Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on “Business Marketing: A Twenty Year Review,” a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual. Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book’s give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing). The original study, its criticisms, and the authors’ subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including: business marketing strategy organizational buying behavior and purchasing management business marketing research methodology products/services pricing management issues distribution/logistics and supply chain management promotion Fundamentals of Business Marketing Research is equally effective as a practical guide for professionals and researchers, and as an academic text for doctoral studies.
National Book Award Finalist: A study of national myths, lore, and identity that “will interest all those concerned with American cultural history” (American Political Science Review). Winner of the American Historical Association’s Albert J. Beveridge Award for Best Book in American History In Regeneration Through Violence, the first of his trilogy on the mythology of the American West, historian and cultural critic Richard Slotkin demonstrates how the attitudes and traditions that shape American culture evolved from the social and psychological anxieties of European settlers struggling in a strange new world to claim the land and displace Native Americans. Using the popular literature of the seventeenth, eighteenth, and early nineteenth centuries—including captivity narratives, the Daniel Boone tales, and the writings of Hawthorne, Thoreau, and Melville—Slotkin traces the full development of this myth. “Deserves the careful attention of everyone concerned with the history of American culture or literature. ”—Comparative Literature “Slotkin’s large aim is to understand what kind of national myths emerged from the American frontier experience. . . . [He] discusses at length the newcomers’ search for an understanding of their first years in the New World [and] emphasizes the myths that arose from the experiences of whites with Indians and with the land.” —Western American Literature
This authoritative reference work investigates the roots of the Sacred Harp, the central collection of the deeply influential and long-lived southern tradition of shape-note singing. Where other studies of the Sacred Harp have focused on the sociology of present-day singers and their activities, David Warren Steel and Richard H. Hulan concentrate on the regional culture that produced the Sacred Harp in the nineteenth century and delve deeply into history of its authors and composers. They trace the sources of every tune and text in the Sacred Harp, from the work of B. F. White, E. J. King, and their west Georgia contemporaries who helped compile the original collection in 1844 to the contributions by various composers to the 1936 to 1991 editions. The Makers of the Sacred Harp also includes analyses of the textual influences on the music--including metrical psalmody, English evangelical poets, American frontier preachers, camp meeting hymnody, and revival choruses--and essays placing the Sacred Harp as a product of the antebellum period with roots in religious revivalism. Drawing on census reports, local histories, family Bibles and other records, rich oral interviews with descendants, and Sacred Harp Publishing Company records, this volume reveals new details and insights about the history of this enduring American musical tradition.
Environmental Engineering: Principles and Practice is written for advanced undergraduate and first-semester graduate courses in the subject. The text provides a clear and concise understanding of the major topic areas facing environmental professionals. For each topic, the theoretical principles are introduced, followed by numerous examples illustrating the process design approach. Practical, methodical and functional, this exciting new text provides knowledge and background, as well as opportunities for application, through problems and examples that facilitate understanding. Students pursuing the civil and environmental engineering curriculum will fi nd this book accessible and will benefit from the emphasis on practical application. The text will also be of interest to students of chemical and mechanical engineering, where several environmental concepts are of interest, especially those on water and wastewater treatment, air pollution, and sustainability. Practicing engineers will find this book a valuable resource, since it covers the major environmental topics and provides numerous step-by-step examples to facilitate learning and problem-solving. Environmental Engineering: Principles and Practice offers all the major topics, with a focus upon: • a robust problem-solving scheme introducing statistical analysis; • example problems with both US and SI units; • water and wastewater design; • sustainability; • public health. There is also a companion website with illustrations, problems and solutions.
The cucurbits (Cucurbitaceae, or gourd family), which include squash, pumpkin, melon, cucumber, and watermelon, have long been of economic significance. As sources of vegetables, fruit, and seeds rich in oils and protein, they have the potential of making an even larger contribution toward meeting the needs of humankind. This book, consisting of 37 papers by 50 cucurbit specialists, emphasizes the practical importance of cucurbit investigation, and also provides a broad overview of the family.
Throughout his life Peters depicted the ordinary places and people of America. From Rochester to Rockport, Peters made an amazingly coherent group of fascinating, masterful American pictures.
Dramatic and timely, this detailed account reveals the facts about issues surrounding organized crime's vendetta against Kennedy--including the Chicago syndicate's involvement in his election, Robert Kennedy's relentless pursuit of the Mafia, Jim Garrison's relationship to organized crime, and much more. 8-page photo insert. Previously published as The Plot to Kill the President (Times Books).
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