Rick Cesari's Books

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Creative Marketing that Gets Customers to Respond to You and Your Product

By: Rick Cesari,Ron Lynch

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Buy Now

Creative Marketing that Gets Customers to Respond to You and Your Product

By: Rick Cesari,Ron Lynch

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.

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Page Count

240

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470888016

ISBN 13

9780470888018

The Amazon Jungle

The Truth About Amazon, The Seller's Survival Guide for Thriving on the World's Most Perilous E-Commerce Marketplace

By: Jason R. Boyce,Rick Cesari

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The Amazon Jungle

The Truth About Amazon, The Seller's Survival Guide for Thriving on the World's Most Perilous E-Commerce Marketplace

By: Jason R. Boyce,Rick Cesari

Within The Amazon Jungle, Jason R. Boyce and Rick Cesari combine their expertise and experience to demonstrate how brand-building is key for Amazon success. Jason R. Boyce has nearly 20 years of experience as an Amazon Top Seller selling on Amazon, and is founder of a prominent Amazon agency, Avenue7Media. Rick Cesari’s innovative Direct-To-Consumer strategies create more sales while built brand awareness for products like GoPro, Sonicare, OxiClean, and the George Foreman Grill. Together, Jason and Rick’s Amazon book show how to pick a winning product, get it made, become a seller on Amazon, get it listed, and get it selling―on and off Amazon is the best way for how to sell on Amazon. How do you sell on Amazon? Within The Amazon Jungle, they share that the right strategy is key to Amazon success and the truth about Amazon, which is not widely known. The Amazon Jungle helps Amazon Third-Party Sellers how to start selling on Amazon and how to sell products on Amazon build credibility and staying power by creating a winning brand―the superpower that can give them back control. Jason’s expertise in identifying winning products on Amazon and Rick’s success building brands off of the platform make them a formidable team and the answer to today’s question: How to succeed on a platform you can’t afford to avoid? If you’re asking, how do I sell on Amazon or how to become an Amazon seller this book is for you. It’s great for existing sellers and for how to sell on Amazon for beginners.

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Page Count

188

Publisher

Morgan James Publishing

Published Date

ISBN 10

1631952811

ISBN 13

9781631952814

Buy Now

Creative Marketing that Gets Customers to Respond to You and Your Product

By: Rick Cesari,Ron Lynch

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Buy Now

Creative Marketing that Gets Customers to Respond to You and Your Product

By: Rick Cesari,Ron Lynch

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Page Count

240

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470888016

ISBN 13

9780470888018

Fantastico!

Little Italian Plates from Rick Tramonto's Kitchen

By: Rick Tramonto,Mary Goodbody

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Fantastico!

Little Italian Plates from Rick Tramonto's Kitchen

By: Rick Tramonto,Mary Goodbody

Rick Tramonto, one of America’s most renowned and award-winning chefs and author ofAmuse-Bouche, among other titles, now has written a cookbook showcasing the best of Italian cuisine, the food he grew up eating and has explored in depth on his extensive travels throughout the country. The little plates inFantastico!are all tempting, tasty dishes that can be mixed and matched for relaxed cooking and dining in true Italian style.. Italians have traditionally enjoyed this small-plate way of eating and now Americans have caught on. Increasingly, restaurants specializing in this kind of experience have been opening across the country. WithFantastico!fans of Italian food have the opportunity to reproduce at home the irresistible dishes served at enotecas, osterias, trattorias, pizzerias, and ristorantes throughout Italy, for quick weeknight meals or innovative entertaining. Fantastico!is the ideal source for a stunning array of antipasti, assaggios, salumis, and cheeses, the perfect accompaniments to a variety of wines and surprising additions to everyday and formal meals. Tramonto’s terrific recipes, accompanied by wine recommendations and his tips on buying the best ingredients, provide readers with the inspiration and the know-how they need to make a big impression by thinking small. The selection includes such festive recipes as Tramonto’s Razor Clams Casino and Roasted Medjool Dates with Gorgonzola, Bacon, and Toasted Walnuts; innovative ideas for grilled breads with robust toppings (bruschetta) and little toasts with refined toppings (crostini); an extraordinary variety of panini, along with wonderful Venetian-style, open-faced mini-sandwiches (cicchetti); and a delightful assortment of simple-to-prepare dishes—including a spectacular canned tuna salad with a caper and herb vinaigrette—Tuna Conserva Cicchetti—that will enliven traditional antipasti platters and serve as the centerpiece of a light meal for family and friends. With more than 100 simple recipes and beautiful full-color photographs,Fantastico!will inspire anyone who loves the casual charm of Italian cooking.

