Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
Give digital kids a voice! Today’s kids are digital natives, but what’s the best way to help them become empowered, creative and responsible communicators across different media? Discover insights and strategies specific to children ages 5-12 in this guide from an acclaimed media literacy program: Powerful Voices for Kids. Readers will find Thought-provoking lesson plans that reach students of all backgrounds and abilities Use of a wide range of technology tools, including the Internet, video, and mobile apps, combined with an emphasis on online safety and development of essential critical thinking skills Materials for teacher professional development This innovative book is equally valuable as a resource for lesson planning or for developing a full media literacy program. "Many professional books talk about digital and media literacy, but this text addresses the complete continuum—from television to technology—and guides teachers to think deeply about their own preferences and beliefs, as well as those of their students to develop knowledgeable, informed media users and consumers for the 21st Century." —Kristin Ziemke Fastabend, First Grade Teacher Chicago Public Schools
Honest and Outspoken Advice Helps Plan Your Next Trip Written by Washington, D.C.’s Renee Sklarew, this is the insider’s guide to Washington at its best with more than 50 restaurants and nearly 100 hotels reviewed and ranked for value and quality—plus secrets for getting the lowest rates. With advice that is direct, prescriptive, and detailed, it takes the guesswork out of travel by unambiguously rating and ranking everything from attractions to rental car companies. The Unofficial Guide to Washington, D.C., digs deeper and offers more than any other guide. With an Unofficial Guide, you know what’s available in every category, from the best to the worst. Step-by-step detailed plans allow you to make the most of your time in Washington, D.C. There’s a reason why more than 6 million Unofficial Guides have sold: these books work! The guides have been cited by such diverse sources as USA Today and Operations Research Forum.
This introductory text explores the historical origins of the main legal institutions that came to characterize the Anglo-American legal tradition, and to distinguish it from European legal systems. The book contains both text and extracts from historical sources and literature. The book is published in color, and contains over 250 illustrations, many in color, including medieval illuminated manuscripts, paintings, books and manuscripts, caricatures, and photographs.
Dara Khan Androcles was trained from childhood to be a healer. But as a demon-possessed invader threatens Safehold, and she defends a wounded warrior on the battlefield, her hidden inner dragon thirsts for blood. Loren ta Cedric senses something different about flame-haired, falcon-eyed woman who saves him. A healer, wreathed in raw, dark power, who wields knives with deadly skill. Now he owes this thoroughly distracting female a Life-Debt. Which, in the heat of their flight to Loren's homeland to raise an army, somehow becomes Life-Mate. Dragon-human and elf, peasant and prince, logic says they have no future. Yet the power of their unlikely bond could be the only thing that saves their world from a demon poised to tear it apart. Warning: This new twist on Cinderella contains a grouchy dragon, a sentient war mare with the dry wit of a certain English Dame, and a fiery heroine who strikes serious sparks with a mercenary elf.
Sleuthing duo Lillian Frost and Edith Head investigate a behind-the-scenes scandal in this delightful Golden Age of Hollywood mystery. 1939, Los Angeles. Lillian Frost is shocked when her friend, glamorous costume designer Edith Head, hands her the script to a new film that's about to start shooting. Streetlight Story is based on a true crime: the California Republic bank robbery of 1936. Lillian's beau, LAPD detective Gene Morrow, was one of the officers on the case; his partner, Teddy, was tragically shot dead. It seems the scriptwriter has put Gene at the centre of a scandal, twisting fact with fiction - or has he? With Gene reluctant to talk about the case, the movie quickly becoming the hottest ticket in town, a suspicious death on the Paramount studio lot and the police reopening the investigation into Teddy's death, Lillian is determined to find answers. Can Lillian and Edith uncover the truth of what happened that fateful day and clear Gene's name?
Plagued with nightmares of a goblin child tormented by monsters-and with her usual cures having no effect-dream faerie Pryseis journeys to the Shadowlands to heal the child in person even though doing so risks the wrath of the faerie council. And, if she's away from home too long, her very existence. Caught and imprisoned by an ungrateful goblin sorcerer, she's now trapped underground, chained, her despair growing as her time ticks down yet warmed by the memory of a man she has only touched in dreams. Benilo ta Myran drained his spirit healing powers during the war, but he has no choice. The beautiful faerie in his dreams is in trouble, and not even his worried king and queen can stop him from trying to save her before the darkness snuffs out her light. Finally they are together-chained side-by-side in a goblin dungeon. Their only hope for escape is to break the law to merge their powers in a ritual so intensely erotic it binds them for life. However short and nightmarish that life might be...
