Richard A. Lipsey's Books

The Sporting Goods Industry

History, Practices and Products

By: Richard A. Lipsey

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The Sporting Goods Industry

History, Practices and Products

By: Richard A. Lipsey

The last 20 years have brought remarkable growth and change to the sporting goods industry. The term "sporting goods" once comprised only equipment like golf clubs, basketballs and tennis rackets. With the recent explosion in apparel and footwear sales, though, the industry has moved far beyond equipment manufacture. Skyrocketing marketing budgets have resulted in top-name athletic endorsements and relentless branding, and athletic companies' logos are now easily among the most recognizable corporate trademarks in the world. This work, both a valuable text for students and an indispensable handbook for professionals, offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises. Appendices provide directories of sporting goods vendors, retailers, and multi-sport media and trade associations. Instructors considering this book for use in a course may request an examination copy here.

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Page Count

179

Publisher

McFarland

Published Date

ISBN 10

0786427183

ISBN 13

9780786427185

Matrix for Assassination

The JFK Conspiracy

By: Richard Gilbride

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Matrix for Assassination

The JFK Conspiracy

By: Richard Gilbride

A phantom haunts America-the ghost of Dealey Plaza where President John F. Kennedy was shot on November 22, 1963. In Matrix for Assassination, author Richard Gilbride, a schoolboy in 1963 who became fascinated with the facts, condenses much of the research conducted in recent years after a mountain of new data became available from classified files with the passing of the John F. Kennedy Assassination Records Collection Act of 1992. Matrix for Assassination names the names. It offers simple and defensible solutions to many of the crime's lasting enigmas: Who were the shooters? Who forced Ruby to kill Oswald? Who orchestrated Kennedy's autopsy cover-up? What actually happened in the book depository? Were the Dallas police in on the plot? The Pentagon? LBJ? The CIA? Thoroughly referenced with 300 accompanying photographs, Matrix for Assassination is bookended by two events which draw it through the tabloids and into the X-Files: Marilyn Monroe's strange death and JFK's clash with an above-top-secret UFO cabal. Her murder was a prelude to Dallas; at the heart of the military-industrial complex dwelt a sinister darkness that originated in Nazi Germany.

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Page Count

487

Publisher

Trafford Publishing

Published Date

ISBN 10

1426913907

ISBN 13

9781426913907

Clinical Applications of the Limulus Amoebocyte Lysate Test

By: Richard B. Prior

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Clinical Applications of the Limulus Amoebocyte Lysate Test

By: Richard B. Prior

The primary focus of this book is to present the various clinical applications of the Limulus amoebocyte lysate (LAL) test for the detection of Gram-negative bacterial endotoxins. Using the clinical syndrome approach, it presents information from leading authorities pertaining to endotoxemia, meningitis, bacteriuria, gonorrhea, pyogenic arthritis, otitis media, ocular infections, peritonitis and perforation in blunt abdominal trauma, allied medical applications including hemodialysis water testing, and veterinary applications. This volume includes discussions on such topics as bacterial endotoxins and their clinical significance, the horseshoe crab and the various methodologies used in the LAL test, and the role of the Food and Drug Administration in the regulation of the LAL test. This publication is an absolute must for every physician, medical student, nurse, pathologist, toxicologist, microbiologist, public health official, and laboratory technician, as well as everyone involved in the teaching, evaluation, management, and treatment of clinical situations involving Gram-negative bacteria.

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Age

Page Count

196

Publisher

CRC Press

Published Date

ISBN 10

0849362091

ISBN 13

9780849362095

Book's by Richard A. Lipsey

The Sporting Goods Industry

The Sporting Goods Industry

Matrix for Assassination

Matrix for Assassination

Clinical Applications of the Limulus Amoebocyte Lysate Test

Clinical Applications of the Limulus Amoebocyte Lysate Test

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