Regina Luttrell's Books

Social Media

How to Engage, Share, and Connect

By: Regina Luttrell

Write a review Read reviews Take a Quiz Solve Book Puzzle

Social Media

How to Engage, Share, and Connect

By: Regina Luttrell

Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

225

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1442265256

ISBN 13

9781442265257

Wonder Woman

Warrior, Disrupter, Feminist Icon

By: Regina Luttrell

Write a review Read reviews Take a Quiz Solve Book Puzzle

Wonder Woman

Warrior, Disrupter, Feminist Icon

By: Regina Luttrell

A remarkable exploration of Wonder Woman’s creation, mysterious identity, and evolution—and her extraordinary impact on her legions of fans. For generations, Wonder Woman has been a symbol of equality and female empowerment, her complex saga deeply rooted within the feminist movement. A staple of the comic book industry, she is arguably the best-known female superhero of all time. In Wonder Woman: Warrior, Disrupter, Feminist Icon, Regina Luttrell details this legendary superhero’s origins, history, and evolution, from an ambassador of peace and love to the fiercest warrior in the DC Universe. Luttrell reveals how Wonder Woman’s journeys are a reflection of each wave within the feminist movement and how her impact on culture and society continues to be felt today. Wonder Woman has become the epitome of technological sophistication, globalization, and modern-day feminism. She is truly a warrior, a disrupter, and a feminist icon. Luttrell’s fascinating history includes the perspectives of famed feminist Gloria Steinem in her essay “Wonder Woman,” as well as personal interviews with creator William Moulton Marson’s surviving family members. Featuring a captivating examination of the oft-overlooked contributions of Marston’s life partners and inspirations Elizabeth Holloway Marston and Olive Byrne, Wonder Woman is an incredible, in-depth exploration of this iconic feminist superhero.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

233

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1538153890

ISBN 13

9781538153895

Social Media

How to Engage, Share, and Connect

By: Regina Luttrell

Write a review Read reviews Take a Quiz Solve Book Puzzle

Social Media

How to Engage, Share, and Connect

By: Regina Luttrell

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

225

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1442265256

ISBN 13

9781442265257

A Practical Guide to Ethics in Public Relations

By: Regina Luttrell,Jamie Ward

Write a review Read reviews Take a Quiz Solve Book Puzzle

A Practical Guide to Ethics in Public Relations

By: Regina Luttrell,Jamie Ward

On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media. A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting. Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

255

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1442272759

ISBN 13

9781442272750

The Millennial Mindset

Unraveling Fact from Fiction

By: Regina Luttrell,Karen McGrath

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Millennial Mindset

Unraveling Fact from Fiction

By: Regina Luttrell,Karen McGrath

We’ve all heard that Millennials are smarter than everyone else, unique in every way possible, that they have probably been millionaires since age seven, and that they are poised to take over the world. We’ve also heard that they are lazy, unmotivated, entitled, and condescending know-it-alls. How can this generation have such opposing characteristics? What is the truth about this generation? The Millennial Mindset offers parents, educators, managers, and co-workers insights and suggestions on how to engage, prepare, and foster the Millennial generation in all aspects of life. Through interviews with millennials and those who work with or otherwise engage them, Regina Luttrell and Karen McGrath offer ways for Millennials to better understand older generations and their peers so they can coexist without animosity in today’s fast-paced globalized world. They also offer insight into Millennial characteristics, passions, and goals for those who work with, live with, or otherwise co-exist with Millennials. Readers will gain a better sense of what this generation has in store for the world, and how the world can best respond.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

228

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1442245182

ISBN 13

9781442245181

Social Media and Society

An Introduction to the Mass Media Landscape

By: Regina Luttrell,Adrienne A. Wallace

Write a review Read reviews Take a Quiz Solve Book Puzzle

Social Media and Society

An Introduction to the Mass Media Landscape

By: Regina Luttrell,Adrienne A. Wallace

Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

281

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1538186004

ISBN 13

9781538186008

The PR Agency Handbook

By: Regina M. Luttrell,Luke W. Capizzo

Write a review Read reviews Take a Quiz Solve Book Puzzle

The PR Agency Handbook

By: Regina M. Luttrell,Luke W. Capizzo

Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers best practice for creating a successful PR career.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

