A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.
With a solid foundation of basic science knowledge and a basic understanding of concepts and vocabulary, students will be prepared for higher-order thinking and inquiry-based activities"--Back cover.
My Online Privacy for Seniors is an exceptionally easy and complete guide to protecting your privacy while you take advantage of the extraordinary resources available to you through the Internet and your mobile devices. It approaches every topic from a senior’s point of view, using meaningful examples, step-by-step tasks, large text, close-up screen shots, and a custom full-color interior designed for comfortable reading. Top beginning technology author Jason R. Rich covers all you need to know to: Safely surf the Internet (and gain some control over the ads you’re shown) Protect yourself when working with emails Securely handle online banking and shopping Stay safe on social media, and when sharing photos online Safely store data, documents, and files in the cloud Secure your entertainment options Customize security on your smartphone, tablet, PC, or Mac Work with smart appliances and home security tools Protect your children and grandchildren online Take the right steps immediately if you’re victimized by cybercrime, identity theft, or an online scam You don’t have to avoid today’s amazing digital world: you can enrich your life, deepen your connections, and still keep yourself safe.
Google Maps makes Web-based mapping fun, and opens up an incredible variety of opportunities for developers. This resource shows developers how to add their own functionality to Google Maps.
*** This USING iPhoto 2011 book is enhanced with over 2 hours of FREE step-by-step VIDEO TUTORIALS and AUDIO SIDEBARS! *** iPhoto is a popular software that allows you to view, edit, enhance, print, share, and create photo projects using your digital photos on your Mac. USING iPhoto 2011 is a media-rich learning experience designed to help new users master iPhoto 2011 quickly, and get the most out of it, fast! EVERY chapter has multiple video and audio files integrated into the learning material which creates interactive content that works together to teach everything mainstream iPhoto 2011 users need to know. You’ll Learn How to: - Upgrade to iPhoto 2011 - Load, Organize, Edit, and Enhance Your Digital Photos - Create Online Galleries and Slide Shows - Print and Share Photos - Transfer Photos to Facebook - Back-up and Archive Images - Burn Photos to CD-ROM or DVD Examples of Topics Covered in VIDEO TUTORIALS, which Walk You Through Tasks You’ve Just Got to See! - Preview of Face Recognition Capabilities - Export an Entire Event or Album Folder - Create Photobook Examples of Topics Covered in AUDIO SIDEBARS, which Deliver Insights Straight From the Experts! - Keeping Your Camera and Lens Clean - Money Saving Tips - Other Options for Creating Slideshows Please note that due to the incredibly rich media included in your Enhanced eBook, you may experience longer download times. Please be patient while your product is delivered. This Enhanced eBook has been developed to match the Apple Enhanced eBook specifications for the iPad and may not render well on older iPhones or iPods or perform on other devices or reader applications.
There's plenty of documentation on installing and configuring the Apache web server, but where do you find help for the day-to-day stuff, like adding common modules or fine-tuning your activity logging? That's easy. The new edition of the Apache Cookbook offers you updated solutions to the problems you're likely to encounter with the new versions of Apache. Written by members of the Apache Software Foundation, and thoroughly revised for Apache versions 2.0 and 2.2, recipes in this book range from simple tasks, such installing the server on Red Hat Linux or Windows, to more complex tasks, such as setting up name-based virtual hosts or securing and managing your proxy server. Altogether, you get more than 200 timesaving recipes for solving a crisis or other deadline conundrums, with topics including: Security Aliases, Redirecting, and Rewriting CGI Scripts, the suexec Wrapper, and other dynamic content techniques Error Handling SSL Performance This book tackles everything from beginner problems to those faced by experienced users. For every problem addressed in the book, you will find a worked-out solution that includes short, focused pieces of code you can use immediately. You also get explanations of how and why the code works, so you can adapt the problem-solving techniques to similar situations. Instead of poking around mailing lists, online documentation, and other sources, rely on the Apache Cookbook for quick solutions when you need them. Then you can spend your time and energy where it matters most.
