Richard E Petty's Books

Attitudes And Persuasion

Classic And Contemporary Approaches

By: Richard E Petty

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Attitudes And Persuasion

Classic And Contemporary Approaches

By: Richard E Petty

This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

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336

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Routledge

Published Date

ISBN 10

0429970706

ISBN 13

9780429970702

Attitudes And Persuasion

Classic And Contemporary Approaches

By: Richard E Petty

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Attitudes And Persuasion

Classic And Contemporary Approaches

By: Richard E Petty

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336

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Routledge

Published Date

ISBN 10

0429970706

ISBN 13

9780429970702

Handbook of Marketing Scales

Multi-Item Measures for Marketing and Consumer Behavior Research

By: William O. Bearden,Richard G. Netemeyer

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Handbook of Marketing Scales

Multi-Item Measures for Marketing and Consumer Behavior Research

By: William O. Bearden,Richard G. Netemeyer

A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.

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568

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SAGE

Published Date

ISBN 10

076191000X

ISBN 13

9780761910008

Communication and Persuasion

Central and Peripheral Routes to Attitude Change

By: Richard E. Petty,John T. Cacioppo

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Communication and Persuasion

Central and Peripheral Routes to Attitude Change

By: Richard E. Petty,John T. Cacioppo

It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have sub sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph. As we note in Chapter 1, we began our studies of persuasion at a time when social psychology was in "crisis," and interest in research on attitude change in particular was declining. As we write this, we are aware of six new volumes on persuasion that are in press or in preparation and that should appear over the next few years. In retrospect, it is not so surprising that research on attitudes and persuasion would reemerge as a central concern of social psychology. We believe that human feelings, beliefs, and behaviors, whether in the domain of interpersonal relations (e. g. , marriage, aggression), politics (e. g. , voting, revolution), health (e. g. , following a medical regimen), or economics (e. g. , consumer purchases) are greatly influenced by the evaluations people have of other people, objects, and issues. Furthermore, evaluations (attitudes) are influenced by affect, cognition, and behavior.

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Page Count

356

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1461249643

ISBN 13

9781461249641

Satisfaction: A Behavioral Perspective on the Consumer

A Behavioral Perspective on the Consumer

By: Richard L. Oliver

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Satisfaction: A Behavioral Perspective on the Consumer

A Behavioral Perspective on the Consumer

By: Richard L. Oliver

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.

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Page Count

740

Publisher

Routledge

Published Date

ISBN 10

1317460219

ISBN 13

9781317460213

Richard Cantillon's Essay on the Nature of Trade in General

A Variorum Edition

By: Richard Cantillon

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Richard Cantillon's Essay on the Nature of Trade in General

A Variorum Edition

By: Richard Cantillon

The Essay on the Nature of Trade in General was written in the early 1730s by Richard Cantillon, a speculator and banker who had made a vast fortune during the Mississippi and South Sea Bubbles of 1719-20. The work remained unpublished for about two decades, but when it appeared posthumously in Paris in 1755 the book was immediately recognised as a brilliant genre-defining contribution to the then emerging intellectual discipline of political economy. A degree of mystery has always surrounded the publication of the Essay. Cantillon died under mysterious circumstances in 1734, but the work survived in various manuscript forms. This edition offers an innovative mode of presentation, displaying for the very first time all print and manuscript versions of the Essay in parallel. This allows the reader to appreciate different formulations of Cantillon’s seminal contributions to a range of topics, including his circular flow analysis, monetary theory, theories of value and distribution, the role of the entrepreneur, spatial economics and international trade. Richly annotated and accompanied by a detailed study of the historical background of Cantillon’s writings, this new scholarly edition offers many new insights into this early masterpiece of economic theory.

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530

Publisher

Routledge

Published Date

ISBN 10

1317745256

ISBN 13

9781317745259

The Dynamics of Persuasion

Communication and Attitudes in the Twenty-First Century

By: Richard M. Perloff

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The Dynamics of Persuasion

Communication and Attitudes in the Twenty-First Century

By: Richard M. Perloff

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.

