With relish and originality, historian Eaton traces the rise of Persianate culture, introduced to India in the 11th century by dynasties based in eastern Afghanistan.
In 1971, authorities in Islamabad perpetrated mass atrocities in East Pakistan in an attempt to thwart a struggle for autonomy by terrorizing the local population into submission. The West and the Birth of Bangladesh explores the decision-making processes and ethical debates in Washington, Ottawa, and London during the crucial first few months of the crisis. US president Richard Nixon and his national security advisor, Henry Kissinger, favoured appeasement of Islamabad. The Canadian government was unwilling to hazard bilateral ties with Pakistan. Under public pressure, only the UK showed somewhat greater willingness to coerce Islamabad into ending its oppressive actions. Richard Pilkington analyzes the interplay of US, Canadian, and British responses toward East Pakistan, and the available policy options. This insightful book reveals how, even as human rights movements began to emerge in the West, blinkered government actors there remained too preoccupied with protecting national interests to take firm action during the crisis.
In Animals as Biotechnology sociologist Richard Twine places the question of human/animal relations at the heart of sustainability and climate change debates. The book is shaped by the emergence of two contradictory trends within our approach to nonhuman animals: the biotechnological turn in animal sciences, which aims to increase the efficiency and profitability of meat and dairy production; and the emerging field of critical animal studies - mostly in the humanities and social sciences - which works to question the nature of our relations with other animals. The first part of the book focuses on ethics, examining critically the dominant paradigms of bioethics and power relations between human and non-human. The second part considers animal biotechnology and political economy, examining commercialisation and regulation. The final part of the book centres on discussions of sustainability, limits and an examination of the prospects for animal ethics if biotechnology becomes part of the dominant agricultural paradigm. Twine concludes by considering whether growing calls to reduce our consumption of meat/dairy products in the face of climate change threats are in fact complicit with an anthropocentric understanding of sustainability and that what is needed is a more fundamental ethical and political questioning of relations and distinctions between humans, animals and nature.
It is a turbulent time for STM publishing. With moves towards open access to scientific literature, the future of medical journals is uncertain and unpredictable. This is the only book of its kind to address this problematic issue. Richard Smith, a previous editor of the British Medical Journal for twenty five years and one of the most influential people within medical journals and medicine depicts a compelling picture of medical publishing. Drawn from the author's own extensive and unrivalled experience in medical publishing, Smith provides a refreshingly honest analysis of current and future trends in journal publishing including peer review, ethics in medical publishing, the influence of the pharmaceutical industry as well as that of the mass media, and the risk that money can cloud objectivity in publishing. Full of personal anecdotes and amusing tales, this is a book for everyone, from researcher to patient, author to publisher and editor to reader. The controversial and highly topical nature of this book, will make uncomfortable reading for publishers, researchers, funding bodies and pharmaceutical companies alike making this useful resource for anyone with an interest in medicine or medical journals. Topic covered include: Libel and medical journals; Patients and medical journals; Medical journals and the mass media; Medical journals and pharmaceutical companies: uneasy bedfellows; Editorial independence; misconduct; and accountability; Ethical support and accountability for journals; Peer review: a flawed process and Conflicts of interest: how money clouds objectivity. This is a unique offering by the former BMJ editor- challenging, comprehensive and controversial. This must be the most controversial medical book of the 21st Century John Illman, MJA News Lively, full of anecdote and he [Smith] is brutally honest British Journal of Hospital Medicine ************************************************************************************************* Please note that the reference to Arup Banerjee on page 100 of this book should be to Anjan Banerjee. We apologise to Professor Arup Banerjee for this oversight. *************************************************************************************************
