In 1619, a group of thirty-two African men, women and children arrived on the shores of Virginia. They had been kidnapped in the royal city of Kabasa, Angola, and forced aboard the Spanish slave ship San Juan Bautista. The ship was attacked by privateers, and the captives were taken by the English to their New World colony. This group has been shrouded in controversy ever since. Historian Ric Murphy documents a fascinating story of colonialism, treason, piracy, kidnapping, enslavement and British law.
FREEDOM ROAD is an historic account of Americas oldest recorded African American family, and their participation and rich contributions to American history over a four hundred year period. FREEDOM ROAD is a compilation of well-documented individual stories that begins in Africa in 1483, and from there, spans over fifteen generations and three continents, and definitively changes our understanding of American history, showcasing the significant role that one African American family has played from colonial American history to present day. This book is an exciting and compelling American saga that captivates readers with the story of the enslavement of John Gowen, one of the first Africans brought to America, and the first to be set free; the story of Thomas and Rebecca Cornell, forced to leave England because of their religious beliefs, and how they became known as the family of Presidents; and the story of the daring escape of Othello and Thomas Fraction from their cruel, vindictive slave master, himself the brother of a Confederacy Senator and the son of a Virginia governor. FREEDOM ROAD is enthralling, resounding, and evocative; it challenges the reader to have a better understanding of American history, and inspires them to learn about their own family history.
The first African-American aircraft carrier commander, Rear Admiral Lawrence Cleveland Chambers (1929- ) played a prominent role as captain of the USS Midway during the Vietnam War. During the evacuation of Saigon--known as Operation Frequent Wind--he famously ordered several UH-1 helicopters pushed overboard to make room for an escaping South Vietnamese Air Force major to land his Cessna. Chambers, who had only commanded Midway for a few weeks, gave the order believing (wrongly) that he would be court-martialed for the $10 million loss. This biography covers his early life and military career, including his role in the desegregation of the U.S. Navy during a period racial strife.
FREEDOM ROAD is an historic account of Americas oldest recorded African American family, and their participation and rich contributions to American history over a four hundred year period. FREEDOM ROAD is a compilation of well-documented individual stories that begins in Africa in 1483, and from there, spans over fifteen generations and three continents, and definitively changes our understanding of American history, showcasing the significant role that one African American family has played from colonial American history to present day. This book is an exciting and compelling American saga that captivates readers with the story of the enslavement of John Gowen, one of the first Africans brought to America, and the first to be set free; the story of Thomas and Rebecca Cornell, forced to leave England because of their religious beliefs, and how they became known as the family of Presidents; and the story of the daring escape of Othello and Thomas Fraction from their cruel, vindictive slave master, himself the brother of a Confederacy Senator and the son of a Virginia governor. FREEDOM ROAD is enthralling, resounding, and evocative; it challenges the reader to have a better understanding of American history, and inspires them to learn about their own family history.
Diet and weight-loss guide. Based on the premise that excess dieting eats away at the muscle that burns fat, the guide promotes a healthy eating and exercise plan that author Isaac has used in his own practice. Includes eating plans, exercise guides and photos. Isaac is an exercise physiologist with his own fat loss and fitness clinic in Western Australia.
Observers and Macroeconomic Systems is concerned with the computational aspects of using a control-theoretic approach to the analysis of dynamic macroeconomic systems. The focus is on using a separate model for the development of the control policies. In particular, it uses the observer-based approach whereby the separate model learns to behave in a similar manner to the economic system through output-injections. The book shows how this approach can be used to learn the forward-looking behaviour of economic actors which is a distinguishing feature of dynamic macroeconomic models. It also shows how it can be used in conjunction with low-order models to undertake policy analysis with a large practical econometric model. This overcomes some of the computational problems arising from using just the large econometric models to compute optimal policy trajectories. The work also develops visual simulation software tools that can be used for policy analysis with dynamic macroeconomic systems.
Significant amounts of criminal activity are detected by private police and many criminal disputes are settled through informal agreements between parties, or in adjudicative procedures run by private institutions. This book examines the vast private criminal justice system to reveal lessons for public criminal justice reform.
