebrides, Glencoe & Fort William, Inverness & Loch Ness, the Isle of Skye, and more With selective coverage and Rick's trusted insight into the best things to do and see, Rick Steves Snapshot Scottish Highlands is truly a tour guide in your pocket. Exploring beyond the Highlands? Pick up Rick Steves Scotland for comprehensive coverage, detailed itineraries, and essential information for planning a countrywide trip.
You can count on Rick Steves to tell you what you really need to know when visiting Lisbon. Rick Steves covers the essentials of Lisbon, including the Tejo River, Belém, and the Bairro Alto district. Visit Lisbon's São Roque Church, taste the world's greatest selection of ports at the Port Wine Institute, or observe art spanning 2,000 years at the Gulbenkian Museum. You'll get Rick's firsthand advice on the best sights, eating, sleeping, and nightlife, and the maps and self-guided tours will ensure you make the most of your experience. More than just reviews and directions, a Rick Steves Snapshot guide is a tour guide in your pocket.
Bike cobblestone streets, cruise on charming canals, and stop and smell the tulips: experience the Netherlands with Rick Steves! Inside Rick Steves Amsterdam & the Netherlands you'll find: Comprehensive coverage for spending a week or more exploring Amsterdam and the Netherlands Rick's strategic advice on how to get the most out of your time and money, with rankings of his must-see favorites Top sights and hidden gems, from the Van Gogh museum and Rembrandt's home workshop, to cozy "brown" cafés How to connect with local culture: Explore Amsterdam by bicycle, sample distinctive Dutch cheeses, and chat with a friendly local over beer brewed from 1,000-year-old recipes Beat the crowds, skip the lines, and avoid tourist traps with Rick's candid, humorous insight The best places to eat, sleep, and relax over a pint Self-guided walking tours of lively neighborhoods and incredible museums Detailed maps for exploring on the go Useful resources including a packing list, a Dutch phrase book, a historical overview, and recommended reading Over 500 bible-thin pages include everything worth seeing without weighing you down Complete, up-to-date information on Amsterdam, Haarlem, Delft, Alkmaar and Zaanse Schans, Edam, Volendam, Marken, Hoorn, Enkhuizen, the Historic Triangle, Flevoland, Keukenhof, Aalsmeer, Leiden, The Hague, Rotterdam, Utrecht, Arnhem, and more Make the most of every day and every dollar with Rick Steves Amsterdam & the Netherlands. Spending less than a week in Amsterdam? Try Rick Steves Pocket Amsterdam.
Admire opulent Golden Age architecture, soak in a thermal bath, and wander the winding streets of old villages: with Rick Steves, Budapest is yours to discover! Inside Rick Steves Budapest you'll find: Comprehensive coverage for spending a week or more exploring Budapest Rick's strategic advice on how to get the most out of your time and money, with rankings of his must-see favorites Top sights and hidden gems, from the ornate Parliament building and the Széchnyi Baths to local unicum distilleries (Hungary's favorite spirit!) How to connect with local culture: Catch a world-class opera performance, dive into a bowl of goulash, or sample paprika at the Great Market Hall Beat the crowds, skip the lines, and avoid tourist traps with Rick's candid, humorous insight The best places the eat, sleep, and relax with a glass of pálinka Self-guided walking tours of lively neighborhoods and historic museums Detailed neighborhood maps for exploring on the go Useful resources including a packing list, a Hungarian phrase book, a historical overview, and recommended reading Over 500 bible-thin pages include everything worth seeing without weighing you down Complete, up-to-date information on every neighborhood in Budapest, as well as day trips to Gödöllö Palace, Lázár Lovaspark, Holókö, the Danube Bend, Szentendre, Visegrád, Esztergom, and more Make the most of every day and every dollar with Rick Steves Budapest. Expanding your trip? Try Rick Steves Eastern Europe.
