This book series contains some 18 years of warning and analysis published within the U.S. Congress by an organization known as the Task Force on Terrorism and Unconventional Warfare. During its remarkably long life, the Task Force issued hundreds of reports comprising thousands of pages of warnings and analyses of the growing specter of the Islamist movement, its increasingly violent nature, and its selection of the Western world as its ultimate target. The depth and breadth of the Task Force's analytical efforts were unparalleled, as were its productive capacity and broad product distribution efforts. The Task Force's astonishing knowledge of the gathering storm that finally broke over New York City and Washington on that fateful September morning is represented in these pages.
Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.
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