Reel in the Profits with YouTube YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today. Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune. From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your videos Create a virtual community that uses and loves your products Cater your videos to your target audience at every stage—pre-production, production, post-production, and promotion Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites Make a video go viral with the help of blogs, websites, and other online resources Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.
“Adrienne Rich is the Blake of American letters.”—Nadine Gordimer Across more than three decades Adrienne Rich’s essays have been praised for their lucidity, courage, and range of concerns. In A Human Eye, Rich examines a diverse selection of writings and their place in past and present social disorders and transformations. Beyond literary theories, she explores from many angles how the arts of language have acted on and been shaped by their creators’ worlds.
A plant-fueled lifestyle guide to la bella vita, complete with 125 vegan Italian recipes the whole family will love, from the authors of The Plantpower Way. Julie Piatt and Rich Roll have inspired countless people to embrace a plant-fueled lifestyle, and through their advocacy efforts, podcasts, and talks, thousands of people are now living healthier and more vibrant lives. Now, with their new cookbook, they're doing it again but with added Italian flair. If you think a healthy vegan lifestyle means giving up your favorite creamy pastas and cheesy pizzas, then think again. In The Plantpower Way: Italia, they pay homage to Italy's rich food history with an inspiring collection of 125 entirely plant-based recipes for the country's most popular and time-honored dishes. Julie is known for her creativity and resourcefulness in the kitchen, and her recipes will show just how rich and luscious Italian cuisine can be, without a drop of dairy in sight! Filled with fresh vegan takes on Italian staples, inventive new recipes, and stunning photographs of the Italian countryside, The Plantpower Way: Italia is a celebration of Italy's most delicious flavors and will show everyone a fresh, beautiful, and healthful side to Italian cooking.
America's enduring poet of conscience reflects on the proven and potential role of poetry in contemporary politics and life. Through journals, letters, dreams, and close readings of the work of many poets, Adrienne Rich reflects on how poetry and politics enter and impinge on American life. This expanded edition includes a new preface by the author as well as her post-9/11 "Six Meditations in Place of a Lecture.
Currently living in Ohio, Rich Browne has been something of a gypsy. He has lived in 12 states, visited 49 of the 50, two U.S. territories and 18 foreign countries. He was a journalist. He worked for nearly 30-some odd years for a variety of daily and non-daily newspapers in a wide range of positions, He also has been a "war correspondent" during Operation Just Cause in 1989 and a teacher and instructor. In addition he also won many journalistic awards. Rich served in the U.S. Navy and the U.S. Naval Reserve in the Vietnam Era (but not in Vietnam); and was in the Army National Guard when he was called up for service in the Persian Gulf War, during both Operation Desert Shield/Desert Storm where he served as an Army public affairs specialist in Saudi Arabia and Kuwait. Rich now is medically retired from the U.S. Army where he was a civilian public affairs officer.
Provides information on the features of the iPad 2 with step-by-step instructions covering such topics as connecting to a wi-fi and 3G network, downloading apps, creating documents and spreadsheets, building and displaying presentations, using email, and watching movies.
Provides a variety of tips to maximize one's usage of the iPad and iPhone, covering such topics as customizing settings, communicating with iMessage, using iBooks, making and receiving calls, syncing and sharing files using iCloud, and managing email.
The Liferay Portal Administrator's Guide is your complete guide to installing, integrating, configuring, and maintaining a Liferay Portal server. This comprehensive guide will show you how to bring up a Liferay Portal server and keep it running. From installing a bundle to configuring a Liferay cluster, every aspect of running Liferay Portal is covered.