How far did colonialism transform north Indian art music? In the period between the Mughal empire and the British Raj, did the political landscape bleed into aesthetics, music, dance, and poetry? The Scattered Court presents a new history of how Hindustani court music responded to the political transitions of the nineteenth century. Examining musical culture through a diverse and multilingual archive, primarily using sources in Urdu, Bengali, and Hindi that have not been translated or critically examined before, challenges our assumptions about the period. The book presents a longer history of interactions between northern India and Bengal, with a core focus on the two courts of Wajid Ali Shah (1822-1887), the last ruler of the kingdom of Awadh. Wajid Ali Shah was one of the most colorful and controversial characters of the nineteenth century and has had a polarizing legacy. According to political histories and popular memory, he was a failure of a king, who was forced to surrender his kingdom to the East India Company, on the eve of the Indian Uprising of 1857. On the other hand, in musical histories, he is remembered either as a decadent aesthete or a path-breaking genius. The Scattered Court excavates the place of music in his court in Lucknow and his court-in-exile at Matiyaburj, Calcutta (1856-1887). The book charts the movement of musicians and dancers between these courts, as well as the transregional circulation of intellectual traditions and musical genres, and demonstrates the importance of the exile period for the rise of Calcutta as a celebrated center of Hindustani classical music. Since Lucknow is associated with late Mughal or Nawabi society, and Calcutta with colonial modernity, examining the relationship between the two cities sheds light on forms of continuity and transition over the nineteenth century, as artists and their patrons navigated political ruptures and social transformations. The Scattered Court challenges the existing historiography of Hindustani music and Indian culture under colonialism, by arguing that our focus on Anglophone sources and modernizing impulses has directed us away from the aesthetic subtleties, historical continuities, and emotional dimensions of nineteenth-century music"--
Too often we're guided by what we last heard, by our friends' approval, by impulse—our desires, our fears. Without reflection. Without even stopping to think. In this book you'll learn how to reason and find your way better in life. You'll learn to see the consequences of what you and others say and do. You'll learn to see the assumptions that you and others make. You'll learn how to judge what you should believe. These are the skills we all need to make good decisions. Illustrations using a cast of cartoon characters make the concepts memorable. And many exercises will help you to check your understanding. Truly a book for all—from high school to graduate school, from auto repair to managing a company. "How to Reason" will help you find a way in life that is clearer and not buffetted by the winds of nonsense and fear.
Dāphā, or dāphā bhajan, is a genre of Hindu-Buddhist devotional singing, performed by male, non-professional musicians of the farmer and other castes belonging to the Newar ethnic group, in the towns and villages of the Kathmandu Valley, Nepal. The songs, their texts, and their characteristic responsorial performance-style represent an extension of pan-South Asian traditions of rāga- and tāla-based devotional song, but at the same time embody distinctive characteristics of Newar culture. This culture is of unique importance as an urban South Asian society in which many traditional models survive into the modern age. There are few book-length studies of non-classical vocal music in South Asia, and none of dāphā. Richard Widdess describes the music and musical practices of dāphā, accounts for their historical origins and later transformations, investigates links with other South Asian traditions, and describes a cultural world in which music is an integral part of everyday social and religious life. The book focusses particularly on the musical system and structures of dāphā, but aims to integrate their analysis with that of the cultural and historical context of the music, in order to address the question of what music means in a traditional South Asian society.
With remarkable scope and in scrupulous detail, Professor Anderson analyzes the Indonesian revolution of 1945. Against the background of Javanese culture and the Japanese occupation, he explores the origins of the revolutionary youth groups, the military, and the political parties to challenge conventional interpretations of revolutionary movements in Asia. The author emphasizes that the critical role in the outbreak was played not by the dissatisfied intellectuals or by an oppressed working class but by the youth of Indonesia. Perhaps most important are the insights he offers into the conflict between strategies for seeking national revolution and those for attaining social change. By giving first priority to gaining recognition of Indonesian sovereignty from the outside world, he argues, the revolutionary leadership had to adopt conservative domestic policies that greatly reduced the possibility of far-reaching social reform. This in-depth study of the independence crisis in Indonesia, brought back to life by Equinox Publishing as the first title in it's Classic Indonesia series, also illuminates the revolutionary process in other nations, where wars for independence have been fought but significant social and economic progress has not yet been achieved. ABOUT THE AUTHOR Benedict Anderson is one of the world's leading authorities on South East Asian nationalism and particularly on Indonesia. He is Professor of International Studies and Director of the Modern Indonesia Project at Cornell University, New York. His other works include Imagined Communities: Reflections on the Origin and Spread of Nationalism and The Spectre of Comparisons: Nationalism, Southeast Asia, and the World.
