Richard Cravens's Books

Fundamentals of Business Marketing Research

By: Richard E Plank,David A Reid,J David Lichtenthal

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Fundamentals of Business Marketing Research

By: Richard E Plank,David A Reid,J David Lichtenthal

Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual. Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book’s give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing). The original study, its criticisms, and the authors’ subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including: business marketing strategy organizational buying behavior and purchasing management business marketing research methodology products/services pricing management issues distribution/logistics and supply chain management promotion Fundamentals of Business Marketing Research is equally effective as a practical guide for professionals and researchers, and as an academic text for doctoral studies.

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Page Count

314

Publisher

Routledge

Published Date

ISBN 10

1000156826

ISBN 13

9781000156829

Strategic Marketing Planning

By: Richard M.S. Wilson

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Strategic Marketing Planning

By: Richard M.S. Wilson

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures

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Page Count

552

Publisher

Routledge

Published Date

ISBN 10

1136435247

ISBN 13

9781136435249

Louisiana

By: Richard Bizier

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Louisiana

By: Richard Bizier

Louisiana presents an overview of the culture in the New World and Louisiana, including related literature, such as Longfellow's Evangeline. For the visitor, the state is divided into geographic regions such as New Orleans, the plantations, and Lafayette. For each area, tours, historic sites, and restaurants are described. The section on New Orleans celebrates the French Quarter and the local food and music. Outside of New Orleans are majestic plantations and beautiful bayous filled with cypress trees and hanging Spanish moss. Side trips from New Orleans allow visitors to sample some of the various musical tastes of the Bayou State. Zydeco music may be found in Lafayette, while Cajun music may be heard throughout the southern part of the state. Special features include information on consulates, tourist offices, banks and currency exchanges, and maps which, among other things, show distances between cities. With Louisiana , anyone can pass a good time and learn how to let the good times roll, or, as the Cajuns say rouler.

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Page Count

442

Publisher

Pelican Publishing

Published Date

ISBN 10

1565543505

ISBN 13

9781565543508

Policy Analysis for Social Workers

By: Richard K. Caputo

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Policy Analysis for Social Workers

By: Richard K. Caputo

Policy Analysis for Social Workers offers a comprehensive, step-by-step guide to understanding the process of policy development and analysis for effective advocacy. This user-friendly model helps students get excited about understanding policy as a product, a process, and as performance—a unique “3-P” approach to policy analysis as competing texts often just focus on one of these areas. Author Richard K Caputo efficiently teaches the purpose of policy and its relation to social work values, discusses the field of policy studies and the various kinds of analysis, and highlights the necessary criteria (effectiveness, efficiency, equity, political feasibility, social acceptability, administrative, and technical feasibility) for evaluating public policy.

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353

Publisher

SAGE Publications

Published Date

ISBN 10

1483310930

ISBN 13

9781483310930

Connecting the Dots

A Social Work Academician’S Memoir of Intellectual and Career Development

By: Richard K. Caputo

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Connecting the Dots

A Social Work Academician’S Memoir of Intellectual and Career Development

By: Richard K. Caputo

Richard K. Caputo, an under-the-radar social work scholar, shares lessons about finding his voice as a scholar, overcoming obstacles, and navigating the rigors and expectations of academia in this memoir. From his days as an undergraduate to a graduate student; from being a paraprofessional at Arizona State Hospital and Division of Behavioral Health Services to a professional social worker at a family service agency then known as United Charities of Chicago; and from an agency-based professional to an academic, he reveals the trials, tribulations, and tradeoffs that went with each transition. He also pays homage to the mentors that helped him succeed in his various roles, including being a junior faculty member at the University of Pennsylvania School of Social Work, a continuing contract faculty member at the Barry University School of Social Work, and finally as a tenured faculty member at the Yeshiva University Wurzweiler School of Social Work. Join the author as he chronicles his journey navigating the political and social environment from the 1960s through the 2010s and juggling the demands of university life in Connecting the Dots.

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447

Publisher

Archway Publishing

Published Date

ISBN 10

1480852902

ISBN 13

9781480852907

Buried Treasures

Famous and Unusual Gravesites in New Mexico History

By: Richard Melzer

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Buried Treasures

Famous and Unusual Gravesites in New Mexico History

By: Richard Melzer

Melzer offers an impressive new book about famous New Mexico gravesites, usually the only monuments left to honor the human treasures who helped shape state, national, and often international history.

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477

Publisher

Sunstone Press

Published Date

ISBN 10

0865345317

ISBN 13

9780865345317

Strategic Marketing Management

By: Richard M.S. Wilson,Colin Gilligan

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Strategic Marketing Management

By: Richard M.S. Wilson,Colin Gilligan

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

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Page Count

884

Publisher

Routledge

Published Date

ISBN 10

1136362517

ISBN 13

9781136362514

Chicago Census Report

By: Richard Edwards

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Chicago Census Report

By: Richard Edwards

Reprint of the original. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost.

