Richard Bitner's Books

Business-to-Business Marketing

How to Understand and Succeed in Business Marketing in an Emerging Africa

By: Richard Afriyie Owusu,Robert Hinson,Ogechi Adeola,Nnamdi Oguji

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Business-to-Business Marketing

How to Understand and Succeed in Business Marketing in an Emerging Africa

By: Richard Afriyie Owusu,Robert Hinson,Ogechi Adeola,Nnamdi Oguji

Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.

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Page Count

400

Publisher

CRC Press

Published Date

ISBN 10

0429535414

ISBN 13

9780429535413

Strategic Operations Management

By: Steve Brown,J. R. Bessant,Richard Lamming

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Strategic Operations Management

By: Steve Brown,J. R. Bessant,Richard Lamming

This revitalized new edition of Strategic Operations Management focuses on the four core themes of operations strategy, a vital topic for any company's objectives: strategy, innovation, services, and supply. Expertly authored by a team of Europe's top scholars in the field, the text is enhanced by the addition of new case examples, graphic images, learning objectives, discussion questions, and suggestions for further reading. In addition, the companion website offers a comprehensive set of web links and videos to augment the learning experience. This truly comprehensive volume underscores the differences between the core theories that underpin operations management. Students taking MBA, MSc and MBM classes on operations management, advanced operations management, and strategic operations management will find this textbook fulfills all their requirements whilst advanced undergraduate classes in these areas will also find the book an essential read.

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Page Count

514

Publisher

Routledge

Published Date

ISBN 10

0415587360

ISBN 13

9780415587365

Managing Marketing Performance

By: Helen Meek,Richard Meek,Roger Palmer,Lynn Parkinson

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Managing Marketing Performance

By: Helen Meek,Richard Meek,Roger Palmer,Lynn Parkinson

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. .The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). .Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. .Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. .Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk * Written specially for the Managing Marketing Performance module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

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402

Publisher

Routledge

Published Date

ISBN 10

0750689684

ISBN 13

9780750689687

Contemporary Wine Studies

Dancing with Bacchus

By: Gareth Morgan,Richard Tresidder

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Contemporary Wine Studies

Dancing with Bacchus

By: Gareth Morgan,Richard Tresidder

The purchase and consumption of wine, whether in hospitality environments or domestic settings, has huge anthropological significance underpinned by a discourse of wine appreciation. It can be seen as a multi-sensory and symbolically status-rich activity framed by historical, social, cultural and ethical discourses. This innovative book offers a critical study of wine from social and cultural perspectives. The field of wine studies spans the spectrum of cultural and technical issues concerning the place of wine in society from viticulture, vinification, labelling, regulation, marketing, purchasing, storage and its final consumption. It combines social history and contemporary questions including the notion of terroir, the nature of protected wine designations, the pricing of wine and the different motivations for buying and consuming wine. It considers wine as a beverage, as an aesthetic exercise and as a marker of status, as well as health implications and legal controls. The title offers a timely contribution into the significance of wine and the role of knowledge, both of which have conceptual and managerial implications in terms of marketing, promotion, consumption and distribution. By offering a holistic and innovative understanding of wine and its consumption, it is a must-read for students and scholars in the fields of wine and social science.

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264

Publisher

Routledge

Published Date

ISBN 10

1317665945

ISBN 13

9781317665946

Marketing Communication

Principles and Practice

By: Richard J. Varey

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Marketing Communication

Principles and Practice

By: Richard J. Varey

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.

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Page Count

418

Publisher

Psychology Press

Published Date

ISBN 10

041523039X

ISBN 13

9780415230391

Campaigning Online

The Internet in U.S. Elections

By: Bruce Allen Bimber,Richard Davis

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Campaigning Online

The Internet in U.S. Elections

By: Bruce Allen Bimber,Richard Davis

A portrait of the role of campaign websites in American elections. How do candidates use the Internet to gain or reinforce voter support? Are voters influenced by what they see on candidate's websites? Do they learn anything? Are their votes influenced? The authors answer these questions using a wealth of data and evidence about the 2000 election drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff and analysis of websites themselves.