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Page Count

290

Publisher

Broadway

Published Date

ISBN 10

0767923812

ISBN 13

9780767923811

Rick Steves Florence & Tuscany

By: Rick Steves,Gene Openshaw

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Rick Steves Florence & Tuscany

By: Rick Steves,Gene Openshaw

Walk in the footsteps of the Medici, sip aperitivi, and discover the cultural heart of Italy: with Rick Steves on your side, Florence and Tuscany can be yours! Inside Rick Steves Florence & Tuscany you'll find: Comprehensive coverage for spending a week or more exploring Florence and Tuscany Rick's strategic advice on how to get the most out of your time and money, with rankings of his must-see favorites Top sights and hidden gems, from the Uffizi Gallery and the Duomo to a 600-year-old perfumery How to connect with local culture: Let a street musician serenade you on the Ponte Vecchio, stroll through a morning market sampling freshly-made pasta, and sip full-bodied wines with Montalcino locals at a corner enoteca Beat the crowds, skip the lines, and avoid tourist traps with Rick's candid, humorous insight The best places to eat, sleep, and relax with a glass of wine Self-guided walking tours of lively neighborhoods and incredible museums Detailed maps for exploring on the go, including driving tours through the heart of Tuscany and Brunello wine country Useful resources including a packing list, an Italian phrase book, a historical overview, and recommended reading Over 400 bible-thin pages include everything worth seeing without weighing you down Complete, up-to-date information on Florence, Siena, Pisa, Lucca, Volterra, San Gimignano, Montepulciano, Pienza, Montalcino, Cortona, and more Make the most of every day and every dollar with Rick Steves Florence & Tuscany. Spending less than a week exploring Florence? Try Rick Steves Pocket Florence.

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Page Count

879

Publisher

Rick Steves

Published Date

ISBN 10

1631216856

ISBN 13

9781631216855

Osteria

Hearty Italian Fare from Rick Tramonto's Kitchen: A Cookbook

By: Rick Tramonto,Mary Goodbody

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Osteria

Hearty Italian Fare from Rick Tramonto's Kitchen: A Cookbook

By: Rick Tramonto,Mary Goodbody

Award-winning chef Rick Tramonto shows home cooks how to recreate the simple, flavorful Italian dishes he serves at his wildly popular Osteria di Tramonto. Osteria means “tavern” in Italian. It is always a casual place, usually family-owned, where simple country cooking is served to accompany the local wine. In 2006, acclaimed chef Rick Tramonto opened Osteria di Tramonto on Chicago’s north shore. In this spectacular restaurant, he serves the kind of earthy, hearty fare so beloved by Italians—and Americans. Now, Rick has written a cookbook showcasing the food from his osteria, with recipes ideally suited for the home cook. Osterias tend to be open all day, so Rick’s book features recipes for breakfast, lunch, and dinner, as well as for little snacks in between. Breakfast and brunch recipes include omelets, frittatas, pancakes, crepes, and smoothies. Lunch includes salads, soups, pizzas, and simple pasta and meat dishes. Dinner offers everything from bruschetta and antipasto to fish, meat, and braised dishes, pasta, and desserts. There are small plates, too, and numerous antipasti, panini, and crostini. Blood Orange Crepes with Vanilla Mascarpone, Roman-Style Omelets, Rick’s Mother’s Lasagna, Capellini with Six Summer Tomatoes, Wood-Roasted Mussels in White Wine Sauce, Braised Pork Shanks with Borlotti Beans, Lamb Porterhouse with Salsa Verde, Goat Cheese Scalloped Potatoes, and Italian Chocolate Pudding are just some of the more than 150 intensely flavorful dishes. This is an irresistible collection no true lover of good eating will want to pass up.