First published in 1989, this book deals with the impact of cereal production upon the Third World, specifically ‘Modern Varieties’ (MVs). Using evidence from plant breeding, economics and nutrition science, the authors seek to pinpoint what has been achieved, what has gone wrong and what needs to be done in future. Although the technical innovations of MVs mean more employment, cheaper food and less risk for small farmers, the reduction in crop diversity increases the risk of danger from pests and though MVs enlarge cereal stocks, many are too poor to afford them. The book concludes that technical breakthroughs alone won’t solve deep-rooted social problems and that only new policies and research priorities will increase the choices, assets and power of the rural poor.
Through the eyes of an inventor of new markets, Good Derivatives: A Story of Financial and Environmental Innovation tells the story of how financial innovation – a concept that is misunderstood and under attack - has been a positive force in the last four decades. If properly designed and regulated, these “good derivatives” can open vast possibilities to address a variety of global problems. Filled with provocative ideas, fascinating stories, and valuable lessons, it will provide both an insightful interpretation of the last forty years in capital and environmental markets and a vision of world finance for the next forty years. As a young economist at the Chicago Board of Trade, Richard Sandor helped create interest rate futures, a development that revolutionized worldwide finance. Later, he pioneered the use of emissions trading to reduce acid rain, one of the most successful environmental programs ever. He will provide unique insights into the process of creating these new financial products. Covering successes and failures, the story describes the tireless process of inventing, educating and creating support for these new inventions in places like Chicago, New York, London, Paris and how it is unfolding today in Mumbai, Shanghai and Beijing. The book will tell the story of the creation of the Chicago Climate Exchange and its affiliated exchanges (European Climate Exchange, Chicago Climate Futures Exchange and Tianjin Climate Exchange, located in China). The lessons learned in these markets can play a critical role in effectively addressing global climate change and other pressing environmental issues. The author argues that market-based trading systems are a far more effective means of reducing pollutants than “command-and-control”. Environmental markets may ultimately help to find solutions to issues such as rainforest destruction, water problems and biodiversity threats. Written in an engaging, narrative style, Good Derivatives will be of interest to both practitioners and general readers who want to better understand the creative process of financial innovation. In the middle of so much distrust of markets, it is also a recipe of how transparent, well-regulated markets can be a force for good in the environmental, health, and social areas.
This book offers a Buddhist perspective on the conflict between religion and science in contemporary western society. Examining Buddhist history, authors Francisca Cho and Richard K. Squier offer a comparative analysis of Buddhist and western scientific epistemologies that transcends the limitations of non-Buddhist approaches to the subject of religion and science. The book is appropriate for undergraduates, graduate students, and researchers interested in comparative religion or in the intersection of religion and science and Buddhist Studies.
Data Mining: A Tutorial-Based Primer, Second Edition provides a comprehensive introduction to data mining with a focus on model building and testing, as well as on interpreting and validating results. The text guides students to understand how data mining can be employed to solve real problems and recognize whether a data mining solution is a feasible alternative for a specific problem. Fundamental data mining strategies, techniques, and evaluation methods are presented and implemented with the help of two well-known software tools. Several new topics have been added to the second edition including an introduction to Big Data and data analytics, ROC curves, Pareto lift charts, methods for handling large-sized, streaming and imbalanced data, support vector machines, and extended coverage of textual data mining. The second edition contains tutorials for attribute selection, dealing with imbalanced data, outlier analysis, time series analysis, mining textual data, and more. The text provides in-depth coverage of RapidMiner Studio and Weka’s Explorer interface. Both software tools are used for stepping students through the tutorials depicting the knowledge discovery process. This allows the reader maximum flexibility for their hands-on data mining experience.