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Page Count

235

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0195151569

ISBN 13

9780195151565

Satisfaction: A Behavioral Perspective on the Consumer

A Behavioral Perspective on the Consumer

By: Richard L. Oliver

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Satisfaction: A Behavioral Perspective on the Consumer

A Behavioral Perspective on the Consumer

By: Richard L. Oliver

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.

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544

Publisher

Routledge

Published Date

ISBN 10

1317460227

ISBN 13

9781317460220

Marketing Tourism and Hospitality

Concepts and Cases

By: Richard George

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Marketing Tourism and Hospitality

Concepts and Cases

By: Richard George

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.

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Page Count

509

Publisher

Springer Nature

Published Date

ISBN 10

3030641112

ISBN 13

9783030641115

CIM Coursebook 07/08 Managing Marketing Performance

By: Helen Meek,Richard Meek,Roger Palmer,Lynn Parkinson

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CIM Coursebook 07/08 Managing Marketing Performance

By: Helen Meek,Richard Meek,Roger Palmer,Lynn Parkinson

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415

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Routledge

Published Date

ISBN 10

1136420274

ISBN 13

9781136420276

Bacteriophages: Practical Applications for Nature's Biocontrol

By: Sabah A.A. Jassim,Richard G. Limoges

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Bacteriophages: Practical Applications for Nature's Biocontrol

By: Sabah A.A. Jassim,Richard G. Limoges

Bacteriophages: Practical Applications for Nature's Biocontrol' presents the latest information on uses in healthcare settings as well as animal husbandry, management and care of farm animals by using enhanced phages to replace antibiotics for growth promotion in animal feed or to prevent, control and treat disease in animals. The book will provide an overview of the function of phages and what researchers need to know, from phage hunting to laboratory design, management, production and application using different tools and methods. These key aspects will be discussed through a series of dedicated chapters, with topics covering auditing, validation, data analysis, microbial identification, culture media, and contamination control, etc.

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254

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Springer

Published Date

ISBN 10

3319540513

ISBN 13

9783319540511

CIM Coursebook 06/07 Managing Marketing Performance

By: Roger Palmer,Richard Meek,Lynn Parkinson,Helen Meek

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CIM Coursebook 06/07 Managing Marketing Performance

By: Roger Palmer,Richard Meek,Lynn Parkinson,Helen Meek

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

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413

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Routledge

Published Date

ISBN 10

1136421114

ISBN 13

9781136421112

Sensory Mechanisms of the Spinal Cord

Volume 1 Primary Afferent Neurons and the Spinal Dorsal Horn

By: William D. Willis Jr.,Richard E. Coggeshall

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Sensory Mechanisms of the Spinal Cord

Volume 1 Primary Afferent Neurons and the Spinal Dorsal Horn

By: William D. Willis Jr.,Richard E. Coggeshall

The third edition of this monograph continues to have the goal of providing an overview of current thought about the spinal cord mechanisms that are responsible for sensory processing. We hope that the book is of value to both basic and clinical neuroscientists. Several changes have been made in the presentation, as well as additions because of the research advances that have been made during the past decade. Chapters 3 and 4 in the previous edition have been subdivided, and now the morphology of primary afferent neu rons of the dorsal root ganglia is described in Chapter 3 and the chemical neuroanatomy 4. The description of the dorsal hom in the previous Chapter 4 of these neurons in Chapter is now included in Chapter 5, and the chemical neuroanatomy of the dorsal hom in Chapter 6. Furthermore, discussions of the descending control systems have now been of Chapter 12. consolidated at the end The authors would like to express their appreciation for the help provided by several individuals. R.E.C. wishes to acknowledge the many things he learned about primary afferent neurons from conversations with Dr S. N. Lawson. He also thanks Lyn Shilling for her assistance with the typing. WDW thanks Dr Nada Lawand for her critical reading of parts of the manuscript, Rosaline Leigh for help with the manuscript, and Griselda Gonzales for preparing the illustrations.

