Rick Barrera's Books

The Widower's Two-Step

By: Rick Riordan

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From the #1 New York Times bestselling author of the Percy Jackson and the Olympians series Tres Navarre has just hours of apprenticeship time to serve before he can go for his P.I. license. Staking out a musician suspected of stealing a demo tape should be a piece of pan dulce. But his attention wanders just long enough for fiddle player Julie Kearnes to be gunned down before his eyes. He should just back away and let the cops investigate, but backing away has never been Tres's strong point. The missing demo and Julie's murder are just two of the problems besetting Miranda Daniels, a pint-sized singer with Texas-sized talent. She's the prize in a tug-of-war between two music hotshots who want to manage her career. One has a habit of making bad things happen to people he doesn't like. The other has just vanished without a trace. As Tres looks into the dirty dealings surrounding Miranda, it becomes clear he's stepped into a rattlesnakes' nest of greed, double cross, and murder—and he may be the next to be snakebit. Don’t miss any of these hotter-than-Texas-chili Tres Navarre novels: BIG RED TEQUILA • THE WIDOWER’S TWO-STEP • THE LAST KING OF TEXAS • THE DEVIL WENT DOWN TO AUSTIN • SOUTHTOWN • MISSION ROAD • REBEL ISLAND

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Page Count

413

Publisher

Bantam

Published Date

ISBN 10

0804151946

ISBN 13

9780804151948

Southtown

By: Rick Riordan

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Southtown

By: Rick Riordan

From the #1 New York Times bestselling author of the Percy Jackson and the Olympians series For Tres Navarre, English professor turned private investigator, business has lately taken a drastic turn south. But if chasing down bail jumpers, adulterous spouses, and workmen’s comp cases seemed like the dregs of the PI game, it was at least a living. Not as much could be said for tracking down a man like Will “the Ghost” Stirman. The stone-cold killer has just staged a bloody escape from the Floresville State Penitentiary with a gang of violent cons as spooked by Stirman as those on the outside who helped put him behind bars. And no one seems more worried than Navarre’s boss and mentor, Erainya Manos. It was her husband along with rival PI Sam Barrera who built the case that sent Stirman away. But Erainya’s husband is dead and she’s certain Stirman won’t let that stand in the way of his taking revenge against her and her adopted son. All of Navarre’s instincts are screaming that there’s more to this case than meets the eye. But Erainya won’t tell him—and Sam Barrera seems to be escaping into a strange twilight from a truth too terrible to remember. That leaves Tres to dig into a twisted mystery of greed, vigilantism, and murder, where lives are bought and sold and the line between guilt and innocence is razor-thin. Meanwhile, Stirman and his gang are coming, leaving behind them a trail of brutal, unforgiving violence that will end in an area of San Antonio known as Southtown—but that may soon just as well be called hell on earth. Don’t miss any of these hotter-than-Texas-chili Tres Navarre novels: BIG RED TEQUILA • THE WIDOWER’S TWO-STEP • THE LAST KING OF TEXAS • THE DEVIL WENT DOWN TO AUSTIN • SOUTHTOWN • MISSION ROAD • REBEL ISLAND

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Page Count

322

Publisher

Bantam

Published Date

ISBN 10

0553583239

ISBN 13

9780553583236

Mission Road

By: Rick Riordan

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Mission Road

By: Rick Riordan

Rick Riordan, triple-crown winner of mystery’s most prestigious awards—the Edgar, the Anthony, and the Shamus—returns with a hotter-than-Texas-chili Tres Navarre crime drama. This time Navarre reopens a cold case to catch a killer getting away with murder . . . again. “Riordan has a knack for showing readers a crazy good time.”—The New York Times Book Review P.I. Tres Navarre is used to working the razor’s edge between legal and life sentence. But when an old friend appears at his door, blood-spattered and wanted for homicide, Tres jumps both feet into a no-man’s-land. Eighteen years ago an unsolved murder on notorious Mission Road threw the San Antonio underworld into bloody chaos. Now, armed and dangerous, the target of a citywide manhunt, Tres is on a collision course with the past. For on Mission Road waits a secret that will tear his life apart. Praise for Mission Road “Riordan is a master.”—Harlan Coben “Anyone looking for a new Dave Robicheaux or Stephanie Plum mystery can add Riordan to his to-be-read list. He’s one of the real artists in the world of neo-noir.”—Milwaukee Journal Sentinel “In Rick Riordan’s case, believe the hype. He really is that good.”—Dennis Lehane “One of the best PI series being written today.”—Crimespree Don’t miss any of these hotter-than-Texas-chili Tres Navarre novels: BIG RED TEQUILA • THE WIDOWER’S TWO-STEP • THE LAST KING OF TEXAS • THE DEVIL WENT DOWN TO AUSTIN • SOUTHTOWN • MISSION ROAD • REBEL ISLAND

