Richard Earle has written an invaluable book about how to use the medium for the benefit of the people instead of just selling Doritoes. I applaud him for making this contribution and reminding us of how even the advertising industry can have a conscience should it choose to realize the good it can do with its immense power." - Michael Moore, author of Stupid White Men ... and Other Sorry Excuses for the State of Nation! and film producer of Roger & Me This book examines how to effectively strategize and develop a public-service advertising campaign that seeks to change strongly ingrained behavior or firmly held beliefs. The Art of Cause Marketing presents several case studies and 75 storyboards from actual cause advertising and print ads. Examples of cause marketing include memorable ads such as "This is your brain on drugs" and "A mind is a terrible thing to waste.
Product development, from refining an established product range to developing completely new products, is the lifeblood of the food industry. It is, however, a process fraught with risk, often ending in failure. What are the keys to making the process a success? Based on a wealth of experience gathered over 40 years, Food Product Development provides the answers. After an introductory chapter, the first half of the book considers the four core elements of product development: the overall business strategy which directs product development, the various steps in the product development process itself, the knowledge required to fuel the process and, last but not least, keeping product development focused on consumer needs and aspirations. The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful. Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food Product Development will be an essential guide for R & D and product development staff, and all managers concerned with this key issue throughout the food industry. Mary D. Earle and Richard L. Earle are both Professors Emeritus in Massey University, New Zealand. Mary Earle is a pioneer in product development research, and both she and her husband have worked with industry on numerous product development projects. Allan M. Anderson is Chief Executive of the New Zealand Dairy Research Institute, the central R & D organisation for the New Zealand dairy industry, and has extensive experience of managing successful product development projects.
Food processing has moved on from being a craft to a modern technology. In order to meet the sensory quality, safety, nutrition, health, economy and novelty demanded of food products by consumers, it is necessary to improve food processing operations. This improvement involves better prediction and control of the changes that occur during the processing of food materials, and the rates of changes and the factors that influence them. This book introduces the methods of reaction technology, illustrating what has been and can be applied in real situations. It builds a framework for the application of reaction technology, and uses this in a straightforward way, with understandable examples set within an industrial context. The book starts by setting out the general principles governing change in the nature and chemistry of a food constituent, and extends this to include the dynamics of the reactions of the many chemical constituents of food raw materials and ingredients. Fundamentals of Food Reaction Technology is intended for those working in process design, organisation and control, and will give technical managers an overall view of how the application of reaction technology in the future can lead to a "high tech" food industry. It will also be a valuable guide for students, lecturers and practitioners in development and process technology and engineering.
Recent polls have pointed to a decided lack of job satisfaction. Written by three career consultants, this guide can help millions of employees change the job they have into the job they want.
Examines all the native and naturalized trees of the western United States and Canada as far east as the Great Plains, illustrates important visual details with range maps that provide a thumbnail view of distribution for each native species, gives scientific and common names, taxonomy, information on the most recently naturalized species, and also contains a key to leaves, an introduction to tree identification, forest ecology, and plant classification and structure.
The most comprehensive and user-friendly field guide to the trees of eastern North America Covering 825 species, more than any comparable field guide, Trees of Eastern North America is the most comprehensive, best illustrated, and easiest-to-use book of its kind. Presenting all the native and naturalized trees of the eastern United States and Canada as far west as the Great Plains—including those species found only in tropical and subtropical Florida and northernmost Canada—the book features superior descriptions; thousands of meticulous color paintings by David More that illustrate important visual details; range maps that provide a thumbnail view of distribution for each native species; "Quick ID" summaries; a user-friendly layout; scientific and common names; the latest taxonomy; information on the most recently naturalized species; keys to leaves and twigs; and an introduction to tree identification, forest ecology, and plant classification and structure. The easy-to-read descriptions present details of size, shape, growth habit, bark, leaves, flowers, fruit, flowering and fruiting times, habitat, and range. Using a broad definition of a tree, the book covers many small, overlooked species normally thought of as shrubs. With its unmatched combination of breadth and depth, this is an essential guide for every tree lover. The most comprehensive, best illustrated, and easiest-to-use field guide to the trees of eastern North America Covers 825 species, more than any comparable guide, including all the native and naturalized trees of the United States and Canada as far west as the Great Plains Features specially commissioned artwork, detailed descriptions, range maps for native species, up-to-date taxonomy and names, and much, much more An essential guide for every tree lover
A collection of legal materials relevant to the study of private international law. Its chief emphasis is to provide a compact source of materials for students and lecturers for whom these materials may otherwise be quite difficult to obtain; selection is very much based on the standard syllabus.
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