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561

Publisher

Routledge

Published Date

ISBN 10

113520392X

ISBN 13

9781135203924

A Civilian's Guide to the U.S. Military

A comprehensive reference to the customs, language and structure of the Armed Fo rces

By: Barbara Schading,Richard Schading,Virginia Holeman

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A Civilian's Guide to the U.S. Military

A comprehensive reference to the customs, language and structure of the Armed Fo rces

By: Barbara Schading,Richard Schading,Virginia Holeman

Attention! Learn more about your military now! Does a corporal have to salute a lieutenant or is it the other way around? What are forward-deployed units? Is an "armored cow" a type of tank or something soldiers eat? Are Polaris missiles dropped from the air or launched from a submarine? If someone calls you a "Cat 4" should you be honored or offended? Do you feel lost when it comes to all things military? Sure, you hear things on the news and maybe you know someone who is in the military, but you probably have a hard time fully grasping the acronyms, equipment, and protocol they discuss. That's where A Civilian's Guide to the U.S. Military can help. Author Barbara Schading decodes all things military for you. She discusses each branch—Army, Navy, Marines, Air Force, and the Coast Guard—in simple terms you can understand. You'll get the background information, an easy-to-read chart showing rank and insignia, and an explanation of the organization of each branch. In addition, the book has extensive glossaries that cover terms, acronyms, slang, and equipment. You'll find an entire chapter that covers special operations forces like the Green Berets, Force Recons, Army Rangers, and more. You'll learn about their specific training, missions, and history. The book also covers other important aspects of the military like: • flag and saluting etiquette • military funerals • the Tombs of the Unknown • the American Legion, USO, Veterans of Foreign Wars, and other groups • military law • military academies • medals and decorations • official military music • an explanation of the Geneva Convention • and a list of resources to help you find more information So the next time you read the paper or talk with a new recruit, you don't have to feel lost. Become a knowledgeable civilian with the help of A Civilian's Guide to the U.S. Military.

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Page Count

385

Publisher

Penguin

Published Date

ISBN 10

158297408X

ISBN 13

9781582974088

The Good Stones

A New Investigation of the Clava Cairns

By: Richard Bradley,Colleen E. Batey

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The Good Stones

A New Investigation of the Clava Cairns

By: Richard Bradley,Colleen E. Batey

This report documents Richard Bradley's meticulous survey and excavation of the core monuments of the group at Balnuaran of Clava. It also presents data drawn from records of early survey and excavation, together with information from newly discovered, remnant and lesser-known Clava sites.

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235

Publisher

Society Antiquaries Scotland

Published Date

ISBN 10

0903903172

ISBN 13

9780903903172

Essential Applications of Musculoskeletal Ultrasound in Rheumatology E-Book

Expert Consult Premium Edition

By: Richard J. Wakefield,Maria Antonietta D'Agostino

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Essential Applications of Musculoskeletal Ultrasound in Rheumatology E-Book

Expert Consult Premium Edition

By: Richard J. Wakefield,Maria Antonietta D'Agostino

Essential Applications of Musculoskeletal Ultrasound in Rheumatology, by Richard Wakefield & Maria Antonietta D’Agostino, assists you in most effectively using musculoskeletal ultrasound to diagnose and monitor the progression of rheumatoid arthritis, vasculitis, and other rheumatic and soft tissue disorders. Sponsored by the European League against Rheumatism (EULAR), it is the first reference that attempts to set rigorous guidelines for how and when to use musculoskeletal ultrasound in the evaluation of these cases. At expertconsult.com you can reference the complete contents online, along with an image gallery, supplemental video stills and clips, and clinical cases with companion assessment questions. Detect rheumatic diseases much earlier using musculoskeletal ultrasound, and monitor their progression more accurately, with reliable, expert guidance from internationally renowned authorities. Visualize the imaging presentation of a full range of rheumatic diseases with a wealth of full-color illustrations. Apply rigorous, consistent guidelines on how and when to use musculoskeletal ultrasound. Access the complete contents online at expertconsult.com, along with an image gallery, supplemental video stills and clips, and clinical cases with companion assessment questions.