Asymmetry of the brain and behaviour (lateralization) has traditionally been considered unique to humans. However, research has shown that this phenomenon is widespread throughout the vertebrate kingdom and found even in some invertebrate species. A similar basic plan of organisation exists across vertebrates. Summarising the evidence and highlighting research from the last twenty years, the authors discuss lateralization from four perspectives - function, evolution, development and causation - covering a wide range of animals, including humans. The evolution of lateralization is traced from our earliest ancestors, through fish and reptiles to birds and mammals. The benefits of having a divided brain are discussed, as well as the influence of experience on its development. A final chapter discusses outstanding problems and areas for further investigation. Experts in this field, the authors present the latest scientific knowledge clearly and engagingly, making this a valuable tool for anyone interested in the biology and behaviour of brain asymmetries.
This monograph presents a survey of mathematical models useful in solving reliability problems. It includes a detailed discussion of life distributions corresponding to wearout and their use in determining maintenance policies, and covers important topics such as the theory of increasing (decreasing) failure rate distributions, optimum maintenance policies, and the theory of coherent systems. The emphasis throughout the book is on making minimal assumptions - and only those based on plausible physical considerations - so that the resulting mathematical deductions may be safely made about a large variety of commonly occurring reliability situations. The first part of the book is concerned with component reliability, while the second part covers system reliability, including problems that are as important today as they were in the 1960s. The enduring relevance of the subject of reliability and the continuing demand for a graduate-level book on this topic are the driving forces behind its re-publication.
This book provides a general survey of all the inscriptional material in the Sanskrit, Prakrit, and modern Indo-Aryan languages, including donative, dedicatory, panegyric, ritual, and literary texts carved on stone, metal, and other materials. This material comprises many thousands of documents dating from a range of more than two millennia, found in India and the neighboring nations of South Asia, as well as in many parts of Southeast, central, and East Asia. The inscriptions are written, for the most part, in the Brahmi and Kharosthi scripts and their many varieties and derivatives.Inscriptional materials are of particular importance for the study of the Indian world, constituting the most detailed and accurate historical and chronological data for nearly all aspects of traditional Indian culture in ancient and medieval times. Richard Salomon surveys the entire corpus of Indo-Aryan inscriptions in terms of their contents, languages, scripts, and historical and cultural significance. He presents this material in such a way as to make it useful not only to Indologists but also non-specialists, including persons working in other aspects of Indian or South Asian studies, as well as scholars of epigraphy and ancient history and culture in other regions of the world.
The first edition of this book offered an insider’s view of the politics, economics, science, and diplomacy involved in creating the 1987 Montreal Protocol on Substances that Deplete the Ozone Layer. Now Benedick—a principal architect and chief U.S. negotiator of the treaty—brings us to the eve of the treaty’s 10th anniversary.
In a stock market environment dominated by professional investors, A Few Good Eggs in One Basket o?ers a plain-talk approach to pro?tability by selecting and managing an investment portfolio of common stocks for an individual. Author Richard L. Gunderson, who has been an investor for more than forty years, outlines an enduring framework that improves the odds for the individual investor to exceed the performance of the market over the long term by buying good companies at bargain prices. He outlines what constitutes a good company and how to determine when a price meets the test of being a bargain. A Few Good Eggs in One Basket also helps individual investors by discussing what to look for; where to look; when to buy; when to sell; and how many stocks to own. A Few Good Eggs in One Basket presents a prescription designed to take advantage of opportunities created by market overreaction to bad news and disappointing results. Gunderson believes there are always bargains at any time and in any market. The challenge is to consistently apply a disciplined approach to identifying the unusual and favorable opportunities and concentrating a portfolio on those stocks representing the best combination of overall quality and intrinsic value.
