Richard Shotton's Books

The Choice Factory

25 behavioural biases that influence what we buy

By: Richard Shotton

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The Choice Factory

25 behavioural biases that influence what we buy

By: Richard Shotton

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.

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Page Count

111

Publisher

Harriman House Limited

Published Date

ISBN 10

0857196103

ISBN 13

9780857196101

THE BEHAVIOUR BUSINESS

How to apply behavioural science for business success

By: Richard Chataway

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THE BEHAVIOUR BUSINESS

How to apply behavioural science for business success

By: Richard Chataway

If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed. In the last 50 years we have learnt more about how we behave than over the previous 5,000. This book shows how behavioural science has revolutionised our understanding of how people really think (or don’t) – and how we can use those insights in our businesses to influence behaviour and gain competitive advantage. Richard Chataway is Director of Behavioural Science at Gobeyond Partners and has experience in everything from getting people to join the armed forces, drink spirits rather than wine, and buy flatpack furniture – to developing the world’s most successful stop-smoking mobile app. Introducing the leading thinkers and practitioners from this new field (and sharing dozens of real-world examples), Richard guides readers through the hidden influences, biases and fallacies that influence the behaviour of customers, employees, and business leaders alike – and shows how we can ethically use these insights to: • powerfully attract and retain customers • fuel true and lasting innovation • stand apart in the new world of increasing automation and artificial intelligence • change workplaces and maintain happy and productive employees and teams • and a lot more! It’s time to shape behaviour instead of simply reacting to it. The Behaviour Business is the eye-opening, practical guide you have been waiting for.

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244

Publisher

Harriman House Limited

Published Date

ISBN 10

0857197347

ISBN 13

9780857197344

Property Rights and Natural Resources

By: Richard Barnes

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Property Rights and Natural Resources

By: Richard Barnes

Winner of the SLS Peter Birks Prize for Outstanding Legal Scholarship 2009. The use of private property rights to regulate natural resources is a controversial topic because it touches upon two critical issues: the allocation of wealth in society and the conservation and management of limited resources. This book explores the extension of private property rights and market mechanisms to natural resources in international areas from a legal perspective. It uses marine fisheries to illustrate the issues that can arise in the design of regulatory regimes for natural resources. If property rights are used to regulate natural resources then it is essential that we understand how the law and values embedded within legal systems shape the development and operation of property rights in practice. The author constructs a version of property that articulates both the private and public function of property. This restores some much needed balance to property discourse. He also assesses the impact of international law on the use of property rights-a much neglected topic-and shows how different legal and socio-political values that inhere in different legal regimes fundamentally shape the construction of property rights. Despite the many claimed benefits to be had from the use of private property rights-based management systems, the author warns against an uncritical acceptance of this approach and, in particular, questions whether private property rights are the most suitable and effective arrangement of regulating of natural resources. He suggests that much more complex forms of holding, such as stewardship, may be required to meet physical, legal and moral imperatives associated with natural resources.

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Page Count

472

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1847315038

ISBN 13

9781847315038

Designing Virtual Worlds

By: Richard A. Bartle

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Designing Virtual Worlds

By: Richard A. Bartle

This text provides a comprehensive treatment of virtual world design from one of its pioneers. It covers everything from MUDs to MOOs to MMORPGs, from text-based to graphical VWs.

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768

Publisher

New Riders

Published Date

ISBN 10

0131018167

ISBN 13

9780131018167

The MacPhails

Baseball's First Family of the Front Office

By: G. Richard McKelvey

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The MacPhails

Baseball's First Family of the Front Office

By: G. Richard McKelvey

Since the early 1930s "MacPhail" has been a big name in baseball. Three generations of this one family have provided leadership, innovation and vision for the sport. Larry, Lee and Andy MacPhail, representing very different eras of American life, have each addressed baseball's needs and opportunities in his own way. During the 1930s and 1940s Larry MacPhail served as general manager and vice president of the Cincinnati Reds, executive vice president and president of the Brooklyn Dodgers, and part owner and president of the New York Yankees. He was posthumously inducted into the Baseball Hall of Fame in 1978. Larry's son, Lee, worked for 13 years in the Yankee organization before serving as general manager and president of the Baltimore Orioles. Lee later served two five-year terms as president of the American League and two years as president of the Player Relations Committee. Lee was inducted into the Hall of Fame in 1998, becoming the only son ever to join his father in the Hall. Lee's son, Andy, worked in management positions for the Chicago Cubs, the Houston Astros and the Minnesota Twins before becoming president and CEO of the Cubs.

