Renee Mauborgne's Books

Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

By: W. Chan Kim,Renee Mauborgne

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Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

By: W. Chan Kim,Renee Mauborgne

NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

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Page Count

286

Publisher

Hachette Books

Published Date

ISBN 10

0316314056

ISBN 13

9780316314053

Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

By: W. Chan Kim,Renée A. Mauborgne

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Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

By: W. Chan Kim,Renée A. Mauborgne

OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant. To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

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Page Count

316

Publisher

Harvard Business Review Press

Published Date

ISBN 10

1625274505

ISBN 13

9781625274502

Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

By: W. Chan Kim,Renee Mauborgne

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Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

By: W. Chan Kim,Renee Mauborgne

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

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Page Count

317

Publisher

Harvard Business Review Press

Published Date

ISBN 10

1625274491

ISBN 13

9781625274496

HBR's 10 Must Reads for HR Leaders Collection (5 Books)

By: Harvard Business Review,Marcus Buckingham,W. Chan Kim,Renee Mauborgne,John Kotter

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HBR's 10 Must Reads for HR Leaders Collection (5 Books)

By: Harvard Business Review,Marcus Buckingham,W. Chan Kim,Renee Mauborgne,John Kotter

Build the workforce of the future. In our volatile and complex era--which boasts a competitive market for top talent--HR's traditional model will fail. Your company needs to adopt the latest skills to successfully manage performance and evaluate potential. HBR's 10 Must Reads for HR Leaders Collection features innovative ideas on how to foster a vibrant, high-performing company culture, spearhead constructive change, and reap the benefits of a diverse workforce. Included in this five-book set are HBR's 10 Must Reads on Reinventing HR, HBR's 10 Must Reads on Change Management, HBR's 10 Must Reads on Building a Great Culture, HBR's 10 Must Reads on Diversity, and HBR's 10 Must Reads on Managing People. The collection includes fifty articles selected by HBR's editors from renowned thought leaders including Marcus Buckingham, W. Chan Kim, Renee Mauborgne, and Sylvia Ann Hewlett, plus the indispensable article "People Before Strategy" by Ram Charan, Dominic Barton, and Dennis Carey. With HBR's 10 Must Reads for HR Leaders Collection, break free from the traditional HR mindset and learn how to build the workforce of the future. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

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Page Count

783

Publisher

Harvard Business Press

Published Date

ISBN 10

163369934X

ISBN 13

9781633699342

HBR at 100

The Most Influential and Innovative Articles from Harvard Business Review's First Century

By: Harvard Business Review,Michael E. Porter,Clayton M. Christensen,W. Chan Kim,Renee A. Mauborgne

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HBR at 100

The Most Influential and Innovative Articles from Harvard Business Review's First Century

By: Harvard Business Review,Michael E. Porter,Clayton M. Christensen,W. Chan Kim,Renee A. Mauborgne

The most definitive management ideas of the century, all in one place. Harvard Business Review is the foremost destination for smart management thinking. Now, at its 100th anniversary, this commemorative volume brings together the most influential ideas since its inception. With an introduction written by editor in chief Adi Ignatius, HBR at 100 features business publishing's most influential voices on innovative topics, including: Michael E. Porter on competitive strategy Clayton M. Christensen on disruptive innovation Tim Brown on design thinking Linda A. Hill on being a first-time manager Daniel Goleman on emotional intelligence Erik Brynjolfsson and Andrew McAfee on artificial intelligence Robert Livingston on racial equity at work Amy C. Edmondson and Mark Mortensen on psychological safety Robert B. Cialdini on the science of persuasion W. Chan Kim and Renée Mauborgne on blue ocean strategy Gary Hamel and C.K. Prahalad on strategic intent Peter F. Drucker on managing yourself Whether you're a longtime reader or you're picking up an HBR volume for the first time, this book offers all you need to understand the most critical ideas in management.

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583

Publisher

Harvard Business Press

Published Date

ISBN 10

1647823420

ISBN 13

9781647823429

The Physics of Brand

Understand the Forces Behind Brands That Matter

By: Aaron Keller,Renee Marino,Dan Wallace

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The Physics of Brand

Understand the Forces Behind Brands That Matter

By: Aaron Keller,Renee Marino,Dan Wallace

Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.

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Page Count

192

Publisher

HOW Books

Published Date

ISBN 10

1440342679

ISBN 13

9781440342677

HBR's 10 Must Reads for HR Leaders Collection (5 Books)

By: Harvard Business Review,Marcus Buckingham,W. Chan Kim,Renee Mauborgne,John Kotter

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HBR's 10 Must Reads for HR Leaders Collection (5 Books)

By: Harvard Business Review,Marcus Buckingham,W. Chan Kim,Renee Mauborgne,John Kotter

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783

Publisher

Harvard Business Press

Published Date

ISBN 10

163369934X

ISBN 13

9781633699342

HBR's 10 Must Reads for New Managers Collection

By: Harvard Business Review,Michael D. Watkins,Peter F. Drucker,W. Chan Kim,Renee A. Mauborgne

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HBR's 10 Must Reads for New Managers Collection

By: Harvard Business Review,Michael D. Watkins,Peter F. Drucker,W. Chan Kim,Renee A. Mauborgne

Learn to lead others, while managing yourself. Becoming a manager for the first time means mastering a new set of business and personal skills. HBR's 10 Must Reads for New Managers Collection offers the ideas and strategies to help get you there. Included in this set are HBR's 10 Must Reads for New Managers, HBR's 10 Must Reads on Managing People, HBR's 10 Must Reads on Managing Yourself, and HBR's 10 Must Reads on Managing Across Cultures. This unique compilation offers insights from world-class experts on the topics most important to your success as a new manager, including assessing your team and enhancing its performance; developing your emotional intelligence and persuasion skills; navigating relationships with your employees, bosses, and peers; dealing with conflict; giving effective feedback; managing diverse teams; and fortifying your own physical and mental energy. The collection includes forty articles selected by HBR’s editors from renowned thought leaders including W. Chan Kim, Renee Mauborgne, and Daniel Goleman and features the indispensable article "Managing Oneself," by Peter F. Drucker. It's time to develop the mindset and presence to successfully manage others for the first time. HBR's 10 Must Reads for New Managers Collection will help you do just that. HBR's 10 Must Reads series is the definitive collection of ideas and best practices for aspiring and experienced leaders alike. These books offer essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from leading experts such as Clayton Christensen, Rosabeth Moss Kanter, John Kotter, Michael Porter, Theodore Levitt, and Rita Gunther McGrath.

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Page Count

643

Publisher

Harvard Business Press

Published Date

ISBN 10

1633698467

ISBN 13

9781633698468

Book's by Renee Mauborgne

Blue Ocean Shift

Blue Ocean Shift

Blue Ocean Strategy, Expanded Edition

Blue Ocean Strategy, Expanded Edition

Blue Ocean Strategy, Expanded Edition

Blue Ocean Strategy, Expanded Edition

HBR's 10 Must Reads for HR Leaders Collection (5 Books)

HBR's 10 Must Reads for HR Leaders Collection (5 Books)

HBR at 100

HBR at 100

The Physics of Brand

The Physics of Brand

HBR's 10 Must Reads for HR Leaders Collection (5 Books)

HBR's 10 Must Reads for HR Leaders Collection (5 Books)

HBR's 10 Must Reads for New Managers Collection

HBR's 10 Must Reads for New Managers Collection

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