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Page Count

354

Publisher

Bantam

Published Date

ISBN 10

0553583263

ISBN 13

9780553583267

Overpromise and Overdeliver

The Secrets of Unshakeable Customer Loyalty

By: Rick Barrera

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Overpromise and Overdeliver

The Secrets of Unshakeable Customer Loyalty

By: Rick Barrera

Lock in customer loyalty by making--and keeping--a breakthrough brand promise that competitor's can't touch. Includes a free CD-ROM with supplemental materials and a software-driven study guide.

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242

Publisher

Penguin

Published Date

ISBN 10

1591840619

ISBN 13

9781591840619

Overpromise and Overdeliver

How to Design and Deliver Extraordinary Customer Experiences

By: Rick Barrera

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Overpromise and Overdeliver

How to Design and Deliver Extraordinary Customer Experiences

By: Rick Barrera

The old cliche is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget, it was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in - and then overdelivered to keep them.

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242

Publisher

Penguin

Published Date

ISBN 10

1591842689

ISBN 13

9781591842682

Celebrating Old Friends

Stories from Kentucky’s Thoroughbred Retirement Farm

By: Rick Capone

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Celebrating Old Friends

Stories from Kentucky’s Thoroughbred Retirement Farm

By: Rick Capone

Over the last decade Old Friends, the Thoroughbred Retirement Facility in Georgetown, KY, has put a new face on the concept of equine aftercare. When Michael Blowen first dreamed of creating Old Friends, he envisioned a place where Thoroughbred stallions could retire with dignity following their racing or breeding careers. He also wanted people to visit the iconic horses. In 2003, Old Friends opened on leased land with a miniature horse named Little Silver Charm, a gelding named Invigorate and a mare named Narrow Escape. Today, the two-hundred-plus-acre farm in Georgetown has more than 160 retired Thoroughbred stallions, geldings and mares, including two Kentucky Derby winners. It even welcomed two satellite farms, one in New York and one at Kentucky Downs racetrack. In his follow-up to History of Old Friends, Rick Capone revisits the unforgettable history of this horse retirement home.

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Page Count

181

Publisher

Arcadia Publishing

Published Date

ISBN 10

1439662916

ISBN 13

9781439662915

Mi Cocina

Recipes and Rapture from My Kitchen in Mexico: A Cookbook

By: Rick Martínez

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Mi Cocina

Recipes and Rapture from My Kitchen in Mexico: A Cookbook

By: Rick Martínez

NEW YORK TIMES AND LOS ANGELES TIMES BESTSELLER • JAMES BEARD AWARD WINNER • A highly personal love letter to the beauty and bounty of México in more than 100 transportive recipes, from the beloved food writer and host of the Babish Culinary Universe show Pruébalo on YouTube and Food52’s Sweet Heat “This intimate look at a country’s cuisine has as much spice as it does soul.”—Publishers Weekly (starred review) ONE OF THE BEST COOKBOOKS OF THE YEAR: Bon Appétit, NPR, The Boston Globe, Food & Wine, Vice, Delish, Epicurious, Library Journal Join Rick Martínez on a once-in-a-lifetime culinary journey throughout México that begins in Mexico City and continues through 32 states, in 156 cities, and across 20,000 incredibly delicious miles. In Mi Cocina, Rick shares deeply personal recipes as he re-creates the dishes and specialties he tasted throughout his journey. Inspired by his travels, the recipes are based on his taste memories and experiences. True to his spirit and reflective of his deep connections with people and places, these dishes will revitalize your pantry and transform your cooking repertoire. Highlighting the diversity, richness, and complexity of Mexican cuisine, he includes recipes like herb and cheese meatballs bathed in a smoky, spicy chipotle sauce from Oaxaca called Albóndigas en Chipotle; northern México’s grilled Carne Asada that he stuffs into a grilled quesadilla for full-on cheesy-meaty food euphoria; and tender sweet corn tamales packed with succulent shrimp, chiles, and roasted tomatoes from Sinaloa on the west coast. Rick’s poignant essays throughout lend context—both personal and cultural—to quilt together a story that is rich and beautiful, touching and insightful.

