Richard Kenney's Books

The One-Strand River

Poems, 1994-2007

By: Richard Kenney

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Fourteen years after his last book of poems, we have a glorious new volume from Richard Kenney, who has been hailed by The New York Review of Books as “one of the most gifted and multifaceted and original of American poets.” In The One-Strand River, Kenney has tales to tell—of loves, births, and confounding politics—in lively, quicksilver language that surprises at every turn. We meet the poet as a middle-aged husband walking the dog, confiding, “Churlish / thoughts bedevil me, often. Sunshine; girls / half my age; the future; unseen perishing / armies.” He swings between surreal dawn vistas and the unsettling sight of seventh-grade girls circling his teenage son; between the pleasure of a New Year’s celebration “with Nipperkin” and—striking a note that is rare in contemporary poetry—satirical attack, with an eye on the news of the day. A master of many tones, Kenney recalls a nursery rhyme in the title poem—“Gray goose and gander/ How long have we together?”—and ponders the “one-strand river” that is the sea, with its one encircling shore and its tidal pull on both the landscape and the human heart. Kenney is never a confessional poet, yet we meet a powerful mind here—that of a man who is always responding to provocations seen and unseen, taking pleasure in the possibilities of words themselves, tossing them up into the daily storm of our vexations and our perilous happiness.

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194

Publisher

Knopf

Published Date

ISBN 10

0307497151

ISBN 13

9780307497154

MacArthur: A Biography

By: Richard B. Frank

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MacArthur: A Biography

By: Richard B. Frank

Douglas MacArthur is best remembered for his ability to adapt, a quality that catalyzed his greatest accomplishments. Adaptability has become an indispensable trait for military leadership in an era of technological leaps that guarantee the nature of war will radically change during the span of an ordinary career. One of the first proponents of a new dimension in warfare--the Air Force--MacArthur was also unmatched historically for his management of peace during the U.S. occupation of Japan. For generations to come, MacArthur's legacy will yield profitable--and entertaining--examples to Americans in and out of uniform.

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228

Publisher

St. Martin's Press

Published Date

ISBN 10

0230610765

ISBN 13

9780230610767

Cities and the Creative Class

By: Richard L. Florida

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Cities and the Creative Class

By: Richard L. Florida

Richard Florida outlines how certain cities succeed in attracting members of the 'creative class' - the key economic growth asset - and argues that, in order to prosper, cities must harness this creative potential.

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214

Publisher

Psychology Press

Published Date

ISBN 10

041594886X

ISBN 13

9780415948869

Light from Ancient Campfires

Archaeological Evidence for Native Lifeways on the Northern Plains

By: Trevor Richard Peck

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Light from Ancient Campfires

Archaeological Evidence for Native Lifeways on the Northern Plains

By: Trevor Richard Peck

the first book in twenty years to gather together a comprehensive prehistoric record --

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529

Publisher

Athabasca University Press

Published Date

ISBN 10

1897425961

ISBN 13

9781897425961

The Who

A Who's Who

By: Richard Bogovich,Cheryl Posner

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The Who

A Who's Who

By: Richard Bogovich,Cheryl Posner

The British rock band The Who has been hailed as the world's greatest live rock and roll act, if not the greatest rock band, period. In the band's prime, its members--Roger Daltrey, John Entwistle, Keith Moon and Peter Townshend--frequently clashed, but their conflicts also resulted in ten years of remarkable music. In 1990, The Who was inducted into the Rock and Roll Hall of Fame. Profiled here are the people who influenced, were influenced by, or were in some other way connected with one or more members of The Who. Readers will find a vast array of entries, ranging from musicians such as Billy Idol, who took part in live performances of Tommy and Quadrophenia, and AC/DC guitarist Angus Young, who said Pete Townshend was the only guitarist ever to influence him, to behind-the-scenes people such as Glyn Johns, the English recording engineer and producer who helped create the acclaimed "Who's Next" (1971) and "Quadrophenia" (1973), and Nicky Hopkins, the much in-demand pianist who was among The Who's earliest studio collaborators. Seemingly unrelated personalities such as Muppets creator Jim Henson are in--he is believed to have modeled The Muppet Show's maniacal drummer Animal after The Who drummer Keith Moon.

