If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed. In the last 50 years we have learnt more about how we behave than over the previous 5,000. This book shows how behavioural science has revolutionised our understanding of how people really think (or don’t) – and how we can use those insights in our businesses to influence behaviour and gain competitive advantage. Richard Chataway is Director of Behavioural Science at Gobeyond Partners and has experience in everything from getting people to join the armed forces, drink spirits rather than wine, and buy flatpack furniture – to developing the world’s most successful stop-smoking mobile app. Introducing the leading thinkers and practitioners from this new field (and sharing dozens of real-world examples), Richard guides readers through the hidden influences, biases and fallacies that influence the behaviour of customers, employees, and business leaders alike – and shows how we can ethically use these insights to: • powerfully attract and retain customers • fuel true and lasting innovation • stand apart in the new world of increasing automation and artificial intelligence • change workplaces and maintain happy and productive employees and teams • and a lot more! It’s time to shape behaviour instead of simply reacting to it. The Behaviour Business is the eye-opening, practical guide you have been waiting for.
If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed. In the last 50 years we have learnt more about how we behave than over the previous 5,000. This book shows how behavioural science has revolutionised our understanding of how people really think (or don’t) – and how we can use those insights in our businesses to influence behaviour and gain competitive advantage. Richard Chataway is Director of Behavioural Science at Gobeyond Partners and has experience in everything from getting people to join the armed forces, drink spirits rather than wine, and buy flatpack furniture – to developing the world’s most successful stop-smoking mobile app. Introducing the leading thinkers and practitioners from this new field (and sharing dozens of real-world examples), Richard guides readers through the hidden influences, biases and fallacies that influence the behaviour of customers, employees, and business leaders alike – and shows how we can ethically use these insights to: • powerfully attract and retain customers • fuel true and lasting innovation • stand apart in the new world of increasing automation and artificial intelligence • change workplaces and maintain happy and productive employees and teams • and a lot more! It’s time to shape behaviour instead of simply reacting to it. The Behaviour Business is the eye-opening, practical guide you have been waiting for.
In the wide realm of Shakespeare worship, the house in Stratford-upon-Avon where William Shakespeare was born in 1564 – known colloquially as the 'Birthplace' – remains the chief shrine. It's not as romantic as Anne Hathaway's thatched cottage, it's not where he wrote any of his plays, and there's nothing inside the house that once belonged to Shakespeare himself. So why, for centuries, have people kept turning up on the doorstep? Richard Schoch answers that question by examining the history of the Birthplace and by exploring how its changing fortunes over four centuries perfectly mirror the changing attitudes toward Shakespeare himself. Based on original research in the archives of the Shakespeare Birthplace Trust in Stratford-upon-Avon and the Folger Shakespeare Library in Washington, DC, and featuring two black and white illustrated plate sections which draw on the wide array of material available at the Folger Shakespeare Library and the Victoria and Albert Museum, this book traces the history of Shakespeare's birthplace over four centuries. Beginning in the 1560s, when Shakespeare was born there, it ends in the 1890s, when the house was rescued from private purchase and turned into the Shakespeare monument that it remains today.
We are different, in essence, from other men. If you want to enjoy something, run 100 meters. If you want to experience something, run a marathon." -- Emil Zápek For a decade after the Second World War, Emil Zápek -- "the Czech locomotive" -- redefined the sport of distance running, pushing back the frontiers of what was considered possible. He won five Olympic medals, set eighteen world records, and went undefeated in the 10,000-metre race for six years. His dominance has never been equaled. In the darkest days of the Cold War, he stood for a spirit of generous friendship that transcended nationality and politics. Zápek was an energetic supporter of the Prague Spring in 1968, championing "socialism with a human face" in Czechoslovakia. But for this he paid a high price. After the uprising was crushed by Soviet tanks, the hardline Communists had their revenge. Zápek was expelled from the army, stripped of his role in national sport, and condemned to years of hard and degrading manual labor. Based on extensive research in the Czech Republic, interviews with people across the world who knew him, and unprecedented cooperation from his widow, fellow Olympian Dana Zápkovájournalist Richard Askwith's book breathes new life into the man and the myth, uncovering a glorious age of athletics and an epoch-defining time in world history.
With three Military Crosses, three Croix de guerre, a Légion d'honneur and a papal knighthood for his heroics during the Second World War, Sir Tommy Macpherson is the most decorated living soldier of the British Army. Yet for 65 years the Highlander's story has remained untold. Few know how, aged 21, he persuaded 23,000 SS soldiers of the feared Das Reich tank column to surrender, or how Tommy almost single-handedly stopped Tito's Yugoslavia annexing the whole of north-east Italy. Twice captured, he escaped both times, marching through hundreds of miles of German-held territory to get home. Still a schoolboy when war broke out, Tommy quickly matured into a legendary commando, and his remarkable story features a dizzyingly diverse cast of characters, including Winston Churchill, Field Marshal Montgomery and Charles de Gaulle.