Organizing websites is highly dynamic and often chaotic. Thus, it is crucial that host web servers manipulate URLs in order to cope with temporarily or permanently relocated resources, prevent attacks by automated worms, and control resource access. The Apache mod_rewrite module has long inspired fits of joy because it offers an unparalleled toolset for manipulating URLs. The Definitive Guide to Apache mod_rewrite guides you through configuration and use of the module for a variety of purposes, including basic and conditional rewrites, access control, virtual host maintenance, and proxies. This book was authored by Rich Bowen, noted Apache expert and Apache Software Foundation member, and draws on his years of experience administering, and regular speaking and writing about, the Apache server. Table of Contents An Introduction to mod_rewrite Regular Expressions Installing and Configuring mod_rewrite The RewriteRule Directive The RewriteCond Directive The RewriteMap Directive Basic Rewrites Conditional Rewrites Access Control Virtual Hosts Proxying Debugging
Reggie Jackson (Wyncote). Roy Campanella (Philadelphia). Pat Kelly (also Philadelphia). From the most famous to the little known, 350 major league baseball players came from the Philadelphia area. Now, for the first time, celebrated baseball historian Rich Westcott brings these "native sons" home. In this short book, Westcott offers profiles of some of the most celebrated, talented, and often just hardest-working athletes to ever lift a bat and glove in major league baseball. He tells of the athletes like Mr. October, who were born here and went away, and others, like Kensington-born Jimmie Wilson, who became a star in his own hometown. ThroughoutNative Sons, Westcott recounts the startling careers of some incredible players, and recreates for readers the magical place they all called home. Rich Westcott's Philadelphia All-Star Team: Reggie Jackson (Wyncote) Goose Goslin (Salem, NJ) Del Ennis (Philadelphia) Mickey Vernon (Marcus Hook) Eddie Stanky (Philadelphia) Jimmy Dykes (Philadelphia) Buck Weaver (Pottstown) Roy Campanella (Philadelphia) Bucky Walters (Philadelphia) Herb Pennock (Kennett Square) Ray Narleski (Camden, NJ) Eddie Miksis (Burlington, NJ) Author note:Rich Westcottis a lifelong resident of the Philadelphia area, and has known or covered many of the players in this book. His own undistinguished baseball career came to an inglorious conclusion when he flunked a trial with the Philadelphia Athletics (remember them?). Westcott has been a writer and editor for more than forty years, and is the founder and former editor and publisher ofPhillies Report. He is the author of thirteen other books, including twelve on baseball.
True joy is not mere happiness. It is not ruled by life's circumstances. Rich Wagner describes joy as 'the nature of God pumped through our bloodstream'---yet most Christians are confused by it. This book reveals the true nature and source of joy, and shows how to receive it as one of Christ's most precious promises.
With this collection of proven recipes, you have the ideal problem-solving guide for developing interactive Rich Internet Applications on the Adobe Flash Platform. You'll find answers to hundreds of common problems you may encounter when using Adobe Flex, Flex 4 Framework, or Flash Builder, Adobe's GUI-based development tool. Flex 4 Cookbook has hands-on recipes for everything from Flex basics to solutions for working with visual components and data access, as well as tips on application development, unit testing, and Adobe AIR. Each recipe provides an explanation of how and why it works, and includes sample code that you can use immediately. You'll get results fast, whether you're a committed Flex developer or still evaluating the technology. It's a great way to jumpstart your next web application. Topics include: Using Spark Component Text Layout Framework Groups and Layout Spark List and ItemRenderer Images, bitmaps, videos, and sounds CSS, styling, and skinning States and Effects Working with Collections Using DataBinding Validation, formatting, and regular expressions Using Charts Services and Data Access Using RSLs and Modules Working with Adobe AIR 2.0
Ditch the day-job and put your organizational acumen to work! Virtual Assistants are growing increasingly vital for the modern business, with more opportunities to thrive than ever before. Not sure where to start? The experts at Entrepreneur take it from the top, guiding you step-by-step through the minutia so you can hone in on your unique skill set, land clients, manage multiple projects, and tackle time constraints with ease. Part-time, full-time, or contract work is welcome, with low start-up costs and no advanced degree required, there’s virtually no barrier to entry. Taskmasters rejoice, becoming your own boss has never been simpler! Providing insider tips from Entrepreneur’s hand-selected specialists, you’ll learn everything you need to make decisions with confidence. LLC or Sole Proprietorship? Hourly or flat rate fee? Our experts have you covered so you can focus on your business, not the busywork. Learn how to: Brand your business without breaking the bank Set competitive rates for your services Establish your business as a legal entity Curate your workspace for maximum productivity Access apps and software designed specifically for Virtual Assistants Get back to business on your own terms! Start Your Own Virtual Assistant Business takes you there.