306

Publisher

SAGE Publications

Published Date

ISBN 10

1506329047

ISBN 13

9781506329048

Brew Your Business

The Ultimate Craft Beer Playbook

By: Karen McGrath,Regina Luttrell,M. Todd Luttrell,Sean McGrath

Write a review Read reviews Take a Quiz Solve Book Puzzle

Brew Your Business

The Ultimate Craft Beer Playbook

By: Karen McGrath,Regina Luttrell,M. Todd Luttrell,Sean McGrath

Craft beer culture and industry have recently grown exponentially with over 4000 craft brewers operating in the United States alone. Brew Your Business: The Ultimate Craft Beer Playbook incorporates cultural, legal, business, public relations, management, science, networking, and brewing experience into one easily accessible book for everyone wanting to know more about craft beer brewing, tasting, and selling. Thoroughly researched, the authors provide a tasty overview of the various types of craft beer, methods for brewing, and opportunities for taking your crafted beer to market. In their Talking from the Tap! Interviews, industry experts offer their takes on what they do, how they arrived in their current positions, why they do it, and where they are going in the industry. Whether you are new to craft beer or have been in the industry for a while, you will find in these pages a go-to guide to many topics of importance to all brewers, drinkers, and enthusiasts. It’s time to get serious about craft brewing and the culture of craft beer. So, choose your favorite suds and set out upon this journey. You won’t be disappointed. Cheers!

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

221

Publisher

Rowman & Littlefield

Published Date

ISBN 10

144226683X

ISBN 13

9781442266834

Public Relations Campaigns

An Integrated Approach

By: Regina M. Luttrell,Luke W. Capizzo

Write a review Read reviews Take a Quiz Solve Book Puzzle

Public Relations Campaigns

An Integrated Approach

By: Regina M. Luttrell,Luke W. Capizzo

Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

542

Publisher

SAGE Publications

Published Date

ISBN 10

1506332536

ISBN 13

9781506332536

Young People and the Future of News

Social Media and the Rise of Connective Journalism

By: Lynn Schofield Clark,Regina Marchi

Write a review Read reviews Take a Quiz Solve Book Puzzle

Young People and the Future of News

Social Media and the Rise of Connective Journalism

By: Lynn Schofield Clark,Regina Marchi

This book examines youth media practices on social media, introducing the concept of connective journalism as a precursor to collective political action.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

321

Publisher

Cambridge University Press

Published Date

ISBN 10

1107190606

ISBN 13

9781107190603

House of Secrets

By: Regina Harris

Write a review Read reviews Take a Quiz Solve Book Puzzle

House of Secrets

By: Regina Harris

Have you wondered if you were just born unlucky? Even at the early age of three, I knew my life was not "normal". Throughout my childhood, I looked at my friends and their families and their lives, and mine certainly didn't match any of those! Sometimes you really do have to get to the other side to see what God has brought you through. I once heard a wise old man refer to "unlucky families," and I thought for sure that was my niche. I felt like the poster child for unclaimed baggage. In fact I had spent years just trying to recreate my life into one that I wanted. A life that was "normal" and so I learned to just let people think my life was perfect and I had relatively no problems. And then I felt God stirring in the very fibers of my soul with a message-a message I did not want to hear, a message I ran from until I was physically and emotionally exhausted. I could find no peace until one day, I just threw up my hands and said, "Okay, God, You win. I will write the book." Writing a book about your life means having to relive so many things you had hoped to forget. Many tears were shed at the keyboard. This book is for someone. I hope it is you, and I hope you find solace in my words and God's direction. He will truly never leave you or forsake you. Be still and know. He is God.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

164

Publisher

Christian Faith Publishing, Inc.

Published Date

ISBN 10

1635253381

ISBN 13

9781635253382

You Should Really Write a Book

How to Write, Sell and Market your Memoir

By: Regina Brooks,Brenda Lane Richardson

Write a review Read reviews Take a Quiz Solve Book Puzzle

You Should Really Write a Book

How to Write, Sell and Market your Memoir

By: Regina Brooks,Brenda Lane Richardson

Even if you don't happen to be a celebrity, this book will teach you methods for striking publishing gold—conceptualizing, selling, and marketing a memoir—while dealing with the complicated emotions that arise during the creation of your work. If you've ever been told that "You should really write a book" and you've decided to give it a try, this book is for you. It hones in on the three key measures necessary for aspiring authors to conceptualize, sell, and market their memoirs. Written especially for those who don't happen to be celebrities You Should Really Write a Book reveals why and how so many relatively unknown memoirists are making a name for themselves. With references to more than four hundred books and six memoir categories, this is essential reading for anyone wanting to write a commercially viable memoir in today's vastly changing publishing industry. The days are long gone when editors and agents were willing to take on a manuscript simply because it was based on a "good" idea or even because it was well written. With eyes focused on the bottom line, they now look for skilled and creative authors with an established audience, too. Brooks and Richardson use the latest social networking, marketing, and promotional trends and explain how to conceptualize and strategize campaigns that cause buzz, dramatically fueling word-of-mouth and attracting attention in the publishing world and beyond. Full of current examples and in-depth analysis, this guide explains what sells and why, teaches writers to think like publishers, and offers guidance on dealing with complicated emotions—essential tools for maximizing memoir success.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

