Reshma George's Books

Breakout Strategies for Emerging Markets

Business and Marketing Tactics for Achieving Growth

By: Jagdish N. Sheth,Mona Sinha,Reshma Shah

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Breakout Strategies for Emerging Markets

Business and Marketing Tactics for Achieving Growth

By: Jagdish N. Sheth,Mona Sinha,Reshma Shah

Real strategies, tactics & solutions for succeeding in emerging markets now Attract non-consumers and upscale current customers Reflect local culture, tradition, and preferences across your business Make your products easier to find, buy, and use Strengthen your brand and deliver on your brand promises Engage and serve all your stakeholders Build a sustainable, profitable business How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and launching local brands onto the global stage. Best of all, there are now proven best practices for succeeding in these markets. They’ve been developed the hard way: through the experiences of pioneers who’ve learned from mistakes and listened to their customers. This book’s brand stories reflects these winning strategies. You’ll learn from high-profile leaders like Gillette, Levi’s, Starbucks, Alibaba, GlaxoSmith-Kline, and WeChat–and from great companies you’ll discover for the first time. Linking theory to practice, the authors offer expert guidance on attracting non-users, adapting products, aligning with local culture, optimizing channels, building brands, upscaling, strengthening relationships, and much more. You’ve never had an opportunity this enormous. Nobody has. Get it right–with the right advice, right from the trenches. Emerging markets offer the biggest growth opportunity in the history of capitalism. This practical guide offers a comprehensive, strategic marketing perspective tailored to these new markets. Leading experts demonstrate how companies can succeed both today and tomorrow, no matter what happens in the global economy. Breakout Strategies for Emerging Markets integrates insights drawn from the authors’ extensive primary research worldwide, their pioneering academic research and case development, practical consulting and management experience, and their conversations with industry leaders on several continents. You will learn about the experiences and actions of both local and global enterprises in industries ranging from consumer goods to entertainment, apparel to finance. The authors share new insights for attracting non-users by developing products, aligning with local traditions, upscaling, selecting channels, financing, brand messaging, using e-commerce, building relationships, and more. Discover how to... Convert non-users: Optimize acceptability, affordability, accessibility, and awareness Create “functional Fusion”: Adapt products to blend western and local elements Design “cultural fusion”: Embed local tradition, history, language, and taste Democratize the offer: Make products more affordable, financially and psychologically Upscale the offer: Upgrade choices and experiences across the income spectrum Manage reach: Get your channels and supply chains right Reinvent reach: Leverage revolutionary channels and payment methods Build brand identity: Align your brand essence with your customer’s experience Engage stakeholders: Serve the needs of every entity you touch

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Page Count

260

Publisher

FT Press

Published Date

ISBN 10

0134292847

ISBN 13

9780134292847

How to Make Money with Social Media

An Insider's Guide to Using New and Emerging Media to Grow Your Business

By: Jamie Turner,Reshma Shah

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How to Make Money with Social Media

An Insider's Guide to Using New and Emerging Media to Grow Your Business

By: Jamie Turner,Reshma Shah

Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges. Their How to Make Money with Social Media, Second Edition reads just like the conversation you'd want to have with them over coffee: it's friendly, upbeat, based on hard-won experience about what does (and doesn't) work, and focused on exactly what you need to know. Step by step, Turner and Shah show you how to: Define the right goals, strategies, and tactics – and then successfully execute on your plan Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them Make the most of your resources, no matter how limited they are Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms Measure brand sentiment, engagement, ROI, and more – and learn the right lessons from your metrics Avoid crucial pitfalls that other companies are currently encountering Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question: "What should I do next?" Whether you're a marketer, entrepreneur, sales leader, or student, if you want to profit from social or mobile marketing, start right here.

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Page Count

239

Publisher

FT Press

Published Date

ISBN 10

0133888436

ISBN 13

9780133888430

Fade into Red

By: Reshma K Barshikar

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Fade into Red

By: Reshma K Barshikar

Twenty-something investment banker Ayra had always wanted to be an art historian till it occurred to her that art history couldn’t possibly support her penchant for beautiful shoes. One monsoon day, she’s sent to Rome on a last-minute assignation with a star client. What should have been a four-day trip turns into a two-week treasure hunt placing her bang in the middle of dodgy vintners and midnight deals, rolling Tuscan hills, and a millionaire playboy who’s out to taste more than just the wine.