Four centuries of Maryland’s history in one colorful and dramatic volume. “Good evening, I’m Ric Cottom. Welcome to Your Maryland.” Since 2002, when he first delivered his now-classic radio segment on Maryland history, Ric Cottom has narrated hundreds of little-known human interest stories. Collected here are 72 of his favorite on-air pieces, enhanced with beautiful papercut illustrations by Baltimore artist Annie Howe. From accused witches and the murderous career of gunsmith John Dandy through tales of Johnny U and the greatest game ever played, Your Maryland covers nearly four centuries of the Free State’s heroes and scoundrels. Entertaining listeners of all ages while sparking their interest in the past, Cottom’s beloved Your Maryland is a unique blend of carefully researched regional history and narrative nonfiction. He deftly emphasizes the human dimension of Maryland’s colorful past: its athletes (two- and four-legged), beautiful spies, brilliant writers, misunderstood pirates, and ghosts. All of that color, suspense, and humor—as well as the author’s unusual talent for discovering interesting historical facts and personages—is part of your Maryland.
I Dismember Mama ... Snuff ... Night of a Thousand Cats ... these and many more like-titled examples of cinematic dementia delighted dozens in the grindhouse movie theaters of the sixties, seventies, and eighties. Now, for the second time ever, For One Week Only reveals the incredible truth behind the most manic movies ever made. Filled with interviews and rare illustrations, it captures the joys of a genre that has to be seen not to be believed. To avoid fainting, keep repeating: it's only a book ...!
In all my years as a scientist, I never believed the experiments I was involved in would lead to so many people dying. I've even put my only son at risk. Our lives are inexorably changed, coursing down a path that may see the very destruction of us all, should this virogene escape the confines of its sealed environment. All my background, both moral and academic, tell me what I am doing is wrong, but how am I possibly going to stop it now? Can it be stopped? Will all this end in the loss of more lives? Cody Jenkins' father, Ben, is a prominent biophysicist working under a government contract for a private foundation. His realm of expertise lies in the development of biological compounds that will lead to the creation of a genetically engineered super virus. Once created, however, the virus proves so deadly that it defies all biological and chemical means of slowing its devastating effects on its host subjects. Because the research project that results in the discovery of the virus is government funded, the military believe they have the right to it, regardless of what the virus would mean for humanity; the Corsican Brotherhood wants to steal it for profit-thus begins a battle of wit, intrigue, and violence in which Cody becomes an innocent pawn.
Since the turn of the twenty-first century, the psychology of emotion has grown to become its own field of study. Because the study of emotion draws inspiration from areas of science outside of psychology, including neuroscience, psychiatry, biology, genetics, computer science, zoology, and behavioral economics, the field is now often called emotion science or affective science. A subfield of affective science is affective neuroscience, the study of the emotional brain. This revised second edition of Psychology of Emotion reviews both theory and methods in emotion science, discussing findings about the brain; the function, expression, and regulation of emotion; similarities and differences due to gender and culture; the relationship between emotion and cognition; and emotion processes in groups. Comprehensive in its scope yet eminently readable, Psychology of Emotion serves as an ideal introduction for undergraduate students to the scientific study of emotion. It features effective learning devices such as bolded key terms, developmental details boxes, learning links, tables, graphs, and illustrations. In addition, a robust companion website offers instructor resources.
The Explosive National Bestseller A memoir by the highest-ranking covert warrior to lift the veil of secrecy and offer a glimpse into the shadow wars that America has fought since the Vietnam Era. Enrique Prado found himself in his first firefight at age seven. The son of a middle-class Cuban family caught in the midst of the Castro Revolution, his family fled their war-torn home for the hope of a better life in America. Fifty years later, the Cuban refugee retired from the Central Intelligence Agency as the CIA equivalent of a two-star general. Black Ops is the story of Ric’s legendary career that spanned two eras, the Cold War and the Age of Terrorism. Operating in the shadows, Ric and his fellow CIA officers fought a little-seen and virtually unknown war to keep USA safe from those who would do it harm. After duty stations in Central, South America, and the Philippines, Black Ops follows Ric into the highest echelons of the CIA’s headquarters at Langley, Virginia. In late 1995, he became Deputy Chief of Station and co-founding member of the Bin Laden Task Force. Three years later, after serving as head of Korean Operations, Ric took on one of the most dangerous missions of his career: to re-establish a once-abandoned CIA station inside a hostile nation long since considered a front line of the fight against Islamic terrorism. He and his team carried out covert operations and developed assets that proved pivotal in the coming War on Terror. A harrowing memoir of life in the shadowy world of assassins, terrorists, spies and revolutionaries, Black Ops is a testament to the courage, creativity and dedication of the Agency’s Special Activities Group and its elite shadow warriors.