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Page Count

389

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1437736025

ISBN 13

9781437736021

Geometric Tomography

By: Richard J. Gardner

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Geometric Tomography

By: Richard J. Gardner

Geometric tomography deals with the retrieval of information about a geometric object from data concerning its projections (shadows) on planes or cross-sections by planes. It is a geometric relative of computerized tomography, which reconstructs an image from X-rays of a human patient. It overlaps with convex geometry, and employs many tools from that area including integral geometry. It also has connections to geometric probing in robotics and to stereology. The main text contains a rigorous treatment of the subject starting from basic concepts and moving up to the research frontier: seventy-two unsolved problems are stated. Each chapter ends with extensive notes, historical remarks, and some biographies. This comprehensive work will be invaluable to specialists in geometry and tomography; the opening chapters can also be read by advanced undergraduate students.

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Cambridge University Press

Published Date

ISBN 10

0521866804

ISBN 13

9780521866804

Modern Surgical Pathology E-Book

By: Noel Weidner,Richard J. Cote,Saul Suster,Lawrence M. Weiss

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Modern Surgical Pathology E-Book

By: Noel Weidner,Richard J. Cote,Saul Suster,Lawrence M. Weiss

Modern Surgical Pathology, 2nd Edition presents today's most complete, current, and practical assistance in evaluating and signing out surgical specimens. Nearly 3,000 high-quality color pathology images provide a crystal-clear basis for comparison to any sample you see under the microscope. Clinical, gross, microscopic, immunohistochemical, and molecular genetic features are integrated as appropriate for all tumors and tumor-like lesions, addressing all of the investigative contexts relevant to formulating an accurate diagnosis. Edited by four leading surgical pathologists - Noel Weidner, MD, Richard J. Cote, MD, Saul Suster, MD and Lawrence M. Weiss, MD - with contributions from more than 70 other experts, Modern Surgical Pathology, 2nd Edition delivers the well-rounded, well-organized, richly illustrated, user-friendly guidance you need to efficiently arrive at confident diagnoses for even the most challenging lesions. Contributions from many leading surgical pathologists give you well-rounded, expert answers to any question that you may face. Clinical, gross, microscopic, immunohistochemical, and molecular genetic features are correlated as appropriate for every type of surgical pathology specimen, addressing all of the investigative contexts relevant to formulating an accurate diagnosis and thereby ensuring a completely accurate surgical report. Nearly 3,000 brand-new, high-quality color pathology images provide a crystal-clear basis for comparison to any specimen you see under the microscope. A completely rewritten section on the female reproductive tract offers many more illustrations of common entities to help you more easily distinguish between tumors and tumor-like lesions. Expanded coverage of non-neoplastic diseases and disorders makes it easier to recognize benign conditions that can mimic malignancy. The latest classification schemes and criteria for malignancy, incorporated throughout, enable you to include the most current gradings in your reports. A new, more consistent organization explores anatomy/histology, gross and microscopic appearance, adjunct techniques, diagnosis, and differential diagnosis for each neoplastic or non-neoplastic lesion, facilitating rapid consultation in the reporting room. An increased number of differential diagnosis and classification tables expedite diagnosis.

