When the Greatest Generation came marching home, they buckled right down to work. I WAS A MAD MAN is the story of one of those men. Richard L. Gilbert, born in New York, devoted Giants fan in the cheap seats of Coogan's Bluff, CCNY grad, soldier, returned home in 1946. He needed a job. He found one in advertising. You don’t know his name (yet) but you'll recognize his work. In a 40-year career Richard Gilbert and his intrepid staff of copywriters, designers and artists at Gilbert Advertising changed how Americans thought about fur coats, foreign languages, cars, perfume and the Vietnam War. Gilbert Advertising wasn't the biggest shop on Madison Avenue but it was influential beyond its size. From encouraging the Metropolitan Opera to offer less than full season subscriptions (unheard of till 1971) in the Met's first ad campaign; to persuading people Renault had mended its ways (a Renault for the people who swore they’d never buy another); to tweaking the tail of the Russian Bear (Premier Kosygin, we'd like to give you a free tuxedo); London Fog rainwear; Berlitz Language school, and Club Med, Gilbert Advertising was the creator of iconic pop culture images that remain fresh and persuasive years later. Along the way Richard Gilbert spearheaded the ad campaign that helped end the Vietnam War (The First American Ballot on the War; Some Toys Hate War) and helped litigate protection of commercial free speech. Armed only with a pencil, and the indomitable American can-do spirit, Richard Gilbert marched up Madison Avenue into history. This is his story, and ours.
The third edition of this monograph continues to have the goal of providing an overview of current thought about the spinal cord mechanisms that are responsible for sensory processing. We hope that the book is of value to both basic and clinical neuroscientists. Several changes have been made in the presentation, as well as additions because of the research advances that have been made during the past decade. Chapters 3 and 4 in the previous edition have been subdivided, and now the morphology of primary afferent neu rons of the dorsal root ganglia is described in Chapter 3 and the chemical neuroanatomy 4. The description of the dorsal hom in the previous Chapter 4 of these neurons in Chapter is now included in Chapter 5, and the chemical neuroanatomy of the dorsal hom in Chapter 6. Furthermore, discussions of the descending control systems have now been of Chapter 12. consolidated at the end The authors would like to express their appreciation for the help provided by several individuals. R.E.C. wishes to acknowledge the many things he learned about primary afferent neurons from conversations with Dr S. N. Lawson. He also thanks Lyn Shilling for her assistance with the typing. WDW thanks Dr Nada Lawand for her critical reading of parts of the manuscript, Rosaline Leigh for help with the manuscript, and Griselda Gonzales for preparing the illustrations.
With nearly 48 percent of all U.S. undergraduates attending community and technical colleges, the two-year sector is an integral part of our nation's higher education system and a vital part of our nation's future. The need for effective faculty evaluation and professional development within two-year colleges stems partly from the size of this sector and also from the diversity of its program offerings and its student body. Miller and his co-authors bring timely, authoritative, and practical material to two audiences in this rapidly growing field of education: first, teachers who have permanent appointments but could use professional development and improvement; and, second, the already large and still growing number of part-time instructors who could use more evaluating and improving. This book is intended to be a direct assistance for these groups as well as to administrators who must make personal decisions. This professional book is for human resource managers and staff development officers of two-year colleges. A greater emphasis needs to be placed on human resource management, according to Miller and his co-authors, that will result in better personnel decision making.
These deficiencies are ascribed principally to three aspects of modern theoretical schools: the commitment to a non-referential view of language, the rejection of substantive accounts of the individual and a repudiation of moral and aesthetic evaluation. The 'alternative account' offered by Professors Freadman and Miller incorporates the values renounced by contemporary literary theory and places a central emphasis on ethical discourse.
The completely updated "Native's Guide to New York" is the quintessential insider's guide, "filled with the outrageous to the obvious: a must read for any New Yorker claiming to be a New Yorker" ("New York Daily News"). Laermer clues readers in to all manner of diversions from where to find the best party at 5 a.m. and where to find the best bagels afterward.
The first—and only—source to integrate the multiple disciplines and professions exploring the many ways people interact with the natural and designed environments in which we live. Comprising more than 250 informative entries, The Encyclopedia of Human Ecology examines the interdisciplinary and complex topic of human ecology. Knowledge gathered from disciplines that study individuals and groups is blended with information about the environment from the fields of family science, geography, anthropology, urban planning, and environmental science. At the same time, professions intended to enhance individual and family life—marriage and family therapy, clinical psychology, social work, dietetic and other health professions—are represented alongside those concerned with the preservation, conservation, and management of the environment and its resources. How rampant are eating disorders among our youth? Are AIDS educational programs effective? What problems do adolescents transitioning into adulthood encounter? Here, four leading scholars in the field have assembled a team of top-tier psychologists, sociologists, anthropologists, and other experts to explore these and hundreds of other timely issues.
In much of the West the concerns of rural people are marginalised and rural issues neglected. This stimulating book draws upon a rich variety of material to show why rural social work is such a challenging field of practice. It incorporates research from different disciplines and places to provide an accessible and comprehensive introduction to rural practice. The first part of the book focuses upon the experience of rurality. The second part of the book turns to the development of rural practice, reviewing different ways of working from casework through to community development. This book is relevant to planners, managers and practitioners not only in social work but also in other welfare services such as health and youth work, who are likely to face similar challenges.
This paper documents the main stylized features of macroeconomic fluctuations for 12 developing countries. Cross-correlations between domestic industrial output and a large group of macroeconomic variables (including fiscal variables, wages, inflation, money, credit, trade, and exchange rates) are presented. Also analyzed are the effects of industrial country economic conditions on output fluctuations in these countries. The robustness of the results is examined using different detrending procedures. The results indicate many similarities between macroeconomic fluctuations in developing and industrial countries (procyclical real wages; countercyclical variation in government expenditure) and some important differences (countercyclical variation in the velocity of monetary aggregates).