Author Francis Bradford, a former Hall-Scott engineer, provides valuable resources and insight not available to any other Hall-Scott researcher. Well-illustrated with numerous photos, drawings, and memos, this fascinating book will be of interest to history buffs in the areas of aviation, rail, marine, trucks, buses, fire equipment, and industrial engines, and to World War and military historians.
Outlines forward-thinking recommendations on how to tap rapidly evolving technological and scientific innovations to make powerful new choices about saving, investing, and planning for the future.
Nearly 400 diagnoses that are delineated, referenced, and lavishly illustrated highlight the third edition of this bestselling reference. Dr. H. Ric Harnsberger and his expert author team of Drs. Pat Hudgins, Bernadette L. Koch, and Bronwyn Hamilton provide carefully updated information in a concise, bulleted format, keeping you current with recent advances in head and neck radiology. Succinct text, outstanding illustrations, and up-to-date content make this title a must-have reference for both radiologists and otolaryngologists who need a single, go-to guide in this fast-changing area. Concise, bulleted text provides efficient information on nearly 400 diagnoses that are clearly illustrated with over 2800 superb images Designed for quick and easy clinical reference at the point of care, with logically organized sections, comprehensive lists of differential diagnosis, consistent presentation of information, and relevant, newly revised images throughout.
With more than 600 security tools in its arsenal, the Kali Linux distribution can be overwhelming. Experienced and aspiring security professionals alike may find it challenging to select the most appropriate tool for conducting a given test. This practical book covers Kali’s expansive security capabilities and helps you identify the tools you need to conduct a wide range of security tests and penetration tests. You’ll also explore the vulnerabilities that make those tests necessary. Author Ric Messier takes you through the foundations of Kali Linux and explains methods for conducting tests on networks, web applications, wireless security, password vulnerability, and more. You’ll discover different techniques for extending Kali tools and creating your own toolset. Learn tools for stress testing network stacks and applications Perform network reconnaissance to determine what’s available to attackers Execute penetration tests using automated exploit tools such as Metasploit Use cracking tools to see if passwords meet complexity requirements Test wireless capabilities by injecting frames and cracking passwords Assess web application vulnerabilities with automated or proxy-based tools Create advanced attack techniques by extending Kali tools or developing your own Use Kali Linux to generate reports once testing is complete
In this wide-ranging study, Ric Knowles demonstrates how the examination and practice of theatre is enhanced by an expanded semiotic approach. Moving from the history and theory of performance analysis to its practical application and paying particular attention to cross-cultural applications, he examines not what a particular piece of theatre means, but how meaning is produced in the process of creating, viewing and analysing theatre. How Theatre Means presents contemporary case studies and explores intersections between a wide range of theories and methods. Clear and accessible, this book brings a key analytical methodology to life for students, practitioners and scholars.
It's a totally human condition, a trap that ensnares virtually everyone. Just as when we tie a route to a destination so much so that when someone else takes a different route "why are we going this way?" it usually doesn't matter "how" you get there. This "how" trap also takes place at work, people intertwine "how" they do their job with the outcome of "what" they are doing that sometimes obvious decisions are masked, and missed. We know how to focus on process: the how of business. That's why this book shows that we're leaving so much value on the table and that's what this book exposes with vivid examples, while at the same time offering guidance on ways you can take advantage of this new business lens. Business architect Ric Merrifield shows how to rise above the clutter of your "hows" to expose what does and doesn't need attention. You'll learn to identify the activities most critical to success and those that that are borderline, redundant, or even counterproductive. Along the way, Merrifield presents powerful case studies from companies as diverse as ING DIRECT and Eclipse, Amazon.com and Procter + Gamble: firms that have learned how to cut costs, strengthen innovation, and profit from change all at the same time.
