Richard C. Gregory's Books

The Dollarization Discipline

How Smart Companies Create Customer Value...and Profit from It

By: Jeffrey J. Fox,Richard C. Gregory

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The Dollarization Discipline

How Smart Companies Create Customer Value...and Profit from It

By: Jeffrey J. Fox,Richard C. Gregory

How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and marketing approaches, they force customers to make financial decisions (how much to spend), based on non-financial arguments (product features and benefits). On this playing field, the company that can show true financial advantage in real dollars and cents wins every time. This book offers a step-by-step strategy for doing just that. Every day, good companies suffer because they create value for customers but aren't able to keep their fair share. This is because most marketers can't fully explain the value customers get from their products, and the argument falls to the lowest common denominator-price. The solution is an approach to sales and marketing that goes beyond articulating features and benefits, but calculates the monetary value a customer receives from a product or service. This enables the seller to price the product as a true reflection of its value-and also let's the seller prove it to the customer! With real case studies and detailed, step-by-step guidance on effective dollarization, The Dollarization Discipline finally offers a practical, straightforward way for marketers and business leaders to prove the value of their "value-added." Jeffrey J. Fox (Gilford, New Hampshire) is the founder and President of Fox & Company, Inc., a marketing consulting firm. Fox is also the author of the bestsellers How to Become a CEO, How to Become a Rainmaker, and How to Become a Great Boss. Richard C. Gregory (Farmington, Connecticut) is a Senior Consultant with Fox & Company.

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Page Count

274

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471694231

ISBN 13

9780471694236

Williams Textbook of Endocrinology E-Book

By: Shlomo Melmed,Ronald Koenig,Clifford J. Rosen,Richard J. Auchus,Allison B. Goldfine

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Williams Textbook of Endocrinology E-Book

By: Shlomo Melmed,Ronald Koenig,Clifford J. Rosen,Richard J. Auchus,Allison B. Goldfine

Expertly bridging the gap between basic science and clinical information, Williams Textbook of Endocrinology, 14th Edition, brings together an outstanding collection of world-renowned authors to provide authoritative discussions of the full spectrum of adult and pediatric endocrine system disorders. New chapters and significant revisions throughout keep you up to date with recent advances in medications, therapies, clinical trials, and more. This essential reference is a must-have resource for endocrinologists, endocrine surgeons, gynecologists, internists, pediatricians, and other clinicians who need current, comprehensive coverage of this multifaceted field. - Up to date with recent advances in medications, therapies, and clinical trials. - Provides state-of-the-art coverage of diabetes, metabolic syndrome, metabolic bones disorders, obesity, thyroid disease, testicular disorders, newly defined adrenal disorders and much more - all designed to help you provide optimal care to every patient. - Contains new chapters on Global Burden of Endocrine Disease, Navigation of Endocrine Guidelines, and Transgender Endocrinology. - Includes significant updates to the Diabetes section, including a new chapter on Physiology of Insulin Secretion and greater coverage of Type 2 Diabetes. - Presents current information in a highly illustrated, user-friendly format for quick reference. - Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices.

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Page Count

2239

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323711545

ISBN 13

9780323711548

Preparation for the CLEP, College-Level Examination Program

The 5 General Examinations

By: Leo Lieberman,Jeffrey Spielberger,Richard F. Heller,Barbara Erdsneker,Nancy Woloch

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Preparation for the CLEP, College-Level Examination Program

The 5 General Examinations

By: Leo Lieberman,Jeffrey Spielberger,Richard F. Heller,Barbara Erdsneker,Nancy Woloch

Here is expert preparation for the CLEP General Exams that over 2,000 colleges nationwide accept for credit in place of coursework. Now revised and expanded, this valuable study guide provides targeted, first-rate review materials and test-taking practice to sharpen skills--and boost scores. Includes three sample exams in each of five subject areas.

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532

Publisher

MacMillan Publishing Company

Published Date

ISBN 10

0671847112

ISBN 13

9780671847111

Food for thought: Nutrition and the aging brain

By: Richard A. Dienstbier

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Food for thought: Nutrition and the aging brain

By: Richard A. Dienstbier

Food for Thought: Nutrition and the Aging Brain" presents and analyzes the research on nutrition’s impacts on the aging brain, on possibly-declining cognitive abilities, and on changing emotional dispositions. With 40 pages of references, the depth of coverage of the underlying science makes the book appropriate for scientists in fields such as nutrition, geriatrics, and psychology. However, the book was also designed to be understandable for lay readers wanting a deeper understanding than can be found in typical books on food-brain relationships. To make this book useful for non-scientists and for students, the first three chapters provide background. They sketch relevant brain structure and neurochemistry, and then discuss in only slightly more detail how aging and stress affect neurochemistry, brain structure, cognitive capacities, and resilience. The third chapter introduces basic nutrition research issues, and the extensive Glossary provides additional explanations of scientific concepts. The subsequent 14 chapters consolidate modern research on impacts of nutrition on brain and cognitive capacities. The research shows how much various nutrients can affect cognition in aging people, and then how those impacts are achieved—that is, how genes are affected that in turn have impacts on neural structures and neurochemistry. That series of 14 chapters begins with analyses of general diets such as the Mediterranean and the MIND, but subsequent chapters examine impacts of specific classes of nutrients. Chapter 18 describes nutrition that affects resilience, interpreted as stress tolerance, and resistance to both anxiety and depression. Chapter 19 describes how other types of activities that affect brain and cognition, such as programs of physical exercise and cognitive stimulation, can interact with nutrition to build brain and sharpen cognition. The final chapter summarizes the information on nutrition impacts on brain and cognition, and extends the discussion of interactions of nutrition with other brain-enhancing activities.