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232

Publisher

McFarland

Published Date

ISBN 10

1476625824

ISBN 13

9781476625829

The Corporation and the Twentieth Century

The History of American Business Enterprise

By: Richard N. Langlois

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The Corporation and the Twentieth Century

The History of American Business Enterprise

By: Richard N. Langlois

A definitive reframing of the economic, institutional, and intellectual history of the managerial era The twentieth century was the managerial century in the United States. An organizational transformation, from entrepreneurial to managerial capitalism, brought forth what became a dominant narrative: that administrative coordination by trained professional managers is essential to the efficient running of organizations both public and private. And yet if managerialism was the apotheosis of administrative efficiency, why did both its practice and the accompanying narrative lie in ruins by the end of the century? In The Corporation and the Twentieth Century, Richard Langlois offers an alternative version: a comprehensive and nuanced reframing and reassessment of the economic, institutional, and intellectual history of the managerial era. Langlois argues that managerialism rose to prominence not because of its inherent superiority but because of its contingent value in a young and rapidly developing American economy. The structures of managerialism solidified their dominance only because the century’s great catastrophes of war, depression, and war again superseded markets, scrambled relative prices, and weakened market-supporting institutions. By the end of the twentieth century, Langlois writes, these market-supporting institutions had reemerged to shift advantage toward entrepreneurial and market-driven modes of organization. This magisterial new account of the rise and fall of managerialism holds significant implications for contemporary debates about industrial and antitrust policies and the role of the corporation in the twenty-first century.

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816

Publisher

Princeton University Press

Published Date

ISBN 10

0691247528

ISBN 13

9780691247526

Nightstalkers

The Wright Project and the 868th Bomb Squadron in World War II

By: Richard Phillip Lawless

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Nightstalkers

The Wright Project and the 868th Bomb Squadron in World War II

By: Richard Phillip Lawless

“Takes the reader into the Pacific war and offers a front-row seat to the exploits of the Wright Project and their highly innovative technology.” —War History Network In August 1943, a highly classified US Army Air Force unit, code-named the “Wright Project,” departed Langley Field for Guadalcanal in the South Pacific to join the fight against the Empire of Japan. Operating independently, under sealed orders drafted at the highest levels of Army Air Force, the Wright Project was unique, both in terms of the war-fighting capabilities provided by classified systems the ten B-24 Liberators of this small group of airmen brought to the war, and in the success these “crash-built” technologies allowed. The Wright airmen would fly only at night, usually as lone hunters of enemy ships. In so doing they would pave the way for the United States to enter and dominate a new dimension of war in the air for generations to come. This is their story, from humble beginnings at MIT’s Radiation Lab and hunting U-boats off America’s eastern shore, through to the campaigns of the war in the Pacific in their two-year march toward Tokyo. The Wright Project would prove itself to be a combat leader many times over and an outstanding technology innovator, evolving to become the 868th Bomb Squadron. Comprehensive and highly personal, this story can now be revealed for the very first time, based on official sources, and interviews with the young men who flew into the night. “A limber romp across the world of electronics and into the history of World War II.” —ARGunners.com

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425

Publisher

Casemate

Published Date

ISBN 10

1636242065

ISBN 13

9781636242064

Business Systems and Organizational Capabilities

The Institutional Structuring of Competitive Competences

By: Richard Whitley

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Business Systems and Organizational Capabilities

The Institutional Structuring of Competitive Competences

By: Richard Whitley

Whitley is one of the leading exponents of the 'business systems' approach which analyses the different character and organisation of firms in different national settings. Here he summarises his approach and links it to the capabilities and strategies of firms.

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405

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0199205175

ISBN 13

9780199205172

South Pacific Air War

The Role of Airpower in the New Guinea and Solomon Island Campaigns, January 1943 to February 1944

By: Richard Dunn

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South Pacific Air War

The Role of Airpower in the New Guinea and Solomon Island Campaigns, January 1943 to February 1944

By: Richard Dunn

A new history of the South Pacific campaigns based primarily upon primary source material

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979

Publisher

Schiffer + ORM

Published Date

ISBN 10

1507303408

ISBN 13

9781507303405

Printing History and Cultural Change

Fashioning the Modern English Text in Eighteenth-Century Britain

By: Richard Wendorf

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Printing History and Cultural Change