Now in Paperback! Early in 1971, Five Fingers of Death premiered in a New York movie theater. This was America's first look at a Chinese martial arts movie. In Chicago that same year, Duel of the Iron Fist debuted. With the release of Bruce Lee's films, the market exploded. And thus began America's love affair with what is one of the most misunderstood and maligned film genres. The Encyclopedia covers the genre from 1920 to 1994. The genre, however, can be very confusing: films often have several titles, and many of the stars have more than one pseudonym. In an effort to clarify some of the confusion, the authors have included all the information available to them on almost 3,300 films. Each entry includes a listing of the production company, the cast and crew, distributors, running times, reviews with star ratings whenever possible, and alternate film titles. A list of film series and one of the stars' pseudonyms, in addition to a 7,900 name index, are also included. Illustrated.
A contour is usually defined as an outline or the structure or characteristic of something. A contour line which is shown on a contour map indicates points of elevation. We think that all of these definitions fit Contours of Great Leadership. This book brings together many aspects of concepts and theories of leadership. It is an amalgam of ideas from the social sciences and the humanities woven together in the idea of leadership as an accoutrement, that is, a deliberate woven garment comprising science, art, experience, and craft knowledge. Thus we see leadership not as either/or an art or a science; or craft knowledge vs. scientific or research based knowledge, but rather as all of them combined and which occurs between followers and leaders within distinctive cultures and modes of communication. The importance of context and culture as the milieu in which leadership is acquired and learned is critical. In the end leadership is a performing art form, which while it can be studied scientifically, cannot be understood solely as a science without connecting it to the arts and ultimately to practice.
A true love story of how two people met as childhood sweethearts, and managed to get over so many stepping stones growing up but remained as one never letting go or forgetting what brought them together in the first place. A story of tragic loss and how Ric Hart moved through grief finding inner strength, resilience and hope for his future and all that shall come, sharing all the steps he took to find peace and acceptance whilst managing the loss of a soul mate, best friend, wife and lover.
This books is geared to helping you find your way in life to do great things, accomplish much and impact people for the positive through out the whole work.
From Bruce Lee to James Bond, Jackie Chan to Jet Li, Enter the Dragon to Kung Fu Panda, kung fu films remain a thrilling part of movie-lovers' lives. Now the acknowledged pioneer in the genre presents his magnum opus on the subject, incorporating information and revelations never before seen in America. From the ancient Peking Opera origins to its superhero-powered future, Ric Meyers reveals the loony, the legendary, and everything in between. This vivid, action-packed book may delight, surprise, fascinate, and even enlighten you with a personal V.I.P. tour through the wondrous world of the most ridiculously exhilarating movies ever made.
In 1971, Canada became the first country to adopt an official policy of multiculturalism. Performing the Intercultural City explores how Toronto—a representative global city in this multicultural country—stages diversity through its many intercultural theater companies and troupes. The book begins with a theoretical introduction to theatrical interculturalism. Subsequent chapters outline the historical and political context within which intercultural performance takes place; examine the ways in which Indigenous, Filipino, and Afro-Caribbean Canadian theater has developed play structures based on culturally specific forms of expression; and explore the ways that intercultural companies have used intermediality, modernist form, and intercultural discourse to mediate across cultures. Performing the Intercultural City will appeal to scholars, artists, and the theater-going public, including those in theater and performance studies, urban studies, critical multiculturalism studies, diaspora studies, critical cosmopolitanism studies, critical race theory, and cultural studies.
A straightforward, practical guide to the newest frontier in investment strategy—crypto—from #1 New York Times bestselling author and personal finance expert Ric Edelman. Blockchain and bitcoin are here to stay—and as the Bank of England stated, this new technology could “transform the global financial system.” No wonder PWC says blockchain technology will add $2 trillion to the world’s $80 trillion economy by 2030. Indeed, blockchain technology and the digital assets it makes possible are revolutionary, the most profound innovation for commerce since the invention of the internet. And yet, the average investor—and the investment advisors who manage two-thirds of all their money—aren’t aware of all this, or of the incredible investment opportunities now available. Fortunately, Ric Edelman, one of the most influential experts in the financial field, shows investors how they can engage and thrive in today’s new investment marketplace. Featuring the prophetic insights you’d expect from one of most acclaimed financial advisors, The Truth About Crypto is fun to read and easy to understand—and most importantly gives readers the sound, practical advice we all need to succeed with this new asset class. Best of all, Edelman shows how blockchain works, the difference between digital currency and digital assets, and a comprehensive look at every aspect of the field. This book is a must-read guide if you want to achieve investment success today.