Ask yourself; is there a better way to live? TRIORITIES challenges you to make the effort to mentally step out of the game for a moment, and to consider your life; where it has brought you, your priorities, and where it will probably take you if you stay the course. TRIORITIES will help you to consider if there might be a better way to live. TRIORITIES is about a life of focus, a life of balance, and a life that you endeavor to live well and enjoy along the way. Are you running from one task to the next but not enjoying any of it? Are you climbing ladders only to find the view from the top less than appealing? Then I challenge you to take a break from the treadmill of life to look at your life, your choices, your track record, and ultimately your future. Ask yourself; am I who I want to be? Am I all that God intended for me to be? Have I tried to be too many things, and failed to master any of them? If that simple evaluation brings you to a point of realization that maybe there might be a better way to do things then just maybe this is a plan for you to consider. TRIORITIES involves simple logic that challenges you to take a three step process to evaluate life, develop a plan to become what you want to become, and then, implement that plan in your life. Consider the value of simplicity in setting priorities in a complex world. Consider simplicity from a standpoint of being focused on three areas of life that we truly need to properly invest ourselves in, and mange accordingly. The three priorities of the TRIORITIES lifestyle are God, Family and Work.
An impressive new volume. . . . Rich's admirers will recognize the complex symbiosis between the activist and the maker of new language, each propelling, describing, provoking the other's words."—Publishers Weekly "Look: with all my fear I'm here with you, trying what it means, to stand fast; what it means to move." In these astonishing new poems, Adrienne Rich dares to look and to extend her poetic language as witness to the treasures—the midnight salvage—we rescue from fear and fragmentation. Rich's work has long challenged social plausibilities built on violence and demoralizing power. In Midnight Salvage, she continues her explorations at the end of the century, trying, as she has said, "to face the terrible with hope, in language as complex as necessary, as communicative as possible—a poetics which can work as antidote to complacency, self-involvement, and despair. I have wanted to assume a theater of voices rather than the restricted I. To write for both readers I know exist and those I can only imagine, finding their own salvaged beauty as I have found mine." "In her vision of warning and her celebration of life, Adrienne Rich is the Blake of American letters."—Nadine Gordimer
Your iPad at Work iOS 6 on iPad 2 and iPad 3rd generation Supercharge your business effectiveness with any model of iPad—in the office, on the road, everywhere! Do you have an iPad? Put it to work! If you’re a manager, entrepreneur, or professional... a consultant, salesperson, or freelancer... this book will make you more efficient, more effective, and more successful! Your iPad at Work includes the latest information about all iPad models running iOS 6 (or later), whether the tablet is equipped with Wi-Fi only or Wi-Fi + 3G/4G Internet connectivity. It’s packed witheasy, nontechnicalbusiness solutions you can use right now—each presented with quick, foolproof, full-color instructions. Securely connect your iPad to your network; sync your email, contacts, calendar, Office documents, and smartphone; make the most of iPad’s latest productivity apps; capture up-to-the-minute news and financial data; even discover powerful specialized apps foryourjob andyourindustry. You already know how much fun your iPad is, now discover how incredibly productive it can make you! • Secure your iPad with passwords and data encryption • Connect your iPad to a wireless printer • Discover today’s most powerful iPad business apps • Manage your contacts and relationships with a Contact Relationship Manager (CRM) app • Do your word processing, spreadsheet and database management while on the go • Access your email and surf the Web from almost anywhere • Make winning sales and business presentations from your iPad • Read PC and Mac files, from Microsoft Office to Adobe PDF • Use Siri as your virtual assistant to control your iPad using your voice • Use your iPad more efficiently on the road and while traveling • Manage your company’s social networking presence from your tablet • Participate in real-time video conferences and virtual meetings using FaceTime, Skype, or another app • Print wirelessly from your iPad to almost any printer • Create and distribute iPad content, or have a custom app developed for your business • Add hardware and accessories that make your iPad even more useful