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Page Count

1294

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1437719589

ISBN 13

9781437719581

Pediatric Secrets E-Book

By: Richard A. Polin,Mark F. Ditmar

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Pediatric Secrets E-Book

By: Richard A. Polin,Mark F. Ditmar

Pediatric Secrets is an easy-to-read, best-selling volume in the Secrets Series, perfect for use in clerkships, for board prep, or as a handy clinical reference. Richard A. Polin, MD and Mark F. Ditmar, MD present essential questions and answers to help you better meet the challenges you face every day. Stay current with the proven question and answer format of the highly acclaimed Secrets Series. Master all common conditions and their treatments. Identify key facts and secrets using the Top 100 Secrets section. Review material quickly thanks to bulleted lists, tables, and short answers. Apply pearls, tips, memory aids, and "secrets" from experts in the field. Stay current on the latest standards in pediatric care thanks to extensive updates throughout the text. Consult the book wherever you go thanks to the portable size that fits in your lab coat pocket. Find information easily using the two-color page layout, "Key Points" boxes, and a highly detailed index.

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Page Count

640

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323081592

ISBN 13

9780323081597

Nelson Textbook of Pediatrics E-Book

Expert Consult Premium Edition - Enhanced Online Features and Print

By: Robert Kliegman,Bonita F. Stanton,Joseph W. St. Geme III,Nina F Schor,Richard E. Behrman

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Nelson Textbook of Pediatrics E-Book

Expert Consult Premium Edition - Enhanced Online Features and Print

By: Robert Kliegman,Bonita F. Stanton,Joseph W. St. Geme III,Nina F Schor,Richard E. Behrman

Nelson Textbook of Pediatrics has been the world’s most trusted pediatrics resource for nearly 75 years. Drs. Robert Kliegman, Bonita Stanton, Richard Behrman, and two new editors—Drs. Joseph St. Geme and Nina Schor—continue to provide the most authoritative coverage of the best approaches to care. This streamlined new edition covers the latest on genetics, neurology, infectious disease, melamine poisoning, sexual identity and adolescent homosexuality, psychosis associated with epilepsy, and more. Understand the principles of therapy and which drugs and dosages to prescribe for every disease. Locate key content easily and identify clinical conditions quickly thanks to a full-color design and full-color photographs. Access the fully searchable text online at www.expertconsult.com, along with abundant case studies, new references and journal articles, Clinics articles, and exclusive web-only content. Stay current on recent developments and hot topics such as melamine poisoning, long-term mechanical ventilation in the acutely ill child, sexual identity and adolescent homosexuality, age-specific behavior disturbances, and psychosis associated with epilepsy. Tap into substantially enhanced content with world-leading clinical and research expertise from two new editors—Joseph St. Geme, III, MD and Nina Schor, MD—who contribute on the key subspecialties, including pediatric infectious disease and pediatric neurology. Manage the transition to adult healthcare for children with chronic diseases through discussions of the overall health needs of patients with congenital heart defects, diabetes, and cystic fibrosis. Recognize, diagnose, and manage genetic conditions more effectively using an expanded section that covers these diseases, disorders, and syndromes extensively. Find information on chronic and common dermatologic problems more easily with a more intuitive reorganization of the section.

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4629

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1437735894

ISBN 13

9781437735895

Comprehensive Hospital Medicine E-Book

By: Mark V. Williams,Scott A. Flanders,Winthrop Whitcomb,Steven Cohn,Frank Michota,Russell Holman,Richard Gross,Geno J. Merli

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Comprehensive Hospital Medicine E-Book

By: Mark V. Williams,Scott A. Flanders,Winthrop Whitcomb,Steven Cohn,Frank Michota,Russell Holman,Richard Gross,Geno J. Merli

In the exciting and growing field of hospital medicine, you're as concerned with the efficient management of your unit as you are the effective care of your patients. This title is your ideal new clinical reference on both counts. Nationally recognized experts equip you with practical, actionable guidance on all of the challenges you face every day—making it easier for you to provide optimal care for every patient. State-of-the-art, evidence-based, hospital-focused guidelines on clinical assessment, diagnosis, prognosis, treatment, and discharge/follow-up planning help you to effectively manage all of the key disorders in every body system. 20 chapters focused on peri-operative care assist you in navigating this increasingly important component of hospital medicine practice. Expert advice on systems issues explores how to establish and enhance a hospitalist program, provide leadership, manage patient transitions of care, establish a teamwork model with hospital staff, promote patient safety and staff performance improvement, standardize care, and navigate legal and ethical concerns.