Following the appointment of its first aristocratic Grand Masters in the 1720s and in the wake of its connections to the scientific Enlightenment, 'Free and Accepted' Masonry became part of Britain's national profile and the largest and most influential of Britain's extensive clubs and societies. The organisation did not evolve naturally from the mediaeval guilds and religious orders that pre-dated it but was reconfigured radically by a largely self-appointed inner core at London's most influential lodge, the Horn Tavern. Freemasonry became a vehicle for the expression of their philosophical and political views, and the 'Craft' attracted an aspirational membership across the upper middling and gentry. Through an examination of previously unexplored primary documentation, Foundations contributes to an understanding of contemporary English political and social culture and explores how Freemasonry became a mechanism that promoted the interests of the Hanoverian establishment and connected the metropolitan and provincial elites. The book explores social networks centred on the aristocracy, parliament, the learned and professional societies, and the magistracy, and provides pen portraits of the key individuals who spread the Masonic message. Foundations and Schism (Sussex Academic, 2013), have been described as 'the most important books on English Freemasonry published in recent times', providing 'a precise, social context for the invention of English Freemasonry'. Berman's analysis throws a new and original light on the formation and development of what rapidly became a national and international phenomenon.
WOOOOOO! Are you ready for this, WWE Universe? For the first time ever, WWE's illustrious father-daughter duo "Nature Boy" Ric Flair and Charlotte come together to tell their legendary story. Ric Flair is a 16-time World Champion and two-time WWE Hall of Fame Inductee. His four-decades long career is recognized as one of the greatest of all time, but with success comes a price. Despite his effortless brilliance in front of the cameras, his life away from the cameras includes personal struggles, controversy and family tragedy. Through his bond with Charlotte, he's becoming the father he needs to be while rediscovering the legend he has always been. Charlotte grew up in the shadow of her famous father, "the dirtiest player in the game," but now she is poised to take the Flair name to new heights. As the inaugural WWE Women's Champion, Charlotte has had an impressive career, and she's just getting started. With the (dare we say it) flair of the "Nature Boy" running through her blood, Charlotte is destined for greatness. Find out how she embraced her heritage and battled her own challenges through her rise to the top of WWE. For these two Champions, sports entertainment is simply SECOND NATURE.
Manage all your social media marketing efforts with repeatable, improvable processes Winner of a 2013 Small Business Book Award for Social Media “In studying social media we must also embrace social sciences. Sociology, psychology, neuroscience, statistical analysis, ethnography, as well as marketing are at the source of Social Marketology, and Dragon explains how and why it matters to business.” —Brian Solis, author of Then End of Business as Usual “There is no longer any doubt that social media is one of the key digital trends that are reshaping today’s industries, brands, and customer networks. Ric Dragon’s immensely practical guide will help you get the most out of your own social media investment by identifying the processes and best practices that build real and valuable business relationships. Read it, and use it, today!” —David Rogers, bestselling author of The Network is Your Customer “If you think Facebook, Twitter, and the like are simply trends or fads, you’re missing the bigger picture. Consumers are more connected than ever before, and they are highly untethered (thanks to smartphones and tablets). Now that we’re past the whole ‘Do I really need social media for my business?’ Ric is here with Social Marketology, a smart look at how to get social media organized for your business.” —Mitch Joel, President of Twist Image and author, blogger, and podcaster at Six Pixels of Separation About the Book: Covering subjects ranging from the best-tasting breakfast cereal to the latest developments in cancer treatment, personal interactions are occurring with increased frequency on social media. And if you want to connect with customers, you have no choice but to join their conversations. This much has been established by the mountains of social media marketing literature produced in recent years. What has not been established are the best practices for creating the most ideal social media strategy for your particular needs—and that’s where this book comes in. In Social Marketology, cofounder Ric Dragon of the renowned search engine marketing firm DragonSearch, takes social media marketing to the next step—showing how to choose the best tools for your needs and develop a strategy tailored to your goals. Drawing from such process methodologies as LEAN and the Capability Maturity Model, Dragon helps you develop a social media process that is quantifiable, repeatable—and improvable. His process is based on these basic steps: Focus on desirable outcomes: Vision, Goals, Objectives, and Metrics Pinpoint the very smallest segments of your customers Determine the communities to which these microsegments belong Identify the influencers of those communities Create an action plan for your project Measure and constantly improve your efforts The beauty of Dragon’s method is its core flexibility. New social media platforms are guaranteed to pop up in the near future. Any strategy based on the methods in this book can be adapted to take full advantage of them. The age of blind trial and error for social media marketers is over. Social Marketology provides the means to implement an effective campaign that is testable, controllable, and fully integrated within broader campaigns and goals.