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Page Count

305

Publisher

Clarkson Potter

Published Date

ISBN 10

0593138708

ISBN 13

9780593138700

Rick Steves Spain

By: Rick Steves

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Rick Steves Spain

By: Rick Steves

Savor authentic paella, run with the bulls in Pamplona, or relax on Barcelona's beaches: experience Spain with the most up-to-date 2021 guide from Rick Steves! Inside Rick Steves Spain you'll find: Comprehensive coverage for planning a multi-week trip to Spain Rick's strategic advice on how to get the most out of your time and money, with rankings of his must-see favorites Top sights and hidden gems, from El Escorial and the great mosque of Córdoba to medieval bars serving house-made madroño liqueur How to connect with local culture: Enjoy a flamenco show in Madrid, chat with fans about the latest fútbol match, or meander down winding streets in search of the best tapas Beat the crowds, skip the lines, and avoid tourist traps with Rick's candid, humorous insight The best places to eat, sleep, and relax with a glass of sangria Self-guided walking tours of lively neighborhoods and incredible museums Vital trip-planning tools, like how to link destinations, build your itinerary, and get from place to place Detailed maps, plus a fold-out map for exploring on the go Useful resources including a packing list, Spanish phrase book, a historical overview, and recommended reading Updated to reflect changes that occurred during the Covid-19 pandemic up to the date of publication Over 1,000 bible-thin pages include everything worth seeing without weighing you down Coverage of Barcelona, Basque Country, Bilbao, Santiago de Compostela, León, Salamanca, Madrid, El Escorial, the Valley of the Fallen, Segovia, Toledo, Granada, Sevilla, Córdoba, Andalucía, Spain's Southern Coast, Gibraltar, Morocco, and more Make the most of every day and every dollar with Rick Steves Spain. Planning a one- to two-week trip? Check out Rick Steves Best of Spain.

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1104

Publisher

Rick Steves

Published Date

ISBN 10

1641712996

ISBN 13

9781641712996

Overpromise and Overdeliver (Revised Edition)

How to Design and Deliver Extraordinary Customer Experiences

By: Rick Barrera

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Overpromise and Overdeliver (Revised Edition)

How to Design and Deliver Extraordinary Customer Experiences

By: Rick Barrera

The Wall Street Journal and BusinessWeek bestseller-fully revised and updated The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in-and then overdelivered to keep them. Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise, to drive word of mouth and rapid growth.

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Page Count

242

Publisher

Penguin

Published Date

ISBN 10

1101046430

ISBN 13

9781101046432

Non-Manipulative Selling

By: Anthony J. Alessandra,Tony Alessandra,Phillip S. Wexler,Rick Barrera

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Non-Manipulative Selling

By: Anthony J. Alessandra,Tony Alessandra,Phillip S. Wexler,Rick Barrera

Salespeople are among the most highly paid professionals in American society, and they are very important to the economy. Why, then, do so few people respect sales as a career? In Non-Manipulative Selling the authors attempt to address that question for a broad business audience. Non-Manipulative Selling offers the strategies and techniques for creating customers, not just sales.

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Page Count

280

Publisher

Simon and Schuster

Published Date

ISBN 10

0671764489

ISBN 13

9780671764487

Collaborative Selling

By: Rick Barrera,Tony Alessandra

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Collaborative Selling

By: Rick Barrera,Tony Alessandra

Based on a dynamic new approach proven in sales training programs in some of the nation's most successful companies, Collaborative Selling delivers a result-driven, six-step communication and problem-solving program that helps you accurately target your market... identify and contact your best prospects, explore and meet their needs and expectations, then work collaboratively to select the solutions that reward you both. This is just a sampling of the powerful techniques you will learn from this book: Create your competitive advantage statement-page 4 Determine how you stack up against your key competitors-pages 5-6 Who are your best, most profitable customers-pages 9-14 Creative direct mail/email copy-pages 31-35 Learn how to adapt your selling style to all four customer buying styles-pages 56-57 Take the listening skills assessment-pages 74-75 Dealing with acceptance and rejection-pages 125-128 The 1-5-15-30 follow-up schedule-pages 148-149 Expanding your business with current customers-pages 167-170 ""Collaborative Selling lays out a clear road map for value-added marketing."" - Buck Rodgers, Former Vice President of Marketing, IBM Corporation, Author, The IBM Way ""Tony and Rick are masters of win-win communications. Their new book will take you above and beyond the competition."" - Denis Waitley, Author, The New Dynamics of Winning ""Collaborative Selling offers a fresh, new look at the art of selling that focuses on solving customers' problems and meeting your customers' needs."" -Dr. Charles Garfield, President, The Charles Garfield Group