Standard English draws together the leading international scholars in the field, who confront the debates surrounding 'Standard English', grammar and correctness head-on. These debates are as intense today as ever and extend far beyond an academic context. Current debates about the teaching of English in the school curriculum and concerns about declining standards of English are placed in a historical, social and international context. Standard English: * explores the definitions of 'Standard English', with particular attention to distinctions between spoken and written English * traces the idea of 'Standard English' from its roots in the late seventeenth century through to the present day. This is an accessible, seminal work which clarifies an increasingly confused topic. It includes contributions from: Ronald Carter, Jenny Cheshire, Tony Crowley, James Milroy, Lesley Milroy and Peter Trudgill.
Too often we're guided by what we last heard, by our friends' approval, by impulse—our desires, our fears. Without reflection. Without even stopping to think. ** In this book you'll learn how to reason and find your way better in life. You'll learn to see the consequences of what you and others say and do. You'll learn to see the assumptions that you and others make. You'll learn how to judge what you should believe. These are the skills we all need to make good decisions. ** Claims. Arguments. Fallacies. Analogies. Generalizing. Cause and Effect. Explanations. These are clearly set out with hundreds of examples from daily life showing how to use them. Illustrations using a cast of cartoon characters make the concepts memorable. And many exercises will help you to check your understanding. ** Truly a book for all—from high school to graduate school, from auto repair to managing a company. How to Reason will help you find a way in life that is clearer and not buffetted by the winds of nonsense and fear. ******* In Reasoning in the Sciences, you'll learn how to use your reasoning skills to understand how scientists make definitions, what an experiment is, what can go wrong with an experiment, how scientists reason with models and theories, what counts as a good explanation in science, and how to distinguish science from magic, religion, and fraud. No background in science is needed, just a healthy appetitite for learning.
Awarded the Frederick W. Lanchester Prize in 1994 for its valuable contributions to operations research and the management sciences, this mathematically rigorous book remains the standard reference on the linear complementarity problem. Readers will find a comprehensive treatment of the computation of equilibria arising from engineering, economics, and finance; chapter-ending exercises and "Notes and References" sections that make it equally useful for a graduate-level course or for self-study; corrections and revisions of difficult passages from the 1992 edition; and an updated bibliography. Audience: researchers and graduate students in fields including optimization, game theory, and finance, and diverse engineering disciplines, especially computer science and mechanical engineering.
An award-winning neurologist on the Stone-Age roots of our screen addictions, and what to do about them. The human brain hasn’t changed much since the Stone Age, let alone in the mere thirty years of the Screen Age. That’s why, according to neurologist Richard Cytowic—who, Oliver Sacks observed, “changed the way we think of the human brain”—our brains are so poorly equipped to resist the incursions of Big Tech: They are programmed for the wildly different needs of a prehistoric world. In Your Stone Age Brain in the Screen Age, Cytowic explains exactly how this programming works—from the brain’s point of view. What he reveals in this book shows why we are easily addicted to screen devices; why young, developing brains are particularly vulnerable; why we need silence; and what we can do to push back. In the engaging storytelling style of his popular TED Talk, Cytowic draws an easily comprehensible picture of the Stone Age brain’s workings—the function of neurotransmitters like dopamine in basic instincts for survival such as desire and reward; the role of comparison in emotion, and emotion in competition; and, most significantly, the orienting reflex, one of the unconscious circuits that automatically focus, shift, and sustain attention. Given this picture, the nature of our susceptibility to digital devices becomes clear, along with the possibility of how to break their spell. Full of practical actions that we can start taking right away, Your Stone Age Brain in the Screen Age offers compelling evidence that we can change the way we use technology, resist its addictive power over us, and take back the control we have lost.