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Page Count

356

Publisher

McFarland

Published Date

ISBN 10

0786406399

ISBN 13

9780786406395

The Sports Encyclopedia: Baseball 2004

By: David S. Neft,Richard M. Cohen,Michael L. Neft

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The Sports Encyclopedia: Baseball 2004

By: David S. Neft,Richard M. Cohen,Michael L. Neft

Stats, history, and trivia -- from the 1901 through the 2003 season -- are all included in the latest edition of this popular, low-priced reference book.

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822

Publisher

Macmillan

Published Date

ISBN 10

031230479X

ISBN 13

9780312304799

The Sports Encyclopedia: Baseball 2006

By: David S. Neft,Richard M. Cohen,Michael L. Neft

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The Sports Encyclopedia: Baseball 2006

By: David S. Neft,Richard M. Cohen,Michael L. Neft

The Sports Encyclopedia: Baseball 2006 covers the history of every player and every team, with detailed statistics and summaries about each season, as well as full coverage of this year's exciting pennant and wild card races.

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852

Publisher

Macmillan

Published Date

ISBN 10

0312350015

ISBN 13

9780312350017

Mack, McGraw and the 1913 Baseball Season

By: Richard Adler

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Mack, McGraw and the 1913 Baseball Season

By: Richard Adler

Few franchises in the deadball era won as consistently or as often as the New York Giants and Philadelphia Athletics. Between them, the teams claimed 12 pennants and finished second or higher 22 times. The steady success also earned managers John McGraw and Connie Mack their reputations. It was history in the making, then, when the two Hall of Famers led their clubs into the 1913 World Series, the third and final time they went head to head for the world championship. The author provides a carefully researched account of the season-long dominance of the Giants and A's, the narrative building toward a dramatic collision in the Fall Classic.

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326

Publisher

McFarland

Published Date

ISBN 10

0786451726

ISBN 13

9780786451722

Lost in the Sun

The Comebacks and Comedowns of Major League Ballplayers

By: G. Richard McKelvey

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Lost in the Sun

The Comebacks and Comedowns of Major League Ballplayers

By: G. Richard McKelvey

Baseball players, like teams, have their ups and downs. Pitchers inexplicably lose their command of the strike zone, batters think themselves into deep slumps, and injuries, addiction, and poor decision-making can radically change the fortunes of either. It's in the response to such adversity that memorable stories are made. This book focuses both on players whose determination in the face of injury or private demons landed them back in the big leagues and stars who never recovered from their dramatic, unexpected falls. Profiled here are 14 players whose stories are among the most stirring in baseball history: Tony Conigliaro, Monte Stratton, Pete Rose, Bert Shepard, Eddie Waitkus, Mark Wohlers, Red Barney, Lou Brissie, Tommy John, Mark McGwire, Sammy Sosa, Steve Blass, Dave Dravecky, and Joe Jackson.

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Page Count

221

Publisher

McFarland

Published Date

ISBN 10

0786432187

ISBN 13

9780786432189

The British Rail Problem

By: Richard Pryke,John Dodgson

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The British Rail Problem

By: Richard Pryke,John Dodgson

This book formulates a new strategy for the railways, trying to discover how much traffic British Rail can hope to obtain. It looks at two fundamental assumptions on which the Board's case for a large and virtually open-ended subsidy rests.