Fashioning the Modern English Text in Eighteenth-Century Britain

By: Richard Wendorf

This study provides one of the most detailed and comprehensive examinations ever devoted to a critical transformation in the material substance of the printed page; it carries out this exploration in the history of the book, moreover, by embedding these typographical changes in the context of other cultural phenomena in eighteenth-century Britain. The gradual abandonment of pervasive capitalization, italics, and caps and small caps in books printed in London, Dublin, and the American colonies between 1740 and 1780 is mapped in five-year increments which reveal that the appearance of the modern page in English began to emerge around 1765. This descriptive and analytical account focuses on poetry, classical texts, Shakespeare, contemporary plays, the novel, the Bible, the Book of Common Prayer, sermons and religious writings, newspapers, magazines, anthologies, government publications, and private correspondence; it also examines the reading public, canon formation, editorial theory and practice, and the role of typography in textual interpretation. These changes in printing conventions are then compared to other aspects of cultural change: the adoption of the Gregorian calendar in 1752, the publication of Johnson's Dictionary in 1755, the transformation of shop signs and the imposition of house numbers in London beginning in 1762, and the evolution of the English language and of English prose style. This study concludes that this fundamental shift in printing conventions was closely tied to a pervasive interest in refinement, regularity, and standardization in the second half of the century--and that it was therefore an important component in the self-conscious process of modernizing British culture.

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349

Publisher

Oxford University Press

Published Date

ISBN 10

0192898132

ISBN 13

9780192898135

The Bureaucratic Entrepreneur

How to Be Effective in Any Unruly Organization

By: Richard N. Haass

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The Bureaucratic Entrepreneur

How to Be Effective in Any Unruly Organization

By: Richard N. Haass

How do you figure out what to do in a job? How do you get it done? How should you deal with demanding bosses? How can you get the most out of subordinates? What should you do to get along with difficult colleagues and handle powerful interest groups and the media? Just how can you succeed in a world where persuasion rather than direct command is the rule? Using a compass as his operating metaphor--your boss is north of you, your staff is south, colleagues are east and so on--Richard Haass provides clear, practical guidelines for setting goals and translating goals into results. The result is a lively, useful book for the tens of millions of Americans working in complex and unruly organizations of every sort and for students of both public administration and business. The Bureaucratic Entrepreneur is a new and updated edition of Haass's 1994 book, The Power to Persuade.

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219

Publisher

Brookings Institution Press

Published Date

ISBN 10

0815791046

ISBN 13

9780815791041

Jesse Livermore

World's Greatest Stock Trader

By: Richard Smitten

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Jesse Livermore

World's Greatest Stock Trader

By: Richard Smitten

An excellent read." —Ace Greenberg, Chairman, Bear Stearns Richard Smitten's Jesse Livermore is the first full biography of the legendary trader profiled in the bestselling Reminiscences of a Stock Operator (Wiley: 0-471-05970-6). Although he died more than half a century ago, Livermore is considered by today's top traders as the greatest trader who ever lived. An enigmatic loner, misanthrope, and notorious miser, Livermore revolutionized the profession with his innovative timing techniques, money management strategies, and high-momentum approach to trading stocks. Smitten provides a vivid portrait of Livermore and the times in which he lived and operated. He deftly combines eyewitness accounts of those who knew Livermore with fascinating stories of sensational love affairs, shootings, and suicides, and a detailed exploration of the trading strategies that made Livermore several fortunes in his lifetime. Richard Smitten (Key West, FL) is the author of several books, including The Godmother, the critically acclaimed story of a famous woman criminal.

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342

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471023264

ISBN 13

9780471023265

Mack, McGraw and the 1913 Baseball Season

By: Richard Adler

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Mack, McGraw and the 1913 Baseball Season

By: Richard Adler

Few franchises in the deadball era won as consistently or as often as the New York Giants and Philadelphia Athletics. Between them, the teams claimed 12 pennants and finished second or higher 22 times. The steady success also earned managers John McGraw and Connie Mack their reputations. It was history in the making, then, when the two Hall of Famers led their clubs into the 1913 World Series, the third and final time they went head to head for the world championship. The author provides a carefully researched account of the season-long dominance of the Giants and A's, the narrative building toward a dramatic collision in the Fall Classic.

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326

Publisher

McFarland

Published Date

ISBN 10

0786451726

ISBN 13

9780786451722

No Innocent Deposits

Forming Archives by Rethinking Appraisal

By: Richard J. Cox

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No Innocent Deposits

Forming Archives by Rethinking Appraisal

By: Richard J. Cox

The public increase of interest in the past has not necessarily brought with it a greater understanding about how archives are formed. To this end, Richard Cox takes a serious look at archival repositories and collections. Cox suggests that archives do not just happen, but are consciously shaped (and sometimes distorted) by archivists, the creators of records, and other individuals and institutions. In this series of essays, Cox offers archivists rare insight into the fundamentals of appraisal, and historians and other users of archives the opportunity to appreciate the collections they all too often take for granted.