This textbook aims to ensure that advances in medical textiles are addressed and that recent developments are able to be appreciated and understood not only by medical practitioners and healthcare personnel but also by textile scientists and technologists. The idea is to stimulate collaborative research and development in the field of medical textiles and to equip researchers with an understanding of the steps they need to take to ensure that their efforts, be they to develop new devices for implantation or items for external application, are carried out in such a way as to improve their effectiveness and enhance the prospects for their implementation. Attention is drawn to the need to improve outcomes in the practical setting and to guidance on the detailed planning required prior to engaging in experimental work. Standard tests can help researchers to monitor performance, but for some important applications such as those required to demonstrate antimicrobial and fluid-repellent performance in most items of protective wear, standard tests consistently fall seriously short in terms of predicting how well they might work in the practical setting. Guidance is therefore given for their further development. Chapters within the textbook cover: The history of innovation within medical textiles with particular attention given to key concepts of the latter part of the 19th Century and subsequent associated developments. Textile and polymer science underpinning fibres, fabrics, nano-fibre technology and the functional finishes that can be applied to enhance the performance of medical textile products. Woven, knitted, nonwoven and braided fabrics and the key performance characteristics of each fabric type which make them particularly suited to specific medical textile roles such as mesh, grafts, filtration and scaffolds for tissue engineering. Implantable medical textiles, non-implantable medical textiles, health and hygiene products and extracorporeal devices that use textile products. Legislative requirements for medical devices. The design of experiments and suitability for purpose of textile test methods. Case studies to illustrate how medical textiles are applied in practice. The book provides essential reading for textile professionals, biomedical engineers, and others involved in the research, design and engineering of medical and healthcare appliances, and for those employed in the medical profession wishing to gain new insights into the wealth of materials at their disposal.
Latin America after the Neoliberal Debacle studies the crippling problems that plague civilian democracies in the region. Ximena de la Barra and Richard Dello Buono draw on their extensive first-hand knowledge of Latin America to provide a rich analysis of why the needs of the region are too often put second to powerful foreign interests. In particular, they look at the shortcomings of the neoliberal development model, combining a broad historical overview with analysis of critical issues today. In a region that displays some of the worst social disparities in the world, popular movements have begun to confront the forces of domination. Their struggles for social justice have proposed new political agendas that in some cases dovetail with the new generation of progressive leaders, fueling important social changes. The authors argue that genuine development, free of dependency, can only be achieved in the context of a more profound democratization and new forms of regional integration. This interdisciplinary study will be useful for students, scholars, and general readers concerned with the past, present, and particularly the future of this important region.
This history of the Bengal Famine of 1943 describes the interplay of politics, economics, sociology and military policy, which caused a famine due to a lack of cash, not a lack of food. The Famine, whose story is almost unknown due to wartime censorship by the British, occurred because of a hyperinflation in the price of rice caused by the provisioning for the major offensive against the Japanese on India's eastern borders. Relief efforts were halfhearted because much of the countryside was in a state of endemic revolt against the British. The logistical problems caused by massive gifts of food by the British and Indian troops to the starving people threatened to stall the forthcoming offensive. The cause of the Famine was the deadly alienation between the Bengalis and their British rulers.
Nearly twenty years after the collapse of socialism, the countries of post-socialist Eastern Europe have experienced divergent trajectories of political development. This book looks at why this is the case, based on the assumption that societies, or social orders, can be distinguished by the extent to which competitive tendencies contained within them – economic, political, social and cultural – are resolved according to open, rule-based processes. The book explores which economic conditions allow for increased levels of political competition, and it tests the hypothesis that the nature of a country’s ties with the international economy, and the level of competition within a country’s economic system, will shape the trajectory of political competition within that society. The book goes on to argue that after several decades of relative ‘bloc autarky’ during the socialist period, the ongoing process of reintegration with the international economy across the post-socialist region has resulted in distinct patterns of structural economic development, and that that these patterns are of crucial importance in explaining the variation in social order type across the post-socialist region. By offering a more precise analysis of the causal mechanisms that link economic and political competition, the book makes a useful contribution to research on the different patterns of political behaviour that have been observed across the post-socialist region since the collapse of the socialist regimes.