262

Publisher

Macmillan + ORM

Published Date

ISBN 10

1250015669

ISBN 13

9781250015662

The PR Agency Handbook

By: Regina M. Luttrell,Luke W. Capizzo

Write a review Read reviews Take a Quiz Solve Book Puzzle

The PR Agency Handbook

By: Regina M. Luttrell,Luke W. Capizzo

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

306

Publisher

SAGE Publications

Published Date

ISBN 10

1506329047

ISBN 13

9781506329048

Wonder Woman

Warrior, Disrupter, Feminist Icon

By: Regina Luttrell

Write a review Read reviews Take a Quiz Solve Book Puzzle

Wonder Woman

Warrior, Disrupter, Feminist Icon

By: Regina Luttrell

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

233

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1538153890

ISBN 13

9781538153895

Gen Z

The Superhero Generation

By: Regina Luttrell,Karen McGrath

Write a review Read reviews Take a Quiz Solve Book Puzzle

Gen Z

The Superhero Generation

By: Regina Luttrell,Karen McGrath

Explores how Gen Z is a generation to be admired and celebrated for their superhero qualities. From the authors of The Millennial Mindset: Unraveling Fact from Fiction, comes this thought-provoking in-depth consideration of the next generation. In their book, Gen Z: The Superhero Generation, Regina Luttrell and Karen McGrath explain who this generation is, how they came to be, and the impact they will have on society. Superheroes are often defined as courageous, powerful, virtuous, and strong. Equipped with unique superpowers, these individuals stand up for what is right, battling supervillains to ensure that good prevails and all is well in the world. With a worldwide fascination surrounding superheroes, it should come as no surprise that the next generation, GenZ, display many of the characteristics found within the pages of the most popular hero-centric comic books. The Superhero Generation is making its mark and gaining recognition as the generation that is willing to once again assemble, march, speak, and defy in ways previous generations have not. In this book learn the characteristics of Gen-Zers to understand how to reach them in positive productive ways. Parents, educators, and employers will learn how to tap into the endless potential of this generation, preparing them for home, school, and workplace environments that will play to their strengths and impact the world for years to come.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

205

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1538127997

ISBN 13

9781538127995

Brew Your Business

The Ultimate Craft Beer Playbook

By: Karen McGrath,Regina Luttrell,M. Todd Luttrell,Sean McGrath

Write a review Read reviews Take a Quiz Solve Book Puzzle

Brew Your Business

The Ultimate Craft Beer Playbook

By: Karen McGrath,Regina Luttrell,M. Todd Luttrell,Sean McGrath

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

221

Publisher

Rowman & Littlefield

Published Date

ISBN 10

144226683X

ISBN 13

9781442266834

The Millennial Mindset

Unraveling Fact from Fiction

By: Regina Luttrell,Karen McGrath

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Millennial Mindset

Unraveling Fact from Fiction

By: Regina Luttrell,Karen McGrath

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

228

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1442245182

ISBN 13

9781442245181

Social Media and Society

An Introduction to the Mass Media Landscape

By: Regina Luttrell,Adrienne A. Wallace

Write a review Read reviews Take a Quiz Solve Book Puzzle

Social Media and Society

An Introduction to the Mass Media Landscape

By: Regina Luttrell,Adrienne A. Wallace

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

281

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1538186004

ISBN 13

9781538186008

A Practical Guide to Ethics in Public Relations

By: Regina Luttrell,Jamie Ward

Write a review Read reviews Take a Quiz Solve Book Puzzle

A Practical Guide to Ethics in Public Relations

By: Regina Luttrell,Jamie Ward

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

255

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1442272759

ISBN 13

9781442272750

Gen Z

The Superhero Generation

By: Regina Luttrell,Karen McGrath

Write a review Read reviews Take a Quiz Solve Book Puzzle

Gen Z

The Superhero Generation

By: Regina Luttrell,Karen McGrath

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

205

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1538127997

ISBN 13

9781538127995

Research Perspectives on Social Media Influencers and Brand Communication

By: Brandi Watkins

Write a review Read reviews Take a Quiz Solve Book Puzzle

Research Perspectives on Social Media Influencers and Brand Communication

By: Brandi Watkins

Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public opinion, they have increasingly begun to incorporate social media influencers into their brand communication strategies. Each chapter of this book represents a unique theoretical and methodological approach to examining the emergence and growing legitimacy of the social media influencer as a brand communicator from a variety of perspectives and contexts, discussing challenges and opportunities afforded to brands by social media influencers and providing an overview of the current research on the use of these branding approaches. Scholars of media studies, communication, and marketing will find this book particularly useful.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

209

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1793613621

ISBN 13

9781793613622

Book's by Regina Luttrell

Username

Password

Password again

Birthday

Email