Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.
The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.
The Bible is not a Western book, and the world of the New Testament is not our world. The New Testament world was preindustrial, Mediterranean, and populated mostly by nonliterate peasants who depended on hearing these writings read aloud. Only a few of the literate elite were part of the Jesus movement, and they knew nothing of either modernity or the Western culture we inhabit today. This means that for all North Americans, reading the New Testament is always an exercise in cross-cultural communication. Travelers, diplomats, and exchange students take great pains to bridge the cultural gaps that cloud mutual understanding. But North American readers habitually suspend cross-cultural awareness when encountering the Bible. The result is that we unwittingly project our own cultural understandings onto the pages of the New Testament. Rohrbaugh argues that to whatever degree we can bridge cultural gaps between ourselves and New Testament writers, we learn to value their intentions rather than the meanings we create from their words. Rohrbaugh's insightful interpretations of Gospel passages go a long way toward helping to span distances between the New Testament world and the present.
Philip A. Harland and Richard Last consider the economics of early Christian group life within its social, cultural and economic contexts, by drawing on extensive epigraphic and archaeological evidence. In exploring the informal associations, immigrant groups, and guilds that dotted the world of the early Christians, Harland and Last provide fresh perspective on the question of how Christian assemblies and Judean/Jewish gatherings gained necessary resources to pursue their social, religious, and additional aims. By considering both neglected archaeological discoveries and literary evidence, the authors analyse financial and material aspects of group life, both sources of income and various areas of expenditure. Harland and Last then turn to the use of material resources for mutual support of members in various groups, including the importance of burial and the practice of interest-free loans. Christian and Judean evidence is explored throughout this book, culminating in a discussion of texts detailing the internal financial life of Christian assemblies as seen in first and second century sources, including Paul, the Didache, Justin Martyr, and Tertullian. In shedding new light on early Christian financial organisation, this volume aids further understanding of how some Christian groups survived and developed in the Greco-Roman world.
Hardening hearts. Blinding eyes. Sending deceitful spirits. Crafting vessels of wrath. Few will deny that certain biblical passages make claims about God that are difficult to accept. But perhaps the most troubling are the verses that describe God as influencing individuals or groups towards wicked behavior for the purpose of condemning them. What are readers to do with these texts? In Vessels of Wrath, Richard M. Blaylock tackles the thorny subject of divine reprobating activity (DRA). Through an exhaustive, biblical-theological study of the Christian canon’s witness, Blaylock argues that the Bible does not present DRA as an insignificant or monolithic concept; instead, the biblical authors showcase both the significance and the complexity of DRA in a variety of ways. The book aims to help readers of the Bible to wrestle with the Scriptures so that they might come to better understand its testimony to this mysterious and awesome divine activity.
The influence of the apostle Paul in early Christianity goes far beyond the reach of the seven genuine letters he wrote to early assemblies; Paul was reveredand fiercely opposedin an even larger number of letters penned in his name, and in narratives told about him and against him, that were included in our New Testament and, far more often, treasured and circulated outside it. Richard Pervo provides an illuminating and comprehensive survey of the legacy of Paul and the various ways he was remembered, honored, and vilified in the early churches.
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