Long considered to be a classic in its field, this was the first book in English to include three basic fields of the analysis of matrices -- symmetric matrices and quadratic forms, matrices and differential equations, and positive matrices and their use in probability theory and mathematical economics. Written in lucid, concise terms, this volume covers all the key aspects of matrix analysis and presents a variety of fundamental methods. Originally published in 1970, this book replaces the first edition previously published by SIAM in the Classics series. Here you will find a basic guide to operations with matrices and the theory of symmetric matrices, plus an understanding of general square matrices, origins of Markov matrices and non-negative matrices in general, minimum- maximum characterization of characteristic roots, Krnoecker products, functions of matrices, and much more. These ideas and methods will serve as powerful analytical tools. In addition, this volume includes exercises of all levels of difficulty and many references to original papers containing further results. The problem sections contain many useful and interesting results that are not easily found elsewhere. A discussion of the theoretical treatment of matrices in the computational solution of ordinary and partial differential equations, as well as important chapters on dynamic programming and stochastic matrices are also included.
A comprehensive introduction to the ethics of sustainability for empowering professionals and practitioners in many different fields By building the framework for balancing technological developments with their social and environmental effects, sustainable practices have grounded the vision of the green movement for the past few decades. Now deeply rooted in the public conscience, sustainability has put its stamp on various institutions and sectors, from national to local governments, from agriculture to tourism, and from manufacturing to resource management. But until now, the technological sector has operated without a cohesive set of sustainability principles to guide its actions. Working Toward Sustainability fills this gap by empowering professionals in various fields with an understanding of the ethical foundations they need to promoting and achieving sustainable development. In addition, Working Toward Sustainability: Offers a comprehensive introduction to the ethics of sustainability for those in the technical fields whether construction, engineering, resource management, the sciences, architecture, or design Supports nine central principles using case studies, exercises, and instructor material Includes illustrations throughout to help bring the concepts to life By demonstrating that sustainable solutions tart with ethical choices, this groundbreaking book helps professionals in virtually every sector and field of endeavor work toward sustainability.
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer’s loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand. PBC uses a prospective predicting method which does not have to rely on a brand’s past performance or a customer’s purchase history for prediction. Choice data is gathered in the retail setting – at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.
For many centuries, Hindus have taken it for granted that the religious images they place in temples and home shrines for purposes of worship are alive. Hindu priests bring them to life through a complex ritual "establishment" that invokes the god or goddess into material support. Priests and devotees then maintain the enlivened image as a divine person through ongoing liturgical activity: they must awaken it in the morning, bathe it, dress it, feed it, entertain it, praise it, and eventually put it to bed at night. In this linked series of case studies of Hindu religious objects, Richard Davis argues that in some sense these believers are correct: through ongoing interactions with humans, religious objects are brought to life. Davis draws largely on reader-response literary theory and anthropological approaches to the study of objects in society in order to trace the biographies of Indian religious images over many centuries. He shows that Hindu priests and worshipers are not the only ones to enliven images. Bringing with them differing religious assumptions, political agendas, and economic motivations, others may animate the very same objects as icons of sovereignty, as polytheistic "idols," as "devils," as potentially lucrative commodities, as objects of sculptural art, or as symbols for a whole range of new meanings never foreseen by the images' makers or original worshipers.
Stresses molecular and biochemical studies of opportunistic and frank fungal pathogens! This book gives a comprehensive overview of human pathogenic fungi that offers a current and concise survey of virulence factors, host responses and recognition, treatment and diagnosis of infections, invasive enzymes, intracellular survival, morphogenesis, adaptation, and properties of major fungal pathogens that contribute to disease. Focuses on human fungal infections, including candidiasis, pneumocystosis, aspergillosis, and cryptococcosis. With over 3700 references to accommodate continuing study, Fungal Pathogenesis covers natural and acquired immunity, vaccine development, and immune reconstitution outlines rapid identification of major mycoses utilizing antigen capture and molecular assays details signaling and phenotypic switching discusses the value of genomics in validation highlights state-of-the-art molecular methodologies to study disease-causing organisms describes available and potential antifungal drug targets and drug development considers predicting the consequences of drug resistance on patient management presents topical observations on strain typing and variation and more! Containing research into the virulence, immunity, diagnosis, and therapy of most common fungal infections, Fungal Pathogenesis is an unparalleled reference for microbiologists, virologists, pathologists and phytopathologists, infectious disease specialists, molecular and cell biologists, biochemists, immunologists, medical mycologists, biotechnologists, and geneticists, and an exceptional text for upper-level undergraduate, graduate, and medical school students in these disciplines.