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Page Count

181

Publisher

Morgan James Pub

Published Date

ISBN 10

1933596449

ISBN 13

9781933596440

Southtown

By: Rick Riordan

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Southtown

By: Rick Riordan

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Page Count

322

Publisher

Bantam

Published Date

ISBN 10

0553583239

ISBN 13

9780553583236

The Widower's Two-Step

By: Rick Riordan

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The Widower's Two-Step

By: Rick Riordan

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Page Count

413

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Bantam

Published Date

ISBN 10

0804151946

ISBN 13

9780804151948

100 Hispanic and Latino Americans Who Shaped American History

By: Rick Laezman

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100 Hispanic and Latino Americans Who Shaped American History

By: Rick Laezman

Learn all about the fascinating lives and tremendous impact of 100 extraordinary Hispanic and Latino Americans with this fact-filled biography collection for kids. Educational and engaging, 100 Hispanic and Latino Americans Who Shaped American History features: Simple, easy-to-read text that has been freshly updated and now includes brand-new additions of Gloria E. Anzaldúa and Justice Sonia Sotomayor Illustrated portraits of each figure Fascinating facts about famous and lesser-known Hispanic American heroes A timeline, trivia questions, project ideas and more! From Mariano Vallejo to Carmen Miranda, Cesar Chavez to Oscar de la Renta, Aliza Lifshitz to Sandra Cisneros and many more, readers will be introduced to artists, activists, scientists, and icons throughout history. Organized chronologically, 100 Hispanic and Latino Americans Who Shaped American History offers a look at the prominent role these men and women played and how their talents, ideas, and expertise have influenced the country from its very beginning all the way through the present day.

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Page Count

224

Publisher

Sourcebooks, Inc.

Published Date

ISBN 10

1728268583

ISBN 13

9781728268583

George Lopez

Latino King of Comedy

By: Lila Guzmán,Rick Guzmán

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George Lopez

Latino King of Comedy

By: Lila Guzmán,Rick Guzmán

Explores the life of Latino comedian and actor George Lopez, including his childhood and family, his path to success as a comedian, and his charitable work in the community"--Provided by publisher.

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Page Count

132

Publisher

Enslow Publishing, LLC

Published Date

ISBN 10

0766029689

ISBN 13

9780766029682

Almost White

Forced Confessions of a Latino in Hollywood

By: Rick Najera

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Almost White

Forced Confessions of a Latino in Hollywood

By: Rick Najera

In Almost White, award-winning writer, actor, director, comedian, playwright, and producer Rick Najera explores what it means to be a Latino against the ever-changing backdrop of his life as a Hollywood creative. A bona fide chameleon, this L.A.-based everyman is "Mexican hyphen American" or, as he wryly puts it, "almost white." Recognized twice as one of the "100 Most Influential Hispanics" by Hispanic Business Magazine, Najera has worked with and mentored some of the biggest stars in Hollywood, including Cheech Marin, Jimmy Smits, Mario Lopez, Sofia Vergara, and many more. His funny, sad, and sometimes dark memoir tells his story of breaking into mainstream Hollywood, what it takes to struggle against typecasting, and how to challenge the pessimistic narrative that Latinos can only be disenfranchised victims in America. Driven by a satirical stream of consciousness, Najera's journey exposes universal lessons, from confronting the limits we place on our imaginations, to the need to take ownership of our stories instead of being mere performers in another's distorted vision, and the necessity of rising every day to press forward-no matter what. "In the end," says Najera, "perhaps it will be the power of the people and art, not politicians and politics, that will redefine the Latino American dream.

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Page Count

201

Publisher

Hay House, Inc

Published Date

ISBN 10

1401943683

ISBN 13

9781401943684

A Latino and God

Overcoming the Culture to Receive the Blessing

By: Rick Reyna

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A Latino and God

Overcoming the Culture to Receive the Blessing

By: Rick Reyna

Whether it is the neighborhood you are from, the culture in which you were raised, the car you drive, or the clothes you wear, every one has to rise above stereotypes and labeling. Rick Renya did just that! In "A Latino and God," Rick takes you on a journey of his life from East LA, to working with top Hollywood stars, and eventually living in the daily blessings and favor of God. This book will inspire anyone to rise above their current status and pursue God's best!

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Page Count

150

Publisher

Ministry Solutions

Published Date

ISBN 10

0979207193

ISBN 13

9780979207198

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