Building and testing machine learning models requires access to large and diverse data. But where can you find usable datasets without running into privacy issues? This practical book introduces techniques for generating synthetic data—fake data generated from real data—so you can perform secondary analysis to do research, understand customer behaviors, develop new products, or generate new revenue. Data scientists will learn how synthetic data generation provides a way to make such data broadly available for secondary purposes while addressing many privacy concerns. Analysts will learn the principles and steps for generating synthetic data from real datasets. And business leaders will see how synthetic data can help accelerate time to a product or solution. This book describes: Steps for generating synthetic data using multivariate normal distributions Methods for distribution fitting covering different goodness-of-fit metrics How to replicate the simple structure of original data An approach for modeling data structure to consider complex relationships Multiple approaches and metrics you can use to assess data utility How analysis performed on real data can be replicated with synthetic data Privacy implications of synthetic data and methods to assess identity disclosure
Annotation Provides an overview of data mining technology and how it is applied in a business environment. Material is not written in a technical style, but rather addresses the applied methodology behind implementing data mining techniques in the corporate environment. Explains how the technology evolved, overviews the methodologies that comprise the data mining spectrum, and looks at everyday business applications for data mining, in areas such as marketing and advertising promotions and pricing policies using econometric-based modeling, and using the Internet to help improve an organization's performance. Kudyba is an economic consultant. Hoptroff is an independent consultant with experience in data mining software. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Building and testing machine learning models requires access to large and diverse data. But where can you find usable datasets without running into privacy issues? This practical book introduces techniques for generating synthetic data—fake data generated from real data—so you can perform secondary analysis to do research, understand customer behaviors, develop new products, or generate new revenue. Data scientists will learn how synthetic data generation provides a way to make such data broadly available for secondary purposes while addressing many privacy concerns. Analysts will learn the principles and steps for generating synthetic data from real datasets. And business leaders will see how synthetic data can help accelerate time to a product or solution. This book describes: Steps for generating synthetic data using multivariate normal distributions Methods for distribution fitting covering different goodness-of-fit metrics How to replicate the simple structure of original data An approach for modeling data structure to consider complex relationships Multiple approaches and metrics you can use to assess data utility How analysis performed on real data can be replicated with synthetic data Privacy implications of synthetic data and methods to assess identity disclosure
Annotation Provides an overview of data mining technology and how it is applied in a business environment. Material is not written in a technical style, but rather addresses the applied methodology behind implementing data mining techniques in the corporate environment. Explains how the technology evolved, overviews the methodologies that comprise the data mining spectrum, and looks at everyday business applications for data mining, in areas such as marketing and advertising promotions and pricing policies using econometric-based modeling, and using the Internet to help improve an organization's performance. Kudyba is an economic consultant. Hoptroff is an independent consultant with experience in data mining software. Annotation c. Book News, Inc., Portland, OR (booknews.com).
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