In 1989, Soviet control over Eastern Europe ended when the communist regimes of the Warsaw Pact collapsed. These momentous and largely bloodless events set the stage for the end of the Cold War and ushered in a new era in international politics. Why did communism collapse relatively peacefully in Eastern Europe? Why did these changes occur in 1989, after more than four decades of communist rule? Why did this upheaval happen almost simultaneously in most of the Warsaw Pact? In Comrades No More, Renee de Nevers examines how internal and external factors interacted in the collapse of East European communism. She argues that Gorbachev's reforms in the Soviet Union were necessary to start the process of political change in Eastern Europe, but domestic factors in each communist state determined when and how each country abandoned communism. A "demonstration effect" emerged as Hungary and Poland introduced reforms and showed that Moscow would not intervene to prevent political and economic changes.De Nevers analyzes the process of change in Hungary, Poland, Bulgaria, the German Democratic Republic, Czechoslovakia, and Romania. She traces the pattern of reform in each country and shows how these patterns influenced their postcommunist political evolution.
Enter the QuestMyre Saga... Robin was just an ordinary kid from New York City. She had never had a true family to call her own; but overall she was just like anyone else... Robin was, without a doubt, the last person on Earth who would expect to find even an inch of magic. Or so she thought... Join Robin as she finds herself thrust into a bizarre world called 'Source One' where absolutely anything is possible with a single thought or wish. Experience adventures unknown; learn lessons only life can teach and help Robin solve the ultimate riddle of them all: The riddle of Source One
The Organ Project is a keepsake coloring book written to male and female children. Goal: give simple explanation of their body, organs and food to eat to be healthy. Instill a curiosity in children about their bodies as a valuable asset and their value as a human being. The Organ Project starts out with a fiction story of a 5-year-old curious child who didnt get enough sleep and ended up with a heart condition. Jordan hated being sick and no energy to play. Jordan was ambitious and decided to learn about the body, went to the library & started a project, calling it The Organ Project. Further sections depict pictures, descriptions, the function, good foods to eat and pictures to color of those organs. End of book; pictures to color of vegetables, fruits and proteins to eat for their health. Then! Jordan got better after getting enough sleep and eating GOOD FOOD!! This is an Interactive Coloring book. An avenue for Parents, Aunts, Uncles, Grandparents, Sisters, Brothers, Friends, extended families, to interact with their future generations, teaching and learning, while having fun is value added. Nurturing relationships in families is extremely needed in our busy society and coloring is a fun way to learn. Would like to see society as well as our future generations - globally - to be healthier, stronger, smarter, less medical care needed and financially better off.
Power often operates in strange and surprising ways. With A Convent Tale, Renee Baernstein uncovers some of the nuanced methods cloistered women devised to exert their agency. In the tradition of Simon Schama and Steven Ozment, Baernstein uses the compelling story of a single clan, the Sfondrati, to refashion our understanding of the early modern period. Showing the nuns as neither helpless victims nor valiant rebels, but reasonable beings maneuvering as best they could within limits set by class, gender and culture. Baernstein writes against the tendency to depict women as inactive pawns, and shows that even within the convent walls, nuns were empowered by ties with their (often earthly) families and actively involved in the politics of the period. Both a major contribution to scholarship on gender, family and religion in early modern Europe, and a colorful well-told tale of Renaissance intrigue, A Convent Tale is sure to attract a wide range of academic and general readers.
From the structure of the state′s government to its local representatives, policies, and voter participation, the revised Seventh Edition of California Politics offers a concise overview of how California′s political system works. Renée B. Van Vechten presses readers to think about how history, political culture, rules, and institutions conspire to shape politics today - and tomorrow.
Compiled and written by a team of experienced researchers whose work has been cited by such diverse sources as USA Today and Operations Research Forum, The Unofficial Guide to Washington, D.C. digs deeper and offers more than any other guide. The Unofficial Guide to Washington, D.C. by Eve Zibart, Renee Sklarew, and Len Testa is the insider's guide to Washington at its best with more than 75 restaurants reviewed and hotels reviewed and ranked for value and quality-plus secrets for getting the lowest rates. With advice that is direct, prescriptive, and detailed, it takes the guesswork out of travel by unambiguously rating and ranking everything from hotels, restaurants, and attractions to rental car companies. With an Unofficial Guide, you know what's available in every category, from the best to the worst and step-by-step detailed plans allow the reader to make the most of their time in Washington, D.C.
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