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312

Publisher

Scarecrow Press

Published Date

ISBN 10

0810848961

ISBN 13

9780810848962

Stardust Melody

The Life and Music of Hoagy Carmichael

By: Richard M. Sudhalter

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Stardust Melody

The Life and Music of Hoagy Carmichael

By: Richard M. Sudhalter

Georgia on My Mind, Rockin' Chair, Skylark, Lazybones, and of course the incomparable Star Dust--who else could have composed these classic American songs but Hoagy Carmichael? He remains, for millions, the voice of heartland America, eternal counterpoint to the urban sensibility of Cole Porter and George Gershwin. Now, trumpeter and historian Richard M. Sudhalter has penned the first book-length biography of the man Alec Wilder hailed as "the most talented, inventive, sophisticated and jazz-oriented of all the great songwriters--the greatest of the great craftsmen." Stardust Melody follows Carmichael from his roaring-twenties Indiana youth to bandstands and recording studios across the nation, playing piano and singing alongside jazz greats Jack Teagarden, Benny Goodman, Tommy and Jimmy Dorsey, and close friends Bix Beiderbecke and Louis Armstrong. It illuminates his peak Hollywood years, starring in such films as To Have and Have Not and The Best Years of Our Lives, and on radio, records and TV. With compassionate insight Sudhalter depicts Hoagy's triumphs and tragedies, and his mounting despair as rock-and-roll drowns out and lays waste to the last days of a brilliant career. With an insider's clarity Sudhalter explores the songs themselves, still fresh and appealing while reminding us of our innocent American yesterdays. Drawing on Carmichael's private papers and on interviews with family, friends and colleagues, he reveals that "The Old Music Master" was almost as gifted a wordsmith as a shaper of melodies. In all, Stardust Melody offers a richly textured portrait of one of our greatest musical figures, an inspiring American icon.

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480

Publisher

Oxford University Press

Published Date

ISBN 10

0190290749

ISBN 13

9780190290740

Sports in Zion

Mormon Recreation, 1890-1940

By: Richard Ian Kimball

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Sports in Zion

Mormon Recreation, 1890-1940

By: Richard Ian Kimball

If a religion cannot attract and instruct young people, it will struggle to survive, which is why recreational programs were second only to theological questions in the development of twentieth-century Mormonism. In this book, Richard Ian Kimball explores how Mormon leaders used recreational programs to ameliorate the problems of urbanization and industrialization and to inculcate morals and values in LDS youth. As well as promoting sports as a means of physical and spiritual excellence, Progressive Era Mormons established a variety of institutions such as the Deseret Gymnasium and camps for girls and boys, all designed to compete with more "worldly" attractions and to socialize adolescents into the faith. Kimball employs a wealth of source material including periodicals, diaries, journals, personal papers, and institutional records to illuminate this hitherto underexplored aspect of the LDS church. In addition to uncovering the historical roots of many Mormon institutions still visible today, Sports in Zion is a detailed look at the broader functions of recreation in society.

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242

Publisher

University of Illinois Press

Published Date

ISBN 10

0252091612

ISBN 13

9780252091612

Loony Bin

By: Richard Leverone

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Loony Bin

By: Richard Leverone

Nothing is what it appears when a devastating injury places Matt Kenny within the confines of Slater State Hospital, an under funded, under staffed, long-term care facility.

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233

Publisher

Infinity Publishing

Published Date

ISBN 10

0741435721

ISBN 13

9780741435729

Washington on the Brazos

Cradle of the Texas Republic

By: Richard B. McCaslin

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Washington on the Brazos

Cradle of the Texas Republic

By: Richard B. McCaslin

With Washington on the Brazos: Cradle of the Texas Republic, noted historian Richard B. McCaslin recovers the history of an iconic Texas town. The story of the Texas Republic begins and ends at Washington, but the town’s history extends much further. Texas leaders gathered in the new town on the west bank of the Brazos in March 1836 to establish a new republic. After approving a declaration of independence and constitution, they fled as Santa Anna's army approached. The government of the Republic of Texas returned there in 1842, but after the United States annexed Texas in 1846, Austin replaced Washington as the capital of the Lone Star State. The town became a thriving river port in the 1850s, when steamboat cargoes paid for many new buildings. But the community steeply declined when its leaders decided to rely on steamers rather than invest in a railroad line, although German immigrants and African American residents kept the town alive. Later, Progressive Era plans for historic tourism focused the town’s central role in the Texas Republic brought renewed interest, and a state park was founded. The Texas centennial in 1936 and the hard work of citizens’ organizations beginning in the 1950s transformed this park into Washington-on-the-Brazos, the state historic site that serves today as the primary focus for preserving the history of the Republic of Texas.