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620

Publisher

Springer Science & Business Media

Published Date

ISBN 10

0306480336

ISBN 13

9780306480331

Rosen & Barkin's 5-Minute Emergency Medicine Consult Standard Edition

By: Jeffrey J. Schaider,Adam Z. Barkin,Roger M. Barkin,Philip Shayne,Richard E. Wolfe,Stephen R. Hayden,Peter Rosen

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Rosen & Barkin's 5-Minute Emergency Medicine Consult Standard Edition

By: Jeffrey J. Schaider,Adam Z. Barkin,Roger M. Barkin,Philip Shayne,Richard E. Wolfe,Stephen R. Hayden,Peter Rosen

This best-selling emergency department reference is now in its thoroughly updated Fifth Edition. The foremost authorities provide practical information on over 600 clinical problems in a fast-access two-page outline format that's perfect for on-the-spot consultation during care in the emergency department. Coverage of each disorder includes clinical presentation, pre-hospital, diagnosis, treatment, disposition, and ICD-9 coding. Icons enable practitioners to quickly spot the information they need. This edition provides up-to-date information on topics such as emerging infections, new protocols, and new treatments.

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4836

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1469889358

ISBN 13

9781469889351

The Time of Our Singing

A Novel

By: Richard Powers

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The Time of Our Singing

A Novel

By: Richard Powers

“The last novel where I rooted for every character, and the last to make me cry.” - Marlon James, Elle From the Pulitzer Prize–winning author of The Overstory and the Oprah's Book Club selection Bewilderment comes Richard Powers's magnificent, multifaceted novel about a supremely gifted—and divided—family, set against the backdrop of postwar America. On Easter day, 1939, at Marian Anderson’s epochal concert on the Washington Mall, David Strom, a German Jewish émigré scientist, meets Delia Daley, a young Black Philadelphian studying to be a singer. Their mutual love of music draws them together, and—against all odds and their better judgment—they marry. They vow to raise their children beyond time, beyond identity, steeped only in song. Jonah, Joseph, and Ruth grow up, however, during the civil rights era, coming of age in the violent 1960s, and living out adulthood in the racially retrenched late century. Jonah, the eldest, “whose voice could make heads of state repent,” follows a life in his parents’ beloved classical music. Ruth, the youngest, devotes herself to community activism and repudiates the white culture her brother represents. Joseph, the middle child and the narrator of this generation-bridging tale, struggles to find himself and remain connected to them both. Richard Powers's The Time of Our Singing is a story of self-invention, allegiance, race, cultural ownership, the compromised power of music, and the tangled loops of time that rewrite all belonging.

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Page Count

642

Publisher

Farrar, Straus and Giroux

Published Date

ISBN 10

0374706417

ISBN 13

9780374706418

Best Practice

By: Mohamed Zairi,Richard Duggan

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Best Practice

By: Mohamed Zairi,Richard Duggan

Best Practice: Process Innovation Management highlights best practice in innovation by bringing together practitioners and researchers in this field. This book presents contributions from leading academics and practitioners involved with innovation. They bring together all the strands of research, best practice and advice establishing an essential source of information for all involved with process innovation management.

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Page Count

455

Publisher

Routledge

Published Date

ISBN 10

1136426426

ISBN 13

9781136426421

CIM Coursebook 08/09 Managing Marketing Performance

By: Helen Meek,Richard Meek,Roger Palmer,Lynn Parkinson

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CIM Coursebook 08/09 Managing Marketing Performance

By: Helen Meek,Richard Meek,Roger Palmer,Lynn Parkinson

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

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Page Count

401

Publisher

Routledge

Published Date

ISBN 10

1136018344

ISBN 13

9781136018343

Urban Ecology

Science of Cities

By: Richard T. T. Forman

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Urban Ecology

Science of Cities

By: Richard T. T. Forman

The first richly illustrated worldwide portrayal of urban ecology, tying together organisms, built structures, and the physical environment around cities.

