In mid-twentieth-century America, mass tourism became emblematic of the expanding horizons associated with an affluent, industrial society. Nowhere was the image of leisurely travel more visible than in the parade of glossy articles and advertisements that beckoned readers from the pages of popular magazines. In Richard K. Popp's The Holiday Makers, the magazine industry serves as a window into postwar media and consumer society, showing how the dynamics of market research and commercial print culture helped shape ideas about place, mobility, and leisure. Magazine publishers saw travel content as a way to connect audiences to a booming ad sector, while middlebrow editors believed sightseeing travel was a means of fostering a classless society at home and harmony abroad. Expanding transportation networks and free time lay at the heart of this idealized vision. Holiday magazine heralded nothing less than the dawn of a new era, calling it "the age of Mobile Man -- Man gifted, for the first time in history, with leisure and the means to enjoy distance on a global scale." For their part, advertisers understood that selling tourism meant turning "dreams into action," as ad executive David Ogilvy put it. Doing so involved everything from countering ugly stereotypes to tapping into desires for "authentic" places and self-actualization. Though tourism was publicly touted in egalitarian terms, publishers and advertisers privately came to see it as an easy way to segment the elite free spenders from the penny-pinching masses. Just as importantly, marketers identified correlations between an interest in travel and other consumer behavior. Ultimately, Popp contends, the selling of tourism in postwar America played an early, integral role in the shift toward lifestyle marketing, an experiential service economy, and contributed to escalating levels of social inequality.
Between the 1930s and 1960s, the spread of new transportation networks and the democratization of paid vacations struck many observers as a sign that tourism was growing into a folkway of modern American life. Easy mobility and free time lay at the heart of this idealized vision, and vacations were seen as a ritualized expression of the movement and egalitarianism that characterized midcentury modernity. The Holiday Makers tells the story of how advertisers sold tourist travel in popular magazines during this era, transforming consumer culture in the process.
This book presents a coherent framework for understanding the dynamics of piecewise-smooth and hybrid systems. An informal introduction expounds the ubiquity of such models via numerous. The results are presented in an informal style, and illustrated with many examples. The book is aimed at a wide audience of applied mathematicians, engineers and scientists at the beginning postgraduate level. Almost no mathematical background is assumed other than basic calculus and algebra.
This book provides a comprehensive overview of sustainable agriculture practices and strategies aimed at improving land use, implementing renewable energy and recycling systems, managing climate risks, developing workplace policies for sustainability, and applying effective agribusiness management practices. Part 1 introduces various approaches to sustainable agriculture, including organic farming, agroforestry, precision agriculture, vertical farming, integrated pest management, soil conservation, and community-supported agriculture. It discusses the challenges and future directions in sustainable agriculture and farm management. Part 2 focuses on developing and implementing sustainable land use strategies. It covers assessing requirements for improved land use, carrying out structural improvements to address threats to sustainability, and treating areas of land degradation. Part 3 delves into developing sustainable agricultural practices that utilize renewable energy and recycling systems. It includes identifying opportunities to use renewable energy, developing strategies to use renewable energy, and implementing these strategies. Part 4 addresses developing climate risk management strategies, reviewing climate and enterprise data, identifying and analysing climate risks and opportunities, and preparing climate risk management strategies. Part 5 deals with developing workplace policy and procedures for environment and sustainability, including the development, communication, implementation, and review of workplace environment and sustainability policies. Part 6 focuses on applying agribusiness management practices, such as developing and reviewing a business plan, developing a farm plan, planning and monitoring production processes, selecting and using agricultural technology, monitoring and managing soils for production, and monitoring and reviewing business performance. Overall, this book is beneficial for farmers, agricultural professionals, policymakers, researchers, and students interested in sustainable agriculture, land management, renewable energy integration, climate risk management, and agribusiness management. It provides practical insights, strategies, and guidelines for implementing sustainable practices in agricultural operations.
As many as 80% of patients will suffer from back pain at some point in their lifetime. It is the most common form of disability, and the second largest cause of work absenteeism. An early, proactive management approach offers the best route to minimizing these conditions. Renowned authority Curtis W. Slipman, MD and a team of multidisciplinary authorities present you with expert guidance on today's best non-surgical management methods, equipping you with the knowledge you need to offer your patients optimal pain relief. Refresh your knowledge of the basic principles that must be understood before patients with spinal pain can be properly treated. Know what to do when first-line tests and therapies fail, using practice-proven diagnostic and therapeutic algorithms. Offer your patients a full range of non-surgical treatment options, including pharmacology, physical therapy, injection techniques, ablative procedures, and percutaneous disc decompression. Make an informed surgical referral with guidance on indications, contraindications, methods, and postoperative rehabilitation. Better understand key techniques and procedures with visual guidance from more than 500 detailed illustrations.
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