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217

Publisher

Texas A&M University Press

Published Date

ISBN 10

1625110383

ISBN 13

9781625110381

Matrix for Assassination

The JFK Conspiracy

By: Richard Gilbride

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Matrix for Assassination

The JFK Conspiracy

By: Richard Gilbride

A phantom haunts America-the ghost of Dealey Plaza where President John F. Kennedy was shot on November 22, 1963. In Matrix for Assassination, author Richard Gilbride, a schoolboy in 1963 who became fascinated with the facts, condenses much of the research conducted in recent years after a mountain of new data became available from classified files with the passing of the John F. Kennedy Assassination Records Collection Act of 1992. Matrix for Assassination names the names. It offers simple and defensible solutions to many of the crime's lasting enigmas: Who were the shooters? Who forced Ruby to kill Oswald? Who orchestrated Kennedy's autopsy cover-up? What actually happened in the book depository? Were the Dallas police in on the plot? The Pentagon? LBJ? The CIA? Thoroughly referenced with 300 accompanying photographs, Matrix for Assassination is bookended by two events which draw it through the tabloids and into the X-Files: Marilyn Monroe's strange death and JFK's clash with an above-top-secret UFO cabal. Her murder was a prelude to Dallas; at the heart of the military-industrial complex dwelt a sinister darkness that originated in Nazi Germany.

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487

Publisher

Trafford Publishing

Published Date

ISBN 10

1426913907

ISBN 13

9781426913907

The Price of Truth

The Journalist Who Defied Military Censors to Report the Fall of Nazi Germany

By: Richard Fine

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The Price of Truth

The Journalist Who Defied Military Censors to Report the Fall of Nazi Germany

By: Richard Fine

In The Price of Truth, Richard Fine recounts the intense drama surrounding the German surrender at the end of World War II and the veteran Associated Press journalist Edward Kennedy's controversial scoop. On May 7, 1945, Kennedy bypassed military censorship to be the first to break the news of the Nazi surrender executed in Reims, France. Both the practice and the public perception of wartime reporting would never be the same. While, at the behest of Soviet leaders, Allied authorities prohibited release of the story, Kennedy stuck to his journalistic principles and refused to manage information he believed the world had a right to know. No action by an American correspondent during the war proved more controversial. The Paris press corps was furious at what it took to be Kennedy's unethical betrayal; military authorities threatened court-martial before expelling him from Europe. Kennedy defended himself, insisting the news was being withheld for suspect political reasons unrelated to military security. After prolonged national debate, when the dust settled, Kennedy's career was in ruins. This story of Kennedy's surrender dispatch and the meddling by Allied Command, which was already being called a fiasco in May 1945, revises what we know about media-military relations. Discarding "Good War" nostalgia, Fine challenges the accepted view that relations between the media and the military were amicable during World War II and only later ran off the rails during the Vietnam War. The Price of Truth reveals one of the earliest chapters of tension between reporters committed to informing the public and generals tasked with managing a war.

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309

Publisher

Cornell University Press

Published Date

ISBN 10

1501765957

ISBN 13

9781501765957

Composing a Teacher Study Group

Learning About Inquiry in Primary Classrooms

By: Richard J. Meyer,With Linda Brown,Elizabeth DeNino,Kimberly Larson,Mona McKenzie

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Composing a Teacher Study Group

Learning About Inquiry in Primary Classrooms

By: Richard J. Meyer,With Linda Brown,Elizabeth DeNino,Kimberly Larson,Mona McKenzie

There has been a flurry of writing about teachers as inquirers and researchers as well as books about children as inquirers. This volume brings these two areas together -- teachers and students are inquiring at Ridgeway Elementary School. It demonstrates the importance of thought collectives as forums for student and teacher learning. The children in the primary classrooms in this book are working to understand the world around them and their place in it as literate individuals. Their teachers are studying themselves and the students. No other book describes the way this work affects children, teachers, and the ethos of the school in which the work occurs. In that sense, this book is groundbreaking in that it is an honest portrayal of the joys and sorrows, the successes and the stumbling blocks, the clear vision, and the obfuscating that teachers live as they enact a life of asking questions, being curious, wandering, and wondering. Acknowledging and honoring the many faces of inquiry in schools, this book demonstrates the children's inquiry, their teachers' inquiry, and the place of that inquiry in schools. It lays out the ways in which inquiry is fundamental to teaching and learning in a democracy in which all of the members of the community have a voice in deciding curricular directions and ways of presenting learning. Teachers are presented as thinkers and learners, not merely as technicians enacting others' views of what is to be learned and when. Readers will find teachers dealing with the real issues of life in schools; they will see how teachers can use their existing situations as points of departure for their growth and their students' learning.