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Page Count

477

Publisher

Cambridge University Press

Published Date

ISBN 10

1107007003

ISBN 13

9781107007000

Wine Marketing

A Practical Guide

By: Colin Michael Hall,Richard Mitchell

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Wine Marketing

A Practical Guide

By: Colin Michael Hall,Richard Mitchell

This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.

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Page Count

378

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Routledge

Published Date

ISBN 10

0750654201

ISBN 13

9780750654203

Henry's Clinical Diagnosis and Management by Laboratory Methods E-Book

By: Richard A. McPherson,Matthew R. Pincus

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Henry's Clinical Diagnosis and Management by Laboratory Methods E-Book

By: Richard A. McPherson,Matthew R. Pincus

For more than 100 years, Henry's Clinical Diagnosis and Management by Laboratory Methods has been recognized as the premier text in clinical laboratory medicine, widely used by both clinical pathologists and laboratory technicians. Leading experts in each testing discipline clearly explain procedures and how they are used both to formulate clinical diagnoses and to plan patient medical care and long-term management. Employing a multidisciplinary approach, it provides cutting-edge coverage of automation, informatics, molecular diagnostics, proteomics, laboratory management, and quality control, emphasizing new testing methodologies throughout. - Remains the most comprehensive and authoritative text on every aspect of the clinical laboratory and the scientific foundation and clinical application of today's complete range of laboratory tests. - Updates include current hot topics and advances in clinical laboratory practices, including new and extended applications to diagnosis and management. New content covers next generation mass spectroscopy (MS), coagulation testing, next generation sequencing (NGS), transfusion medicine, genetics and cell-free DNA, therapeutic antibodies targeted to tumors, and new regulations such as ICD-10 coding for billing and reimbursement. - Emphasizes the clinical interpretation of laboratory data to assist the clinician in patient management. - Organizes chapters by organ system for quick access, and highlights information with full-color illustrations, tables, and diagrams. - Provides guidance on error detection, correction, and prevention, as well as cost-effective test selection. - Includes a chapter on Toxicology and Therapeutic Drug Monitoring that discusses the necessity of testing for therapeutic drugs that are more frequently being abused by users. - Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices.

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Page Count

1960

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323755089

ISBN 13

9780323755085

The Early Decorated Furniture of the Pennsylvania Dutch: 18th-Century Bieber Family of Craftsmen & Other Folk Artists

18th-Century Bieber Family of Craftsmen & Other Folk Artists

By: Richard L. T. Orth

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The Early Decorated Furniture of the Pennsylvania Dutch: 18th-Century Bieber Family of Craftsmen & Other Folk Artists

18th-Century Bieber Family of Craftsmen & Other Folk Artists

By: Richard L. T. Orth

Here and abroad, no other Pennsylvania Dutch motifs have come to be prized more than those created by John Bieber (1763-1825) of Oley Township, Berks County. Without a doubt, the hallmark of a Bieber dower chest (hope chest) is its huge, bulbous, flat hearts diligently laid out with compass. The heart motif was the most reoccurring symbol among 18th-century immigrant artisans. This book celebrates the craftsmanship and history of these Americana pieces of furniture. Color pictures capture the beauty of these various works of art and are a step to cataloging them before they are lost to time. (164pp. color illus. Masthof Press, 2019.)

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166

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Masthof Press

Published Date

ISBN 10

1601266448

ISBN 13

9781601266446

Developments in Maritime Transport and Logistics in Turkey

By: Mahmut Celal Barla,Osman Kamil Sag,Michael Roe,Richard Gray

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Developments in Maritime Transport and Logistics in Turkey

By: Mahmut Celal Barla,Osman Kamil Sag,Michael Roe,Richard Gray

Turkey is one of the largest and most important shipping and logistics centres in the world. This edited collection brings together industrialists actively involved in the shipping trade with an interdisciplinary team of academics from the region to provide a unique, broad perspective on the industry as a whole. Using Turkey as an in-depth case study, the volume examines issues such as port economics and policy, training and education, ship finance, containerisation and maritime policy in general. This is a useful reference for professionals and academics in both shipping and logistics.