An expanded edition of the only comprehensive illustrated history of New York—with more than 600 ravishing photographs and illustrations—that tells the remarkable 400-year-long story of the city from its beginning in 1624 up to the current moment. The companion volume to the acclaimed PBS series. This landmark book traces the spectacular growth of New York from its initial settlement on the tip of Manhattan through the destruction wrought by the Revolutionary War to its rise as the nation’s premier commercial capital and industrial center and as a magnet for immigrant hopes and dreams in the 19th century to its standing as a beacon of modern culture in the 20th century and as a worldwide symbol of resilience in the 21st century. The story continues here with new chapters delivering a sweeping portrait of New York at the dawn of the 21st century, when it emerged after decades of decline to assert its place at the very center of a new globalized culture. Here is a city challenged—indeed, sometimes shaken to its core—by a series of profound crises: the aftermath of 9/11, the continual struggle with racial injustice, the financial crisis of 2008, the devastation of Superstorm Sandy, the still unfolding cataclysm of the COVID-19 pandemic—whose earliest and deadliest urban epicenter was New York itself. Here too is a lively portrait of the city’s vibrant street life and culture: the birth of hip-hop in the South Bronx, Christo and Jeanne-Claude’s Gates in Central Park, the musicals of Broadway, the explosion in location filmmaking in every borough, the pivotal rise of the tech industry, and so much more. The history of this city—especially in the tumultuous and transformative two decades detailed in the new chapters—is an epic story of rebirth and growth, an astonishing transfiguration, still in progress, of the world’s first modern city into a model and prototype for the global city of the future.
In 1619, a group of thirty-two African men, women and children arrived on the shores of Virginia. They had been kidnapped in the royal city of Kabasa, Angola, and forced aboard the Spanish slave ship San Juan Bautista. The ship was attacked by privateers, and the captives were taken by the English to their New World colony. This group has been shrouded in controversy ever since. Historian Ric Murphy documents a fascinating story of colonialism, treason, piracy, kidnapping, enslavement and British law.
In 2002, Yao Ming became the NBA's first foreign #1 draft pick and a media sensation. Sports writer Ric Bucher was the only American reporter with unrestricted access to Yao's first year in the NBA. Now available in paperback, Yao: A Life in Two Worlds captures Yao's private story and traces his remarkable journey from Chinese success story to international icon. Whether winning over skeptical teammates, or treading lightly with ever-watchful Chinese officials, Yao reveals the many challenges he has faced with delicacy and humor. Spanning sports, politics, business, and popular culture, Yao's fascinating memoir reveals the humble, profoundly likeable young man behind the myth.
Here, from Ric Merrifield, author of Rethink, are the inspiring stories of five men and women - Henry Ford, Reed Hastings, Alfred Sloan, Sam Walton, and Oprah Winfrey - and their practical, time-tested lessons for everyone who aims to lead.
Can we ever learn to just be ourselves at work? In Your Authentic Self, Ric Giardina says we can. He tells how, by honoring our authentic self at work, we open the doors to hidden gifts, including creativity, intuition, and innovation. The end result is greater clarity of insight and better on-the-job performance, expanding our opportunities for advancement even as we enjoy more fulfilling work relationships. Through the practical, easy-to-follow techniques and exercises in this book, you will discover ways to get the most out of your work life and begin recognizing it as an integral part of your personal and spiritual journey
Optimize, optimize, optimize to get the most out of your company's social media presence As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age. So, what is Social Media Optimization (SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals. Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers From integrating social media into your website to building your social media presence to everything in between, Social Media Optimization For Dummies points your business toward success.
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