Optimize, optimize, optimize to get the most out of your company's social media presence As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age. So, what is Social Media Optimization (SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals. Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers From integrating social media into your website to building your social media presence to everything in between, Social Media Optimization For Dummies points your business toward success.
Your complete guide to the Joomla! content management system Whether you use Joomla! to power a website, intranet, or blog, you'll need a good how-to reference on this complex, but not always intuitive, content management software. Joomla! Bible, Second Edition is that book. It not only brings you up to speed on the changes and extensions that are now part of Joomla! 3.0, it thoroughly covers functions and tasks, including installation, configuration, management, advanced modules, and extended coverage of two key extensions. You'll learn how to obtain code and deploy it to a server; how to obtain, modify, and delete content; how to choose between the Joomla! Platform and the Joomla! CMS; and more. By the time you finish the Joomla! Bible, Second Edition, you'll be well prepared to build and maintain a Joomla!-based website. Walks you through obtaining the Joomla! 3.0 code and how to deploy it to a server, configure the site, create content, and manage content and user hierarchies Helps you get the most out of core modules that provide advanced functionality, including the Polls Module, the Banner Manager, Content Syndication, Newsfeed Aggregation, and others Includes hands-on tutorials and real-world practical applications Whether you're a content manager, website manager, developer, or do-it-yourselfer, make sure you keep Joomla! Bible, Second Edition on hand.
Guidance for administrators, content managers and web publishers on using Drupal for content management Start building and managing web sites with the open-source content management system Drupal 7 and this in-depth guide. Whether you're new to Drupal or migrating from another system, you'll find the tips and techniques you need to understand Drupal, create a new web site, or manage an existing one. Learn how to create, modify, and delete items-and much more-with the detailed tutorials in this step-by-step guide. Teaches you how to use a Drupal site, as well as how to set up, configure, and customize a new site, including obtaining code and deploying it to a server Covers advanced topics like multilingual content management, publishing workflows, or Views and Panels Shows you how to work with Drupal 7's new fields and custom content types Get on the Drupal bandwagon with this complete guide.
The book will take a hands-on approach to the process involved in configuring a site for SEO. As SEO is an ongoing process – it doesn’t stop once the site is built – the book will provide reusable tips and techniques in order to understand what they have to do after the site is live,This book targets site builders, webmasters and site owners. Advanced technical skills are not required, though the user should be familiar with administering a Joomla! website, including how to install Extensions.
Filled with practical examples, this book helps you to understand the logic behind the theming system employed in Drupal, and how to make it work for you. You will learn key concepts and work through examples with careful, step-by-step instructions.The main requirements to make use of this book are knowledge of HTML, CSS, and a touch of creativity. You don't need to know anything about theming in Drupal; all you need is basic experience of working with Drupal. Although this book aims to make Drupal theming accessible to designers, theming in Drupal 7 involves writing some PHP code, and a basic knowledge of PHP will be helpful. Regardless of your technical skills, this book will teach you to design themes for your Drupal websites quickly and easily.
Your complete guide to the Joomla! content management system Whether you use Joomla! to power a website, intranet, or blog, you'll need a good how-to reference on this complex, but not always intuitive, content management software. Joomla! Bible, Second Edition is that book. It not only brings you up to speed on the changes and extensions that are now part of Joomla! 3.0, it thoroughly covers functions and tasks, including installation, configuration, management, advanced modules, and extended coverage of two key extensions. You'll learn how to obtain code and deploy it to a server; how to obtain, modify, and delete content; how to choose between the Joomla! Platform and the Joomla! CMS; and more. By the time you finish the Joomla! Bible, Second Edition, you'll be well prepared to build and maintain a Joomla!-based website. Walks you through obtaining the Joomla! 3.0 code and how to deploy it to a server, configure the site, create content, and manage content and user hierarchies Helps you get the most out of core modules that provide advanced functionality, including the Polls Module, the Banner Manager, Content Syndication, Newsfeed Aggregation, and others Includes hands-on tutorials and real-world practical applications Whether you're a content manager, website manager, developer, or do-it-yourselfer, make sure you keep Joomla! Bible, Second Edition on hand.
Guidance for administrators, content managers and web publishers on using Drupal for content management Start building and managing web sites with the open-source content management system Drupal 7 and this in-depth guide. Whether you're new to Drupal or migrating from another system, you'll find the tips and techniques you need to understand Drupal, create a new web site, or manage an existing one. Learn how to create, modify, and delete items-and much more-with the detailed tutorials in this step-by-step guide. Teaches you how to use a Drupal site, as well as how to set up, configure, and customize a new site, including obtaining code and deploying it to a server Covers advanced topics like multilingual content management, publishing workflows, or Views and Panels Shows you how to work with Drupal 7's new fields and custom content types Get on the Drupal bandwagon with this complete guide.
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