You can count on Rick Steves to tell you what you really need to know when traveling in Eastern Europe-including the Czech Republic, Slovakia, Poland, Hungary, Slovenia, and Croatia. Explore Eastern Europe's top cities, from the romantic spires of Prague and the steamy thermal baths of Budapest to charming Kraków and laid-back Ljubljana. Enjoy the imperial sights of Vienna and walking tours of exotic Dubrovnik. Then delve into the region's natural wonders: hike through the waterfall wonderland at Plitvice Lakes National Park, drive the winding road to the Julian Alps, and watch the sun dip slowly into the Adriatic from the Dalmatian Coast. Rick's candid, humorous advice will guide you to good-value hotels and restaurants. He'll help you plan where to go and what to see, depending on the length of your trip. You'll learn which sights are worth your time and money, and how to get around by train, bus, car, and boat. More than just reviews and directions, a Rick Steves guidebook is a tour guide in your pocket.
In the final volume of the Pulitzer Prize–winner's bestselling and beloved American saga that began with All Over but the Shoutin’ and continued with Ava’s Man, this "evocative family memoir” (Boston Globe) delivers an unforgettable rumination about fathers and sons. Bragg documents a mesmerizing journey back in time to the lush Alabama landscape of his youth, to Jacksonville's one-hundred-year-old mill and to his father, the troubled, charismatic hustler coming of age in its shadow. Inspired by Rick Bragg's love for his stepson, The Prince of Frogtown also chronicles his own journey into fatherhood, as he learns to avoid the pitfalls of his forebearers. With candor, insight, and tremendous humor, Bragg seamlessly weaves these luminous narrative threads together.
A thematic merging of The Lord of the Rings and Watchmen, The End League follows a cast of the last remaining super men and women as they embark on a desperate and perilous journey through a world dominated by evil, in hopes of locating the one remaining artifact that can save humanity - the Hammer of Thor.
You can count on Rick Steves to tell you what you really need to know when traveling in Portugal. With this guide, you'll explore this relaxed country at the western edge of Europe. Tour Lisbon's cobbled lanes and grand squares, reminders of Portugal's seafaring glory days. Step back into history at the palaces in Sintra and the bone chapel of Évora. Soak up the sun at the Algarve beach of your dreams. When evening comes, enjoy a dinner of fresh seafood stew, and raise a glass of port wine in a toast. Rick's candid, humorous advice will guide you to good-value hotels and restaurants. He'll help you plan where to go and what to see, depending on the length of your trip. You'll get up-to-date recommendations about what is worth your time and money. More than just reviews and directions, a Rick Steves guidebook is a tour guide in your pocket.
Now more than ever, you can count on Rick Steves to tell you what you really need to know when traveling through Central Europe. From romantic cities steeped in history to the stunning slopes of the Alps, get to know this exciting slice of Europe: with Rick Steves on your side, Central Europe can be yours! Inside Rick Steves Central Europe you'll find: Fully updated comprehensive coverage on the Czech Republic, Poland, Hungary, Slovenia, Austria, and Slovakia, plus side trips to Croatia, Bosnia-Herzegovina, Montenegro, Bulgaria, and Romania Rick's strategic advice on how to get the most out of your time and money, with rankings of his must-see favorites Top sights and hidden gems, from the cobbles of bustling Bratislava, to country roads winding through the Julian Alps, to the striking chapels and cathedrals of Prague's Castle Quarter How to connect with culture: Bask in the energy of Kraków's Main Square Market, sample local wines from Hungarian vintners, or soak in the steamy thermal baths of Budapest Beat the crowds, skip the lines, and avoid tourist traps with Rick's candid, humorous insight The best places to eat, sleep, and relax Self-guided walking tours of lively neighborhoods and historic museums Detailed neighborhood maps for exploring on the go Useful resources including a packing list, phrase books, historical overviews, and recommended reading Over 1,000 bible-thin pages include everything worth seeing without weighing you down Make the most of every day and every dollar with Rick Steves Central Europe!