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203

Publisher

Routledge

Published Date

ISBN 10

1000314960

ISBN 13

9781000314960

The Los Angeles Dodgers Encyclopedia

By: Richard J. Shmelter

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The Los Angeles Dodgers Encyclopedia

By: Richard J. Shmelter

Over the past 60 seasons, the Los Angeles Dodgers have risen to the pinnacle of Major League Baseball, winning 21 National League pennants and 6 World Series titles. Amid the backdrop of Hollywood glitz and glamor, the iconic franchise owes its consistent success to the talents and efforts of many. This encyclopedia provides stats and biographical details for all of them. Sections cover the 1958-2016 seasons, influential players and executives, Dodgers traditions, and season and career records. An all-time player roster and list of all-time managers are included.

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337

Publisher

McFarland

Published Date

ISBN 10

1476628262

ISBN 13

9781476628264

Guts in the Clutch

77 Legendary Triumphs, Heartbreaks, and Wild Finishes in 12 Sports

By: Richard J. Noyes,Pamela J. Robertson

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Guts in the Clutch

77 Legendary Triumphs, Heartbreaks, and Wild Finishes in 12 Sports

By: Richard J. Noyes,Pamela J. Robertson

Foreword by Drew Olson of ESPN and praise ("the best compilation of fascinating sports stories I have read") from David Houle, producer of Hank Aaron and Harlem Globetrotters documentaries. More.

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344

Publisher

Richard J. Noyes

Published Date

ISBN 10

1439202249

ISBN 13

9781439202241

Rubbish!

Dirt On Our Hands And Crisis Ahead

By: Richard Girling

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Rubbish!

Dirt On Our Hands And Crisis Ahead

By: Richard Girling

We can no longer cope with our waste. Every hour in the UK we throw away enough rubbish to fill the Albert hall - a statistic quoted so often that perhaps we've stopped imagining what it means. And every year the flow accelerates. This is the story of our rubbish - from the first human bowel movement to the littering of outer space. With a hankerchief to his nose, Girling picks through our fridge mountain, our crumbling sewers, trading waste, packaging waste, hazardous industrial waste... it is a mucky saga of carelessness, greed and opportunism, wasted opportunity and official bungling. But Rubbish! is also a plea for us to consider other kinds of waste: the trashing of our landscape, the unstoppable floods of junk that clog our mailboxes, litter the skies and foul the airwaves... Rubbish! may not be a conventional battle cry but this is unmistakably a call to arms - not just for the three 'R's - reduce, re-use, recycle - but for us to fight for new ideas, brave initiative rather than reliance on old systems that are crumbling before our eyes.

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Page Count

409

Publisher

Random House

Published Date

ISBN 10

1446436942

ISBN 13

9781446436943

Baseball Research Journal

Volume 43, Issue 1

By: Andy McCue,Pete Palmer,Richard Hershberger,Max Blue,Takeyuki Inohiza

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Baseball Research Journal

Volume 43, Issue 1

By: Andy McCue,Pete Palmer,Richard Hershberger,Max Blue,Takeyuki Inohiza

The Baseball Research Journal is the flagship research publication of the Society for American Baseball Research. Founded in 1971, SABR now has over 6,000 members investigating every aspect of the sport, from statistical analysis to biographical research, to psychology, economics, physics, biomechanics, game theory, and more. In this issue: Leaving a Mark on the Game Allan Roth by Andy McCue The Creation of the Alexander Cartwright Myth by Richard Hershberger Stolen Bases and Caught Stealing by Catchers: Updating Total Player Rating by Pete Palmer New York Connections McGraw’s Streak by Max Blue Clyde Sukeforth: The Dodgers’ Yankee and Branch Rickey’s Maine Man by Karl Lindholm Identifying Undated Ticket Stubs: An Attempt to Recapture Baseball History by Dr. James Reese Outside the Majors “Many Exciting Chases After the Ball”: Nineteenth Century Base Ball in Bismarck, Dakota Territory by Terry Bohn The Great 1952 Florida International League Pennant Race by Sam Zygner and Steve Smith Aquino Abreu: Baseball’s Other Double No-Hit Pitcher by Peter C. Bjarkman Defiance College’s Historic 1961 Postseason by Roger J. Hawks Analytical Looks at the Game We Love The Twisting Model and Ted Williams’s Science of Hitting by Takeyuki Inohiza The Best Shortened-Season Hitting Performance in Major League History by David Nemec Was There a Seven Way Game? Seven Ways of Reaching First Base by Paul Hertz The Three, or Was it Two, .400 Hitters of 1922 by Brian Marshall What Do Your Fans Want?: Attendance Correlations with Performance, Ticket Prices, and Payroll Factors by Ben Langhorst Do Fans Prefer Homegrown Players? An Analysis of MLB Attendance, 1976–2012 by Russell Ormiston 2014 Chadwick Honorees Mark Armour by Rob Neyer Ernie Lanigan by Lyle Spatz Marc Okkonen by Dan Levitt Cory Schwartz by Christina Kahrl John C. Tattersall by John Thorn

