Ric Willmot's Books

Professional Services Marketing Wisdom

How to Attract, Influence and Acquire Customers Even If You Hate Selling

By: Ric Willmot

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Professional Services Marketing Wisdom

How to Attract, Influence and Acquire Customers Even If You Hate Selling

By: Ric Willmot

Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm—in accounting, finance, law, or another field—you know just how important marketing is to the success of your business. If you can't get your name out there, you won't have any customers to call your own. This handy guide offers a comprehensive plan for attracting and acquiring clients for small and even one-person firms—no marketing degree required. The strategies and tactics here are fun, easy-to-understand, and doable right now. All you need to bring is enthusiasm and commitment. You'll learn how to identify potential clients, explain why you're their best choice, grow your market share, get great referrals, designate which clients are long-term, profitable keepers, and much more. Features easy-to-implement marketing tactics and strategies for small professional services firms in any industry Ideal for anyone who runs a small firm, as well as professionals in larger firms who want to climb the ladder Shows readers with no marketing background how to boost their businesses Negates the need for expensive and often ineffective external marketing or sales consultants or branding and public relations firms For anyone who runs their own firm, Professional Services Marketing Wisdom offers unbeatable guidance on attracting and keeping the clients that small firms need to survive and thrive.

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Page Count

278

Publisher

John Wiley & Sons

Published Date

ISBN 10

0730309991

ISBN 13

9780730309994

Change 601

How to Create Successful, Long-Lived Organisational Change

By: Ric Willmot

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Change 601

How to Create Successful, Long-Lived Organisational Change

By: Ric Willmot

Coming soon in mid-2014Business author Ric Willmot provides the inside advice you need to implement successful change into your organisation. Change 601 dispels the myth that people are reluctant to change. The truth is, they change every day because of a traffic jam, a new customer request, a computer malfunction or personal crisis. People are resilient and adept at change.Change 601 explores what people do tend to resist, and that is ambiguity. One of the most elemental aspects of successful change is to remove ambiguity effectively and Ric Willmot provides pragmatic advice on how to do just that.This book is not written in typical fashion. It's not intended to be read like a novel and so it has not been written like a novel. The intent is to communicate - and in communication it is not true that the more you say the better your message is heard. Mathematicians, poets, and sporting coaches to name but a few realise that valued and worthwhile communication can be delivered through more than words and convey important meaning.The book includes many charts, tables, graphs, bullet lists, checklists, snippets, and commentary. You'll be able to open this book to any page and find useful, useable information without needing to read the entire chapter, let alone the entire book. It's a reference book to be used like a ready reckoner. It's a note book and as such, jot down inside these pages your ideas, thoughts, prompters, etc.Effective change management skills drive all successful organisations. In this book you will learn about the skills that enable you to define the key concepts associated with change that will improve your outcomes and results successfully, time and again.Topics include:* Breathing Life into Your Organisation* Letting it Happen or Making it Happen* Kurt Lewin's Change Management Model* Gleicher's Formula for Change* ADKAR Model for Change* Why is Change Still So Hard? * Force Field Analysis Extended* Motivating for Change* Life and death in organisations* Psychology of Change Management

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Page Count

218

Publisher

Createspace Independent Publishing Platform

Published Date

ISBN 10

1494336987

ISBN 13

9781494336981

The Business Leaders Toolkit

How to Successfully Lead Your Business

By: Ric Willmot

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The Business Leaders Toolkit

How to Successfully Lead Your Business

By: Ric Willmot

A personal interview with CEO Ric Willmot on how to successfully lead your business. The discussion covers topics such as: management, communication, strategy, sales, marketing, motivation, teams and thinking skills.

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ISBN 10

0975231103

ISBN 13

9780975231104

Professional Services Marketing Wisdom

How to Attract, Influence and Acquire Customers Even If You Hate Selling

By: Ric Willmot

Write a review Read reviews Take a Quiz Solve Book Puzzle

Professional Services Marketing Wisdom

How to Attract, Influence and Acquire Customers Even If You Hate Selling

By: Ric Willmot

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

278

Publisher

John Wiley & Sons

Published Date

ISBN 10

0730309991

ISBN 13

9780730309994

Book's by Ric Willmot

Professional Services Marketing Wisdom

Professional Services Marketing Wisdom

Change 601

Change 601

The Business Leaders Toolkit

The Business Leaders Toolkit

Professional Services Marketing Wisdom

Professional Services Marketing Wisdom

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