Loss of the sense of smell or taste is often a sign of neurological disease. Evaluating chemosensation (the senses of smell and taste) during neurological examination can help early detection of neurodegenerative conditions such as Parkinson's and Alzheimer's disease. The importance of such testing is now receiving increasingly high profile in the medical curriculum. In this book, olfactory conditions are completely updated and the sense of taste is now included in similar detail. It is written by experts in the field, covering anatomy and physiology of human olfaction and taste, how they can be measured and their relevance to a wide range of major disorders such as diabetes, kidney disease, Alzheimer's and Parkinson's disease. The 'Olfactory Vector Hypothesis' that suggests a neuropathogen may enter the nose en route to the brain is evaluated in detail. This introduction to smell and taste disorders is an essential guide for neurologists, neurosurgeons, otolaryngologists, medical trainees, and chemosensory scientists.
This book provides the first detailed account of the formative decades of BBC televised sport when it launched its flagship programmes Sportsview, Grandstand and Match of the Day. Based on extensive archival research in the BBC’s written archives and interviews with leading producers, editors and commentators of the period, it provides a ‘behind-the-scenes’ narrative history of this major institution of British cultural life. In 2016 the BBC celebrated the fiftieth anniversary of its television coverage of England’s World Cup victory. Their coverage produced one of the most oft-played moments in the history of television, Kenneth Wolstenholme’s famous line: ‘Some people are on the pitch, they think it’s all over ... it is now!’ as Geoff Hurst scored England’s fourth goal, securing England’s 4-2 victory. It was a landmark in English football as well as a watershed in the BBC’s highly professionalised approach to televised sport. How the BBC reached this peak of television expertise, and who was behind their success in developing the techniques of televised sport, is the focus of this book.
Today's calender is set in the minds of many people by the World Series, Wimbledon, the Super Bowl, and the World Cup, rather than by months and days. Sport must mean something. What? Richard Mandell's Sport: A Cultural History shows that sport has always vividly illustrated and reinforced the existing social and moral order. Considering that much of modern sport has evolved in England and America, it is remarkable that so few comprehensive serious studies of sport have appeared in English. This fascinatingly written, generously illustrated volume fills a gap in the literature of world cultural history. The author deals here not only with sport in the classical world where the Olympics were born, but also with sport in early industrial England, China, Japan, and modern America.
I've learned so much from Richard about marathon running. If you want to run a marathon, or a faster one, you have to read his book!" Haile Gebrselassie, first athlete to run a sub-2:04 Marathon "Richard's achievements as a world-class distance runner speak for themselves. His success came from a meticulous approach to training and from knowing how to get the best out of himself in his races." Paula Radcliffe, women's marathon world record holder (2:15:25, London 2003) Written by Richard Nerurkar, Britain's most successful marathon runner of the 1990s, the fourth edition of this classic, invaluable guide will help you get the most from your distance training. From the complete beginner enchanted by the challenge of the London Marathon, to the experienced runner wishing to improve on racing strategy, its authoritative pages reveal a wealth of information on: structuring an effective build-up and taper training harder without doing too much improving your endurance and pace judgement producing your best on race-day. This new edition has been fully updated to take account of the latest developments in running science and programme design. Also included are tips on how to choose a good marathon and the pitfalls of bad ones, as well as more insights from Richard and other leading runners.
What do we mean by ‘visual evidence’? How should we interpret visual texts, and what can they tell us? Why is ‘visual literacy’ so important and what benefits does it offer? Visual evidence encompasses a diverse range of media, from painting, cartoons and photography, to film, television and documentary. The central argument of this book is that visual evidence is a key to understanding both history and the present day and should not be relegated to a supporting role as merely illustrating the written word. The book shows students, scholars and researchers how to read the visual media to elicit meaning. As primary sources, visual texts can be studied not only for what is directly depicted in the painting or film but also for what it tells us about the people, cultures and societies that made them. Each chapter features fascinating case studies and examples which situate theory in real life. A major appeal of the book is the wealth of illustrations and photographs of visual texts which are included throughout. The authors make detailed reference to these examples to illustrate the theory surrounding visual evidence. An intriguing case study of an unknown girl’s photo album is just one of many examples offered, showing how we can analyze and learn from the visual text. This comprehensive and insightful edited collection brings together international media and cultural theorists, historians and art historians to demonstrate the value of visual evidence not only to media and cultural studies, but also to history, the general humanities and the social sciences.
