Reginald W. Goeke's Books

Strategic Six Sigma for Champions

Keys to Sustainable Competitive Advantage

By: R. Eric Reidenbach,Reginald W. Goeke

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Strategic Six Sigma for Champions

Keys to Sustainable Competitive Advantage

By: R. Eric Reidenbach,Reginald W. Goeke

Recent advances in the measurement and management of customer value now make it a powerful tool for identifying and prioritizing Six Sigma projects. No longer do champions or black belts have to rely solely on costs to justify the selection of Six Sigma projects. Now the real power and potential of Six Sigma can be turned to its strategic purpose – create and sustain value differences that will translate into greater market share and enhanced profitability.This book has two objectives. The first is to provide the reader with an approach for using the voice of the customer to identify Six Sigma projects and to guide their conduct. The second objective is to show the reader how to obtain the correct voice of the customer – customer value.Customer value is not new. What is new is our ability to measure it. And with this newly discovered ability to measure customer value comes an opportunity to inform Six Sigma projects and initiatives to make them more responsive to customer needs and more responsive to the organization’s bottom line. Let the voice be heard!

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Page Count

148

Publisher

Quality Press

Published Date

ISBN 10

0873893018

ISBN 13

9780873893015

Value-Driven Channel Strategy

Extending the Lean Approach

By: R. Eric Reidenbach,Reginald W. Goeke

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Value-Driven Channel Strategy

Extending the Lean Approach

By: R. Eric Reidenbach,Reginald W. Goeke

Value at the point of production does not automatically translate into value at the point of consumption. Augmenting lean thinking with a more robust and substantial customer value basis makes it even more powerful when applied to the organization’s value stream. This book unleashes the principles of lean thinking as a strategic tool to do just that. As authors Reidenbach and Goeke argue throughout this book, an organization’s ability to use lean techniques not only to eliminate non-value adding costs but also to use the same lean tools to enhance its competitive value proposition is to realize the full power and potency of lean. The concepts explained are pertinent not only to manufacturing but also service organizations that move products/services through channels of distribution. The book will challenge managers from a number of distinct organizational areas to think about the way they view their business. Those in marketing, quality, logistics, Six Sigma, customer relationship management (CRM), market research, and business intelligence will find the book extremely. The principles outlined apply to commercial banks, healthcare, and insurance as well as they do to the automotive or pharmaceutical industries.

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Page Count

188

Publisher

Quality Press

Published Date

ISBN 10

0873894359

ISBN 13

9780873894357

Competing for Customers and Winning with Value

Breakthrough Strategies for Market Dominance

By: R. Eric Reidenbach,Reginald W. Goeke

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Competing for Customers and Winning with Value

Breakthrough Strategies for Market Dominance

By: R. Eric Reidenbach,Reginald W. Goeke

This book brings together, for the first time, two very powerful concepts: customer value and competitive planning. Together they create a powerful tool that will generate breakthrough strategies for market dominance. The previously fashionable metrics of customer satisfaction have proven to be poor predictors of business performance, whereas the linkages between customer value and performance measures such as market share and profitability have been identified and documented. Value has been shown to be one of the best predictors of market share and customer loyalty available. Developing a system to harness value as a competitive weapon is an essential next step.Competing with Customers presents a competitive planning template that enables organizations to actually harness their value creation and delivery systems to enhance their market performance. It is a planning system that focuses at the level where the organization makes money: selling products or services to people in specific markets or market segments. Readers will discover a clear blueprint for crafting breakthrough, value-added strategies. For many readers, it will challenge the way they look at their competition, their markets, and their industries. Competition will never look the same.!

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Page Count

213

Publisher

Quality Press

Published Date

ISBN 10

0873895436

ISBN 13

9780873895439

Book's by Reginald W. Goeke

Strategic Six Sigma for Champions

Strategic Six Sigma for Champions

Value-Driven Channel Strategy

Value-Driven Channel Strategy

Competing for Customers and Winning with Value

Competing for Customers and Winning with Value

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