“We are among those who have come to enjoy the blossoming intellects, often comical behaviors, and insatiable curiosity of middle schoolers—and choose to work with them! With more than 130 years of combined experience in the profession, we’ve gathered a lot of ideas to share. We know from our interactions with educators around the country that precious few quality resources exist to assist science teachers ‘in the middle,’ and this was a central impetus for updating Doing Good Science in Middle School.” —From the preface This lively book contains the kind of guidance that could only come from veterans of the middle school science trenches. The authors know you’re crazy-busy, so they made the book easy to use, whether you want to read it cover to cover or pick out sections to help you with lesson planning and classroom management. They also know you face new challenges, so they thoroughly revised this second edition to meet the needs of today’s students. The book contains: • big-picture concepts, such as how to understand middle school learners and explore the nature of science with them; • a comprehensive overview of science and engineering practices, STEM, and inquiry-based middle school science instruction, aligned with A Framework for K–12 Science Education and the Next Generation Science Standards; • 10 new and updated teacher-tested activities that integrate STEM with literacy skill-building; • information on best instructional practices and professional-development resources; and • connections to the Common Core State Standards in English language arts and mathematics. If you’re a new teacher, you’ll gain a solid foundation in how to teach science and engineering practices while better understanding your often-enigmatic middle-grade students. If you’re a veteran teacher, you’ll benefit from a fresh view of what your colleagues are doing in new times. Either way, Doing Good Science in Middle School is a rich opportunity to reaffirm that what you do is “good science.”
A groundbreaking business book for the twenty-first century, The New Law of Demand and Supply overturns the traditional supply-side approach to how business is done, showing why a demand-based approach is essential to success in today’s economy. For more than two hundred years, companies have based their approach to business on supply-side economics, concentrating on creating products and services and then attempting, through marketing, publicity, distribution and promotion to stimulate a demand for them. While most companies have factored in customer feedback, focus groups, and broad-based market research, their basic approach has remained the same. And it is a mistake. In The New Law of Demand and Supply, Cambridge Group CEO Rick Kash argues that in order to succeed in today’s market, companies must reverse their approach by first determining what current and emerging demand exists and then by creating products and services to meet that demand. For a host of reasons–from the reduced life cycles of products and services, to deregulation, to increased competition as a result of globalization, to the ability of customers to compare prices and values at a keystroke–the market, Kash argues, has fundamentally and permanently changed from one that is driven by supply to one that is driven by demand. Traditional businesses that remain locked in a supply-side mentality are doomed to failure. Today’s most successful companies, from McDonald’s to IBM, from EMC to Pepsi-Cola, use the principles of demand strategy to first understand all the factors that go into creating demand in their targeted markets, as well as what their emerging needs will be in the future. In the heart of the book, Kash outlines a specific six-step demand strategy on how to implement a demand-first approach–from homing in on who your most profitable customers are to determining what needs they have (whether articulated or not) that are not currently being addressed. Using that information, companies can create unique products that are differentiated from their competitors’ to meet those demands. Rather than being forced to compete on price, they can trump the competition by competing on value, offering the options, features, products, and services that better meet an existing demand. As a result, companies often can actually charge more for what they produce and improve their margins. Diving under the hoods of a score of successful Fortune 500 companies that have made demand strategy central to the way they do business, including Gatorade, Capital One, Sara Lee, and Sears, Kash details how these companies have used this strategy to re-create their businesses. Ten years ago, Reengineering the Corporation brought about a sea change in the way companies were run. Now, The New Law of Demand and Supply redefines the ground rules of today’s economy and gives managers the tools they need to outperform the competition and achieve dramatic growth and profits. From the Hardcover edition.
In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s Execution, W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, and Kash’s own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.
The story of two unlikely radio hosts and what happened when they followed their faith and instincts. They are the most unlikely broadcast stars imaginable, yet hundreds of thousands of loyal listeners start their day with them every morning. They don't have "radio voices," don't spin the latest hit songs, don't do "shock jock" humor, horoscopes, or celebrity birthdays. Instead, Rick Burgess and Bill "Bubba" Bussey-collectively known as "The Rick and Bubba Show" on scores of radio stations coast to coast-share real stories about real people, inviting their vast audience into their families and circle of friends to experience with them uproarious happenings and moving events with which they can all identify. Beyond that, these two non-radio radio personalities break the biggest no-no for secular radio as they openly share in a forceful but non-threatening way their faith in Christ and their common-sense way of looking at the world. Now, in We Be Big: The Mostly True Story of How We Became Rick & Bubba, they (with the assistance of best-selling and award-winning author Don Keith) share how this unlikely pairing came about and how the show found even higher levels of popularity, even as the two of them deliberately steered away from every accepted rule for radio success. Alternately hilarious and heartbreaking, this is also the highly personal story of two men who-like most of us-resisted stepping through the doors God opened for them, opting for the easier path when tested. In this compelling story, "the two sexiest fat men alive" share their experiences and demonstrate how, with the help of faith and family, they have become a true blessing for so many.
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