Riccardo Rialti's Books

Successful Digital Transformation Initiatives in SMEs

A Relational Goods Perspective

By: Anna Marrucci,Riccardo Rialti

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Successful Digital Transformation Initiatives in SMEs

A Relational Goods Perspective

By: Anna Marrucci,Riccardo Rialti

While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. To do so, this book considers Relational Goods, the intersubjective and reflexive relationships existing between employees, within the DOI framework to evaluate how they influence digital transformation success alongside innovation traits, time and communication channels. The focus for this book is SMEs, as these businesses experience greater difficulties than their larger counterparts in keeping up with the digital revolution. The authors develop the Relational Goods model to a refined DOI framework including the role of relationship and managerial support in the adoption of technologies that may transform the business. It will be of great interest to scholars and students of management, digital transformation and SMEs, as well as HRM professionals.

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Springer Nature

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ISBN 10

3031364651

ISBN 13

9783031364655

Digital Transformation of SME Marketing Strategies

Innovating for the 4.0 Era

By: Riccardo Rialti,Lamberto Zollo

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Digital Transformation of SME Marketing Strategies

Innovating for the 4.0 Era

By: Riccardo Rialti,Lamberto Zollo

SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging countries, and are the main constituents of any global supply chain throughout the world. However, research on new 4.0 marketing strategies for this kind of businesses has been largely neglected. Extant literature mostly neglects, or fails to articulate the importance of emerging technology such as Big Data, Artificial Intelligence and VR/AR for SMEs. Building on that, this book reviews existing literature on innovation and new technology in marketing for SMEs, what they could do and should avoid. Then, presenting multiple case study from SMEs operating in diverse industries (fashion and design, food and wine, financial services), it develops a practical strategic framework that could be used by SMEs wishing to effectively innovate their marketing strategies in our contemporary digital era. It will be an essential resource for students and researchers of marketing, innovation and industry 4.0.

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204

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Springer Nature

Published Date

ISBN 10

3031336461

ISBN 13

9783031336461

Ambidextrous Organizations in the Big Data Era

The Role of Information Systems

By: Riccardo Rialti,Giacomo Marzi

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Ambidextrous Organizations in the Big Data Era

The Role of Information Systems

By: Riccardo Rialti,Giacomo Marzi

Addressing the effect of big data analytics-capable information systems on organizational ambidexterity, this book investigates how these systems can be used to enhance organizational agility and flexibility, generally considered to be two key determinants of organizational ambidexterity. With a focus on the opportunities for businesses rather than the burden that big data can represent, the authors highlight the impact of big data on ambidextrous organizations and how current organizational structures can be modified in order to improve big data analytics and implement big data-capable information systems.

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Page Count

105

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Springer Nature

Published Date

ISBN 10

3030365840

ISBN 13

9783030365844

Ambidextrous Organizations in the Big Data Era

The Role of Information Systems

By: Riccardo Rialti,Giacomo Marzi

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Ambidextrous Organizations in the Big Data Era

The Role of Information Systems

By: Riccardo Rialti,Giacomo Marzi

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Solve jigsaw puzzle

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Page Count

105

Publisher

Springer Nature

Published Date

ISBN 10

3030365840

ISBN 13

9783030365844

Successful Digital Transformation Initiatives in SMEs

A Relational Goods Perspective

By: Anna Marrucci,Riccardo Rialti

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Successful Digital Transformation Initiatives in SMEs

A Relational Goods Perspective

By: Anna Marrucci,Riccardo Rialti

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Solve jigsaw puzzle

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Page Count

Publisher

Springer Nature

Published Date

ISBN 10

3031364651

ISBN 13

9783031364655

Digital Transformation of SME Marketing Strategies

Innovating for the 4.0 Era

By: Riccardo Rialti,Lamberto Zollo

Write a review Read reviews Take a Quiz Solve Book Puzzle

Digital Transformation of SME Marketing Strategies

Innovating for the 4.0 Era

By: Riccardo Rialti,Lamberto Zollo

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

204

Publisher

Springer Nature

Published Date

ISBN 10

3031336461

ISBN 13

9783031336461

Book's by Riccardo Rialti

Successful Digital Transformation Initiatives in SMEs

Successful Digital Transformation Initiatives in SMEs

Digital Transformation of SME Marketing Strategies

Digital Transformation of SME Marketing Strategies

Ambidextrous Organizations in the Big Data Era

Ambidextrous Organizations in the Big Data Era

Ambidextrous Organizations in the Big Data Era

Ambidextrous Organizations in the Big Data Era

Successful Digital Transformation Initiatives in SMEs

Successful Digital Transformation Initiatives in SMEs

Digital Transformation of SME Marketing Strategies

Digital Transformation of SME Marketing Strategies

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