Rick Grannis's Books

From the Ground Up

Translating Geography into Community through Neighbor Networks

By: Rick Grannis

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From the Ground Up

Translating Geography into Community through Neighbor Networks

By: Rick Grannis

Where do neighborhoods come from and why do certain resources and effects--such as social capital and collective efficacy--bundle together in some neighborhoods and not in others? From the Ground Up argues that neighborhood communities emerge from neighbor networks, and shows that these social relations are unique because of particular geographic qualities. Highlighting the linked importance of geography and children to the emergence of neighborhood communities, Rick Grannis models how neighboring progresses through four stages: when geography allows individuals to be conveniently available to one another; when they have passive contacts or unintentional encounters; when they actually initiate contact; and when they engage in activities indicating trust or shared norms and values. Seamlessly integrating discussions of geography, household characteristics, and lifestyle, Grannis demonstrates that neighborhood communities exhibit dynamic processes throughout the different stages. He examines the households that relocate in order to choose their neighbors, the choices of interactions that develop, and the exchange of beliefs and influence that impact neighborhood communities over time. Grannis also introduces and explores two geographic concepts--t-communities and street islands--to capture the subtle features constraining residents' perceptions of their environment and community. Basing findings on thousands of interviews conducted through door-to-door canvassing in the Los Angeles area as well as other neighborhood communities, From the Ground Up reveals the different ways neighborhoods function and why these differences matter.

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Page Count

263

Publisher

Princeton University Press

Published Date

ISBN 10

1400830575

ISBN 13

9781400830572

From the Ground Up

Translating Geography into Community through Neighbor Networks

By: Rick Grannis

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From the Ground Up

Translating Geography into Community through Neighbor Networks

By: Rick Grannis

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Page Count

263

Publisher

Princeton University Press

Published Date

ISBN 10

1400830575

ISBN 13

9781400830572

Liberty for All

A Manifesto for Reclaiming Financial and Political Freedom

By: Rick Newman

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Liberty for All

A Manifesto for Reclaiming Financial and Political Freedom

By: Rick Newman

A lot of people complain about fading prosperity and lost opportunity, without realizing they are forfeiting their own economic freedom—this is a phenomenon known as the Liberty Trap

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Page Count

254

Publisher

Macmillan

Published Date

ISBN 10

1137279362

ISBN 13

9781137279361

The New Law of Demand and Supply

The Revolutionary New Demand Strategy for Faster Growth and Higher Profits

By: Rick Kash

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The New Law of Demand and Supply

The Revolutionary New Demand Strategy for Faster Growth and Higher Profits

By: Rick Kash

A groundbreaking business book for the twenty-first century, The New Law of Demand and Supply overturns the traditional supply-side approach to how business is done, showing why a demand-based approach is essential to success in today’s economy. For more than two hundred years, companies have based their approach to business on supply-side economics, concentrating on creating products and services and then attempting, through marketing, publicity, distribution and promotion to stimulate a demand for them. While most companies have factored in customer feedback, focus groups, and broad-based market research, their basic approach has remained the same. And it is a mistake. In The New Law of Demand and Supply, Cambridge Group CEO Rick Kash argues that in order to succeed in today’s market, companies must reverse their approach by first determining what current and emerging demand exists and then by creating products and services to meet that demand. For a host of reasons–from the reduced life cycles of products and services, to deregulation, to increased competition as a result of globalization, to the ability of customers to compare prices and values at a keystroke–the market, Kash argues, has fundamentally and permanently changed from one that is driven by supply to one that is driven by demand. Traditional businesses that remain locked in a supply-side mentality are doomed to failure. Today’s most successful companies, from McDonald’s to IBM, from EMC to Pepsi-Cola, use the principles of demand strategy to first understand all the factors that go into creating demand in their targeted markets, as well as what their emerging needs will be in the future. In the heart of the book, Kash outlines a specific six-step demand strategy on how to implement a demand-first approach–from homing in on who your most profitable customers are to determining what needs they have (whether articulated or not) that are not currently being addressed. Using that information, companies can create unique products that are differentiated from their competitors’ to meet those demands. Rather than being forced to compete on price, they can trump the competition by competing on value, offering the options, features, products, and services that better meet an existing demand. As a result, companies often can actually charge more for what they produce and improve their margins. Diving under the hoods of a score of successful Fortune 500 companies that have made demand strategy central to the way they do business, including Gatorade, Capital One, Sara Lee, and Sears, Kash details how these companies have used this strategy to re-create their businesses. Ten years ago, Reengineering the Corporation brought about a sea change in the way companies were run. Now, The New Law of Demand and Supply redefines the ground rules of today’s economy and gives managers the tools they need to outperform the competition and achieve dramatic growth and profits. From the Hardcover edition.

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Page Count

261

Publisher

Crown Business

Published Date

ISBN 10

0385504349

ISBN 13

9780385504348

Frommer's Hawaii 1997

By: George McDonald,Jocelyn Fujii,Rick Carr

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Frommer's Hawaii 1997

By: George McDonald,Jocelyn Fujii,Rick Carr

Get the lowdown on the best beaches, the best golfing, and all kinds of outdoor adventures--from swimming with dolphins to exploring live volcanoes--with the 1997 edition of Frommer's popular guide to Hawaii. Four-color fold-out map.

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Page Count

532

Publisher

Frommer's

Published Date

ISBN 10

002860895X

ISBN 13

9780028608952

Book's by Rick Grannis

From the Ground Up

From the Ground Up

From the Ground Up

From the Ground Up

Liberty for All

Liberty for All

The New Law of Demand and Supply

The New Law of Demand and Supply

Frommer's Hawaii 1997

Frommer's Hawaii 1997

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