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169

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Routledge

Published Date

ISBN 10

1351944657

ISBN 13

9781351944656

Bates' Guide To Physical Examination and History Taking

By: Lynn S. Bickley,Peter G. Szilagyi,Richard M. Hoffman,Rainier P. Soriano

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Bates' Guide To Physical Examination and History Taking

By: Lynn S. Bickley,Peter G. Szilagyi,Richard M. Hoffman,Rainier P. Soriano

Selected as a Doody's Core Title for 2022! Confidently Perform Accurate, Efficient, and Effective Physical Examinations. Master the techniques for successful physical examinations with the #1 choice for complete, authoritative guidance. This highly regarded text includes fully-illustrated, step-by-step techniques that outline the correct performance of the physical examination and an easy-to-follow two-column format that correlates examination techniques on the left and abnormalities (clearly indicated in red) with differential diagnoses on the right.

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2220

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1975216059

ISBN 13

9781975216054

Everything Has Its Price

The Indispensible Price Guide for Anyone Who Ever Wondered, "How Much Does that Cost?"

By: Richard Donley

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Everything Has Its Price

The Indispensible Price Guide for Anyone Who Ever Wondered, "How Much Does that Cost?"

By: Richard Donley

The ultimate armchair shopper's price guide--a compendium of strange, lavish, and ordinary items, from mannequins to roller coasters, confessional booths to customized Cadillacs, a new nose to a secondhand Academy Award.

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194

Publisher

Simon and Schuster

Published Date

ISBN 10

0671895591

ISBN 13

9780671895594

Marketing Tourism, Events and Food 2nd edition

A customer based approach

By: Craig Hirst,Richard Tresidder

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Marketing Tourism, Events and Food 2nd edition

A customer based approach

By: Craig Hirst,Richard Tresidder

Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.

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Page Count

241

Publisher

Goodfellow Publishers Ltd

Published Date

ISBN 10

1910158321

ISBN 13

9781910158326

Cruise Operations Management

Hospitality Perspectives

By: Philip Gibson,Richard Parkman

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Cruise Operations Management

Hospitality Perspectives

By: Philip Gibson,Richard Parkman

Cruise Operations Management: Hospitality Perspectives offers a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues, providing a practical guide for students and professionals alike. Since the last edition of this book was published, there have been many important developments in the industry. This third edition has been updated to include: New content on: health, safety and security, sustainability, environmental impacts of cruise operations, changing and emerging markets, professionalism and talent management, innovation and digital technologies A new chapter on 'Leadership in the cruise industry' New international case studies throughout to provide a real-world insight into the industry Additional online resources, including PowerPoint slides for instructors and student quizzes to test knowledge This comprehensive, accessible and engaging text is essential reading for all those seeking to study cruise operations management whether for academic or vocational reasons.

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Page Count

394

Publisher

Routledge

Published Date

ISBN 10

1351379534

ISBN 13

9781351379533

Rosen & Barkin's 5-Minute Emergency Medicine Consult

By: Jeffrey J. Schaider,Roger M. Barkin,Stephen R. Hayden,Richard E. Wolfe,Adam Z. Barkin,Philip Shayne,Peter Rosen

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Rosen & Barkin's 5-Minute Emergency Medicine Consult

By: Jeffrey J. Schaider,Roger M. Barkin,Stephen R. Hayden,Richard E. Wolfe,Adam Z. Barkin,Philip Shayne,Peter Rosen

This best-selling emergency department reference is now in its thoroughly updated Fourth Edition. The foremost authorities provide practical information on over 600 clinical problems in a fast-access two-page outline format that's perfect for on-the-spot consultation during care in the emergency department. Coverage of each disorder includes clinical presentation, pre-hospital, diagnosis, treatment, disposition, and ICD-9 coding. Icons enable practitioners to quickly spot the information they need. This edition provides up-to-date information on topics such as emerging infections, new protocols, and new treatments.