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Page Count

372

Publisher

Random House India

Published Date

ISBN 10

8184006284

ISBN 13

9788184006285

Still Lives

By: Reshma Ruia

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Still Lives

By: Reshma Ruia

The glow of my cigarette picks out a dark shape lying on the ground. I bend down to take a closer look. It’s a dead sparrow. I wondered if I had become that bird, disoriented and lost.’ Young, handsome and contemptuous of his father’s traditional ways, PK Malik leaves Bombay to start a new life in America. Stopping in Manchester to visit an old friend, he thinks he sees a business opportunity, and decides to stay on. Now fifty-five, PK has fallen out of love with life. His business is struggling and his wife Geeta is lonely, pining for the India she’s left behind. One day PK crosses the path of Esther, the wife of his business competitor, and they launch into an affair conducted in shabby hotel rooms, with the fear of discovery forever hanging in the air. Still Lives is a tightly woven, haunting work that pulls apart the threads of a family and plays with notions of identity. Shortlisted for the SI Leeds Literary Prize 'An expertly crafted novel, filled with light-touch prose and inhabitable scenes, threaded with compelling and believable dialogue. It’s a book you can lose yourself in, and I did.' Adam Farrer, author of Cold Fish Soup 'Through small moments and big changes Still Lives captures beautifully and painfully how it is to live across two countries, nowhere feeling quite like home.' Laura Besley, author of 100nehundred and The Almost Mothers 'Ruia’s extraordinary skill lies in capturing the landscape of diasporic lives… Still Lives is a heart-rending evocation of a life in crisis. This is your must-read book for the summer.' Selma Carvalho, Joao-Roque Literary Journal 'This book grabs you from the get-go. Compelling characters, fantastic prose, sexy, funny and wise.' Heidi James, author of The Sound Mirror and So the Doves 'This book had my attention from the first page. Stunning. Heartbreaking. And so very real.' Khurrum Rahman, author of East of Hounslow and Homegrown Hero 'Lyrical, funny and at times haunting, Still Lives is an urgent novel that deserves to be read widely. It had me reading well into the night. Beautiful!' Awais Khan, author of No Honour and In the Company of Strangers

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Page Count

320

Publisher

Renard Press Ltd

Published Date

ISBN 10

1913724581

ISBN 13

9781913724580

Falling Off The Map

By: Reshma S. Ruia

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Falling Off The Map

By: Reshma S. Ruia

Iyer Experiences And Depicts These Lonely Places With The Same Wit, Vitality And Insight That Distinguish His First Two Books And The Result Is A Memorable Gallery Of Countries Poignantly Isolated In Spirit And Time' San Francisco Examiner What Does The Elegant Nostalgia Of Argentina Have In Common With The Raffish Nonchalance Of Australia? And What Do Both These Countries Have In Common With North Korea? They Are All `Lonely Places' Cut Off From The Rest Of The World By Geography, Ideology Or Sheer Weirdness. And They Have All Attracted The Attention Of Pico Iyer. Whether He Is Documenting The Cruising Rites Of Icelandic Teenagers, Being Interrogated By Tipsy Cuban Police Or Summarizing The Plot Of Bhutan'S First Feature Film (`A $6500 Spectacular About A Star-Crossed Couple: She Dies, He Throws Himself On The Funeral Pyre, And Both Live Happily Ever After As An Ox And A Cow'), Iyer Is Always Uncannily Observant And Acerbically Funny.

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Page Count

204

Publisher

Penguin Books India

Published Date

ISBN 10

0143032100

ISBN 13

9780143032106

A Pragmatic Approach of Consumer Behaviour towards Organized Retail Outlets – A study of select cities

By: Dr Reshma Nikhat

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A Pragmatic Approach of Consumer Behaviour towards Organized Retail Outlets – A study of select cities

By: Dr Reshma Nikhat

A customer is the most important visitor on our premises; he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. Mahatma Gandhi Your most unhappy customers are your greatest source of learning. And they give us feedback on the areas we have to improve and shows our weaknesses. According to Henry Ford It is the customer who pays the wages. And the more you engage with customers the clearer things become and the easier it is to determine what you should be doing. John Russell, President, Harley Davidson Retail is a customer business. You’re trying to take care of the customer—solve something for the customer. And A company’s survival depends not what they produce but how they sell and supply it to the final customers with ease ,Emerging strategies has to be adopted as it is a period of globalization ,by building the relationship and working as a unified team to know about the behavioral pattern of consumers in the decision making, the current scenario ,the service expectations of the customers and the marketing strategies to be adopted accordingly. Keeping this in mind this book is published which would become a guide to indispensable organized retail outlets. This book is the outcome of the efforts of few years of observation and study of the author detailing the various areas. The Author has made a sincere effort to cover the various parameters and make this book meaningful, understandable, easy and complete but even all areas might not have been covered and also the findings might be limited to few areas which cannot be generalized. Improvements and suggestions will be gratefully acknowledged.