Bobby Moore lifting the World Cup at Wembley on a July afternoon in 1966. England had triumphed against West Germany thanks to a hat-trick by Geoff Hurst and a goal by Martin Peters. All three heroic players were from West Ham, the most famous club of London's East End. This is an area synonymous with football success worldwide, largely because of the legendary Sunday football Mecca of Hackney Marshes. There are more football pitches on this one expanse of grass than in any other part of Europe, and it is a training ground which, over the last 35 years, has developed star after star for English football. The majority of clubs in the country today have at least one player on their books who has links with the east of the capital. The famous names from the past include Jimmy Greaves, Terry Venables and Harry Redknapp, and the tradition has been carried on by Paul Ince, Ashley Cole and the finest modern-day footballing hero of them all, David Beckham. With profiles of famous players past and present and engrossing details of the life and characters of the East End, England's Eastenders celebrates a tradition of excellence that began in the swinging Sixties and moves through the decades to show how the precedent set by Moore when he walked up those 39 steps at Wembley was just a stop-off point in the history of this breeding ground of brilliance.
This lively and deeply researched history - the first of its kind - goes beyond the great names and moments to explain how British sport has changed since 1800, and what it has meant to ordinary people. It shows how the way we play reflects not just our lives as citizens of a predominantlyurban and industrial world, but what is especially distinctive about British sport. Innovators in abandoning traditional, often brutal sports, and in establishing a code of `fair play', the British were also pioneers in popular sports and in the promotion of organized spectator events.Modern media coverage of sport, gambling, violence and attitudes towards it, nationalism, and the role of sport in sustaining male identity are also explored, and the book is rich in illuminating and entertaining anecdotes, which it combines with a serious historical understanding of a fascinatingsubject.
This book is the first to take comedy seriously as an important aspect of the popular mockumentary form of film and television fiction. It examines the ways in which mockumentary films and television programmes make visible—through comedy—the performances that underpin straight documentaries and many of our public figures. Mockumentary Comedy focuses on the rock star and the politician, two figures that regularly feature as mockumentary subjects. These public figures are explored through detailed textual analyses of a range of film and television comedies, including A Hard Day’s Night, This is Spinal Tap, The Thick of It, Veep and the works of Christopher Guest and Alison Jackson. This book broadens the scope of existing mockumentary scholarship by taking comedy seriously in a sustained way for the first time. It ultimately argues that the comedic performances—by performers and of documentary conventions—are central to the form’s critical significance and popular appeal.
Parish churches have been at the heart of communities for more than a thousand years. But now, fewer than two in one hundred people regularly attend services in an Anglican church, and many have never been inside one. Since the idea of 'church' is its people, the buildings are becoming husks - staples of our landscapes, but without meaning or purpose. Some churches are finding vigorous community roles with which to carry on, but the institutional decline is widely seen as terminal. Yet for Richard Morris, post-war parsonages were the happy backdrop of his childhood. In Evensong he searches for what it was that drew his father and hundreds like him towards ordination as they came home from war in 1945. Along the way we meet all kinds of people - archbishops, chaplains, campaigners, bell-ringers, bureaucrats, archaeologists, gravediggers, architects, scroungers - and follow some of them to dark places. Part personal odyssey, part lyrical history, Evensong asks what churches stand for and what they can tell us; it explores why Anglicanism has often been fractious, and why it has become so diffuse. Spanning over two thousand years, it draws on new discoveries, reflects on the current state of the Church in England and ends amid the messy legacies of colonialism and empire.
This was the first of a number of seminars dealing with one of the most complex of the new challenges in the 21st century, which call for the participation of a broad range of experts. Eminent economists, decision-makers, defence specialists, political analysts and sociologists presented their views and participated in the debates. In the wake of the dramatic event of 11 September 2001, the Afghanistan war and the resurgence of terrorist acts on all the continents, a host of issues were reconsidered and the role of science and technology was reassessed. The 27th Session was primarily oriented toward the definition of the new types of confrontation, and the identification of various factors and issues that gave rise to them and global trends.The proceedings have been selected for coverage in: ? Index to Scientific & Technical Proceedings (ISTP CDROM version / ISI Proceedings)? Index to Social Sciences & Humanities Proceedings? (ISSHP? / ISI Proceedings)? Index to Social Sciences & Humanities Proceedings (ISSHP CDROM version / ISI Proceedings)
Innovation, often tempered by the language of inclusion, has become an indispensable element of contemporary development policy and practice in the so-called Global South. Driven by multinational companies, public–private partnerships and social enterprises, “innovation for development” aims to co-produce social goods (things of value) such as poverty alleviation with associated profit through innovative market-led solutions, opening up untapped and unserved markets in the developing world and exploiting the potential “fortune at the bottom of the pyramid”. But innovation for development is a contested notion with the capacity to shelter multiple political agendas. By reviewing existing academic theory and discussing four in-depth case studies from Bangladesh and India, this book interrogates how innovation for development is being framed, its politics and the impacts it is having on rural communities on the ground. The analysis suggests both an emerging hegemony constructed around a neoliberal, market-led agenda and the existence of countervailing voices that question this framing, sometimes radically so.
