Book's by Richard G. Netemeyer
Covers
List
Scaling Procedures
By: Richard G. Netemeyer, William O. Bearden, Subhash Sharma
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Handbook of Marketing Scales
By: William O. Bearden, Richard G. Netemeyer
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Handbook of Marketing Scales
By: William O. Bearden, Richard G. Netemeyer
Be the first to review
Scaling Procedures
By: Richard G. Netemeyer, William O. Bearden, Subhash Sharma
Be the first to review
Issues and Applications
Issues and Applications
Age
Page Count
225
Publisher
SAGE
Published Date
ISBN 10
0761920277
ISBN 13
9780761920274
Multi-Item Measures for Marketing and Consumer Behavior Research
Multi-Item Measures for Marketing and Consumer Behavior Research
Age
Page Count
568
Publisher
SAGE
Published Date
ISBN 10
076191000X
ISBN 13
9780761910008
Multi-Item Measures for Marketing and Consumer Behavior Research
Multi-Item Measures for Marketing and Consumer Behavior Research
Age
Page Count
568
Publisher
SAGE
Published Date
ISBN 10
076191000X
ISBN 13
9780761910008
Issues and Applications
Issues and Applications
Age
Page Count
225
Publisher
SAGE
Published Date
ISBN 10
0761920277
ISBN 13
9780761920274
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