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Page Count

1071

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1437721338

ISBN 13

9781437721331

Henry's Clinical Diagnosis and Management by Laboratory Methods E-Book

By: Richard A. McPherson,Matthew R. Pincus

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Henry's Clinical Diagnosis and Management by Laboratory Methods E-Book

By: Richard A. McPherson,Matthew R. Pincus

For more than 100 years, Henry's Clinical Diagnosis and Management by Laboratory Methods has been recognized as the premier text in clinical laboratory medicine, widely used by both clinical pathologists and laboratory technicians. Leading experts in each testing discipline clearly explain procedures and how they are used both to formulate clinical diagnoses and to plan patient medical care and long-term management. Employing a multidisciplinary approach, it provides cutting-edge coverage of automation, informatics, molecular diagnostics, proteomics, laboratory management, and quality control, emphasizing new testing methodologies throughout. - Remains the most comprehensive and authoritative text on every aspect of the clinical laboratory and the scientific foundation and clinical application of today's complete range of laboratory tests. - Updates include current hot topics and advances in clinical laboratory practices, including new and extended applications to diagnosis and management. New content covers next generation mass spectroscopy (MS), coagulation testing, next generation sequencing (NGS), transfusion medicine, genetics and cell-free DNA, therapeutic antibodies targeted to tumors, and new regulations such as ICD-10 coding for billing and reimbursement. - Emphasizes the clinical interpretation of laboratory data to assist the clinician in patient management. - Organizes chapters by organ system for quick access, and highlights information with full-color illustrations, tables, and diagrams. - Provides guidance on error detection, correction, and prevention, as well as cost-effective test selection. - Includes a chapter on Toxicology and Therapeutic Drug Monitoring that discusses the necessity of testing for therapeutic drugs that are more frequently being abused by users. - Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices.

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Page Count

1960

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323755089

ISBN 13

9780323755085

Island of Vice

Theodore Roosevelt's Quest to Clean Up Sin-Loving New York

By: Richard Zacks

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Island of Vice

Theodore Roosevelt's Quest to Clean Up Sin-Loving New York

By: Richard Zacks

In the 1890s, young cocksure Theodore Roosevelt, years before the White House, was appointed police commissioner of corrupt, pleasure-loving New York, then teeming with 40,000 prostitutes, illegal casinos and all-night dance halls. The Harvard-educated Roosevelt, with a reformer’s zeal, tried to wipe out the city’s vice and corruption. He went head-to-head with Tammany Hall, took midnight rambles looking for derelict cops, banned barroom drinking on Sundays and tried to convince 2 million New Yorkers to enjoy wholesome family fun. The city rebelled big time; cartoonists lampooned him on the front page; his own political party abandoned him but Roosevelt never backed down. Island of Vice delivers a rollicking narrative history of Roosevelt’s embattled tenure, pitting the seedy against the saintly, and the city against its would-be savior.

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Page Count

465

Publisher

Anchor

Published Date

ISBN 10

0767926196

ISBN 13

9780767926195

Marxist Perspectives on South Korea in the Global Economy

By: Martin Hart-Landsberg,Seongjin Jeong,Westra Richard

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Marxist Perspectives on South Korea in the Global Economy

By: Martin Hart-Landsberg,Seongjin Jeong,Westra Richard

This volume brings together work by international scholars to provide a unique analysis of the past, present and possible future trajectory of Korea's political economy from a distinctly Marxist perspective. The volume differentiates the Marxian approach to the political economy of Korean development from the Keynesian, social democratic approach that currently dominates the critical literature. In doing so the volume provides a unique view of the development of the South Korean Economy.

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Page Count

275

Publisher

Routledge

Published Date

ISBN 10

1351919571

ISBN 13

9781351919579

Book's by Richard E Petty

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