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Page Count

126

Publisher

SABR, Inc.

Published Date

ISBN 10

1933599642

ISBN 13

9781933599649

The Illusion of Choice

16½ psychological biases that influence what we buy

By: Richard Shotton

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The Illusion of Choice

16½ psychological biases that influence what we buy

By: Richard Shotton

The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these to win customers, retain customers and sell more. Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer. You’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more. You simply cannot afford to miss The Illusion of Choice.

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173

Publisher

Harriman House Limited

Published Date

ISBN 10

0857199757

ISBN 13

9780857199751

Computer Vision

Algorithms and Applications

By: Richard Szeliski

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Computer Vision

Algorithms and Applications

By: Richard Szeliski

Computer Vision: Algorithms and Applications explores the variety of techniques used to analyze and interpret images. It also describes challenging real-world applications where vision is being successfully used, both in specialized applications such as image search and autonomous navigation, as well as for fun, consumer-level tasks that students can apply to their own personal photos and videos. More than just a source of “recipes,” this exceptionally authoritative and comprehensive textbook/reference takes a scientific approach to the formulation of computer vision problems. These problems are then analyzed using the latest classical and deep learning models and solved using rigorous engineering principles. Topics and features: Structured to support active curricula and project-oriented courses, with tips in the Introduction for using the book in a variety of customized courses Incorporates totally new material on deep learning and applications such as mobile computational photography, autonomous navigation, and augmented reality Presents exercises at the end of each chapter with a heavy emphasis on testing algorithms and containing numerous suggestions for small mid-term projects Includes 1,500 new citations and 200 new figures that cover the tremendous developments from the last decade Provides additional material and more detailed mathematical topics in the Appendices, which cover linear algebra, numerical techniques, estimation theory, datasets, and software Suitable for an upper-level undergraduate or graduate-level course in computer science or engineering, this textbook focuses on basic techniques that work under real-world conditions and encourages students to push their creative boundaries. Its design and exposition also make it eminently suitable as a unique reference to the fundamental techniques and current research literature in computer vision.

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Page Count

925

Publisher

Springer Nature

Published Date

ISBN 10

3030343723

ISBN 13

9783030343729

Ancient Sedimentary Environments

And Their Sub-surface Diagnosis

By: Selley, Richard C.

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Ancient Sedimentary Environments

And Their Sub-surface Diagnosis

By: Selley, Richard C.

This edition retains the case history approach to emphasize the subsurface diagnosis of environments using seismic and geophysical well logs and their application to petroleum exploration and production. This book should be of interest to undergraduates in sedimentology and petroleum geology.

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Page Count

328

Publisher

Routledge

Published Date

ISBN 10

1135075794

ISBN 13

9781135075798

Quantitative Fish Dynamics

By: Terrance J. Quinn,Richard B. Deriso

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Quantitative Fish Dynamics

By: Terrance J. Quinn,Richard B. Deriso

This book serves as an advanced text on fisheries and fishery population dynamics and as a reference for fisheries scientists. It provides a thorough treatment of contemporary topics in quantitative fisheries science and emphasizes the link between biology and theory by explaining the assumptions inherent in the quantitative methods. The analytical methods are accessible to a wide range of biologists, and the book includes numerous examples. The book is unique in covering such advanced topics as optimal harvesting, migratory stocks, age-structured models, and size models.