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Page Count

150

Publisher

Zenon Academic Publishing

Published Date

ISBN 10

9385886126

ISBN 13

9789385886126

EDUCATION IN RESURGENT INDIA

By: Dr. Jakir Hussain Laskar , Dr. Reshma Khatun & Mr. Chiranjib Sarkar

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EDUCATION IN RESURGENT INDIA

By: Dr. Jakir Hussain Laskar , Dr. Reshma Khatun & Mr. Chiranjib Sarkar

In the 21st century, to perform a given task in real life, we need to think beyond mere accumulation of knowledge from textbooks. The NEP 2020 calls for a shift from assessment system where rote learning is emphasized to competency-based education (CBE). Competency-based education is an approach to teaching, where learner is placed at the center (student centered learning) which promotes learning, development of high order skills such as conceptual analysis, critical thinking. It emphasizes knowledge based on experiential learning relevant to daily life. Competency-based education is a form of education that derives curriculum from an analysis of a prospective or actual role in modern society and that attempts to certify students' progress on the basis of demonstrated performance in some or all aspects of that role. According to the theory, such demonstrations of competence do not depend on the amount of time spent in formal education settings (Riesman, 1979).

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Page Count

328

Publisher

Ashok Yakkaldevi

Published Date

ISBN 10

1312711604

ISBN 13

9781312711600

Fundamentals of EM Design of Radar Absorbing Structures (RAS)

By: Hema Singh,Ebison Duraisingh Daniel J,Harish Singh Rawat,Reshma George

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Fundamentals of EM Design of Radar Absorbing Structures (RAS)

By: Hema Singh,Ebison Duraisingh Daniel J,Harish Singh Rawat,Reshma George

This book presents a detailed analytical formulation, and step-by-step design procedure for the electromagnetic (EM) design of radar absorbing structures (RAS). It discusses both the equivalent circuit model and Smith chart approach with illustrations to provide a clear understanding of the steps involved in designing multilayered RAS according to the desired specifications. This book is a valuable resource for beginners, academicians, and R&D engineers working in the field of RAS design and development.

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Publisher

Springer

Published Date

ISBN 10

9811050805

ISBN 13

9789811050800

BURNING ISSUES IN EDUCATION

By: Dr. Jakir Hussain Laskar & Dr. Reshma Khatun

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BURNING ISSUES IN EDUCATION

By: Dr. Jakir Hussain Laskar & Dr. Reshma Khatun

In the words of M.K. Gandhi, "By education I mean an all-round drawing out of the best in child and man-body, mind and spirit." - [Harijan: July 31, 1937]. The ultimate aim of any education process across the globe is to bring out the holistic development of children by drawing out their inherent potentials. The same was reiterated by Indian Nobel Laureate Rabindranath Tagore in a book titled “Art-The Basis of Education” by his student Devi Prasad (1998) where he emphasized the how arts and learning are related and how they together bring about holistic learning and development of children. Integration of arts in teaching-learning process encourages creativity, develops problem-solving abilities and improves the ability to handle mental imagery, as well as an understanding for using spaces creatively. (AIL guidelines NCERT, 2019). Over the past 10 years prominent theorists and practitioners such as Catterall, Eisner, and Gardner argued that the arts are integral to the education of the "whole child" (Catterall, 1998; Eisner, 1998; Gardner, 1999a) as cited in (Gullatt, 2008).

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Page Count

126

Publisher

Ashok Yakkaldevi

Published Date

ISBN 10

1312724943

ISBN 13

9781312724945

Fundamentals of EM Design of Radar Absorbing Structures (RAS)

By: Hema Singh,Ebison Duraisingh Daniel J,Harish Singh Rawat,Reshma George

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Fundamentals of EM Design of Radar Absorbing Structures (RAS)

By: Hema Singh,Ebison Duraisingh Daniel J,Harish Singh Rawat,Reshma George

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Publisher

Springer

Published Date

ISBN 10

9811050805

ISBN 13

9789811050800

Book's by Reshma George

Breakout Strategies for Emerging Markets

Breakout Strategies for Emerging Markets

How to Make Money with Social Media

How to Make Money with Social Media

Fade into Red

Fade into Red

Still Lives

Still Lives

Falling Off The Map

Falling Off The Map

A Pragmatic Approach of Consumer Behaviour towards Organized Retail Outlets – A study of select cities

A Pragmatic Approach of Consumer Behaviour towards Organized Retail Outlets – A study of select cities

EDUCATION IN RESURGENT INDIA

EDUCATION IN RESURGENT INDIA

Fundamentals of EM Design of Radar Absorbing Structures (RAS)

Fundamentals of EM Design of Radar Absorbing Structures (RAS)

BURNING ISSUES IN EDUCATION

BURNING ISSUES IN EDUCATION

Fundamentals of EM Design of Radar Absorbing Structures (RAS)

Fundamentals of EM Design of Radar Absorbing Structures (RAS)

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