The pandemic has completely disrupted the $430 billion sports business in the United States: postponed and cancelled games and events, games being played in bubbles, fragmentation of the fan base, disruption of sports marketing and media, vacant arenas and stadiums, and billions of dollars in financial losses. Sports: Impact of the Pandemic assesses and quantifies these impacts, providing guidance for the industry to move forward. Sports: Impact of the Pandemic assesses the impact, activities during the pandemic, and schedule revisions for each of the major league sports, collegiate sports, golf, horse racing, motorsports, tennis, the Olympic games, and more. Providing insight into the fan base, Sports: Impact of the Pandemic presents consumer surveys, assesses media use during the pandemic, and projects how fans will return to sports post-pandemic.."--
Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.