Richard Hofmaier's Books

Marketing, Sales and Customer Management (MSC)

An Integrated Overall B2B Management Approach

By: Richard Hofmaier

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Marketing, Sales and Customer Management (MSC)

An Integrated Overall B2B Management Approach

By: Richard Hofmaier

This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB companies. In addition, the book is also for executives of project and quality management, research and development (R&D), procurement, logistics, and production departments, who deal with marketing-related topics and are working in related fields. The integrated marketing, sales and customer management (MSC) approach aims to lay out and explain in detail the concepts, tools and implementations of a holistic and sustainable customer-focused approach in order to successfully implement important marketing, sales and customer management measures. The concise presentation of various methods, their applications and evaluations allow managers to better choose specific tools and the necessary means of efficient implementation. In addition, this book presents students enrolled in business management and business administration programs and who are focusing on marketing, sales and customer management with a conceptualized and application-oriented guide for the implementation of holistically integrated strategies, programs and measures.

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Page Count

206

Publisher

Walter de Gruyter GmbH & Co KG

Published Date

ISBN 10

3110412551

ISBN 13

9783110412550

Work Organization and Europe as a Development Coalition

By: Richard Ennals,Bjørn Gustavsen

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Work Organization and Europe as a Development Coalition

By: Richard Ennals,Bjørn Gustavsen

Work Organization has achieved recent prominence in European policy, as new employment guidelines are embodied in the policies of all European Member States. New forms of Work Organization, properly understood, offer collaborative competitive advantage to European enterprises. This book, based on decades of action research in separate European nations, identifies the research background from which these new insights and policy initiatives have emerged, with continuing lessons to be learned from differences. Work Organization is the missing link which enables innovation and training to produce sustainable increases in productivity: this is not mere academic theory but also vital practical business. The book launches a new European research agenda, which is attracting interest from across the developed world and beyond. Rather than arguing for a stronger role for the state, or simply leaving matters to the market, the book presents a “third way” based on networks and coalitions, illustrated with numerous current European case studies, which provide explanations for developments at the level of enterprises, regions and the European Union itself. The book provides valuable insights into new European Commission initiatives and Transatlantic Dialogue, and provides the foundations for renewed democratic dialogue.

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Page Count

220

Publisher

John Benjamins Publishing

Published Date

ISBN 10

9027299404

ISBN 13

9789027299406

Creating Collaborative Advantage

Innovation and Knowledge Creation in Regional Economies

By: Hans Christian Garmann Johnsen,Richard Ennals

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Creating Collaborative Advantage

Innovation and Knowledge Creation in Regional Economies

By: Hans Christian Garmann Johnsen,Richard Ennals

In the emerging new collaborative economic order, innovation is achieved by an integrated process of collaboration between policymakers, business and society. Often, the focus for this collaboration is at a regional level. Creating Collaborative Advantage examines the trends in innovation policy that reflect this new thinking and regional focus. This book develops the view that collaboration is one of many ways of organising a competitive economy. It asks how, when and where collaboration is a meaningful way of organisation. It explores collaboration at business level, business networks between companies, and a wider collaborative coalition between business and public authorities. It is not a manual, a 'how to do it', because there is no single straightforward universal model to replace current orthodoxy on economic development, but it will enable people to learn. The contributors to this unique book have been involved with the implementation of some of the most outstanding examples of collaborative approaches, it therefore gives an outstanding picture of diversity, inbuilt comparisons and contrast, and debate between the cases. The co-authors give their understanding of these issues, but the book tries to establish some common understandings and bring the concept of collaboration to a larger audience, and to increase interest in a field which requires further exploration. Policy makers, advisers and administrators at all levels of government, those involved in research and development, and business leaders and educators, will find this book invaluable, together with readers having an academic interest in the subject of innovation.

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Page Count

297

Publisher

CRC Press

Published Date

ISBN 10

1317158598

ISBN 13

9781317158592

Marketing, Sales and Customer Management (MSC)

An Integrated Overall B2B Management Approach

By: Richard Hofmaier

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Marketing, Sales and Customer Management (MSC)

An Integrated Overall B2B Management Approach

By: Richard Hofmaier

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Solve jigsaw puzzle

Age

Page Count

262

Publisher

Walter de Gruyter GmbH & Co KG

Published Date

ISBN 10

3110410265

ISBN 13

9783110410266

Book's by Richard Hofmaier

Marketing, Sales and Customer Management (MSC)

Marketing, Sales and Customer Management (MSC)

Work Organization and Europe as a Development Coalition

Work Organization and Europe as a Development Coalition

Creating Collaborative Advantage

Creating Collaborative Advantage

Marketing, Sales and Customer Management (MSC)

Marketing, Sales and Customer Management (MSC)

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