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Page Count

288

Publisher

Clarkson Potter

Published Date

ISBN 10

0767930932

ISBN 13

9780767930932

Rick Steves Florence & Tuscany 2017

By: Rick Steves,Gene Openshaw

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Rick Steves Florence & Tuscany 2017

By: Rick Steves,Gene Openshaw

You can count on Rick Steves to tell you what you really need to know when traveling through Florence and Tuscany. With the self-guided tours in this book, you'll discover the geographic heart of Italy. Take the Renaissance Walk and tour the Uffizi Gallery to learn how Florence taught civilized living to the rest of Europe. Wander through the medieval city of Siena and find out what Pisa has to offer beyond the Leaning Tower. Relax in sunny Tuscan hill towns where you'll enjoy full-bodied wine, the world's best gelato, and the company of friendly locals. Rick's candid, humorous advice will guide you to good-value hotels and restaurants. You'll learn how to get around by train, bus, or rental car and get up-to-date advice on what's worth your time and money. More than just reviews and directions, a Rick Steves guidebook is a tour guide in your pocket.

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Page Count

867

Publisher

Rick Steves

Published Date

ISBN 10

1631214365

ISBN 13

9781631214363

Contemporary Medical-surgical Nursing

By: Rick Daniels,Laura John Nosek,Leslie H. Nicoll

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Contemporary Medical-surgical Nursing

By: Rick Daniels,Laura John Nosek,Leslie H. Nicoll

Contemporary is not only the first word in the title, but a key descriptor in this book's approach. The first new med-surg book to enter the market in years, Contemporary Medical-Surgical Nursing is a new and exciting text that presents comprehensive nursing care of the medical-surgical client as opposed to simply treating conditions and illnesses. Written with a focus on acute and collaborative care, this text is designed to be relevant and pragmatic in its approach by providing learner-oriented, logically organized information. It addresses key topic areas of clinical care, highlighting contemporary nursing approaches such as health care trends, health costs and benefits, law and ethics and cultural considerations. Contemporary Medical-Surgical Nursing helps bridge the gap from nursing student to professional by providing learners with the knowledge and skills that support today's nursing practice. Available as one comprehensive book or in two volumes.

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Page Count

1448

Publisher

Cengage Learning

Published Date

ISBN 10

1401837204

ISBN 13

9781401837204

The Amazon Jungle

The Truth About Amazon, The Seller's Survival Guide for Thriving on the World's Most Perilous E-Commerce Marketplace

By: Jason R. Boyce,Rick Cesari

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The Amazon Jungle

The Truth About Amazon, The Seller's Survival Guide for Thriving on the World's Most Perilous E-Commerce Marketplace

By: Jason R. Boyce,Rick Cesari

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Solve jigsaw puzzle

Age

Page Count

188

Publisher

Morgan James Publishing

Published Date

ISBN 10

1631952811

ISBN 13

9781631952814

Book's by Rick Cesari

Buy Now

Buy Now

The Amazon Jungle

The Amazon Jungle

Buy Now

Buy Now

Fantastico!

Fantastico!

Rick Steves Florence & Tuscany

Rick Steves Florence & Tuscany

Osteria

Osteria

Rick Steves Florence & Tuscany 2017

Rick Steves Florence & Tuscany 2017

Contemporary Medical-surgical Nursing

Contemporary Medical-surgical Nursing

The Amazon Jungle

The Amazon Jungle

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