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1313

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Lippincott Williams & Wilkins

Published Date

ISBN 10

1451160976

ISBN 13

9781451160970

Marketing in Food, Hospitality, Tourism and Events

A Critical Approach

By: Richard Tresidder,Craig Hirst

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Marketing in Food, Hospitality, Tourism and Events

A Critical Approach

By: Richard Tresidder,Craig Hirst

A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.

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236

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Goodfellow Publishers Ltd

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ISBN 10

1908999268

ISBN 13

9781908999269

Managing Marketing Performance 2007-2008

By: Helen Meek,Richard Meek,Roger Palmer,Lynn Parkinson

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Managing Marketing Performance 2007-2008

By: Helen Meek,Richard Meek,Roger Palmer,Lynn Parkinson

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Managing MArketing Performance module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

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416

Publisher

Routledge

Published Date

ISBN 10

0750684313

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9780750684316

Innovation in an Advanced Consumer Society

Value-driven Service Innovation

By: Peder Inge Furseth,Richard Cuthbertson

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Innovation in an Advanced Consumer Society

Value-driven Service Innovation

By: Peder Inge Furseth,Richard Cuthbertson

This book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels by local, national and global firms. This book aims to identify the ways in which value can be increased for all stakeholders through both incremental and disruptive innovation. When interacting with leading businesses, there is a common acceptance that we need a better understanding of how to innovate in a service economy. Today, most advanced economies are service and knowledge based, accounting for about 70 percent of GDP. OECD reports document a considerable knowledge gap related to service innovation. It is a challenge for both business and society that future economic growth will increasingly be based on services rather than manufacturing and products. Failing to understand innovation issues in this context as an engine for growth is somewhat alarming. This raises the question: do we know how to innovate successfully in a consumer driven society? In this book, the authors develop the concept of Value Driven Service Innovation, alongside a methodology for applying this approach in practice: the Service Innovation Triangle. They develop a better understanding of innovation, based on the uniqueness of services in order to develop the theory of service innovation suitable for a consumer society.

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207

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Oxford University Press

Published Date

ISBN 10

0198705115

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9780198705116

The Pauline Church and the Corinthian Ekklēsia

Greco-Roman Associations in Comparative Context

By: Richard Last

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The Pauline Church and the Corinthian Ekklēsia

Greco-Roman Associations in Comparative Context

By: Richard Last

This innovative volume is the first English-language monograph to compare Paul's Corinthian church with contemporary cult groups from Mediterranean antiquity.

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281

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Cambridge University Press

Published Date

ISBN 10

1107100631

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9781107100633

EBOOK: Operations and Supply Chain Management, Global edition

By: F. Robert Jacobs,Richard Chase

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EBOOK: Operations and Supply Chain Management, Global edition

By: F. Robert Jacobs,Richard Chase

Resourceful companies today must successfully manage the entire supply flow, from the sources of the firm, through the value-added processes of the firm, and on to the customers of the firm. The fourteenth Global Edition of Operations and Supply Chain Management provides well-balanced coverage of managing people and applying sophisticated technology to operations and supply chain management.

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797

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McGraw Hill

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ISBN 10

0077151631

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9780077151638

Musorgsky

Eight Essays and an Epilogue

By: Richard Taruskin

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Musorgsky

Eight Essays and an Epilogue

By: Richard Taruskin

It is [a] fully illuminated story that Richard Taruskin, in the path-breaking essays collected here, unfolds around Modest Musorgsky, Russia's greatest national composer. . . . [Taruskin's] tour de force comes with a frontal attack on all the Soviet-bred truisms that for a century have refashioned Musorgsky from what the evidence suggests he was—an aristocrat with an early clinical interest in true-to-life musical portraiture and a later penchant for drinking partners who were both folklore buffs and political reactionaries democrat."—from the foreword Incorporating both new and now-classic essays, this book for the first time sets the vocal works of Modest Musorgsky in a fully detailed cultural, political, and historical context. From this perspective, Richard Taruskin revises fundamentally the composer's historical and artistic image, in particular debunking the century-old dogmas of Vladimir Stasov, Musorgsky's first biographer. Here the author offers the most complete explanation of the revision of the opera Boris Godunov, compares it to contemporaneous operas by Chaikovsky and Rimsky-Korsakov, advances a revisionary characterization of Khovanshchina as an aristocratic tragedy informed by a pessimistic view of history, discusses Musorgsky's use of folklore, and, focusing on Sorochintsi Fair, brings to a climax his refutation of Musorgsky as a protorevolutionary populist. The epilogue is a survey of revisionary productions of Musorgsky's works at home during the Gorbachev era.