Following a vast expansion in the twentieth century, government is beginning to creak at the joints under its enormous weight. The signs are clear: a bloated civil service, low approval ratings for Congress and the President, increasing federal-state conflict, rampant distrust of politicians and government officials, record state deficits, and major unrest among public employees. In this compact, clearly written book, the noted legal scholar Richard Epstein advocates a much smaller federal government, arguing that our over-regulated state allows too much discretion on the part of regulators, which results in arbitrary, unfair decisions, rent-seeking, and other abuses. Epstein bases his classical liberalism on the twin pillars of the rule of law and of private contracts and property rights—an overarching structure that allows private property to keep its form regardless of changes in population, tastes, technology, and wealth. This structure also makes possible a restrained public administration to implement limited objectives. Government continues to play a key role as night-watchman, but with the added flexibility in revenues and expenditures to attend to national defense and infrastructure formation. Although no legal system can eliminate the need for discretion in the management of both private and public affairs, predictable laws can cabin the zone of discretion and permit arbitrary decisions to be challenged. Joining a set of strong property rights with sound but limited public administration could strengthen the rule of law, with its virtues of neutrality, generality, clarity, consistency, and forward-lookingness, and reverse the contempt and cynicism that have overcome us.
This book is about the conduct and contributions of applied social science. It represents the beginning of a new intellectual tradition in applied social science and its purpose is to foster an exchange among the variety of social scientists who are concerned with natural resource policy.
Computer Vision: Algorithms and Applications explores the variety of techniques commonly used to analyze and interpret images. It also describes challenging real-world applications where vision is being successfully used, both for specialized applications such as medical imaging, and for fun, consumer-level tasks such as image editing and stitching, which students can apply to their own personal photos and videos. More than just a source of “recipes,” this exceptionally authoritative and comprehensive textbook/reference also takes a scientific approach to basic vision problems, formulating physical models of the imaging process before inverting them to produce descriptions of a scene. These problems are also analyzed using statistical models and solved using rigorous engineering techniques. Topics and features: structured to support active curricula and project-oriented courses, with tips in the Introduction for using the book in a variety of customized courses; presents exercises at the end of each chapter with a heavy emphasis on testing algorithms and containing numerous suggestions for small mid-term projects; provides additional material and more detailed mathematical topics in the Appendices, which cover linear algebra, numerical techniques, and Bayesian estimation theory; suggests additional reading at the end of each chapter, including the latest research in each sub-field, in addition to a full Bibliography at the end of the book; supplies supplementary course material for students at the associated website, http://szeliski.org/Book/. Suitable for an upper-level undergraduate or graduate-level course in computer science or engineering, this textbook focuses on basic techniques that work under real-world conditions and encourages students to push their creative boundaries. Its design and exposition also make it eminently suitable as a unique reference to the fundamental techniques and current research literature in computer vision.
This book provides a systematic and coherent framework for understanding the interactions between the micro and macro dimensions of economic adjustment policies; that is, it explores short-run macroeconomic management and structural adjustment policies aimed at promoting economic growth. It emphasizes the importance of structural microeconomic characteristics in the transmission of policy shocks and the response of the economy to adjustment policies. It has particular relevance to the economics of developing countries. The book is directed to economists interested in an overview of the economics of reform; economists in international organizations, such as the UN, the IMF, and the World Bank, dealing with development; and economists in developing countries. It is also a text for advanced undergraduate students pursuing a degree in economic policy and management and students in political science and public policy.
Global free trade is one of the most controversial phenomena of our time. Richard Münch offers a new theory of global labour division to explain deeper transformations in the production and distribution of wealth brought about by global free trade. He then carries out and analyzes empirical investigations based on this theory.
Greening the Media rethinks media technologies from an ecological perspective, developing a new approach to historical and social analysis of information and communication technology.
Long considered the bible of thoracic surgery, this comprehensive two-volume textbook guides you through virtually every open and endoscopic surgical technique with expert commentary by the leaders in thoracic surgery from around the world. Coverage includes extensive sections on lung cancer and other pulmonary tumors. All facets of thoracic disease are covered from anatomy and embryology to diagnostics, including extensive radiological sections. Multidisciplinary contributions on medical treatment, radiation oncology, and surgery and anesthesia are included. Highlights include new material on minimally invasive procedures and thoroughly updated diagnostic and treatment information. Operative checklists are included in procedural chapters, and procedures are presented as bulleted to-do lists wherever possible. A companion Website will offer the fully searchable text with all images and video clips of selected procedures.
When asked why people obey the law, legal scholars usually give two answers. Law deters illicit activities by specifying sanctions, and it possesses legitimate authority in the eyes of society. Richard McAdams shifts the prism on this familiar question to offer another compelling explanation of how the law creates compliance: through its expressive power to coordinate our behavior and inform our beliefs. “McAdams’s account is useful, powerful, and—a rarity in legal theory—concrete...McAdams’s treatment reveals important insights into how rational agents reason and interact both with one another and with the law. The Expressive Powers of Law is a valuable contribution to our understanding of these interactions.” —Harvard Law Review “McAdams’s analysis widening the perspective of our understanding of why people comply with the law should be welcomed by those interested either in the nature of law, the function of law, or both...McAdams shows how law sometimes works by a power of suggestion. His varied examples are fascinating for their capacity both to demonstrate and to show the limits of law’s expressive power.” —Patrick McKinley Brennan, Review of Metaphysics
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.