Publisher's Note: Products purchased from 3rd Party sellers are not guaranteed by the Publisher for quality, authenticity, or access to any online entitlements included with the product. With two new editors and hundreds of new questions, this comprehensive new edition of 1133 Questions: An Interventional Cardiology Board Review, continues to serve as the perfect study aid for anyone taking the American Board of Internal Medicine (ABIM) interventional cardiology board exam, either for the first time or to recertify. You’ll have everything you need—detailed answers and explanations for each question and plenty of relevant images—to pass the exam and improve your ability to provide effective and evidence-based patient care.
The life and times of India's most famous spiritual and literary masterpiece The Bhagavad Gita, perhaps the most famous of all Indian scriptures, is universally regarded as one of the world's spiritual and literary masterpieces. Richard Davis tells the story of this venerable and enduring book, from its origins in ancient India to its reception today as a spiritual classic that has been translated into more than seventy-five languages. The Gita opens on the eve of a mighty battle, when the warrior Arjuna is overwhelmed by despair and refuses to fight. He turns to his charioteer, Krishna, who counsels him on why he must. In the dialogue that follows, Arjuna comes to realize that the true battle is for his own soul. Davis highlights the place of this legendary dialogue in classical Indian culture, and then examines how it has lived on in diverse settings and contexts. He looks at the medieval devotional traditions surrounding the divine character of Krishna and traces how the Gita traveled from India to the West, where it found admirers in such figures as Ralph Waldo Emerson, Henry David Thoreau, J. Robert Oppenheimer, and Aldous Huxley. Davis explores how Indian nationalists like Mahatma Gandhi and Swami Vivekananda used the Gita in their fight against colonial rule, and how contemporary interpreters reanimate and perform this classical work for audiences today. An essential biography of a timeless masterpiece, this book is an ideal introduction to the Gita and its insights into the struggle for self-mastery that we all must wage.
Understanding dynamic complexity is the central scientific problem of our time. We need to look at science itself as an object of study, a historically developed way of producing knowledge that creates a rich mix of insights and confusions. Our approach needs to be partisan, rejecting the notion that feeling is the enemy of reason or that a commitment to human well-being is an enemy of objectivity. Richard Levins, an ex-tropical farmer turned Harvard University ecologist, biomathematician and philosopher of science, gives us his first book since the hugely influential The Dialectical Biologist. He argues for a good, combative, perceptive scientific method that is more reflective of the complex, dynamic world in which we live and more supportive of precautionary decisions. Talking About Trees ranges widely, from personal narratives to theoretical discussions on the need for the precautionary principle in science. Levins offers a strong critique of the industrial-commercial pathway to development; in its place he promotes an alternative development pathway that emphasizes economic viability with equity, ecological and social sustainability and empowerment of the dispossessed.
This volume had its origin at a conference held in 1978 at the East- West Center that considered the short- and long-term energy problems of the Asia-Pacific region. That group of national energy policymakers, scientists, and technologists agreed that providing adequate energy for the rural areas of the developing countries looms large as one of the more critical problems of the region. Encouraged by this consensus, the East-West Resource Systems Institute obtained a grant from the Agency for International Development for the purpose of initiating a collaborative, multi-country study of rural energy problems. The National Research Council of Thailand and the East-West Center agreed to work closely together as twin foci for the coordination of the effort.
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