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Page Count

561

Publisher

Oxford University Press

Published Date

ISBN 10

0199879516

ISBN 13

9780199879519

Come Together

The Business Wisdom of the Beatles

By: Richard Courtney,George Cassidy

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Come Together

The Business Wisdom of the Beatles

By: Richard Courtney,George Cassidy

As the greatest rock and roll band of all time, the Beatles rocketed to worldwide fame soon after their 1964 arrival in the United States. Much of their achievement can be attributed to the unique Beatle sound, but it was more than just the music that catapulted them to the summit of success, and kept them there even after the band ceased touring and broke apart. How the Beatles both failed and triumphed as businessmen and the lessons today’s entrepreneurs and business leaders can draw from this unique journey is the subject of Come Together: The Business Wisdom of the Beatles. Authors Richard Courtney and George Cassidy recount the band’s many exploits, from its early struggles in Hamburg to the success of Sgt. Peppers Lonely Hearts Club Band and beyond, revealing from a business perspective what worked and what didn’t. More than the music, this book explores what it took to pass the audition.

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Page Count

273

Publisher

Turner Publishing Company

Published Date

ISBN 10

1596529415

ISBN 13

9781596529410

The Chester & Holyhead Railway

The Modern Scene

By: Richard Billingsley

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The Chester & Holyhead Railway

The Modern Scene

By: Richard Billingsley

Includes previously unpublished images documenting modern traction on the Chester & Holyhead railway.

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172

Publisher

Amberley Publishing Limited

Published Date

ISBN 10

1445685264

ISBN 13

9781445685267

Geodemographics, GIS and Neighbourhood Targeting

By: Richard Harris,Peter Sleight,Richard Webber

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Geodemographics, GIS and Neighbourhood Targeting

By: Richard Harris,Peter Sleight,Richard Webber

Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS. Authored by leading marketing professionals and a prominent academic, this book presents methods, theory and classification techniques in a reader-friendly manner Supported by private and public sector case studies and vignettes The applied ‘how to’ sections will specifically appeal to the intended audience at work in business and service planning Includes information on the recent UK and US Census products and resulting neighbourhood classifications

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Page Count

325

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470864141

ISBN 13

9780470864142

Geomorphology

By: Richard J. Chorley,Stanley A. Schumm,David E. Sugden

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Geomorphology

By: Richard J. Chorley,Stanley A. Schumm,David E. Sugden

Originally published in 1984. This major text covers the whole discipline of geomorphology, presenting a clear and comprehensive overview of the field, drawing on the full range of modern research. Landforms and their formative processes are treated on a broad spectrum of spatial scales, and examples are drawn from the major geological, climatic and biotic environments. The book is divided conveniently into some 170 clearly defined sections to allow readers to make the most efficient use of those parts of the text relevant to their particular needs. After introducing the basic concepts such as systems analysis, morphologic and cascading systems, the historical-evolutionary approach and process-response geomorphology, the book moves on to the geological background to geomorphology and then the extensive third part deals with the geomorphic processes and responding landforms. Part four examines climatic geomorphology and the appendix touches on applied geomorphology, especially fluvial processes.

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1174

Publisher

Routledge

Published Date

ISBN 10

100000709X

ISBN 13

9781000007091

Brittle with Relics

A History of Wales, 1962–97 ('Oral history at its revelatory best' DAVID KYNASTON)

By: Richard King

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Brittle with Relics

A History of Wales, 1962–97 ('Oral history at its revelatory best' DAVID KYNASTON)

