Mammalian pheromones, audiomones, visuomones, and snarks—Richard Doty argues that they all belong in the same category: objects of imagination. For more than 50 years, researchers—including many prominent scientists—have identified pheromones as the triggers for a wide range of mammalian behaviors and endocrine responses. In this provocative book, renowned olfaction expert Richard L. Doty rejects this idea and states bluntly that, in contrast to insects, mammals do not have pheromones. Doty systematically debunks the claims and conclusions of studies that purport to reveal the existence of mammalian pheromones. He demonstrates that there is no generally accepted scientific definition of what constitutes a mammalian pheromone and that attempts to divide stimuli and complex behaviors into pheromonal and nonpheromonal categories have primarily failed. Doty's controversial assertion belies a continued fascination with the pheromone concept, numerous claims of its chemical isolation, and what he sees as the wasted expenditure of hundreds of millions of dollars by industry and government. The Great Pheromone Myth directly challenges ideas about the role chemicals play in mammalian behavior and reproductive processes. It is a must-have reference for biologists, psychologists, neuroscientists, and readers interested in animal behavior, ecology, and evolution.
With his remarkable range of vision, the author takes us on a voyage of discovery that leads from Eden to Fellini, from paradise to parody - plotting the various models of the imagination as: Hebraic, Greek, medieval, Romantic, existential and post-modern.
On June 28, 1950, five U.S. airmen died when their aircraft were shot down over Korea. They became the first U.S. casualties in a war that started three days earlier, when the North Korean People's Army crossed the 38th parallel and invaded the Republic of South Korea. The losses of U.S. military personnel that began with those five airmen would continue for 37 months and would ultimately total 33,985 American fatalities and more than 100,000 other American casualties. This is a history of U.S. involvement in the Korean War as told through those casualties--by the dates they occurred, their causes, their numbers and the units in which they served--and through all Medal of Honor citations (given in full). The work is subdivided into three units: The Peninsular War, Active Defense and The War of the Hills.
Expert practitioner Lesley Tierra shows how certain tonic herbs have been used by the Chinese for over 4,000 years to increase vitality and strengthen the body's natural functions, often relieving so-called incurable conditions. Tierra lists the properties of over 100 herbs and outlines their therapeutic uses."--Publisher.
Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies’ survival and long-term success. The strategy-planning process proposed in this book is based on the authors’ many years of experience as consultants and board members. The book shows how to carry out sound analyses, how to define concrete strategic objectives, how to develop and assess strategic options and how to determine which implementation projects are necessary. Numerous practical examples serve to illustrate the proposed approach. For the third edition, the sections on corporate strategy and business strategy development have been redesigned and expanded. Throughout the book, many aspects have been clarified and simplified. The book provides practitioners the knowledge they need to develop their own strategies. In addition, it offers a valuable textbook on the complex task of strategic planning.
A succinct and powerful collection of wisdom, Light On The Horizon is drawn from some of the finest literature of the past 2,500 years. Nicholson presents 52 quotes from poets, philosophers, scientists, and novelists, each followed by thought-provoking discussion. This book captures seminal ideas across the range of human experience, from Plato to Benjamin Franklin, Lao Tzu to Mark McGwire.
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