Volume three of a bibliography documenting all that has been written in the English language on the history of sport and physical education in Britain. It lists all secondary source material including reference works, in a classified order to meet the needs of the sports historian.
Who are the British today? For nearly three hundred years British national identity was a unifying force in times of glory and despair. It has now virtually disappeared. In Patriots, Richard Weight explores the decline of Britishness and the rise of powerful new identities in England, Scotland, Wales and Ireland. Based on a wealth of original research, it is scholarly in depth and scope, yet never departs from a thoroughly readable and entertaining style. 'Here are the themes of Orwell's The Lion and the Unicorn stretched over the subsequent sixty years and widened to embrace the whole United Kingdom. Brimming with zest and feel this is politico-cultural history at its best.' Peter Hennessy'Wide-ranging, intelligent, sensible and important.' Max Hastings, Sunday Telegraph 'A marvellously rich, ambitious and at times iconoclastic study by a young historian of how, in the broadest sense, national identity in Britain has changed in the last 60 or so years' David Kynaston, Financial Times 'A major work: the fruit of long research, wide reading and hard thinking, engagingly written, bubbling with fresh ideas' Stephen Howe, Independent
Widely regarded as the definitive reference in the field, Youmans and Winn Neurological Surgery offers unparalleled, multimedia coverage of the entirety of this complex specialty. Fully updated to reflect recent advances in the basic and clinical neurosciences, the 8th Edition covers everything you need to know about functional and restorative neurosurgery, deep brain stimulation, stem cell biology, radiological and nuclear imaging, and neuro-oncology, as well as minimally invasive surgeries in spine and peripheral nerve surgery, and endoscopic and other approaches for cranial procedures and cerebrovascular diseases. In four comprehensive volumes, Dr. H. Richard Winn and his expert team of editors and authors provide updated content, a significantly expanded video library, and hundreds of new video lectures that help you master new procedures, new technologies, and essential anatomic knowledge in neurosurgery. - Discusses current topics such as diffusion tensor imaging, brain and spine robotic surgery, augmented reality as an aid in neurosurgery, AI and big data in neurosurgery, and neuroimaging in stereotactic functional neurosurgery. - 55 new chapters provide cutting-edge information on Surgical Anatomy of the Spine, Precision Medicine in Neurosurgery, The Geriatric Patient, Neuroanesthesia During Pregnancy, Laser Interstitial Thermal Therapy for Epilepsy, Fetal Surgery for Myelomeningocele, Rehabilitation of Acute Spinal Cord Injury, Surgical Considerations for Patients with Polytrauma, Endovascular Approaches to Intracranial Aneurysms, and much more. - Hundreds of all-new video lectures clarify key concepts in techniques, cases, and surgical management and evaluation. Notable lecture videos include multiple videos on Thalamotomy for Focal Hand Dystonia and a video to accompany a new chapter on the Basic Science of Brain Metastases. - An extensive video library contains stunning anatomy videos and videos demonstrating intraoperative procedures with more than 800 videos in all. - Each clinical section contains chapters on technology specific to a clinical area. - Each section contains a chapter providing an overview from experienced Section Editors, including a report on ongoing controversies within that subspecialty. - Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices.
Terrorist murder—in the world's most popular sport! "A FINE BOOK . . . Hoyt has a fresh invigorating style that grabs the reader immediately."—The New York Times Millions watch breathlessly as the World Cup, soccer's premier tournament, opens to a triumphant reception in cities throughout the United States. Some players will go home as champions, others in ignominious defeat. And some will not return at all. "AN ACTION-PACKED THRILLER OF THE HIGHEST ORDER. The writing is taut, the pace doesn't stop, and you don't have to be a sports fan to go for this one . . . Anyone who remembers the Munich Olympics will be swept away by the plausibility of the story." —Romantic Times "The author has even devised a method of murder never before used in the history of crime fiction." —The New York Times "Freelancing under the delightfully ridiculous nom de guerre of Major Sid Khartoum, James Burlane is hired by the governing body of world soccer to stop a terrorist who is whacking star players . . . WONDERFULLY QUIRKY . . . A TERRIFIC READ." —Booklist
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