By: Richard King

Brittle with Relics is a landmark history of the people of Wales during a period of great national change.'Richly humane, viscerally political, generously multi-voiced, Brittle with Relics is oral history at its revelatory best.'DAVID KYNASTON'Fascinating.' OBSERVER'Powerful.' LITERARY REVIEW'Inspired.' GUARDIANBrittle with Relics is a vital history of Wales undergoing some of the country's most seismic and traumatic events: the disasters of Aberfan and Tryweryn; the rise of the Welsh language movement; the Miners' Strike and its aftermath; and the narrow vote in favour of partial devolution.Drawing upon the voices of its inhabitants - includin Neil Kinnock, Rowan Williams, Leanne Wood, Gruff Rhys, Michael Sheen, Nicky Wire, Sian James, language activists, members of former mining communities and many more - this is a vivid portrait of a nation determined to survive, while maintaining the hope that Wales will one day thrive on its own terms.'Passionate.' HISTORY TODAY'Compels attention.' IRISH TIMES'Superb.' DAILY TELEGRAPH'A testament to the brutal circumstances that bonded the communities of Wales into a new polity for the 21st century.'GRUFF RHYS'This book is a guide to remembering who we can be when we work together.'GWENNO SAUNDERS'An essential telling of Welshness that contains a powerful reflection of Englishness, too.'EMMA WARREN

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405

Publisher

Faber & Faber

Published Date

ISBN 10

0571295665

ISBN 13

9780571295661

The Pirates Reader

By: Richard Peterson

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The Pirates Reader

By: Richard Peterson

Whether winning world championships or falling into last place, fielding teams with Hall of Fame players or trotting out bumbling boys of summer, the Pittsburgh Pirates have thrilled, frustrated, and fascinated generations of fans since 1876.To date, the Pirates have won five World Series and have a total of thirty-six players and managers in the Hall of Fame-including Honus Wagner, Pie Traynor, Lloyd and Paul Waner, Ralph Kiner, Willie Stargell, Roberto Clemente, and Bill Mazeroski. The Pirates Reader is a tribute to the fans, players, and teams who have forged the franchise's rich history. Richard Peterson has collected the writing of baseball's greatest storytellers and brings to life the players, games, and magical moments for this classic and well-loved team.

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304

Publisher

University of Pittsburgh Press

Published Date

ISBN 10

0822980592

ISBN 13

9780822980599

Rivals!

The Ten Greatest American Sports Rivalries of the 20th Century

By: Richard O. Davies

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Rivals!

The Ten Greatest American Sports Rivalries of the 20th Century

By: Richard O. Davies

Rivals! The Ten Greatest American Sports Rivalries of the 20th Century presents the most memorable rivalries in over a hundred years of American sports history. Examines ten of the greatest American sports rivalries of the past century, relating them to their broader historical context Includes the rivalries between the Boston Red Sox and the New York Yankees, Duke and North Carolina, Joe Frazier and Muhammad Ali, Jack Nicklaus and Arnold Palmer, Chris Evert and Martina Navratilova, and more Draws upon the most recent works of sport historians, as well as hundreds of books, articles, and newspaper accounts Reveals a deep understanding of American sports history and American popular culture Features 30 images that bring the rivalries vividly to life

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305

Publisher

John Wiley & Sons

Published Date

ISBN 10

1444320815

ISBN 13

9781444320817

The Battle of Britain: The Greatest Air Battle of World War II

By: Richard Alexander Hough,Denis Richards

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The Battle of Britain: The Greatest Air Battle of World War II

By: Richard Alexander Hough,Denis Richards

A definitive account of the three-month air battle in 1940 between the Royal Air Force and the Luftwaffe. The victory of the Battle of Britain ranks with Marathon and the Marne as a decisive point in history. At the end of June 1940, having overrun much of Western Europe, the Nazi war leaders knew that they had to defeat the Royal Air Force Fighter Command before they could invade the British mainland. With a finely-struck balance of historical background and dramatic renderings of RAF and Luftwaffe engagements over the English countryside, Hough and Richards offer a history that is at once deep and wide-ranging. They offer insight into how the British laid the groundwork for victory through aircraft research and production, the development and implementation of command and control structures, and research into new technologies, the most important of which was radar. Hough and Richards also utilize first-person accounts of the battle whenever possible, rendering the battle scenes with cinematic intensity. A compelling introduction to one of the most important battles of World War II, The Battle of Britain pays tribute to the men about whom Winston Churchill would remark, "Never in the field of human conflict was so much owed by so many to so few.

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474

Publisher

W. W. Norton & Company

Published Date

ISBN 10

039334794X

ISBN 13

9780393347944

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