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Page Count

402

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3382108526

ISBN 13

9783382108526

Federal Income Taxation

By: Richard L. Schmalbeck,Lawrence Zelenak,Sarah B. Lawsky,Shuyi Oei

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Federal Income Taxation

By: Richard L. Schmalbeck,Lawrence Zelenak,Sarah B. Lawsky,Shuyi Oei

Casebook on Federal Income Taxation for students taking this elective course"--

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Page Count

968

Publisher

Aspen Publishing

Published Date

ISBN 10

1543838847

ISBN 13

9781543838848

Nashville, Chattanooga & St. Louis Railway

History and Steam Locomotives

By: Richard E. Prince

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Nashville, Chattanooga & St. Louis Railway

History and Steam Locomotives

By: Richard E. Prince

Steam Freight and Passenger Trains--NC&StL Ry.Steam Locomotive Diagrams

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Page Count

206

Publisher

Indiana University Press

Published Date

ISBN 10

0253339278

ISBN 13

9780253339270

The Time Machine and the Domaine

Origins and Functions of Imaginative Literature

By: Richard W. Bevis

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The Time Machine and the Domaine

Origins and Functions of Imaginative Literature

By: Richard W. Bevis

Why have so many cultures created what we call imaginative literature in the past, and still do? What prompts so many people to read literature? And how are we to understand the economy that links these producers and consumers? These and related questions plagued the author for a couple of decades before he began to set down the results of his research into the roles and functions that creative writing has had in various societies. More and more, the evidence seemed to point towards our feelings about the effects of time on our lives, and our memories of special places that enchanted or changed us. He illustrates his findings by examining a wide range of literary artifacts.

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457

Publisher

FriesenPress

Published Date

ISBN 10

1039124917

ISBN 13

9781039124912

A SAGA OF SMITHS: AN EPIC FAMILY HISTORY

By: Richard Smith

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A SAGA OF SMITHS: AN EPIC FAMILY HISTORY

By: Richard Smith

A family history, tracing the varied fortunes of the Smiths of West Yorkshire and their relationship to other families, i.e. The Absaloms of Hampshire and London ; The Cardens of Brighton ; The Cloughs of Sutton and Crosshills ; The Fareys of Skipton ; The Fosters of Birmingham and Waterford in Ireland ; The Gillinsons of Leeeds ; The Hastings of Holderness ; The Myersons of London and Europe ; The Stamfords of East Yorkshire and The Wilsons of Colne, Sutton and Crosshills.

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Page Count

742

Publisher

Lulu.com

Published Date

ISBN 10

1910871060

ISBN 13

9781910871065

Destroyers in Action

By: Richard A. Shafter

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Destroyers in Action

By: Richard A. Shafter

Destroyers in Action, first published in 1945 as part of The U.S. Navy in Action Series, examines some of the important battles waged by the U.S. Navy destroyer fleet (especially those of World War II), and the stories of notable ships such as the Laffy, O'Bannon, Ward, and Prairie. Also included are profiles of the ships' officers and crews and legendary commanders, strategies and tactics used against the enemy, and historic naval conflicts. Author Richard Shafter served as an officer aboard a destroyer in WWII. Included are 11 pages of illustrations.

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Page Count

259

Publisher

Pickle Partners Publishing

Published Date

ISBN 10

1839741503

ISBN 13

9781839741500

Richard Aldington and H.D.

Their Lives in Letters

By: Richard Aldington,Hilda Doolittle

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Richard Aldington and H.D.

Their Lives in Letters

By: Richard Aldington,Hilda Doolittle

This book explores the personal and professional lives of Richard Aldington and H.D.'s intimate correspondence between 1918 and 1961, including extensive biographical commentary of one of the 20th century's most fascinating literary couples and pioneers of Modernist literature.

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Page Count

460

Publisher

Manchester University Press

Published Date

ISBN 10

0719059720

ISBN 13

9780719059728

Butch Cassidy

A Biography

By: Richard M. Patterson

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Butch Cassidy

A Biography

By: Richard M. Patterson

Presents an account of the life, times, and crimes of the legendary outlaw

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Page Count

396

Publisher

U of Nebraska Press

Published Date

ISBN 10

0803287569

ISBN 13

9780803287563

Structure and Agency in Everyday Life

An Introduction to Social Psychology

By: Gil Richard Musolf

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Structure and Agency in Everyday Life

An Introduction to Social Psychology

By: Gil Richard Musolf

Structure and Agency in Everyday Life outlines the major concepts of interactionism through its leading theoreticians, from William James to Erving Goffman, to contemporary writers. The text underscores the dynamic relationship between the structures or social forces of constraint and humans' ability to act self-reflexively and constitute meaning in their lives through everyday action. The major foci of interactionism-emotions, deviance, childhood socialization, gender, the negotiated order, and the self are covered in-depth. The text presents a history of the interactionist perspective.

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