Crowdsource funding is the new way to finance start-ups in a networked world Entrepreneurs, small business owners, investors, artisans, or those who merely have a good idea for a business venture have a new and attainable means of securing capital to grow their dreams. Gone are the days when the only options to raise funds for a new business were venture capitalists, angel investors, or Wall Street. Web-based crowdfunding services are now plentiful and offer a variety of options for the aspiring entrepreneur. However, these services are not typically as well-understood as the more traditional means of raising capital. In The Crowdsource Funding Services Handbook, author Jason R. Rich offers a step-by-step overview of the various crowdsource funding services available on the Web, as well as the necessary documentation required to launch a successful crowdfunding campaign. Contains details on how to evaluate and select the best online platform for crowdfunding efforts Provides details on creating a business plan to the specifications require to raise capital via crowdfunding Provides an overview of the financial projections that will be required for a crowdfunding initiative Proposes a specific approach to creating a "pitch video" to succeed with a crowdsource funding campaign The Crowdsource Funding Services Handbook is a thorough, well-developed resource for those seeking to raise capital to start a business or fund the development of an innovative idea. Author and crowdfunding expert Jason R. Rich provides this definitive, hands-on guide to raising capital in the new economy.
Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: · Setting up a channel · Creating videos that attract viewers · Putting together a video studio · Editing your final product · Reaching your target audience · Interacting with your fans · Building a profitable business · Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.
West Midlands 1980s, home to heavy metal. Black Sabbath and Judas Priest are household names, but over the smoking chimneys and factory yards something new and equally ugly formsa 'Grebo' was a media constructed music genre that even today sends a shudder down the spines of discerning music fans and critics. A homegrown proto-grunge a counterpart to the likes of Butthole Surfers, Mudhoney, early Nirvana, Alice In Chains, and Soundgarden in the US a grebo was a British phenomenon that drew on an eclectic range of influences, from punk, 60s garage and psychedelia, through to 70s heavy rock and thrash metal. It foreshadowed rave culture and was steeped in class politics. GAYE BYKERS ON ACID and CRAZYHEAD hailed from Leicester. They were not the first bands to be labelled grebo but they were the most unashamedly unkempt and came to be considered its greatest exponents. They were aa burst of dirty thundera and almost no one liked them. Based on interviews with band members, friends, fans, and roadies, this book is an uncompromising history of an overlooked music scene. Rich Deakin charts its course via the changing fortunes of the Bykers and Crazyhead, taking us on the booze-filled tour buses, behind the dodgy deals and onto the international stage and back again (with a pitstop for a rock movie that swallows lots of money). Their careers were short, but the two bands managed to shake up the UK indie scene and along the way became Britain's unlikely ambassadors of rock following the collapse of Soviet Russia. Strap yourself in for a rocket ride of a book. This is GREBO! a the complete loud and lousy story!
To his lifelong regret, Miles Bannister loses out when Evangeline Eliott the girl he loves marries his art school classmate Daniel Page. Miless millionaire father retaliates by making his son a director of The House of Eliott. From part-time illustrator, Miles and his father now became the new reality in the House. To please his father Miles proceeds to become both an engineer and a ruthless rags tycoon. Evie and Daniel leave for Paris and the bursary Daniel was awarded. Both come to espouse the liberal causes of the early thirties. As Miles flirts with the Nazis dressing their wives in clothes Evie designed, the Pages throw themselves into the international effort to save the Spanish Republic. Mr. Richs novel closes the story of The House of Eliott. Both up until the war and after, like a film noir, it is based on the real history of the nineteen thirties and the slow postwar recovery. Beatrice, her husband Jack, Evie and Daniel, Lord Alexander Montford, Penelope Maddox, Madge and Tilly, girls in the workroom, all play roles. They create one of the most endearing fashion houses in modern fiction as it survives The Anxious Years.
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