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264

Publisher

Routledge

Published Date

ISBN 10

113545969X

ISBN 13

9781135459697

Higher Education and Silicon Valley

Connected but Conflicted

By: W. Richard Scott,Michael W. Kirst

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Higher Education and Silicon Valley

Connected but Conflicted

By: W. Richard Scott,Michael W. Kirst

A data-rich study of the difficult partnerships between the colleges, universities, and businesses of Silicon Valley. Universities and colleges often operate between two worlds: higher education and economic systems. With a mission rooted in research, teaching, and public service, institutions of higher learning are also economic drivers in their regions, under increasing pressure to provide skilled workers to local companies. It is impossible to understand how current developments are affecting colleges without attending to the changes in both the higher education system and in the economic communities in which they exist. W. Richard Scott, Michael W. Kirst, and colleagues focus on the changing relations between colleges and companies in one vibrant economic region: the San Francisco Bay Area. Colleges and tech companies, they argue, have a common interest in knowledge generation and human capital, but they operate in social worlds that substantially differ, making them uneasy partners. Colleges are a part of a long tradition that stresses the importance of precedent, academic values, and liberal education. High-tech companies, by contrast, value innovation and know-how, and they operate under conditions that reward rapid response to changing opportunities. The economy is changing faster than the postsecondary education system. Drawing on quantitative and historical data from 1970 to 2012 as well as 14 case studies of colleges, this book describes a rich and often tense relationship between higher education and the tech industry. It focuses on the ways in which various types of colleges have endeavored—and often failed—to meet the demands of a vibrant economy and concludes with a discussion of current policy recommendations, suggestions for improvements and reforms at the state level, and a proposal to develop a regional body to better align educational and economic development.

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297

Publisher

JHU Press

Published Date

ISBN 10

142142309X

ISBN 13

9781421423098

Charlie Chaplin

A Political Biography from Victorian Britain to Modern America

By: Richard Carr

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Charlie Chaplin

A Political Biography from Victorian Britain to Modern America

By: Richard Carr

Richard Carr’s Charlie Chaplin places politics at the centre of the filmmaker’s life as it looks beyond Chaplin’s role as a comedic figure to his constant political engagement both on and off the screen. Drawing from a wealth of archival sources from across the globe, Carr provides an in-depth examination of Chaplin’s life as he made his way from Lambeth to Los Angeles. From his experiences in the workhouse to his controversial romantic relationships and his connections with some of the leading political figures of his day, this book sheds new light on Chaplin’s private life and introduces him as a key social commentator of the time. Whether interested in Hollywood and Hitler or communism and celebrity, Charlie Chaplin is essential reading for all students of twentieth-century history.

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214

Publisher

Routledge

Published Date

ISBN 10

1351782703

ISBN 13

9781351782708

Lone Star Travel Guide to Central Texas

By: Richard Zelade

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Lone Star Travel Guide to Central Texas

By: Richard Zelade

Formerly a part of the popular Lone Star Guide to the Texas Hill Country, Central Texas now gets its own treatment in this up-to-date guide that includes history, folklore, and geography; detailed listings of lodgings, restaurants, and entertainment; major attractions, including state parks, museums, and historic places; directions, days and hours of operation, addresses, and phone numbers; and maps and calendar of events. Five tours take you from the Balcones Escarpment to "Central Texas Stew," a region of the state largely settled by Czechs and Germans in the early twentieth century.

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425

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Taylor Trade Publications

Published Date

ISBN 10

158979608X

ISBN 13

9781589796089

How Audiences Decide

A Cognitive Approach to Business Communication

By: Richard O. Young

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How Audiences Decide

A Cognitive Approach to Business Communication

By: Richard O. Young

How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques—including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appeals—and examines the empirical evidence supporting each of them.

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Page Count

417

Publisher

Taylor & Francis

Published Date

ISBN 10

1136911898

ISBN 13

9781136911897

Book's by Richard Kenney

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