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452

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Princeton University Press

Published Date

ISBN 10

0691224064

ISBN 13

9780691224060

A Railroad Atlas of the United States in 1946

Volume 1: The Mid-Atlantic States

By: Richard C. Carpenter

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A Railroad Atlas of the United States in 1946

Volume 1: The Mid-Atlantic States

By: Richard C. Carpenter

Little now remains of the vast network of passenger and freight railroad lines that once crisscrossed much of eastern and midwestern America, but in 1946, the steam locomotive was king. This is a record of a time when traveling out of town meant, for most Americans, taking the train.

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376

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JHU Press

Published Date

ISBN 10

0801873312

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9780801873317

Forensic Science Handbook, Volume I

By: Adam B. Hall,Richard Saferstein

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Forensic Science Handbook, Volume I

By: Adam B. Hall,Richard Saferstein

Originally published in 1982 by Pearson/Prentice-Hall, the Forensic Science Handbook, Third Edition has been fully updated and revised to include the latest developments in scientific testing, analysis, and interpretation of forensic evidence. World-renowned forensic scientist, author, and educator Dr. Richard Saferstein once again brings together a contributor list that is a veritable Who’s Who of the top forensic scientists in the field. This Third Edition, he is joined by co-editor Dr. Adam Hall, a forensic scientist and Assistant Professor within the Biomedical Forensic Sciences Program at Boston University School of Medicine. This two-volume series focuses on the legal, evidentiary, biological, and chemical aspects of forensic science practice. The topics covered in this new edition of Volume I include a broad range of subjects including: • Legal aspects of forensic science • Analytical instrumentation to include: microspectrophotometry, infrared Spectroscopy, gas chromatography, liquid chromatography, capillary electrophoresis, and mass spectrometry • Trace evidence characterization of hairs, dust, paints and inks • Identification of body fluids and human DNA This is an update of a classic reference series and will serve as a must-have desk reference for forensic science practitioners. It will likewise be a welcome resource for professors teaching advanced forensic science techniques and methodologies at universities world-wide, particularly at the graduate level.

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779

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CRC Press

Published Date

ISBN 10

149872020X

ISBN 13

9781498720205

Prairie Ghost

Pronghorn and Human Interaction in Early America

By: Richard E. McCabe,Henry M. Reeves,Bart W. O'Gara

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Prairie Ghost

Pronghorn and Human Interaction in Early America

By: Richard E. McCabe,Henry M. Reeves,Bart W. O'Gara

A Wildlife Management Institute Book In this lavishly illustrated volume Richard E. McCabe, Bart W. O'Gara and Henry M. Reeves explore the fascinating relationship of pronghorn with people in early America, from prehistoric evidence through the Battle of Little Bighorn in 1876. The only one of fourteen pronghorn-like genera to survive the great extinction brought on by human migration into North America, the pronghorn has a long and unique history of interaction with humans on the continent, a history that until now has largely remained unwritten. With nearly 150 black-and-white photographs, 16 pages of color illustrations, plus original artwork by Daniel P. Metz, Prairie Ghost: Pronghorn and Human Interaction in Early America tells the intriguing story of humans and these elusive big game mammals in an informative and entertaining fashion that will appeal to historians, biologists, sportsmen and the general reader alike. Winner of the Wildlife Society's Outstanding Book Award for 2005

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201

Publisher

University Press of Colorado

Published Date

ISBN 10

1607321114

ISBN 13

9781607321118

Book's by Richard Bitner

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