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Page Count

269

Publisher

Vernon Press

Published Date

ISBN 10

1648895018

ISBN 13

9781648895012

Key Figures in Medieval Europe

An Encyclopedia

By: Richard Kenneth Emmerson,Sandra Clayton-Emmerson

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Key Figures in Medieval Europe

An Encyclopedia

By: Richard Kenneth Emmerson,Sandra Clayton-Emmerson

From emperors and queens to artists and world travelers, from popes and scholars to saints and heretics, Key Figures in Medieval Europe brings together in one volume the most important people who lived in medieval Europe between 500 and 1500. Gathered from the biographical entries from the on-going series, the Routledge Encyclopedias of the Middle Ages, these a-z biographical entries discuss the lives of over 600 individuals who have had a historical impact in such areas as politics, religion, or the arts. Individuals from places such as medieval England, France, Germany, Iberia, Italy, and Scandinavia are included as well as those from the Jewish and Islamic worlds. A thematic outline is included that lists people not only by categories, but also by regions. Entries fall under the following categories: * Artists/Architects * Authors * Commercial Figures * Musicians * Political Figures * Religious Figures * Scientific Figures * Travelers * Women In one convenient volume, students, scholars, and interested readers will find the biographies of the people whose actions, beliefs, creations, and writings shaped the Middle Ages, one of the most fascinating periods of world history.

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Page Count

780

Publisher

Taylor & Francis

Published Date

ISBN 10

0415973856

ISBN 13

9780415973854

Atlas of Kentucky

By: Richard Ulack, Karl Raitz, Gyula Pauer

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Atlas of Kentucky

By: Richard Ulack, Karl Raitz, Gyula Pauer

The first comprehensive atlas of the state published in over 20 years, the Atlas of Kentucky brings together a wealth of information on the geography, industry, economy, development, and people of the Commonwealth. Includes over 600 maps and 200 color illustrations. Richard Ulack, professor and former chair of the Department of Geography at the University of Kentucky and former State Geographer, is author of Atlas of Southeast Asia and co-editor of Lexington and Kentucky's Inner Bluegrass Region . Kentucky State Geographer Karl Raitz, professor and current chair of the Department of Geography at the University of Kentucky, is the editor of The National Road and co-author of Appalachia: A Gegional Geography . Gyula Pauer, former director of the Center for Cartography and Geographic Information at the University of Kentucky, has served as cartographer for numerous publications, including Historical Atlas of Political Parties in the U.S. Congress and The Himalayan Kingdoms.

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Page Count

334

Publisher

University Press of Kentucky

Published Date

ISBN 10

081312865X

ISBN 13

9780813128658

Cyber Persistence Theory

Redefining National Security in Cyberspace

By: Michael P. Fischerkeller,Emily O. Goldman,Richard J. Harknett

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Cyber Persistence Theory

Redefining National Security in Cyberspace

By: Michael P. Fischerkeller,Emily O. Goldman,Richard J. Harknett

A bold re-conceptualization of the fundamentals driving behavior and dynamics in cyberspace. Most cyber operations and campaigns fall short of activities that states would regard as armed conflict. In Cyber Persistence Theory, Michael P. Fischerkeller, Emily O. Goldman, and Richard J. Harknett argue that a failure to understand this strategic competitive space has led many states to misapply the logic and strategies of coercion and conflict to this environment and, thus, suffer strategic loss as a result. The authors show how the paradigm of deterrence theory can neither explain nor manage the preponderance of state cyber activity. They present a new theory that illuminates the exploitive, rather than coercive, dynamics of cyber competition and an analytical framework that can serve as the basis for new strategies of persistence. Drawing on their policy experience, they offer a new set of prescriptions to guide policymakers toward a more stable, secure cyberspace.

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Page Count

273

Publisher

Oxford University Press

Published Date

ISBN 10

0197638287

ISBN 13

9780197638286

Book's by Richard C. Gregory

The Dollarization Discipline

The Dollarization Discipline

Williams Textbook of Endocrinology E-Book

Williams Textbook of Endocrinology E-Book

Preparation for the CLEP, College-Level Examination Program

Preparation for the CLEP, College-Level Examination Program

Food for thought: Nutrition and the aging brain

Food for thought: Nutrition and the aging brain

Key Figures in Medieval Europe

Key Figures in Medieval Europe

Atlas of Kentucky

Atlas of Kentucky

Cyber Persistence Theory

Cyber Persistence Theory

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